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Dec-2024
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Overview
Market Insights Snapshot
Summit (Canada) has shown notable performance in the Beverage category across several Canadian provinces. In Alberta, Summit maintained a steady presence, improving its rank from 10th in September to 8th by December 2024, with a significant sales increase in December, indicating strong momentum going into the new year. Meanwhile, in British Columbia, the brand fluctuated slightly, peaking at 7th place in November before settling at 9th in December. Despite the slight dip in ranking in December, sales figures remained relatively stable, suggesting consistent consumer interest in the province. In Ontario, Summit also demonstrated resilience, moving from 21st in October to 18th in November, before ending the year at 20th. This indicates a competitive market environment but also shows Summit’s ability to maintain a foothold in key markets.
In the U.S. market, Summit (Canada) has faced challenges, particularly in the Flower category in Colorado. The brand's ranking saw a significant drop from 59th in September to 99th in October, before recovering slightly to 82nd by December. This suggests volatility and potential market saturation, which may require strategic adjustments to regain competitive positioning. In Michigan, Summit's presence in the Concentrates category was noted in September with an 80th rank, but the absence of subsequent rankings indicates a struggle to maintain a top 30 position. This could be a signal of either increased competition or a need for enhanced product offerings to capture a larger market share.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, Summit (Canada) has experienced fluctuations in its market position over the last few months of 2024. Initially ranked 8th in September, Summit (Canada) saw a slight dip to 9th in October, rebounded to 7th in November, but then fell back to 9th in December. This volatility in ranking is indicative of a highly competitive market. Notably, Ray's Lemonade consistently outperformed Summit (Canada), improving its rank from 9th to 7th by December, suggesting a strong upward trajectory. Meanwhile, Collective Project showed significant improvement, climbing from 12th in September to 8th in December, surpassing Summit (Canada) in the process. Solei and HYTN maintained relatively stable positions, with Solei making a notable jump from 14th to 11th in December. These movements highlight the dynamic nature of the market and the need for Summit (Canada) to strategize effectively to regain and maintain a higher ranking amidst strong competition.
Notable Products
In December 2024, the top-performing product from Summit (Canada) was Iced Tea Lemonade (10mg THC, 355ml), which maintained its first-place ranking for the fourth consecutive month with notable sales of 7786 units. Peach Iced Tea (10mg THC, 355ml) held steady in the second position, continuing its upward trend from September. Rocket Berry Sparkling Drink (10mg THC, 355ml) remained consistent in the third spot, despite a slight sales increase compared to November. Wild Cherry Lime Sparkling Beverage (10mg THC, 355ml) also maintained its fourth-place ranking throughout the last four months. Black Cherry Soda (Bulk) re-entered the rankings in December at the fifth position, mirroring its October performance after being unranked in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
