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Oct-2025
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Overview
Market Insights Snapshot
Soundview's performance in the Connecticut market demonstrates both consistency and growth across several categories. In the Edible category, Soundview has maintained a strong position, consistently ranking 2nd from July to October 2025, although there is a noticeable decline in sales figures over these months. This consistent ranking indicates a solid presence in the Edible market despite the sales decrease. In the Vapor Pens category, Soundview has shown positive momentum, improving its rank from 12th in July to 9th by October, which suggests an increasing market share and growing consumer preference for their vapor products. However, the absence of a rank in the Beverage category until October, where they debuted at 2nd, indicates a significant breakthrough or introduction of a new product line that has quickly captured consumer interest.
The data highlights Soundview's strategic focus and potential for growth in Connecticut. While the Edible category remains a cornerstone of their sales, the Vapor Pens' upward trend suggests a diversification strategy that is paying off. The absence of rankings in the top 30 for the Beverage category until October could initially be seen as a gap, but the sudden emergence at 2nd place suggests a strategic launch or marketing push that resonated well with consumers. This performance across categories illustrates Soundview's ability to adapt and capitalize on market opportunities, positioning them as a versatile player in the Connecticut cannabis market.
Competitive Landscape
In the Connecticut edible market, Soundview consistently holds the second rank from July to October 2025, demonstrating a stable position amidst competitive pressures. Despite maintaining its rank, Soundview's sales show a declining trend from July's peak, indicating potential challenges in sustaining consumer interest or market share. In contrast, Encore Edibles dominates the market as the top-ranked brand with significantly higher sales, showcasing robust growth and consumer preference. Meanwhile, Wana holds the third position with steady sales, suggesting a consistent customer base. Camino, which appears in the rankings only in October, indicates a potential new entrant or resurgence in the market. For Soundview, understanding these dynamics and the factors driving Encore Edibles' success could be crucial for strategizing future growth and maintaining its competitive edge.
Notable Products
In October 2025, the top-performing product from Soundview was the CBN/THC 5:1 BlueZZZberry Gummies 20-Pack, maintaining its number one rank for the fourth consecutive month with sales of 3,856 units. The THC/CBN 2:1 G'Night Grape Gummies climbed significantly to the second spot from its previous consistent fifth position in July and August. The Sativa Blood Orange Gummies, which held the second rank until September, dropped to third in October. New to the rankings in October, Margarita RSO Gummies secured the fourth position with notable sales. The CBN/THC 1:1 Berry Dreamy Gummies slipped from third to fifth place, indicating a gradual decline in popularity over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
