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Jun-2024
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Overview
Market Insights Snapshot
Embody has shown consistent performance in the Beverage category in Ontario. Over the past four months, the brand has maintained its position within the top 30, fluctuating slightly between the 26th and 27th ranks. This stability indicates a steady consumer base and suggests that Embody's products are resonating well with their target market. While the brand's sales saw a dip in April and May, there was a notable increase in June, hinting at potential seasonal trends or successful promotional efforts.
However, the absence of Embody from the top 30 rankings in other states and categories could be a cause for concern. This lack of presence might suggest that the brand has yet to establish a significant foothold outside of Ontario or in other product categories. For stakeholders and potential investors, understanding the factors behind this limited geographical and categorical reach could be crucial. It may point to opportunities for expansion or areas where strategic adjustments are needed to improve market penetration.
Competitive Landscape
In the competitive landscape of the Ontario cannabis beverage market, Embody has experienced fluctuations in its ranking and sales over the past few months. Embody's rank has hovered around the mid-20s, specifically from 26th in March 2024 to 27th in June 2024. This relatively stable positioning contrasts with the more volatile rankings of competitors like Yandi Fresh, which dropped from 20th in March to 29th in June, indicating a significant decline in market presence. Meanwhile, Ace Valley maintained a consistent rank of 22nd in March and April before slipping to 25th in May and June, suggesting a slight downward trend. Another notable competitor, Sense & Purpose Beverages, showed an upward trajectory, climbing from 32nd in April to 28th in June. Embody's sales figures also reflect a mixed performance, with a notable dip in April followed by a recovery in June. This data suggests that while Embody remains a steady player, it faces stiff competition from brands with both declining and improving trends, highlighting the dynamic nature of the market.
Notable Products
In June 2024, Embody's top-performing product was CBD:THC Peach + Ginger White Sparkling White Tea (40mg CBD, 2mg THC, 355ml), maintaining its number one rank for four consecutive months with a notable sales figure of 2223 units. The second best-selling product was CBD/THC Blood Orange + Rosemary Tea (40mg CBD, 2mg THC, 355ml), which also held its consistent second-place rank since March 2024. Both products are categorized as beverages and have shown stable performance over the months. The Peach + Ginger White Sparkling White Tea experienced a significant increase in sales from May to June 2024. Overall, Embody's beverage category continues to dominate their product lineup.
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