Midnight Fruit Company

Data Snapshot: Mar 05, 2024
Midnight Fruit Company Cannabis Brand Logo
$100K+

Feb-2024

Sales

Strong Growth

Trend

6-Month

17

Product Count

SKUs

Midnight Fruit Company

Overview

Markets

Midnight Fruit Company Locations

Product Trends

Midnight Fruit Company Categories

Midnight Fruit Company Sales

Market Insights Snapshot

Midnight Fruit Company Historical Sales by Category

In the competitive cannabis market of Oregon, Midnight Fruit Company has shown notable performance dynamics across different categories, particularly in Flower and Pre-Roll. In the Flower category, their ranking trajectory from November 2023 to February 2024 showcases a significant improvement, moving from the 75th to the 29th position. This upward trend is mirrored in their sales figures, which saw a substantial increase from $99,972 in November 2023 to $214,143 by February 2024. Such a performance indicates a growing consumer preference and market share within the state's Flower category. However, their presence in the Pre-Roll category tells a different story. Despite starting in the 95th rank in November 2023, with sales amounting to $9,246, the brand did not make it into the top 30 in the subsequent months, reflecting challenges or strategic shifts in focus towards more successful categories.

The contrasting fortunes of Midnight Fruit Company in Oregon's Flower and Pre-Roll markets highlight the brand's evolving footprint and strategic market positioning. The significant leap in the Flower category rankings and sales underscores a successful growth trajectory and increasing brand loyalty among consumers. On the other hand, the absence from the top 30 in the Pre-Roll category post-November suggests a potential reevaluation of market strategy or operational challenges that could be impacting their performance in this segment. These insights into Midnight Fruit Company's performance across different cannabis categories in Oregon provide a snapshot of the brand's current market dynamics, indicating areas of strength and opportunities for improvement or increased focus.

Feb-2024 Rank
Flower
Pre-Roll
29
Midnight Fruit Company

Competitive Landscape

In the competitive landscape of the Oregon flower market, Midnight Fruit Company has shown a notable trajectory over the recent months. Starting from a lower rank in November 2023 at 75th, it made a significant leap to 45th in January 2024, and further improved to 29th by February 2024. This upward movement in ranks is indicative of a growing consumer preference and increasing sales, despite starting from a lower base compared to its competitors. For instance, Oregrown and Meraki Gardens have seen a decline in both rank and sales over the same period, moving from top 20 positions in November 2023 to below 27th by February 2024. Meanwhile, SugarTop Buddery and Decibel Farms have had fluctuating ranks but neither has matched the consistent upward momentum of Midnight Fruit Company. This trend suggests a strong and growing market presence for Midnight Fruit Company, positioning it as a rising competitor in the Oregon flower category.

Midnight Fruit Company market ranking for OR Flower

Midnight Fruit Company

Notable Products

In February 2024, Midnight Fruit Company saw Hash Burger (1g) leading sales within their product range, with a notable figure of 3122 units sold, maintaining its top position from January. Following closely was Hash Burger (Bulk), which improved its ranking from third in January to second in February. Marsha (Bulk) experienced a slight dip, moving from second place in January to third in February. New entries in the top rankings included Rainbow Runtz (Bulk) and 91 Octane (1g), securing the fourth and fifth positions, respectively, indicating a shift in consumer preference towards these products. This month's sales figures and rankings highlight a dynamic market response, with Hash Burger variants consistently performing well and new preferences emerging.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
Hash Burger (1g)
Flower
>5
>5
1
1
Hash Burger (Bulk)
Flower
>5
>5
3
2
Marsha (Bulk)
Flower
>5
>5
2
3
Rainbow Runtz (Bulk)
Flower
>5
>5
>5
4
91 Octane (1g)
Flower
>5
>5
>5
5
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