.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Canadian market, Deep Space has shown a notable trajectory in the Beverage category. In Alberta, the brand has been consistently climbing the ranks, moving from the 8th position in January 2025 to the 6th position by April 2025. This upward trend is underpinned by a steady increase in sales from March to April, indicating a strengthening presence in the province. Conversely, in Ontario, Deep Space's performance has been more variable. The brand managed to improve its ranking slightly from January to March, but then slipped back to the 22nd position in April. This fluctuation in Ontario suggests a more competitive landscape or possible challenges in maintaining market share.
While Deep Space has maintained a presence in the top 30 brands in both Alberta and Ontario, the disparity in their rankings highlights different market dynamics. The consistent improvement in Alberta suggests that Deep Space is effectively capitalizing on consumer preferences or perhaps expanding its distribution network. Meanwhile, the stable yet lower ranking in Ontario, despite a dip in sales in April, could imply that the brand is facing stiffer competition or needs to adjust its strategy to better align with local consumer tastes. The absence of Deep Space from other provincial rankings could indicate either a strategic focus on specific markets or potential areas for growth and expansion.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Deep Space has shown a promising upward trajectory in its rankings from January to April 2025, moving from 8th to 6th place. This improvement is noteworthy, especially when compared to Sweet Justice, which, despite maintaining a strong position, slipped from 2nd to 3rd place by April. Meanwhile, Sense & Purpose Beverages and Zele have experienced fluctuations, with Sense & Purpose Beverages maintaining a relatively stable position, while Zele dropped from 6th to 8th place. Deep Space's sales figures reflect a positive trend, with a noticeable increase from February to March, suggesting effective marketing strategies or product acceptance. This upward movement in rank and sales positions Deep Space as a formidable competitor in the Alberta beverage market, challenging established brands like Bubble Kush, which saw a decline from 4th to 5th place during the same period.
Notable Products
In April 2025, the top-performing product from Deep Space was the Propulsion - THC/CBG 1:1 Cosmic Cherry Lime Soda, which maintained its first-place ranking from previous months with sales of 5490 units. The Propulsion - THC/CBG 1:1 Pulsar Peach Soda held steady in second place, despite a decline in sales compared to March. The Propulsion - THC/CBG 1:1 Root Beer Soda remained consistently in third place, showing slight fluctuations in sales figures over the months. The Xpress - Limon Splashdown Gummy made a notable entry into the rankings at fourth place, indicating a strong performance as a new contender. Meanwhile, the Propulsion - THC/CBG 1:1 Cream Soda dropped to fifth place, although it experienced an increase in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
