Data Snapshot: Sep 04, 2026
$1M+

Aug-2026

Sales

Decline

Trend

6-Month

414

Product Count

SKUs

$32.86

Avg Price

-27.3%

YoY Sales Change

0%

YoY Price Change

Eureka! is a recognized brand in the cannabis industry with roots in Eureka, California, known for giving Humboldt farmers a voice in the cannabis market. The brand stands out not only for its quality cannabis products but also for its strong community involvement, offering various programs including business micro-grants and a local equity program. Despite the prominence of the cannabis industry in the city, Eureka! focuses more on sustainable growth and equitable business practices than solely on profit-driven strategies.
Eureka

Where to Buy

Eureka is stocked at 356 licensed dispensaries across New York, Colorado, and 6 other states, 120 of them in New York, with the deepest coverage in New York, Queens, Syracuse, Buffalo, and Farmingdale. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Eureka Sales

Market Insights Snapshot

Eureka Historical Sales by Category

Eureka’s mix in August 2026 was concentrated in Vapor Pens at 96.49% share with a month-over-month lift of 0.47% but a year-over-year decline of 28.45%, while Pre-Roll expanded to 3.09% share on 46.17% MoM and 221.52% YoY growth. Concentrates remained marginal at 0.29% share despite a 68.18% MoM increase and a 65.69% YoY decline, and Flower contracted to 0.12% share with a 45.80% MoM drop and an 84.80% YoY pullback. With Vapor Pens ranked 14 in Colorado and brand-wide sales down 27.26% YoY, the pattern implies Eureka is anchored in a single category while testing re-entry in value-oriented formats, using Pre-Roll momentum to offset long-cycle attrition in its core.

The shift—Pre-Roll up 221.52% YoY alongside Vapor Pens down 28.45% YoY—implies a repositioning toward price-accessible entry points without abandoning the high-ticket core, as seen in stable average brand pricing (+0.20% YoY) against category-level moves (Vapor Pens avg price $34.77 vs. brand average $32.86). Concentrates’ 68.18% MoM bounce at only 0.29% share and Flower’s 45.80% MoM contraction at 0.12% share suggest controlled experimentation rather than broad diversification, pointing to a portfolio strategy that defends rank 14 in Colorado Vapor Pens while using fast-cycle Pre-Roll gains (46.17% MoM) to stabilize traffic and mitigate the 48.32% two-year sales decline.

Aug-2026 Rank
Vapor Pens
92
14
44
29
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Vapor Pens
96.5%
$34.77
-28.4%
+0.5%
Pre-Roll
3.1%
$12.38
+221.5%
+46.2%
Concentrates
0.3%
$31.73
-65.7%
+68.2%
Flower
0.1%
$13.65
-84.8%
-45.8%
Eureka

Competitive Landscape

Eureka sits at rank #14 in CO Vapor Pens in August 2026, down 4 positions year over year from #10, and 5 positions lower than its May 2026 reading of #9; the brand’s historical ceiling remains #3 in October 2024, marking an 11-place slide from peak to current. In contrast, Spherex held #1 with a 10.3% year-over-year sales increase while Batch Extracts climbed from #4 to #2 with 72.9% growth, and PAX maintained #3 alongside a 22.9% gain; by comparison, Eureka’s rank decline of 4 places versus May’s 5-place drop from its recent three-month position indicates relative share loss concentrated in the middle of the leaderboard rather than at the very top. The pattern implies a trajectory of erosion from mid-tier contention toward the lower half, where recapturing share will require outpacing competitors currently compounding gains at double-digit percentages.

Eureka market ranking for CO Vapor Pens

Eureka

Notable Products

Classic - Mango Haze Distillate Reload Pod (1g) posted the standout move in August 2026 with a +70% month-over-month surge to rank 1, while Classic - Blackberry Kush Distillate Reload Pod (2g) slid 3 positions to rank 4 on a -11.6% decline. Vapor Pens dominate with 6 of the top 10 SKUs, including a -32.7% drop for Classic - Mango Haze Distillate Reload Disposable Pod (1g) at rank 5 that diverges from the gain in the similarly flavored reload pod, implying format preference is shifting toward reload systems.

Pre-Rolls account for 3 of the top 10, led by Long Island Diesel x Sour Diesel Live Resin Infused Pre-Roll (1g) at rank 2 and Kushberry x GMO Live Resin Infused Pre-Roll (1g) at rank 3, while Classic- Mimosa Distillate Reload Pod (2g) fell -16.4% to rank 7 against a stable rank 6 for Classic- Mimosa Distillate Cartridge (1g). The mix suggests Eureka’s commercial direction is tilting toward reloadable Vapor Pens for volume while Live Resin Infused Pre-Rolls provide premium placement without displacing pen-led share.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Classic - Mango Haze Distillate Reload Pod (1g)
Vapor Pens
6
8
>10
4
1
+70.3%
Long Island Diesel x Sour Diesel Live Resin Infused Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
2
Kushberry x GMO Live Resin Infused Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
3
Classic - Blackberry Kush Distillate Reload Pod (2g)
Vapor Pens
7
2
>10
2
4
-11.6%
Classic - Mango Haze Distillate Reload Disposable Pod (1g)
Vapor Pens
5
4
>10
1
5
-32.7%
Classic- Mimosa Distillate Cartridge (1g)
Vapor Pens
8
3
>10
>10
6
Classic- Mimosa Distillate Reload Pod (2g)
Vapor Pens
>10
>10
>10
5
7
-16.4%
Classic- Blackberry Kush Distillate Reload Pod (1g)
Vapor Pens
>10
7
>10
>10
8
Sour Tangie Distillate Reload Pod (2g)
Vapor Pens
>10
>10
>10
>10
9
Red Bullz x Tropicana Cookies Live Resin Infused Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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