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Aug-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Midnight Fruit Company has demonstrated a dynamic performance in the Flower category over the summer months of 2025. Starting with a rank of 27 in May, the brand made significant strides to climb to 13th place by July, before experiencing a drop to 23rd in August. This fluctuation indicates a competitive environment, where maintaining a top position requires consistent performance and perhaps strategic adjustments. The sales figures reflect this competitive edge, with a noticeable increase from May to July, peaking in July before declining in August. This suggests that while the brand is capable of achieving higher ranks, sustaining them might be challenging amidst market dynamics.
Conversely, in the Pre-Roll category, Midnight Fruit Company has faced more challenges in establishing a strong foothold in Oregon. Not appearing in the top 30 in May, the brand entered the rankings at 95 in June and improved to 79 by August. This gradual ascent highlights a positive trend, although it underscores the brand's struggle to compete with more established players in this category. The incremental sales growth from June to August reflects this upward movement, indicating potential for further growth if the brand can leverage its strengths and address market demands effectively. However, the absence from the top 30 in May serves as a reminder of the competitive pressures in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Midnight Fruit Company has demonstrated a dynamic performance over the summer months of 2025. Starting in May at a rank of 27, the brand made a significant leap to 18th place in June, further climbing to 13th in July, before settling at 23rd in August. This fluctuation highlights Midnight Fruit Company's ability to capture market attention, particularly in June and July. In comparison, Oregrown, a key competitor, experienced a decline from 5th place in May to 21st by August, indicating potential challenges in maintaining its earlier momentum. Meanwhile, Self Made Farm and Milmar Farms also saw varied rankings, with Self Made Farm peaking at 16th in July and Milmar Farms dropping to 25th in August. Notably, Hometown Cultivation (OR) showed a remarkable rise from 50th in May to 22nd in August. These shifts suggest a highly competitive environment where Midnight Fruit Company's mid-summer surge positions it as a formidable player, although sustaining this momentum will be crucial amidst fluctuating competitor performances.
Notable Products
In August 2025, Bubblegum Runtz (Bulk) emerged as the top-performing product for Midnight Fruit Company, climbing from the second position in July with a notable sales figure of 1386 units. Dyor (Bulk) experienced a significant rise, securing the second position after not ranking in July, with sales of 1149 units. Headband (1g) maintained a consistent presence, ranking third in both May and August with steady sales performance. Sour Candy Lope (Bulk) entered the top five for the first time, securing the fourth position, while Blue Jam (1g) made its debut in the rankings at fifth place. The shifts in rankings indicate a dynamic market with Bubblegum Runtz (Bulk) and Dyor (Bulk) gaining momentum over the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
