Oct-2025
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Overview
Market Insights Snapshot
Summit (Canada) has shown notable performance in the beverage category across several Canadian provinces. In Alberta, the brand has consistently improved its ranking from 12th in July to maintaining the 10th position by September and October, reflecting a steady increase in sales from July to September before a slight dip in October. Meanwhile, in British Columbia, Summit (Canada) experienced some fluctuations but managed to improve its position from 16th in July to 12th in October, indicating a positive trend despite a temporary drop in September. The brand's ability to climb the ranks in these competitive markets highlights its growing presence and consumer appeal in these regions.
In Ontario, Summit (Canada) has faced challenges maintaining a consistent presence in the top rankings, with its absence from the top 30 in August. However, the brand managed to recover and improve its position from 29th in July to 26th by October. This suggests that while there are hurdles, there is still potential for growth in this market. On the other hand, in the Colorado vapor pens category, Summit (Canada) did not make it into the top 30 rankings, only reaching 84th in September, which may indicate a need for strategic adjustments to better penetrate the U.S. market. These insights reflect both the brand's strengths in certain regions and the opportunities for improvement in others.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, Summit (Canada) has experienced notable fluctuations in its rank over the past few months. Starting from a rank of 16 in July 2025, Summit (Canada) improved to 11 in August, then dropped to 15 in September, before climbing back to 12 in October. This volatility is indicative of a competitive market environment. Notably, Collective Project showed a strong performance, surpassing Summit (Canada) in September with a rank of 10, although it fell behind Summit (Canada) again in October. Meanwhile, TeaPot consistently maintained a higher rank than Summit (Canada), although it dropped to 11 in October, just one spot ahead. Sweet Tooth also demonstrated resilience, ranking consistently within the top 10, except for a brief dip in September. These dynamics suggest that while Summit (Canada) is holding its ground, it faces stiff competition from brands like TeaPot and Sweet Tooth, which have shown stronger sales momentum over the longer term.

Notable Products
In October 2025, Peach Iced Tea (10mg THC, 355ml) emerged as the top-performing product for Summit (Canada), securing the number one rank with a notable sales figure of 4258 units. Lemonade Iced Tea (10mg THC, 355ml), which had consistently held the top position from July to September, slipped to the second rank this month. Clementine Crush Seltzer (10mg THC, 355ml) maintained its steady performance, holding the third rank throughout the past months. Black Cherry Soda (Bulk) showed a consistent presence in the rankings, securing the fourth position in both August and October. Trop Cherry (Bulk) remained stable at the fifth rank since its introduction in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







