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Apr-2025
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Overview
Market Insights Snapshot
Midnight Fruit Company has shown varied performance across different categories and states, with notable movements in rankings. In the Flower category within Oregon, the brand has experienced fluctuations in its rankings over the first four months of 2025. Starting the year ranked 11th in January, it improved slightly to 10th in February, only to drop significantly to 26th in March. By April, the brand had climbed back up to 23rd. This indicates a somewhat volatile presence in the Oregon Flower market, with sales reflecting these changes, particularly a noticeable dip in March followed by a recovery in April.
In contrast, Midnight Fruit Company's performance in the Pre-Roll category in Oregon has been less prominent, as evidenced by its absence from the top 30 rankings until April, when it emerged at 86th. This suggests that while the brand has a foothold in the Flower category, it struggles to maintain a competitive position in Pre-Rolls. The absence from the top 30 rankings in the initial months could be seen as a challenge for the company, potentially indicating untapped opportunities or areas needing strategic focus to improve their market presence in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Oregon, Midnight Fruit Company has experienced notable fluctuations in its market position from January to April 2025. Initially ranked 11th in January, the brand saw a slight improvement to 10th in February, but then faced a significant drop to 26th in March, before recovering slightly to 23rd in April. This volatility contrasts with competitors like Oregon Roots, which maintained a relatively stable presence, ranking 13th in January and only slightly fluctuating to 21st by April. Meanwhile, NUGZ FARM - Oregon showed a positive trend, climbing from 48th in January to 22nd by April, indicating a strong upward trajectory. Despite these challenges, Midnight Fruit Company's sales figures remained competitive, indicating potential for recovery and growth in the coming months. This dynamic environment highlights the importance for Midnight Fruit Company to leverage advanced data analytics to strategize effectively against competitors and regain its market standing.
Notable Products
In April 2025, Midnight Fruit Company's top-performing product was Hash Burger (1g) in the Flower category, maintaining its number one rank from previous months, with sales reaching 2425 units. Berry Cinex Pre-Roll (0.5g) emerged as a strong contender, securing the second rank in the Pre-Roll category, marking its debut in the rankings. Super Lemon Haze (Bulk) dropped to third place in the Flower category, down from its top position in March. Hash Burger (Bulk) remained steady at fourth place, showing consistent performance over the months. Capped Out (Bulk) made its first appearance in the rankings, taking fifth place in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
