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Nov-2025
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Overview
Market Insights Snapshot
Summit (Canada) has shown varied performance across different provinces and categories, reflecting both stability and challenges. In Alberta, the brand maintained a consistent presence in the top 11 for the Beverage category from August to November 2025, indicating a relatively stable market position despite a noticeable drop in sales from September to November. Meanwhile, in British Columbia, Summit's ranking fluctuated more significantly, peaking at 12th place in October before falling to 17th in November. This suggests a more volatile market environment in British Columbia, potentially influenced by seasonal trends or competitive pressures.
In Ontario, Summit (Canada) made a breakthrough by entering the top 30 in the Beverage category in September and steadily improving to 23rd place by November, highlighting a positive upward trajectory in this market. On the other hand, Summit's presence in the Vapor Pens category in Colorado was less prominent, as it did not rank within the top 30, with only a brief appearance at 84th place in September. This indicates a challenging landscape for Summit in the Colorado vapor pen market, where it faces stiff competition. The data reveals a complex picture of Summit's performance, with potential growth opportunities in some regions and categories, while highlighting areas where the brand may need to bolster its market strategies.
Competitive Landscape
In the competitive landscape of the Beverage category in Alberta, Summit (Canada) has shown a dynamic performance over the months from August to November 2025. Summit (Canada) maintained a consistent presence in the top 11, with rankings fluctuating slightly from 11th to 10th place, before returning to 11th in November. This stability is notable when compared to competitors like Solei, which also showed a similar pattern but experienced a slight dip in sales. Meanwhile, Astro Lab consistently outperformed Summit (Canada) in terms of rank, maintaining a position in the top 9 for most months. However, Summit (Canada) faced challenges in November, with a noticeable decline in sales, which could impact its competitive edge if the trend continues. In contrast, RIFF and Fetch remained outside the top 10, indicating a less competitive threat to Summit (Canada) in terms of rank but still showcasing the volatility and competitive nature of the market.
Notable Products
In November 2025, Summit (Canada) saw Lemonade Iced Tea as the top-performing product, reclaiming its number one spot after a brief dip to second place in October. Peach Iced Tea followed closely as the second top-seller, experiencing a drop from its leading position in October. Clementine Crush Seltzer maintained consistent popularity, holding steady at third place for four consecutive months. Notably, Rocket Berry Sparkling Drink made its debut at the fourth rank with sales of 273 units, indicating a promising start. Wild Cherry Lime Sparkling Beverage entered the rankings at fifth place, suggesting potential growth in the sparkling beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
