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Sep-2025
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Overview
Market Insights Snapshot
William's Wonder Farms has shown a notable upward trajectory in the Oregon market, particularly in the Flower category. Over the months from June to September 2025, the brand has climbed from a rank of 25th to 13th, indicating a strong performance and increasing consumer preference. This improvement is reflected in their sales figures, with a consistent rise each month. In contrast, their performance in the Pre-Roll category in Oregon has been less consistent, with the brand not making it into the top 30 in July. However, they managed to re-enter the rankings in August and further improved their position by September, suggesting a recovery and potential for growth in this segment.
While the Flower category has been a clear area of strength for William's Wonder Farms in Oregon, the absence from the top 30 in the Pre-Roll category during July highlights areas for potential improvement. The rebound in August and September suggests that the brand may have addressed some of the challenges faced earlier in the summer. The overall trend across categories indicates a positive momentum for the brand, but the fluctuations in category rankings underscore the competitive nature of the market and the need for continuous adaptation and strategy refinement.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, William's Wonder Farms has shown a remarkable upward trajectory in recent months. Starting from a rank of 25 in June 2025, the brand has climbed to the 13th position by September 2025, indicating a significant improvement in market presence. This positive trend is accompanied by a steady increase in sales, showcasing the brand's growing appeal among consumers. In contrast, Eugreen Farms maintained a stable rank around the 11th position, while Emerald Fields Cannabis experienced a decline from 3rd to 12th place, reflecting a decrease in sales momentum. Meanwhile, Deep Creek Gardens and Gud Gardens have shown fluctuating ranks, with Gud Gardens notably dropping from 8th to 14th before recovering slightly. These shifts highlight William's Wonder Farms' growing competitiveness and potential to capture more market share as other brands face challenges in maintaining their positions.
Notable Products
In September 2025, William's Wonder Farms saw Violet Fog (1g) leading the sales charts, maintaining its top position from August with a notable sales figure of 9,386 units. Deadhead OG (1g) also held steady in second place, showing consistency in its performance over the past months. Green Crack (Bulk) continued to rank third, indicating stable demand in the bulk flower category. Blueberry Muffin (Bulk) emerged in fourth place, marking its first appearance in the rankings. Lemon Suede (Bulk) experienced a drop from its second-place position in June to fifth place in September, suggesting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
