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Nov-2025
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Overview
Market Insights Snapshot
In the state of Connecticut, Soundview has demonstrated a notable performance across various product categories. Particularly in the Beverage category, Soundview has made a significant leap from being unranked in the earlier months to securing the second position by October and maintaining it through November. This ascent into the top ranks indicates a growing consumer preference or successful market strategies in this category. In contrast, the Vapor Pens category shows a consistent upward movement, with Soundview climbing from the 14th position in August to 6th by November. This steady rise suggests a strengthening presence and possibly an expanding product line or improved distribution channels that are resonating well with consumers in Connecticut.
The Edible category presents a different narrative for Soundview in Connecticut. Here, the brand has consistently held the second rank across all months from August to November, reflecting a stable and strong foothold in this segment. Despite a dip in sales from August to October, there was a recovery in November, indicating potential seasonal trends or promotional activities that may have influenced consumer purchasing behavior. The consistent ranking in the top two positions highlights Soundview's solid brand recognition and consumer loyalty in the Edible market. However, the absence of Soundview from the top 30 in other categories suggests areas where the brand could explore growth opportunities or reassess its market strategies to enhance its overall market presence.
Competitive Landscape
In the Connecticut edible market, Soundview has consistently maintained its position as the second-ranked brand from August to November 2025. Despite a slight dip in sales from August to October, Soundview experienced a rebound in November, indicating a positive trend in consumer demand. The brand's stable ranking is noteworthy, especially when compared to competitors like Encore Edibles, which has dominated the top spot throughout this period. Meanwhile, Wana experienced a drop in rank from third to fourth in November, and Camino showed an upward trajectory, moving from fourth to third. These shifts highlight Soundview's resilience and strong market presence amidst fluctuating competitor performances.
Notable Products
In November 2025, Soundview's top-performing product remained the CBN/THC 5:1 BlueZZZberry Gummies 20-Pack, maintaining its consistent number 1 rank from the previous months with a notable sales figure of 5082. The CBD/CBG/THC 1:1:1 Watermelon Gummies 20-Pack debuted strongly at rank 2, while the CBD/CBG/THC 1:1:1 Strawberry Kiwi Seltzer followed closely at rank 3. The THC/CBN 2:1 G'Night Grape Gummies, which previously held the second position in October, dropped to fourth place in November. Lastly, the CBG/CBD/THC 1:1:1 Watermelon Seltzer entered the rankings at position 5, highlighting a growing interest in beverage products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
