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Nov-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Midnight Fruit Company has shown notable fluctuations in its performance within the Flower category. Starting at rank 25 in August 2025, the brand experienced a decline, falling out of the top 30 in October. However, by November, it made a remarkable comeback, jumping to rank 19. This rebound was accompanied by a significant increase in sales, indicating a strong recovery in market presence. The movement from being outside the top 30 back into the top 20 suggests strategic adjustments that might have resonated well with consumers during this period.
Conversely, the Pre-Roll category in Oregon presents a different story for Midnight Fruit Company. The brand has struggled to break into the top 30, maintaining a position in the 70s and even reaching as low as rank 90 in October 2025. Although there was a slight improvement in November, the brand's position at rank 73 still indicates challenges in capturing significant market share in this category. The lack of presence in the top 30 highlights potential areas for growth or strategic reevaluation.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Midnight Fruit Company has shown a notable upward trajectory in recent months. After starting at rank 25 in August 2025, the brand experienced a dip to rank 32 in October, but made a significant recovery to rank 19 by November. This improvement in rank is accompanied by a positive trend in sales, indicating a robust recovery and potential growth in market share. In comparison, Self Made Farm and Focus North have also shown fluctuations, with Focus North improving from rank 27 in October to 18 in November, while Self Made Farm climbed from 29 to 21 in the same period. Meanwhile, Garden First maintained a steady rank at 17 from October to November, and Milmar Farms saw a slight improvement from rank 25 in October to 20 in November. These dynamics suggest a competitive environment where Midnight Fruit Company is gaining momentum, potentially outpacing some of its competitors in the near future.
Notable Products
In November 2025, Midnight Fruit Company's top-performing product was Dyor (Bulk) in the Flower category, which ascended from its previous second place in August to secure the top rank with sales of 1128 units. Tahiti Twist (3.5g), also in the Flower category, experienced a slight drop from first place in October to second place in November with notable sales figures. Animal Face (Bulk) made its debut in the rankings, securing the third position with 764 units sold. Hash Burger (Bulk) maintained a consistent presence in the top five, moving from fifth in August to fourth in November. Lastly, Capped Out (Bulk) entered the rankings in November, rounding out the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
