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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
O.penVape remained a single-category brand in May 2026, with Vapor Pens accounting for 100.0% of sales and an average price of $31.15. Within this sole category, sales declined 28.26% year over year and 16.23% month over month, while average price fell 9.22% year over year. The brand held rank 17 in Vapor Pens in Colorado, indicating a mid-pack position despite the concentrated focus. The pattern implies that category monoline exposure amplified downside from both demand and pricing pressure, leaving scale dependent on regaining throughput within Vapor Pens rather than cross-category offsets.
With Vapor Pens as the entire mix (100.0%) and rank 17 in Colorado, the double-digit sales drops of 28.26% YoY and 16.23% MoM place O.penVape in a narrower lane where recovery hinges on share capture and price architecture. The 9.22% YoY reduction in average price alongside a fully concentrated category mix suggests the brand is trading on price to preserve velocity but is not diversifying volume risk; the implication is that positioning must pivot toward distinct value tiers or sub-formats within Vapor Pens to convert rank into defensible share without further eroding price realization.
Competitive Landscape
O.penVape sits at rank #17 in CO Vapor Pens in May 2026, down 7 places year over year from #10 and sliding 6 positions from #11 in February 2026, while its historical peak was #5 in September 2024, indicating a 12-place fall from that high; in contrast, Spherex held #1 both this year and last year despite a 14.1% YoY sales decline, and PAX advanced from #3 to #2 with a 24.0% YoY sales increase, signaling that O.penVape’s downward rank trajectory amid mixed top-tier momentum implies share is consolidating toward leaders and recovery will require gains against faster-moving brands.
Notable Products
The steepest decline came from Daily Strain - Blue Dream Distillate Cartridge (1g), down 33.1% month over month and slipping to rank 5, while Tiger's Blood Distillate Cartridge (1g) fell 16.4% yet held rank 1. Meanwhile, Daily Strains - Maui Wowie Cured Resin Cartridge (1g) rose 10.1% to rank 2, indicating resilience within select Daily Strains formats despite pressure on Blue Dream. With eight of the top ten SKUs concentrated in Vapor Pens disposables and cartridges, the mix implies O.penVape is leaning into a cartridge-and-disposable portfolio where flavor-led SKUs rotate, prioritizing breadth within Daily Strains over single-strain dependence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
