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Dec-2025
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Overview
Market Insights Snapshot
Summit (Canada) has shown a varied performance across different provinces in the Beverage category. In Alberta, the brand maintained a steady position, ranking 10th in both September and October 2025, before slipping slightly to 11th in November and December. This consistency suggests a stable market presence, although the drop in sales from September to November indicates potential challenges in maintaining consumer interest. In British Columbia, Summit experienced a more dynamic trajectory, starting at 12th in September, dipping to 14th in November, but recovering to 11th by December. This rebound indicates a positive reception to any strategic adjustments made during this period, which could be worth exploring further for insights into successful market strategies.
In Ontario, Summit (Canada) exhibited gradual improvement, climbing from 27th in September to 23rd in November, before settling at 24th in December within the Beverage category. This upward movement, coupled with an increase in sales from October to December, highlights growing consumer acceptance and potential for further growth. Meanwhile, in Colorado, Summit's presence in the Flower and Vapor Pens categories was less prominent, with rankings not breaking into the top 30, except for a notable 89th place in the Flower category by December. This suggests that while Summit is making strides in Canadian provinces, it faces significant competition and challenges in establishing a foothold in the U.S. market, particularly in Colorado.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, Summit (Canada) has shown a fluctuating performance in terms of rank and sales over the last few months of 2025. Despite a dip in November, where Summit (Canada) fell to the 14th position, the brand rebounded to secure the 11th spot by December. This indicates a resilience in market presence amidst a competitive field. Notably, Collective Project and TeaPot have consistently outperformed Summit (Canada), maintaining higher ranks and sales figures, with TeaPot holding steady in the top 10 for most months. Meanwhile, Dabble Cannabis Co. and Sheeesh! have shown volatility, with Sheeesh! missing the top 20 in October. Summit (Canada)'s ability to climb back in December suggests potential for growth, but the brand must strategize to consistently compete with the leading players in the market.
Notable Products
In December 2025, the top-performing product from Summit (Canada) was Lemonade Iced Tea (10mg THC, 355ml) in the Beverage category, maintaining its number one rank from November, with sales reaching 4286 units. Crank Yanker (Bulk), a Flower category product, secured the second spot, marking its first appearance in the rankings. Peach Iced Tea (10mg THC, 355ml) dropped from second place in November to third in December, while Clementine Crush Seltzer (10mg THC, 355ml) consistently held the fourth position across the last four months. Apple Pie Iced Tea (10mg THC, 355ml) rose to fifth place, showing a notable increase in sales from November. This analysis highlights the strong performance of Summit's beverage products, particularly the Lemonade Iced Tea, which remained a favorite throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
