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Jul-2025
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Overview
Market Insights Snapshot
Midnight Fruit Company has demonstrated notable performance in the Oregon market, particularly in the Flower category. Over the span from April to July 2025, the brand has shown a consistent upward trend in rankings, moving from 22nd place in April to an impressive 13th place by July. This positive trajectory is reflected in their sales figures, which have also seen a substantial increase, indicating a strengthening market presence. Such an improvement in both ranking and sales suggests a growing consumer preference for their Flower products in the competitive Oregon market.
In contrast, Midnight Fruit Company's performance in the Pre-Roll category in Oregon has been less consistent. While they were not in the top 30 brands in May, they managed to improve their standing to 93rd place by June and further to 83rd in July. Despite not being in the top 30, the upward trend from June to July indicates a potential for growth and increased consumer interest in their Pre-Roll offerings. This mixed performance across categories highlights the dynamic nature of the cannabis market and the varying consumer preferences that Midnight Fruit Company must navigate.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Midnight Fruit Company has demonstrated a notable upward trajectory in recent months. After starting outside the top 20 in April 2025, the brand climbed to the 17th rank by June and further improved to 13th by July. This upward movement is significant, especially when compared to competitors like Oregon Roots, which also saw an improvement from 20th to 12th over the same period. Meanwhile, Eugreen Farms maintained a steady 14th rank, and Otis Garden experienced fluctuations, peaking at 11th in June before dropping to 15th in July. Cannabis Nation INC consistently held a strong position, ranking between 9th and 11th. Midnight Fruit Company's sales growth aligns with its rank improvement, indicating a positive reception in the market and suggesting potential for continued advancement if current trends persist.
Notable Products
In July 2025, Jealousy Mints (Bulk) from Midnight Fruit Company maintained its top position as the leading product in the Flower category, with notable sales reaching 2225 units. Super Lemon Haze (Bulk) secured the second rank, showing a slight drop from its previous first-place position in May 2025. Tahiti Twist (3.5g) climbed to the third spot, improving from its fifth-place rank in June. Bubblegum Runtz (Bulk) made a new appearance in the rankings at fourth place. Hash Burger (1g) experienced a decline, moving from second in June to fifth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
