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Jul-2025
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Overview
Market Insights Snapshot
Dulces has shown a consistent presence in the Beverage category in Ontario, maintaining its position within the top 30 brands over the past few months. Despite a slight fluctuation in their rank, dropping from 24th in April to 25th in May and then back to 24th in June and July, Dulces has managed to sustain its visibility in a competitive market. This consistency is noteworthy, especially when considering the volatility that often characterizes the cannabis industry. While their sales figures have seen a decline from April to July, their ability to remain in the top 30 suggests a steady consumer base and brand recognition.
However, the absence of Dulces from the top 30 in other states or categories could be a point of concern or an opportunity for growth. Their performance in Ontario's Beverage category might not be mirrored elsewhere, indicating potential areas where the brand could expand or improve its market strategy. This absence in other rankings might suggest a regional focus or limited reach beyond Ontario, which could be strategically addressed to enhance brand presence and sales volume. Understanding these dynamics will be crucial for Dulces as they consider future market expansions or category diversifications.
Competitive Landscape
In the competitive landscape of the Beverage category in Ontario, Dulces has shown a consistent presence, maintaining a rank of 24th in both June and July 2025, despite a slight dip in sales from May to July. This stability in ranking, however, contrasts with the performance of competitors like Palmetto, which has seen a decline from 17th in April to 23rd by July, indicating a sharper drop in sales. Meanwhile, Sense & Purpose Beverages has been gaining momentum, improving its rank from 25th in April to 22nd in July, suggesting an upward trend in sales. Embody remains behind Dulces, consistently ranking lower, while Snap Back entered the rankings in July at 26th. These dynamics highlight Dulces' stable positioning amidst fluctuating competitor performances, suggesting an opportunity to leverage its consistent presence to capture more market share as competitors experience volatility.
Notable Products
In July 2025, Dulces maintained its top product ranking with the CBD:THC 1:1 Sweet Peach Sparkling Beverage leading the sales, achieving the number one spot consistently for four consecutive months, with sales of 1417 units. The CBD:THC 1:1 Cherry Shockwave Sparkling Beverage followed closely, holding the second position throughout the same period. The CBD:THC 1:1 Fruity Berry Beverages climbed to the third rank in July, up from its consistent fourth position in the previous months. Conversely, the CBD/THC 1:1 Watermelon Sparkling Beverage saw a decline, dropping to fourth place in July from its previous third position. This shift highlights a slight preference change among consumers towards the Fruity Berry Beverages in the recent month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
