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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Deep Space concentrated 85.51% of sales in Pre-Roll with a 1.27% month-over-month lift, while Edible expanded to 13.40% share on an 81.22% MoM surge and a 238.73% year-over-year gain; Beverage contracted to 1.09% share with a 44.86% MoM decline and a 99.33% YoY drop. Despite the brand’s overall sales down 39.78% year over year, the average price rose 88.08%, indicating mix and pricing pressure shifting revenue composition; the absence of a Pre-Roll rank in Alberta coupled with Edible’s triple-digit YoY growth implies the portfolio is tilting away from lower-velocity Beverage and toward formats able to carry higher realized price points.
The pivot toward Edible alongside a steady Pre-Roll base suggests a repositioning toward two-format dependency, with risk concentrated if Pre-Roll softness persists and Edible growth normalizes; the 85.51% Pre-Roll share versus 13.40% Edible share implies exposure to volatility if consumer trade-down accelerates under the 88.08% average price increase. The 44.86% MoM fall and 99.33% YoY collapse in Beverage show an exit or de-emphasis that can free resources for Edible, but the lack of a Pre-Roll rank in Alberta points to limited competitive traction in the lead category; taken together, the pattern implies Deep Space’s near-term positioning relies on Edible maintaining triple-digit YoY momentum while Pre-Roll stabilizes enough to prevent further share concentration risk.
Competitive Landscape
Deep Space sits at rank #115 in AB Pre-Roll for May 2026, falling 16 spots from #99 in February 2026 and down 59 places from its peak at #56 in January 2026, while category leaders moved in the opposite direction: Back Forty / Back 40 Cannabis rose from #7 to #2 alongside a 72.7% year-over-year sales change, and Good Supply advanced from #11 to #5 with a 47.0% year-over-year sales change; relative to General Admission holding #1 despite a 29.3% year-over-year sales decline, Deep Space’s multi-month rank drop implies lost share to faster-rising mid-pack competitors and signals that, without a near-term product or pricing pivot, further relegation outside the top 100 is the more likely trajectory.
Notable Products
Propulsion - THC/CBG 1:1 Pulsar Peach Soda (10mg CBG, 10mg THC, 355ml) posted the steepest decline at -60.8% month over month and slid to rank 8, while Propulsion - CBG/THC 1:1 Lemon Lime Soda (10mg CBG, 10mg THC, 355ml) fell -51.1% at rank 7. In contrast, Space Propulsion - Sour Strawberry Void Gummy (10mg) surged 838.9% to rank 5 and Space Propulsion - Sour Pulsar Peach Gummy (10mg) jumped 295.3% to rank 4. Xpress - Limon Splashdown Gummy (10mg) rose 55.1% to rank 1, and three Beverage SKUs sit at ranks 6–9 with two declines worse than -50%, concentrating weakness in drinks even as edibles supply the month’s gains. The mix implies Deep Space is pivoting toward edibles as the commercial engine while Beverage SKUs require repositioning or reduced shelf emphasis.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
