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Dec-2024
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Overview
Market Insights Snapshot
William's Wonder Farms has shown a notable upward trajectory in the Oregon cannabis market, particularly within the Flower category. After not being in the top 30 brands in October 2024, the brand made a significant comeback in November, securing the 29th position and further climbing to 22nd by December. This movement suggests a growing consumer preference for their products, reflected in increasing sales figures over these months. Such a jump within a short timeframe highlights the brand's potential to capture more market share if the trend continues.
While the data provides insights into the performance in Oregon, it is also crucial to consider the absence of rankings in other states or categories. The lack of presence in the top 30 for other states or categories could indicate areas where William's Wonder Farms might face challenges or opportunities for growth. The brand's focus on the Flower category in Oregon appears to be paying off, but expanding their reach or diversifying their product offerings could be essential steps for future growth and stability in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the Oregon flower market, William's Wonder Farms has demonstrated a notable upward trajectory in recent months. After not ranking in the top 20 in October 2024, the brand made a significant leap to 29th place in November and further improved to 22nd place by December. This positive trend contrasts with some competitors, such as Dog House, which experienced a decline from 13th to 23rd place over the same period. Similarly, PDX Organics saw fluctuations, peaking at 13th in November before dropping to 21st in December. Meanwhile, Rogue River Family Farms showed a steady climb, ending the year at 20th place. The dynamic shifts in rankings highlight William's Wonder Farms' growing presence and potential to capture more market share, especially as it competes against established brands like Midnight Fruit Company, which fell from 15th to 24th place by December. These insights suggest a promising outlook for William's Wonder Farms as it continues to strengthen its position in the Oregon flower market.
Notable Products
In December 2024, the top-performing product from William's Wonder Farms was Blueberry Muffin B-buds (Bulk) in the Flower category, maintaining its position at rank 1 with sales of 4756 units. Haze (3.5g) followed closely at rank 2, showing a strong entry into the top ranks for the first time. Herijuana Cookies (3.5g) secured the third spot, indicating a consistent demand for this product. Purple Punch (Bulk) and Purple Punch (3.5g) rounded out the top five, ranked fourth and fifth respectively, both making their debut in the top ranks in December. Notably, Blueberry Muffin B-buds (Bulk) held its top rank since November, showcasing its continued popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
