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Sep-2025
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Overview
Market Insights Snapshot
O.penVape has experienced notable fluctuations in its rankings across different states and categories over recent months. In the Vapor Pens category in Colorado, the brand has seen a downward trend, dropping from 9th place in June 2025 to 16th place by September 2025. This decline in ranking is accompanied by a consistent decrease in sales, highlighting potential challenges in maintaining its competitive edge in the market. The decline in rankings suggests that O.penVape might be facing increased competition or changes in consumer preferences within the state, which could impact its market share if not addressed.
Interestingly, the absence of O.penVape from the top 30 rankings in other states or categories indicates a potential area for growth or an existing gap in the brand's market presence. This could be seen as a strategic opportunity for O.penVape to expand its footprint or diversify its offerings to capture a broader audience. The brand's performance in Colorado serves as a microcosm of its overall market strategy, suggesting that while it holds a presence, there's room for innovation and adaptation to regain or enhance its standing in the competitive landscape.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, O.penVape has experienced a notable decline in its market position from June to September 2025. Starting at 9th place in June, O.penVape has gradually slipped to 16th by September, indicating a consistent downward trend in rank. This decline in rank is mirrored by a decrease in sales, suggesting a potential loss of market share. Meanwhile, competitors such as Jetty Extracts have shown more dynamic movements, rising from 20th in July to 6th in August before settling at 14th in September, highlighting a more volatile but upward trajectory in sales. Similarly, Sauce Essentials has maintained a relatively stable rank, consistently outperforming O.penVape in terms of sales. The data suggests that while O.penVape's sales are declining, competitors are either maintaining or improving their positions, which could indicate a shift in consumer preferences or competitive strategies in the Colorado vapor pen market.
Notable Products
In September 2025, the Alaskan Thunder F*** Distillate Cartridge (1g) emerged as the top-performing product for O.penVape, climbing from the 5th position in August to secure the 1st rank with sales of 651 units. The Daily Strains - Orange Apricot Distillate Cartridge (1g) made a notable debut directly at the 2nd position, indicating strong consumer interest. The Daily Strains - Northern Lights Distillate Cartridge (1g) maintained a consistent performance, holding the 3rd rank, slightly improving from its 4th position in August. Meanwhile, the Daily Strain - Blue Dream Distillate Cartridge (1g) saw a slight decline, moving from 3rd to 4th place. The Craft Reserve - Strawberry Cheesecake Distillate Cartridge (1g) re-entered the rankings at the 5th position, after not being ranked in the previous months, with sales of 486 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
