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Midnight Fruit Company is stocked at 74 licensed dispensaries across Oregon, with the deepest coverage in Portland, Eugene, Bend, Salem, and Beaverton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Midnight Fruit Company concentrated 96.17% of sales in Flower while Pre-Roll held 3.04% and Concentrates 0.79%, anchoring the brand to a single-category profile. Flower sales grew 87.79% year over year but fell 6.91% month over month, whereas Pre-Roll declined 2.92% year over year and 21.44% month over month; Concentrates dropped 21.23% month over month with no year-over-year baseline. Despite an 84.04% year-over-year lift in total brand sales and a 37.19% decline in average price, the brand’s rank of 16 in Flower in Oregon suggests volume gains are coming from price-driven share capture rather than broader category expansion.
The mix shift implies a deliberate trade-off: prioritizing Flower scale over diversification, as evidenced by Flower’s 96.17% share and the concurrent 21.44% month-over-month pullback in Pre-Roll alongside a 21.23% month-over-month retreat in Concentrates. With average price down 37.19% year over year while Flower still rose 87.79% year over year, the brand is leaning into value tiers to push unit velocity, yet the 6.91% month-over-month Flower decline and a 16th-place state rank indicate sensitivity to price changes and limited insulation from subcategory volatility. The pattern implies that sustaining the current position will require either stabilizing Flower pricing or introducing incremental formats to buffer month-over-month swings while maintaining October 2026 unit momentum.
Competitive Landscape
Midnight Fruit Company is ranked #16 in OR Flower in October 2026, improving 21 positions from #37 a year earlier, with a 21-rank climb since July 2026 from #37 to #16 indicating sharper momentum than Oregrown, which moved 7 spots year over year to #1, and outpacing PDX Organics, which advanced 9 ranks to #5 despite a 67.6% YoY sales lift; this places Midnight Fruit Company within three ranks of its peak #13 in January 2025 while competitors like Grown Rogue held a steadier rise from #3 to #2 alongside a 37.9% YoY sales gain, and Bald Peak slid from #2 to #3 as sales fell 4.8%, implying that Midnight Fruit Company’s rapid rank recovery signals regained distribution or velocity concentration that, if sustained, could close the remaining three-rank gap to prior peak positioning.
Notable Products
Midnight Fruit Company is concentrated in October 2026, with the top 10 items delivering 72.8% of sales and Hash Burger (Bulk) alone at 17.2%, so most of its revenue comes from a small slice of the lineup.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
