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Dec-2025
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Overview
Market Insights Snapshot
In the highly competitive Vapor Pens category, Eureka has shown a mixed performance across different states. In California, the brand has struggled to break into the top 30, with rankings hovering around the 60s. This indicates a challenging market environment or possibly a need for strategic adjustments in their approach. On the other hand, Colorado tells a different story, where Eureka has maintained a strong presence, consistently ranking in the top 20. Notably, December saw an improvement to the 11th position, reflecting a positive trend in this state. Meanwhile, in New York, Eureka's rank has fluctuated slightly but remains within the top 30, suggesting a stable, albeit competitive, market position.
Sales figures further highlight these regional differences. For instance, while sales in California have remained relatively stable, the brand's ranking challenges indicate possible market saturation or intense competition. In contrast, Colorado's sales dipped in October but rebounded in December, aligning with the improved ranking. This suggests that Eureka may have implemented successful strategies to regain market share. New York's sales have shown a steady increase from September to December, which could indicate growing brand recognition or successful marketing efforts. The absence of Eureka in the top 30 in certain months across these states serves as a reminder of the volatility and competitiveness in the cannabis market, underscoring the importance of continuous market adaptation.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Eureka experienced notable fluctuations in its rankings from September to December 2025. Starting at 8th place in September, Eureka saw a decline to 16th place by November, before recovering slightly to 11th in December. This volatility in rank was mirrored by a downward trend in sales, with a significant drop from September to November, before a modest recovery in December. In contrast, Olio maintained a more stable position, consistently ranking between 9th and 11th, and showing a steadier sales performance. Meanwhile, Seed & Strain Cannabis Co. demonstrated a strong upward trajectory, climbing from 15th to 9th place, with a corresponding increase in sales, suggesting a growing market presence. Packs (fka Packwoods) and Sauce Essentials also showed varying degrees of rank instability, but neither matched the sales recovery seen by Eureka in December. These dynamics indicate a competitive market where Eureka's ability to rebound in December could be a positive indicator for future performance, but also highlights the need for strategic adjustments to maintain and improve its market position against stable and rising competitors.
Notable Products
In December 2025, the top-performing product for Eureka was the Classic - Melon Madness Distillate Reload Pod (1g) in the Vapor Pens category, climbing from fourth place in November to take the top spot. The Slid3 - Blackberry Kush x Platinum Bubba Distillate Disposable (1g) maintained its position at second place, despite a slight decrease in sales to 851 units. The Slid3 - Mango Haze x Triple Diesel Distillate Disposable (3g) made its debut in the rankings at third place, indicating strong initial market reception. The Blackberry Kush Distillate Cartridge (1g) and the Classic - Blackberry Kush Distillate Reload (2g) secured fourth and fifth places, respectively, showing consistent demand for Blackberry Kush variants. Notably, the Classic - Melon Madness saw an increase in sales to 1,135 units, highlighting its growing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
