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Aug-2025
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Overview
Market Insights Snapshot
O.penVape has shown fluctuating performance in the vapor pens category in Colorado over the past few months. In May 2025, the brand ranked 12th, improving to 9th place in June, but then slipped to 13th in July and further to 15th in August. This indicates some volatility in their market position, which could be due to various factors such as competition, changes in consumer preferences, or marketing strategies. Despite the decline in rankings, it is noteworthy that O.penVape remained within the top 30 brands throughout this period, suggesting a consistent presence in the Colorado market.
Sales figures also reflect these ranking changes, with a peak in June 2025, followed by a decrease in the subsequent months. The brand experienced a decrease in sales from June to August, which aligns with their drop in rankings. The ability to maintain a top 15 position despite the sales decline suggests a strong brand recognition and customer loyalty. However, the absence from the top 30 in any other states or categories suggests areas for potential growth and expansion. Understanding the dynamics in Colorado could provide insights into strategies for improving performance in other regions.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, O.penVape has experienced notable fluctuations in its ranking and sales over the summer of 2025. Starting in May at rank 12, O.penVape improved to 9th place in June, only to drop to 13th in July and further to 15th in August. This downward trend in rankings coincides with a decrease in sales from May to August. Meanwhile, competitors like Eureka and Seed and Smith (LBW Consulting) have shown resilience, with Eureka maintaining a close competition by ranking 12th in July and 14th in August, and Seed and Smith consistently outperforming O.penVape in sales, despite a similar drop in rankings. Additionally, Natty Rems and Edun have shown upward sales trends, indicating a growing market presence. These dynamics suggest that while O.penVape remains a key player, it faces increasing competition and must strategize to regain its earlier momentum in the Colorado vapor pen market.
Notable Products
In August 2025, O.penVape's top-performing product was the Tiger's Blood Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its top spot from May after a brief dip in June. The Daily Strains - Maui Wowie Cured Resin Cartridge (1g) dropped to second place after leading in June and July, with sales figures at 642 units. The Daily Strain - Blue Dream Distillate Cartridge (1g) saw a rise to third place, showing a steady increase in sales since its debut in July. The Northern Lights Distillate Cartridge (1g) followed closely in fourth place, maintaining a consistent presence in the rankings since July. Finally, the Alaskan Thunder F*** Distillate Cartridge (1g) rounded out the top five, holding its position from July despite a slight decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
