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May-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Soundview’s category mix tilted even more heavily toward Edible, which held a 90.55% share and grew 29.86% year over year while adding 4.37% month over month. Vapor Pens contracted to a 6.40% share with a steep 58.81% month-over-month drop, and Beverage held 3.05% share with an 8.46% month-over-month decline; combined with a brand-level average price decline of 8.21% year over year and brand sales up 43.41% year over year, this points to volume-led gains concentrated in a single pillar. With Edible ranked 1 in Connecticut for the category, the mix concentration and contrasting month-over-month declines in Vapor Pens and Beverage imply deliberate focus on the top-ranked core while deprioritizing peripheral formats.
The shift—Edible’s share at 90.55% alongside month-over-month declines of 58.81% in Vapor Pens and 8.46% in Beverage—suggests Soundview is trading depth for breadth, using lower average prices (down 8.21% year over year) to widen Edible penetration while accepting volatility in secondary categories. Given May 2026 brand sales growth of 43.41% year over year against a 4.37% month-over-month lift in Edible, the positioning leans on category leadership in Connecticut to convert share into scale, implying future stability depends on maintaining Edible rank 1 while selectively rebuilding the 6.40% Vapor Pens and 3.05% Beverage footprints.
Competitive Landscape
Soundview ranks #1 in CT Edible in May 2026, up 1 place year over year from #2, and it held #1 across the last three months while reaching its peak rank of #1 in May 2026; this contrasts with Camino rising from #6 to #2 and Wana holding at #3 with 42.47% year-over-year sales growth, while Encore Edibles slid from #1 to #4 alongside a 56.32% sales decline. With competitors either advancing rapidly (e.g., Camino up four ranks) or contracting sharply (e.g., Encore Edibles down three ranks), Soundview’s ascent from #2 to #1 and its maintenance of #1 quarter-to-date imply the brand has converted incumbent weakness and uneven rival momentum into durable category leadership.
Notable Products
CBN/THC 5:1 BlueZZZberry Gummies 20-Pack (500mg CBN, 100mg THC) delivered the standout move in May 2026 with a +172.7% month-over-month surge to $259,989 and held rank 1, while Pink Lemonade Live Resin Gummies 20-Pack (100mg) fell -16.9% and sat at rank 6. Sativa Blood Orange Gummies 20-Pack (100mg) slipped -3.0% at rank 2, contrasted by Black Cherry Fast Acting Gummies 20-Pack (100mg) rising +31.9% at rank 5. With eight of the top ten SKUs in Edibles and sleep-focused CBN formats spanning rank 1 and rank 7 alongside mixed declines in flavor-first Sativa and Live Resin variants, the pattern implies Soundview is tilting assortment and demand toward effect-led nighttime use over recreational flavor exploration.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
