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Oct-2025
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Overview
Market Insights Snapshot
Embody has shown varied performance across different provinces and categories, with notable movements in the beverage category in Ontario. Over the months from July to October 2025, Embody has consistently maintained its presence in the top 30 beverage brands in Ontario. Starting at rank 26 in July and August, the brand saw a slight improvement, moving up to rank 24 by October. This upward trend indicates a positive reception in the Ontario market, especially given the competitive nature of the beverage category. The consistent presence in the rankings suggests that Embody is a recognized player, although the brand has room to climb further up the ranks to solidify its position.
The sales figures reflect some fluctuations, with a notable dip in August followed by a rebound in subsequent months. For instance, sales in October were significantly higher than those in August, suggesting a recovery or perhaps a successful promotional effort during this period. However, it's important to highlight that Embody's absence from the top 30 in other states or categories could be seen as a challenge, indicating potential areas for growth and market penetration. This absence underscores the competitive landscape and the need for strategic initiatives to enhance their market presence outside of Ontario.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Embody has shown a notable upward trajectory in rank from July to October 2025. Initially positioned at 26th place in July, Embody improved its standing to 24th by October, indicating a positive trend in market presence. This advancement is significant when compared to competitors like Emerald Health Therapeutics, which remained mostly stagnant around the 20th rank, and Summit (Canada), which did not consistently appear in the top 20. Additionally, Palmetto hovered around the mid-20s, similar to Embody, but without the same upward momentum. The emergence of Frootyhooty in October, debuting at 25th, presents a new challenge for Embody as it continues to climb the ranks. This competitive environment suggests that while Embody is gaining traction, it must continue to innovate and capture consumer interest to maintain its upward trend against both established and emerging brands.
Notable Products
In October 2025, Embody's top-performing product was the CBD/THC Peach + Ginger White Sparkling White Tea (40mg CBD, 2mg THC, 355ml) in the Beverage category, maintaining its first-place rank for four consecutive months with notable sales of 1659 units. The CBD/THC Blood Orange + Rosemary Tea (40mg CBD, 2mg THC, 355ml) also held its position as the second-best seller in the same category, although its sales figures showed a decrease compared to previous months. The consistency in rankings for these top products highlights their sustained popularity among consumers. Notably, the Peach + Ginger White Sparkling White Tea saw a significant increase in sales from September to October, suggesting a growing consumer preference. Overall, these products have demonstrated stable performance, with the Peach + Ginger variant showing a particularly strong upward trend in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
