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Aug-2025
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Overview
Market Insights Snapshot
Summit (Canada) has demonstrated notable performance within the Beverage category across several Canadian provinces. In Alberta, the brand has shown a consistent presence in the top 15, with a slight dip in June 2025 to rank 13th, before recovering to the 10th position by August 2025. This movement suggests a robust brand resilience and adaptability in the market. Meanwhile, in British Columbia, Summit (Canada) has also improved its standing, climbing from 15th in July to 10th by August 2025. This upward trend in British Columbia indicates a growing consumer preference and potentially successful marketing strategies in place.
In Ontario, Summit (Canada) has maintained a presence within the top 30 in the Beverage category, though it experienced a gradual decline from 24th in May to 28th by July 2025. The absence of an August ranking might suggest that the brand fell out of the top 30, which could be a point of concern for stakeholders. In the U.S., Summit (Canada) attempted to penetrate the Flower category in Colorado, where it ranked 86th in May 2025, but did not maintain a top 30 position in subsequent months. This indicates challenges in gaining traction within the highly competitive Flower market in Colorado.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, Summit (Canada) has shown a dynamic performance over the months from May to August 2025. Notably, Summit (Canada) improved its rank from 14th in May to 10th in August, indicating a positive trajectory in market presence. This upward movement is significant, especially when compared to competitors like Collective Project, which maintained a relatively stable rank around the 11th and 12th positions, and Señorita, which fluctuated between 11th and 14th. Despite Green Monke consistently ranking higher, Summit (Canada)'s sales growth, particularly the jump in August, suggests a strengthening market position. Meanwhile, TeaPot held a steady 9th rank, underscoring the competitive pressure Summit (Canada) faces. Summit's ability to climb the ranks amidst such competition highlights its potential for continued growth and market penetration in the region.
Notable Products
In August 2025, Summit (Canada) maintained its top product position with Lemonade Iced Tea in the Beverage category, holding the number one rank consistently since May, with a notable sales figure of 5904 units. Peach Iced Tea followed as the second top-performing product, maintaining its rank from June and July. Clementine Crush Seltzer, another Beverage category product, held steady at the third rank, showing a positive sales trend with 2550 units sold. Black Cherry Soda in the Flower category reappeared in the rankings at fourth place after missing from July, while Tropicana Banana made its debut in the top five, climbing to fifth position. Overall, the Beverage category dominated the top ranks, with Flower products showing fluctuating performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
