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Sep-2025
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Overview
Market Insights Snapshot
Summit (Canada) has shown noteworthy performance across various categories and provinces. In the Beverage category in Alberta, the brand has consistently improved its ranking, moving from 13th place in June 2025 to 8th by September 2025. This upward trajectory is supported by a steady increase in sales, culminating in a figure of 39,932 CAD in September. In contrast, British Columbia has seen more fluctuations, with Summit's rank shifting from 12th to 14th over the same period, despite a peak in sales during August. Such variations suggest a dynamic market environment that Summit is navigating with mixed results.
In Ontario, Summit's presence in the Beverage category has been less stable, with the brand dropping out of the top 30 in August 2025, only to reappear at 25th in September. This suggests a competitive landscape where maintaining a consistent position is challenging. Meanwhile, in the Vapor Pens category in Colorado, Summit has not yet broken into the top 30, indicating room for growth and potential market expansion. These insights reflect Summit's varied performance across regions and categories, highlighting areas of strength and opportunities for strategic improvement.
Competitive Landscape
In the Alberta beverage category, Summit (Canada) has shown a notable upward trajectory in the rankings over the past few months. Starting from 13th place in June 2025, Summit (Canada) climbed to 8th place by September 2025, indicating a consistent improvement in its market position. This upward movement is significant, especially when compared to competitors such as Solei, which maintained a relatively stable rank around 9th or 10th place, and Deep Space, which saw a decline from 6th to 10th place over the same period. Meanwhile, Sense & Purpose Beverages and Mary Jones have maintained strong positions, ranking consistently higher than Summit (Canada) but not showing the same level of dynamic growth. Summit (Canada)'s rise in rank is accompanied by a steady increase in sales, suggesting a growing consumer preference and effective market strategies that could potentially challenge the current leaders in the Alberta beverage market.
Notable Products
In September 2025, the top-performing product for Summit (Canada) was Lemonade Iced Tea (10mg THC, 355ml), maintaining its first-place ranking with sales of 4,793 units. Following closely, Peach Iced Tea (10mg THC, 355ml) held steady at the second position, showing consistent performance with 3,609 units sold. Clementine Crush Seltzer (10mg THC, 355ml) stayed in third place, reflecting its stable popularity across the months. Notably, Tropicana Banana (Bulk) climbed from fifth in August to fourth in September, indicating a positive trend in the Flower category. Conversely, Trop Cherry (Bulk) re-entered the rankings in September at fifth place, after not being listed in July and August, suggesting a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
