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Nov-2025
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Overview
Market Insights Snapshot
In the Vapor Pens category, Eureka's performance varied significantly across different states. In California, Eureka did not make it into the top 30 brands, with rankings fluctuating between 57th and 61st from August to November 2025. This indicates a challenging market environment for the brand in this state. In contrast, Colorado presented a more favorable landscape for Eureka, where it consistently ranked within the top 20. However, there was a noticeable decline from 10th place in August to 17th in November, suggesting increased competition or shifts in consumer preferences. Meanwhile, in New York, Eureka maintained a steady presence, hovering around the low 20s, which might indicate a stable but competitive market position.
Examining sales figures, Eureka experienced a downward trend in California, with sales dropping from $241,219 in August to $162,800 by November. This decline could be attributed to various factors, including market saturation or evolving consumer tastes. On the other hand, Colorado saw a similar trend with sales decreasing significantly, which aligns with the brand's drop in rankings. Interestingly, New York showed more resilience, with sales figures remaining relatively stable throughout the months, suggesting a more consistent consumer base or successful marketing strategies. These varied performances highlight the importance of regional strategies for brands operating in the diverse cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Eureka has demonstrated a dynamic performance with notable fluctuations in its ranking over recent months. From August to November 2025, Eureka's rank shifted from 24th to 23rd, with a peak at 22nd in October. This indicates a slight upward trend, suggesting a potential increase in market presence. Despite this, Eureka remains behind competitors like ghost., which consistently ranked higher, peaking at 14th in August. Meanwhile, Turn and Magnitude also pose significant competition, maintaining ranks close to Eureka's, though their sales figures suggest a tighter race. Interestingly, Off Hours experienced a decline, dropping to 26th in October, which could provide Eureka an opportunity to capitalize on shifting consumer preferences. Overall, Eureka's sales have shown resilience, with a notable recovery in October, aligning with its improved rank, indicating a potential strategic advantage if this trend continues.
Notable Products
In November 2025, the top-performing product for Eureka was Slid3 - Melon Madness x Sour Applelicious Live Resin Disposable 2-Pack, which climbed to the first position with notable sales of 1401 units. Slid3 - Blackberry Kush x Platinum Bubba Distillate Disposable and Slide - Strawberry Clemonade x Nectarine Dream Distillate Disposable 2-Pack both shared the second rank, showing a significant increase in sales from previous months. Concord Crush x Lychee Lux Live Resin Disposable secured the third position, marking its debut in the top rankings. Classic - Mango Haze Distillate Reload Pod, which was previously ranked first in August, dropped to fourth place in November. Overall, the Vapor Pens category showed dynamic shifts in rankings, reflecting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
