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Aug-2024
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Overview
Market Insights Snapshot
O.penVape has shown a varied performance across different states and categories over the past few months. In Colorado, the brand has maintained a steady presence in the Vapor Pens category, ranking consistently within the top 10. Starting at rank 6 in May 2024, O.penVape experienced a slight decline to rank 7 in June and further to rank 10 in July, before improving slightly to rank 9 in August. This indicates a resilient but slightly fluctuating market position in Colorado. Despite the drop in rankings, the sales figures have remained relatively stable, suggesting a loyal customer base and consistent demand.
In contrast, O.penVape's performance in Maryland has been more volatile. The brand started at rank 10 in May 2024 but dropped significantly to rank 17 in June. However, O.penVape managed to recover slightly, reaching rank 14 in July and holding at rank 15 in August. This movement suggests that while the brand is facing tougher competition or market challenges in Maryland, it is making efforts to regain its footing. The fluctuation in rankings is mirrored by the sales figures, which show a notable decrease from May to June, followed by a gradual recovery in the subsequent months. This trend highlights the dynamic nature of the market and the brand's ongoing efforts to stabilize its position.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, O.penVape has experienced notable fluctuations in its market ranking, moving from 6th place in May 2024 to 9th place by August 2024. Despite consistent sales figures, O.penVape's rank has been impacted by the performance of competitors like Packwoods, which saw a significant rise from 7th place in May to 5th place in June and July, before settling at 7th in August. Similarly, Spectra improved its standing from 10th in May to 8th in August, indicating a strong upward trend. Meanwhile, Haze (CO) and PAX have shown more stable, albeit lower, rankings, with PAX making a notable climb from 17th in May to 10th in August. These shifts underscore the dynamic nature of the vapor pen market in Colorado and highlight the competitive pressures O.penVape faces, necessitating strategic adjustments to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product for O.penVape was the Strawberry Cheesecake Distillate Disposable (0.5g) in the Vapor Pens category, maintaining its first-place ranking for three consecutive months with sales reaching 3588 units. The Blue Dream Distillate Disposable (0.5g) climbed to second place, showing significant improvement from its fourth-place position in July 2024. The Macro Daily Strains - Maui Wowie Delta-8 Live Resin Disposable (2g) entered the rankings for the first time in third place. The Daily Strains - GG#4 Distillate Disposable (0.5g) dropped to fourth place from its second-place ranking in July. Lastly, the Daily Strains - Banana Bomb Distillate Cartridge (0.5g) debuted in the fifth position in August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
