.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Canadian cannabis market, Deep Space has shown varied performance across different provinces and categories. In Alberta, Deep Space's beverage category saw a decline in rankings, moving from 6th in June to 10th by September. This downward trend was accompanied by a significant drop in sales, highlighting potential challenges in maintaining market share. In contrast, the brand's presence in Ontario for beverages remained relatively stable, hovering around the 20th position from June through August, but it failed to make the top 30 in September, indicating a possible need for strategic adjustments.
Meanwhile, in Saskatchewan, Deep Space's performance in the edible category remained consistent, securing a spot within the top 10 throughout the summer months. This stability might suggest a strong consumer base or effective marketing strategies in this category. However, the brand's attempt to penetrate the pre-roll market in Ontario did not fare as well, with rankings not breaking into the top 30 during the observed months, which could be indicative of either a highly competitive market or a need for product innovation. These mixed results across different regions and categories suggest that while Deep Space has areas of strength, there are also significant opportunities for growth and improvement.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Deep Space has experienced a notable decline in its rankings and sales over the past few months. Starting from a strong position at rank 6 in June 2025, Deep Space has seen a steady drop to rank 10 by September 2025. This decline in rank coincides with a significant decrease in sales, suggesting a potential loss of market share. In contrast, Summit (Canada) has shown a positive trajectory, improving its rank from 13 in June to 8 in September, with a corresponding increase in sales. Solei has maintained a relatively stable position, hovering around rank 9, while RIFF has improved its standing from rank 16 to 11, indicating a competitive push. Meanwhile, Collective Project entered the top 20 in September at rank 12, highlighting an emerging competitor. These shifts suggest that Deep Space may need to reassess its strategy to regain its competitive edge in the Alberta beverage market.
Notable Products
In September 2025, the top-performing product from Deep Space was Xpress - Limon Splashdown Gummy (10mg), which ranked first in sales with a notable figure of 4815 units sold. Propulsion - THC/CBG 1:1 Cosmic Cherry Lime Soda (10mg THC, 10mg CBG 355ml) slipped to the second position after consistently holding the top spot from June to August. Big Bang Berry Infused Pre-Roll 3-Pack (1.5g) improved its ranking to third place, up from fifth in August. Milky Way Melon Infused Pre-Roll 3-Pack (1.5g) maintained its fourth position for two consecutive months. Meanwhile, Propulsion - THC/CBG 1:1 Pulsar Peach Soda (10mg CBG, 10mg THC, 355ml) dropped to fifth, experiencing a steady decline in ranking since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
