.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Summit (Canada) concentrated 95.27% of sales in Beverage while allocating 4.73% to Concentrates, with Beverage down 48.79% year over year and 3.92% month over month, versus Concentrates up 480.45% YoY and 387.39% MoM. Average price held a 7.58% YoY increase against brand sales down 62.32% YoY, and Beverage pricing at $7.09 contrasts with Concentrates at $24.58, indicating mix and price gaps that skew revenue sensitivity. With Beverage rank at 13 in British Columbia and Beverage share still above 95%, the pattern implies reliance on a shrinking anchor category while a small, higher-priced Concentrates node is expanding rapidly but from a low base.
The sharp 387.39% MoM surge in Concentrates alongside a 3.92% MoM decline in Beverage implies incremental repositioning toward premium subformats without yet shifting overall share beyond 4.73%. The 7.58% YoY price increase amid an 81.34% 24‑month sales decline suggests price-led value capture is insufficient at rank 13 in British Columbia, and that scale recovery likely depends on reallocating mix from Beverage toward higher-price-per-unit areas like Concentrates while defending Beverage volume to prevent further YoY erosion of 48.79%.
Competitive Landscape
Summit (Canada) sits at #13 in BC Beverage in May 2026, a 1-place improvement from #14 year over year, though down 1 spot from #12 three months ago; against this mixed trajectory, its historical ceiling of #6 in August 2024 contrasts with current leaders as Bubble Kush climbed from #3 to #1 while growing sales 62.4%, and Mollo moved from #4 to #2 with 116.0% YoY sales growth. Meanwhile, XMG slipped from #2 to #3 despite 30.6% YoY growth, and Ray's Lemonade advanced from #8 to #5 with 206.6% YoY growth, indicating leaders are consolidating share via faster velocity gains; this pattern implies Summit (Canada)’s slight rank lift amid sharper competitor advances points to stabilization rather than a return toward its #6 peak without a step-change in growth.
Notable Products
Ice Cream Cake Sauce (0.5g) posted the largest movement in May 2026 with a 387.7% month-over-month surge to rank 5, while Peach Iced Tea (10mg THC, 355ml) fell 14.3% to rank 2 and Pink Lemonade (10mg THC, 12oz, 355ml) dropped 49.3% at rank 4. Lemonade Iced Tea (10mg THC, 355ml) held rank 1 with a 9.2% gain, and Clementine Crush Seltzer (10mg THC, 355ml) climbed 44.2% at rank 3, indicating that growth was concentrated in a single concentrate SKU even as beverages still accounted for seven of the top eight ranks. This mix implies Summit (Canada) is testing traction outside its beverage core while relying on one flagship iced tea to anchor share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
