Market Insights Snapshot
In the Beverage category, Dulces has shown some interesting movement in the province of Ontario. This brand started off in July 2023 not being in the top 20 brands, ranking at 22nd, which indicates a need for improvement. However, they managed to climb up the ranks in August and September, holding a steady 17th position. This is a positive trend, showing that Dulces is gaining traction in the market. However, in October, Dulces slipped slightly to the 19th position. Despite this minor setback, the brand managed to stay within the top 20, which is commendable.
Looking at the sales trend, Dulces had a significant sales boost in August 2023, with sales increasing from 46,435 in July to 75,231 in August. This is an impressive increase, suggesting that the brand's strategies during this period were effective. However, the sales dipped in the following months, with September and October recording sales of 57,643 and 49,357 respectively. While the sales figures are dropping, it's important to note that they are still relatively higher than the initial July sales. This indicates that Dulces is still maintaining a decent market presence in Ontario's Beverage category, despite the fluctuating rankings and sales.
In the Beverage category within Ontario's cannabis market, Dulces has shown a steady presence, albeit with a slight drop in rank from 17th in August and September to 19th in October 2023. This puts Dulces behind competitors such as Keef Cola and Tweed, both of which have seen a more significant decline in rank over the same period. Interestingly, Yandi Fresh and Green Monke have been climbing the ranks, with Green Monke breaking into the top 20 in October. In terms of sales, Dulces experienced a surge in August, but has since seen a decrease, a trend that is mirrored by its higher-ranked competitors. The upward trend of Yandi Fresh and Green Monke in both rank and sales suggests a shift in consumer preference that Dulces may need to consider in its market strategy.
In October 2023, Dulces' top-performing product was the 'CBD:THC 1:1 Sweet Peach Sparkling Beverage (10mg CBD, 10mg THC 355ml)', maintaining its number one rank from previous months with sales of 2,148 units. Following closely in second place was the 'CBD:THC 1:1 Cherry Shockwave Sparkling Beverage (10mg CBD, 10mg THC)', which also held its rank from previous months. The 'CBD:THC 1:1 Fruity Berry Beverages (10mg CBD, 10mg THC)' moved up to the third spot in October, improving its rank from fourth in July and August. However, the 'CBD/THC 1:1 Watermelon Sparkling Beverage (10mg CBD, 10mg THC)' dropped to fourth place in October from its third-place position in July and August. Overall, while the rankings of Dulces' top products have shown some fluctuation over the past few months, their positions have remained relatively stable.