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Nov-2025
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Overview
Market Insights Snapshot
Deep Space's performance in the Alberta market has shown some notable shifts across different categories. In the Beverage category, the brand's ranking dropped from 7th in August 2025 to falling out of the top 30 by November 2025, reflecting a significant decline in sales from CAD 69,976 to CAD 13,255. This downward trend suggests a potential loss of market share or increased competition in Alberta's beverage segment. Conversely, Deep Space entered the Pre-Roll category in Alberta, ranking 84th in October and improving slightly to 94th in November. While the initial rankings are modest, it indicates a new product entry that could evolve with strategic positioning.
In Ontario, Deep Space's presence in the Beverage category also saw a decline, with the brand slipping from 17th in August to outside the top 30 by November. This mirrors the trend seen in Alberta, pointing to a broader challenge in maintaining a competitive edge in the beverage market. Interestingly, Deep Space's attempt to penetrate the Pre-Roll category in Ontario saw them ranked 99th in August, but the absence of subsequent rankings suggests they did not sustain a top 30 position in the following months. Meanwhile, in Saskatchewan, the brand made a brief appearance in the Edible category, securing 10th place in September before disappearing from the top 30, indicating either a limited market presence or a highly competitive landscape.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Deep Space has shown a notable improvement, entering the top 100 brands with a rank of 94 in November 2025. This marks a significant entry as it was absent from the top 20 in previous months, indicating a positive trajectory. In contrast, San Rafael '71 has seen a decline, dropping from 83 in August to 90 by November, which may suggest a shift in consumer preference or market dynamics. Meanwhile, Color Cannabis has shown consistent improvement, moving up from 98 in September to 87 in November, potentially posing a growing threat to Deep Space's market position. Big Bag O' Buds maintains a strong presence, consistently ranking in the top 50, which underscores the competitive pressure Deep Space faces. Despite these challenges, Deep Space's recent entry into the rankings highlights its potential to capture market share and suggests a promising upward trend in sales and consumer interest.
Notable Products
In November 2025, the top-performing product from Deep Space was Xpress - Limon Splashdown Gummy (10mg) in the Edible category, maintaining its number one rank from September. It achieved sales of 2,548 units, demonstrating strong consumer preference. Big Bang Berry Infused Pre-Roll 3-Pack (1.5g) ranked second, a drop from its top position in October, with Milky Way Melon Infused Pre-Roll 3-Pack (1.5g) following closely in third place, consistent with its October ranking. Propulsion - CBG/THC 1:1 Lemon Lime Soda (10mg CBG, 10mg THC, 355ml) held its position at fourth, despite a notable decrease in sales over the months. Meanwhile, Propulsion - THC/CBG 1:1 Cosmic Cherry Lime Soda (10mg THC, 10mg CBG 355ml) remained steady in fifth place, continuing its decline in sales since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
