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Dec-2024
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Overview
Market Insights Snapshot
Embody has shown a steady performance within the Beverage category in Ontario. Over the last few months of 2024, they have consistently maintained a position within the top 30 brands, with a slight upward trend. Starting from a rank of 26 in September, they improved to 25 in October, briefly dropped back to 26 in November, and then reached 24 in December. This gradual improvement indicates a positive reception of their products in the market, and it suggests a growing consumer base in Ontario. The brand's ability to remain in the top 30 is a testament to its sustained appeal and market strategy.
While Embody’s performance in Ontario is commendable, the absence of rankings in other states or provinces suggests that their presence might be limited geographically or that they face stronger competition elsewhere. This could be seen as a potential area for growth, as expanding their reach or improving their competitive stance in other markets could enhance their overall brand footprint. It would be interesting to explore how Embody plans to leverage their success in Ontario to penetrate other regions or if they intend to focus on strengthening their existing market presence further.
Competitive Landscape
In the Ontario beverage category, Embody has shown a steady improvement in its market position, climbing from 26th place in September 2024 to 24th place by December 2024. This upward trend in rank is indicative of a positive reception to Embody's offerings, as evidenced by a consistent increase in sales over the same period. Notably, Zele, which started at 24th in September, only slightly outperformed Embody in terms of rank by December, suggesting that Embody is closing the gap with its competitors. Meanwhile, Deep Space maintained a stable position outside the top 20, while AMBR showed a significant improvement, moving from 30th to 26th, though still trailing behind Embody. Kiss also demonstrated a notable rise, peaking at 24th in November before settling at 25th in December. These dynamics highlight a competitive landscape where Embody's consistent sales growth is a key driver in its improving rank, positioning it favorably against brands like Zele and Kiss, and ahead of AMBR and Deep Space.
Notable Products
In December 2024, Embody's top-performing product was the CBD/THC Peach + Ginger White Sparkling White Tea, maintaining its number one rank from previous months with sales of 1,918 units. The CBD/THC Blood Orange + Rosemary Tea also consistently held the second rank throughout the last four months, showing a slight decline in sales from November to December. Notably, both products belong to the Beverage category, which appears to be a strong segment for Embody. The Peach + Ginger White Sparkling White Tea demonstrated resilience in its leading position despite a variation in sales figures over the months. Overall, the rankings for these top products have remained stable, indicating a strong consumer preference for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
