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Aug-2025
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Overview
Market Insights Snapshot
In Alberta, Deep Space has maintained a strong presence in the Beverage category, consistently ranking at the 7th position from May to July 2025, before experiencing a slight dip to the 8th position in August. This steady performance suggests a robust brand loyalty and market presence, even as sales saw a downward trend from June to August. On the other hand, in Ontario, Deep Space has shown a gradual improvement in its Beverage category rankings, moving from the 22nd position in May to the 20th by August. This upward movement indicates a growing acceptance and potential market expansion in this region, despite a fluctuating sales pattern.
In the Pre-Roll category within Ontario, Deep Space was not ranked among the top 30 brands until July, when it entered at the 85th position, and then slightly declined to the 93rd position in August. This late entry into the rankings signifies either a new product launch or a slow market penetration in this category. Meanwhile, in Saskatchewan, Deep Space made a notable entry in the Edible category, debuting at the 8th position in July and maintaining a strong 9th position in August. This suggests a positive reception and potential growth trajectory in the Edible market within this province.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Deep Space has shown notable fluctuations in its ranking over recent months, which could impact its market positioning and sales strategy. In August 2025, Deep Space was ranked 93rd, a drop from its 85th position in July, indicating a downward trend that may require strategic adjustments. Despite this decline, Deep Space's sales figures remain competitive, although they have decreased from July to August. In contrast, brands like QWEST and Caviar Gold have shown varied performances, with QWEST dropping to 100th in August from its 91st position in May, while Caviar Gold improved from 96th in July to 90th in August. Meanwhile, Lord Jones and Solei re-entered the top 100 in August, suggesting a competitive resurgence. These dynamics highlight the volatility in the Ontario Pre-Roll market, emphasizing the need for Deep Space to innovate and adapt to maintain its competitive edge.
Notable Products
In August 2025, the top-performing product for Deep Space was Propulsion - THC/CBG 1:1 Cosmic Cherry Lime Soda, maintaining its number one rank consistently from May through August, with sales of 5004 units. Propulsion - THC/CBG 1:1 Pulsar Peach Soda also held steady at the second position throughout the same period. Xpress - Limon Splashdown Gummy ranked third, showing a steady increase in sales from May to August. Milky Way Melon Infused Pre-Roll 3-Pack rose to fourth place, improving from its previous fifth position in July. Conversely, Big Bang Berry Infused Pre-Roll 3-Pack slipped from fourth to fifth position in August, reflecting a decrease in sales compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
