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Aug-2025
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Overview
Market Insights Snapshot
Soundview has demonstrated consistent performance in the Connecticut market, particularly in the Edible category. For four consecutive months, from May to August 2025, Soundview maintained a solid second-place ranking, indicating a strong and stable presence in this category. This consistency is noteworthy as it suggests a loyal customer base and effective market strategies. In terms of sales, while there was a slight dip in June and July, the sales figures rebounded in August, nearly matching those from May. This resilience in sales performance highlights Soundview's ability to maintain consumer interest and demand over time.
In contrast, Soundview's performance in the Vapor Pens category in Connecticut shows a different trend. The brand did not feature in the top 30 rankings for May, June, or July, only emerging in the rankings at 12th place in August. This recent appearance could be seen as a positive development, indicating a potential upward trajectory in this category. However, the absence in the top 30 for the earlier months suggests that Soundview might have faced challenges in establishing a foothold in the Vapor Pens market. The sales figures for Vapor Pens also reflect a decrease from July to August, which could be an area of concern or an opportunity for strategic improvement.
Competitive Landscape
In the Connecticut edible market, Soundview has consistently maintained its position as the second-ranked brand from May to August 2025. Despite this stable ranking, Soundview faces stiff competition from Encore Edibles, which holds the top spot with significantly higher sales figures. Meanwhile, Wana remains a strong contender, consistently ranking third with sales figures that are notably lower than Soundview's. The entry of Camino into the rankings in July and August, securing the fourth position, indicates a potential shift in the competitive landscape. Soundview's steady sales figures suggest a loyal customer base, but the brand must remain vigilant and innovative to close the gap with Encore Edibles and fend off rising competitors like Camino.
Notable Products
In August 2025, the top-performing product for Soundview was the CBN/THC 5:1 BlueZZZberry Gummies 20-Pack, maintaining its position as the number one ranked product since July, with sales reaching 4743 units. The Blood Orange Live Resin Gummies 20-Pack secured the second spot, consistent with its ranking in July but showing a slight decrease in sales. The CBN/THC 1:1 Berry Dreamy Gummies 20-Pack held the third position, dropping from the top spot it held in May and June. Pink Lemonade Live Resin Gummies 20-Pack was ranked fourth, a consistent decline from its second-place ranking in May. The THC/CBN 2:1 G'Night Grape Gummies 20-Pack remained steady at fifth place throughout the four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
