Market Insights Snapshot
In the beverage category, Embody's performance has shown some interesting trends across several states. In British Columbia, the brand has experienced a slight drop in rankings over the past four months, moving from 31st in May to 35th in August. This downwards trend may suggest increased competition in the market or a potential need for the brand to reevaluate their marketing strategies in this region. On the other hand, in Saskatchewan, Embody has maintained a fairly steady position, ranking between 15th and 17th over the same period. This stability indicates a consistent demand for the brand's products in this area.
Contrastingly, Embody's performance in the Ontario market has been somewhat volatile. The brand's ranking fluctuated from 23rd in May, peaking at 26th in July, and then dropping to 28th in August. Despite this inconsistency in rankings, the brand's sales in this region have shown an upward trend, with a notable spike in July. This suggests that while the brand may not consistently rank among the top 20 in this category, its sales performance indicates a growing consumer base in Ontario. However, it's important to note that the brand's ranking in August is not within the top 20, which might be an area of concern for Embody.
In the beverage category within the Ontario market, Embody has been experiencing a fluctuating trend in its rank, with a notable drop from 23rd place in May 2023 to 32nd in June, before a slight recovery to 28th in August. This indicates a potential struggle in maintaining a stable market position against competitors. For instance, Summit has consistently held a higher rank, despite a slight dip in August. Similarly, HYTN has consistently outperformed Embody, maintaining a rank within the top 30. Green Monke has shown a more positive trend, climbing from 29th to 24th place between June and August. Lastly, Vicious Citrus has remained relatively stable, but still ranks higher than Embody. The data suggests that Embody needs to bolster its marketing efforts to improve its rank and sales in the competitive Ontario beverage market.
In August 2023, Embody's top-selling product was the 'CBD/THC Blood Orange + Rosemary Tea' within the Beverage category, with a total of 1648 units sold. This product rose to the top spot from the second position in July 2023, and third in June 2023. The 'CBD:THC Peach + Ginger White Sparkling White Tea' dropped to the second position in August, despite being the best-selling product in the previous three months. The 'CBD:THC Mint + Honey Sparking Green Tea' maintained a steady performance, securing the third spot consistently from June to August. These changes in rankings highlight the dynamic nature of consumer preferences, with the 'CBD/THC Blood Orange + Rosemary Tea' gaining increasing popularity over time.