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May-2024
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Overview
Market Insights Snapshot
William's Wonder Farms has shown a consistent presence in the Flower category within Oregon. Over the past four months, the brand has maintained its ranking within the top 20, fluctuating slightly between the 19th and 20th positions. Despite a minor drop from 19th to 20th place in May 2024, the brand's sales figures reveal a peak in March 2024, where they achieved $318,356 in sales. This indicates a strong performance trend, although there was a slight decline in the subsequent months. The consistent ranking within the top 20 highlights the brand's stable market presence in Oregon's competitive Flower category.
However, it's important to note that William's Wonder Farms has not appeared in the top 30 rankings in any other state or category during the same period. This could be seen as a limitation in their market reach or category diversification. The absence of the brand from the top 30 in other states might suggest a need for strategic expansion or increased marketing efforts outside of Oregon. Nevertheless, their steady performance in Oregon's Flower category demonstrates a solid foothold in at least one significant market, providing a foundation for potential growth in other regions.
Competitive Landscape
In the competitive landscape of the Oregon flower category, William's Wonder Farms has shown a consistent presence, maintaining a rank around the 19th and 20th positions from February to May 2024. Despite a slight dip in sales from April to May, the brand has managed to stay within the top 20, which is a positive indicator of its market resilience. In contrast, Cosmic Treehouse experienced a notable fluctuation, dropping from 6th place in February to 18th in March, and maintaining that rank through May, indicating a potential stabilization after an initial decline. PDX Organics displayed more volatility, with ranks ranging from 15th to 35th, suggesting inconsistent performance. Meanwhile, Wicked Kind showed significant improvement, moving from outside the top 20 in February to 22nd in April, although it did not rank in the top 20 in May. Lastly, Midnight Fruit Company demonstrated a strong upward trend, climbing from 25th in February to 17th in April, before slightly dropping to 19th in May. These dynamics highlight the competitive pressures and opportunities for William's Wonder Farms to leverage its steady performance and aim for higher ranks by addressing the fluctuating market trends and consumer preferences.
Notable Products
In May-2024, Purple Punch (Bulk) was the top-performing product for William's Wonder Farms, leading the sales rankings with a notable increase to 1st place from its 4th place position in April. Blueberry Muffin (Bulk) secured the 2nd spot, maintaining a strong presence despite a slight decrease in sales to 1260 units. Violet Fog (Bulk) emerged in the 3rd position, marking its first appearance in the top rankings. Herijuana (Bulk) entered the rankings at 4th place, showcasing promising sales figures. Bruce Banner (Bulk), which previously held the 1st position in both March and April, saw a significant drop to 5th place with sales declining to 570 units.
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