.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Eureka's performance in the Vapor Pens category shows significant variation across different states. In California, the brand has struggled to maintain a strong foothold, with rankings consistently outside the top 30 from May to August 2024. This indicates a challenging market environment or potential issues with brand penetration in the state. Conversely, in Colorado, Eureka has demonstrated remarkable stability, maintaining a top 4 position over the same period. This stability in rankings, despite a slight drop in sales from June to August, suggests a strong brand presence and loyal customer base in Colorado.
In Massachusetts, Eureka's performance has been inconsistent, with the brand not appearing in the top 30 in June but managing to secure the 49th position in both May and August. This fluctuation might indicate seasonal demand or competitive pressures in the market. Meanwhile, in New York, Eureka has shown steady performance, maintaining a position within the top 11 brands from May to August. This consistent ranking, coupled with a notable increase in sales from May to June, suggests a growing acceptance and popularity of the brand in New York.
Competitive Landscape
In the highly competitive Vapor Pens category in Colorado, Eureka has experienced notable fluctuations in its rank and sales over the past few months. Despite maintaining a strong position, Eureka's rank dropped from 3rd in May and June 2024 to 4th in July and August 2024. This decline is significant when compared to competitors like Batch Signature Extracts, which climbed to 3rd place in July and August 2024, and Craft / Craft 710, which improved its rank from 9th in May 2024 to 5th in August 2024. Additionally, The Clear has shown a steady upward trend, moving from 11th in May 2024 to 6th in August 2024. The most formidable competitor, Bonanza Cannabis Company, has consistently held the 2nd position, demonstrating robust sales performance. These shifts indicate a dynamic market where Eureka needs to strategize effectively to regain its higher ranking and boost sales amidst rising competition.
Notable Products
In August 2024, the top-performing product from Eureka was the Jealousy Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one spot with notable sales of 6,926 units. Tied for the top rank was the Northern Lights Distillate Cartridge (1g), also in the Vapor Pens category, which saw consistent high performance. The Triple Diesel Distillate Cartridge (1g) moved up to second place, showing a significant increase from its previous third rank in June 2024. The Fusion - Very Berry Distillate Disposable (1g) improved its ranking to third place, while the Fusion - Melon Madness Distillate Disposable (1g) secured the fourth spot. These rankings indicate a dynamic shift in consumer preferences, with some products showing remarkable gains over the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
