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Jun-2024
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Overview
Market Insights Snapshot
Dulces has shown a steady performance in the Beverage category across several months in Ontario. Starting in March 2024, Dulces was ranked 18th, but by June 2024, it had slipped to the 22nd position. Despite this downward trend in ranking, the brand's sales figures remained relatively stable, with a slight fluctuation observed in June. This indicates that while Dulces might be facing stiff competition, its sales volume is still holding steady, suggesting a loyal customer base or effective marketing strategies that maintain consumer interest.
It is important to note that Dulces did not feature in the top 30 brands in any other state or category during these months, which could be seen as a limitation in their market penetration strategy outside of Ontario. This absence from other rankings could either indicate a focused approach in a single market or a need for expansion and diversification. For stakeholders and potential investors, this data suggests that while Dulces has a foothold in Ontario's Beverage category, there is significant room for growth in other regions and categories.
Competitive Landscape
In the Ontario beverage category, Dulces has experienced a notable shift in its market position over the past few months. Starting at rank 18 in March 2024, Dulces has seen a gradual decline, falling to rank 22 by June 2024. This downward trend is particularly concerning when compared to competitors like Sheeesh!, which surged from rank 24 in March to an impressive rank 8 in May before settling at rank 21 in June. Similarly, Keef Cola re-entered the top 20 in June, maintaining a stable position at rank 20. Meanwhile, Kiss has also seen a decline, but not as steep as Dulces, moving from rank 19 in March to rank 23 in June. These shifts indicate a highly competitive landscape where Dulces needs to strategize effectively to regain its standing and boost sales, especially as competitors show both volatility and resilience in their rankings.
Notable Products
In June 2024, the top-performing product for Dulces was the CBD:THC 1:1 Cherry Shockwave Sparkling Beverage (10mg CBD, 10mg THC), maintaining its first-place ranking with sales reaching 2203 units. The CBD:THC 1:1 Sweet Peach Sparkling Beverage (10mg CBD, 10mg THC 355ml) followed closely in second place, though it dropped from its top spot in May. The CBD:THC 1:1 Fruity Berry Beverages (10mg CBD, 10mg THC) rose to third place with a notable increase in sales to 1670 units. The CBD/THC 1:1 Watermelon Sparkling Beverage (10mg CBD, 10mg THC) remained steady in fourth place, although its sales saw a slight decline from the previous month. Overall, the rankings showed minor shifts, but the Cherry Shockwave consistently led the category.
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