Soundview

Edible remains the anchor at 67.34% share with a 13.58% year-over-year rise but a 0.65% month-over-month dip, while Vapor Pens accelerated to 29.11% share on 318.51% year-over-year growth and a 71.02% month-over-month jump; Beverage holds 3.56% share with a 1.12% month-over-month decline and no year-over-year baseline. Average price moved down 3.82% year over year to $27.07 even as total brand sales increased 50.96% year over year, and Edible’s average price at 28.48 contrasts with Vapor Pens at 51.17, implying volume-led gains in Vapor Pens and stable Edible velocity; taken together, the mix shift signals Soundview is broadening demand beyond Edible while protecting its category leadership position in Connecticut Edibles.

With Edible ranked 1 in Connecticut and still two-thirds of sales, the 29.11% share now held by Vapor Pens indicates a deliberate hedge against category concentration, reinforced by a 71.02% month-over-month surge that outpaces Edible’s 0.65% pullback. The combination of a 3.82% lower average price and a 50.96% brand sales lift suggests price elasticity is favorable, enabling penetration in Vapor Pens without materially eroding Edible equity; the pattern implies Soundview is transitioning from a single-category leader toward a dual-pillar portfolio, where Vapor Pens’ triple-digit 318.51% year-over-year growth can offset near-term Edible softness and reduce reliance on one category for future share defense.