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Dec-2025
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Overview
Market Insights Snapshot
Soundview has demonstrated notable performance in the Connecticut market, particularly in the Beverage category where it climbed from not being in the top 30 in September to securing the top position by October and maintaining a strong presence through December. This ascent highlights Soundview's strategic positioning and consumer appeal within this category. In contrast, their performance in the Vapor Pens category shows a more fluctuating trajectory, with a rise from 13th place in September to 8th in November before dropping to 11th in December. This movement suggests a competitive landscape where Soundview faces challenges in maintaining consistent momentum.
In the Edible category, Soundview has shown remarkable stability and growth in Connecticut, consistently holding onto the second position from September through December. This consistency is indicative of a strong brand presence and consumer loyalty within this segment. The steady increase in sales figures across these months further underscores their robust market strategy. However, the absence of Soundview from the top 30 in other categories indicates areas where the brand could potentially expand or improve its market penetration. This selective performance across categories offers insights into Soundview's current strengths and opportunities for further growth.
Competitive Landscape
In the Connecticut edible market, Soundview consistently holds the second rank from September to December 2025, demonstrating a stable position amidst strong competition. Despite maintaining its rank, Soundview faces significant competition from Encore Edibles, which consistently leads the market as the top-ranked brand. Soundview's sales show a positive growth trend, increasing from September through December, indicating a robust market presence and potential for further growth. However, Wana and Camino also present competitive pressure, with Wana maintaining a steady fourth position and Camino showing a consistent third rank. This competitive landscape suggests that while Soundview is performing well, continued strategic efforts are necessary to close the gap with the leading brand and fend off competition from other rising contenders.
Notable Products
In December 2025, the top-performing product from Soundview was the CBN/THC 5:1 BlueZZZberry Gummies 20-Pack, maintaining its consistent first-place ranking since September 2025, with sales reaching 7372 units. The THC/CBN 2:1 G'Night Grape Gummies 20-Pack held steady in the second position for both November and December, showing stable performance. The CBN/THC 1:1 Berry Dreamy Gummies 20-Pack climbed to the third spot in December, improving from fourth place in the previous two months. New entries for December included the Pink Lemonade Live Resin Gummies and Black Cherry Fast Acting Gummies, debuting at fourth and fifth positions respectively. This shift highlights a growing interest in diverse edible options within the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
