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Dec-2023
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Overview
Market Insights Snapshot
In the Flower category, Oregon-based brand Evan's Creek Farms has shown a remarkable upward trend in their ranking. In September 2023, they were positioned at rank 56 but by December 2023, they had made a significant jump to rank 18. This improvement in ranking indicates a strong acceptance and preference for the brand among customers in the Flower category. It's worth noting that any missing ranking number implies the brand was not among the top 20 in that category and state for the month, hence the absence of ranking for Evan's Creek Farms in the earlier months is a testament to their impressive growth.
Not only has their ranking improved, but their sales have also seen a steady increase. Without divulging too many specifics, it's safe to say that the sales for Evan's Creek Farms have more than doubled from September to December 2023. This is a clear indication of the brand's growing market presence and popularity. However, the journey to the top is often filled with challenges and it will be interesting to see how Evan's Creek Farms navigates the competitive landscape in the future. For more detailed insights and sales data, feel free to explore the brand's performance on Headset.
Competitive Landscape
In the Oregon Flower category, Evan's Creek Farms has seen a significant upward trend in the latter part of 2023, improving from a rank of 56 in September to 18 in December. This is a notable leap, surpassing competitors such as Oregrown and Garden First, who have remained relatively stable in their rankings. However, Evan's Creek Farms still trails behind Earl Baker, which consistently held a higher rank throughout the same period. Interestingly, Tao Gardens demonstrated a similar trajectory to Evan's Creek Farms, climbing from a rank of 85 in September to 17 in December, indicating a highly competitive market. The data suggests that while Evan's Creek Farms has made significant strides, there is still room for growth and improvement.
Notable Products
In December 2023, the top-performing product from Evan's Creek Farms was Grandpa's Gun Chest (Bulk) in the Flower category, maintaining its top position from September with a significant increase in sales to 2070 units. The second-best seller was Fried Ice Cream (Bulk), also in the Flower category, which climbed from the fifth position in November to second in December with sales of 1545 units. The third spot was taken by a new entrant, Choka Cola (Bulk), selling 1146 units. Grape Spritzer (Bulk) dropped to the fourth rank from its previous second position in September, while Tropicana Cookies (Bulk) slipped one position to fifth from its fourth rank in November. The substantial sales growth of Grandpa's Gun Chest (Bulk) and Fried Ice Cream (Bulk) indicate a strong customer preference for these products.
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