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Where to Buy
Midnight Fruit Company is stocked at 69 licensed dispensaries across Oregon, with the deepest coverage in Portland, Eugene, Salem, Bend, and Ontario. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Midnight Fruit Company concentrated 92.26% of sales in Flower while Pre-Roll accounted for 7.74%, with Flower up 19.31% year over year and 21.44% month over month, and Pre-Roll up 6.59% year over year and 70.45% month over month. Average price rose 3.76% year over year to $19.30, with Flower carrying a higher ticket at $23.62. The brand held rank 24 in Flower in Oregon, indicating that despite a 21.44% month-over-month acceleration in its core category, overall mix remains heavily tilted to Flower while a sharp 70.45% month-over-month spike in Pre-Roll suggests an emerging secondary lane. The pattern implies a dependence on Flower for scale alongside a rapid but small-base Pre-Roll upswing that, if sustained, could rebalance share without undermining the core.
With 92.26% share in Flower and a 19.31% year-over-year lift against a 6.59% year-over-year increase in Pre-Roll, the brand’s core growth engine still outpaces its smaller line, yet the 70.45% month-over-month surge in Pre-Roll versus 21.44% in Flower signals short-cycle momentum in lower-price formats. Holding rank 24 in Flower in Oregon while average price increased 3.76% year over year suggests the brand is trading up within its primary category even as consumers test entry-price extensions. The implication is a two-speed positioning: defend and climb within Flower where scale and a $23.62 average price support premium mix, while using the faster Pre-Roll ramp to capture incremental occasions and de-risk category concentration as the 7.74% share foothold expands.
Competitive Landscape
Midnight Fruit Company ranks #24 in OR Flower in August 2026, improving 2 positions year over year from #26 while slipping 1 spot from May 2026’s #23, against a category where Grown Rogue advanced from #3 to #1 with 49.1% YoY sales growth and Oregrown surged from #23 to #3 alongside 182.4% YoY growth. The gap to the leaders widened as Panda Farms jumped from #99 to #4 with 1,059.6% YoY growth while PRUF Cultivar / PRŪF Cultivar slipped from #1 to #2 amid a 17.2% YoY decline, indicating a churn dynamic where rapid movers are redefining the top 5. Given a historical peak of #13 in January 2025 and only a 2-rank YoY improvement to #24, the trajectory implies Midnight Fruit Company must accelerate share capture relative to double- and triple-digit growth peers to avoid drifting toward the middle tier.
Notable Products
Strawberry Cough (Bulk) led August 2026 with a 206% month-over-month surge to $27,900 and captured rank 1, while Sour Candy Lope (Bulk) followed with a 197% MoM increase at rank 2, indicating demand is concentrating at the very top rather than diffusing across mid-tier SKUs. Super Lemon Haze (Bulk) dropped 35% MoM and sat at rank 7, creating a split profile where outsized gains at ranks 1–2 coexist with a steep middle-pack decline. Flower dominates with at least eight of the top ten positions, and this concentration alongside a single Pre-Roll at rank 6 implies Midnight Fruit Company is pivoting share toward high-velocity bulk Flower while tolerating volatility in secondary formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
