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Sep-2025
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Overview
Market Insights Snapshot
Midnight Fruit Company has shown varied performance across different categories and states. In the Flower category in Oregon, the brand experienced fluctuations in its rankings, starting at 18th in June 2025 and dropping to 27th by September 2025. This downward trend in rankings is accompanied by a decrease in sales from approximately $317,372 in June to $196,819 in September. This indicates a need for strategic adjustments in this category to regain a more competitive position. On the other hand, the Pre-Roll category in Oregon shows a positive trajectory, with the brand moving up from the 99th position in June to 73rd by September, reflecting a consistent improvement in market presence despite not yet breaking into the top 30.
The contrasting performance in these categories highlights the challenges and opportunities for Midnight Fruit Company. While the Flower category's decline suggests potential issues such as increased competition or changing consumer preferences, the upward movement in the Pre-Roll category hints at successful strategies or growing consumer interest. This duality in performance across categories within the same state underscores the complexity of the cannabis market and the importance of targeted efforts to optimize category-specific outcomes. As the brand continues to navigate these dynamics, monitoring these trends will be crucial for identifying areas of growth and potential investment.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Midnight Fruit Company has experienced notable fluctuations in its ranking over the months of June to September 2025. Starting at 18th place in June, the brand climbed to 14th in July, showcasing a temporary boost in its market position. However, by September, it had descended to 27th place, indicating a challenging period. This decline in rank coincides with a decrease in sales from July to September. Competitors such as Garden First and Milmar Farms have maintained relatively stable positions, with Garden First consistently ranking higher than Midnight Fruit Company in September. Meanwhile, High Noon Cultivation and Cultivated Industries have shown similar volatility but remain close competitors. These dynamics suggest that while Midnight Fruit Company has the potential for upward movement, it faces stiff competition and must strategize effectively to regain and sustain a higher market position.
Notable Products
In September 2025, Midnight Fruit Company's top-performing product was Lemon Tart (Bulk) in the Flower category, securing the number one rank with sales reaching 753 units. Following closely was Headband (Bulk), also in the Flower category, ranked second with impressive sales figures. Blue Jam (1g) moved up in the rankings to third place from fifth in August, showing a significant increase in popularity with 630 units sold. Jack Herer (Bulk) debuted in the rankings at fourth place, while Cherry Lemonade Pre-Roll (1g) entered the top five, securing the fifth position. These rankings indicate a strong performance in the Flower category, with notable shifts and new entries compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
