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Nov-2025
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Overview
Market Insights Snapshot
William's Wonder Farms has shown a notable fluctuation in its performance across different categories and states. In the Oregon market, their Flower category experienced a downward trend from August to November 2025. Starting at rank 16 in August, they slipped to rank 23 by November, with sales decreasing from $316,504 to $226,434. This decline suggests a potential challenge in maintaining their competitive edge in the Flower category within Oregon. Despite this, their initial strong position in the top 20 indicates a solid foundation that could be leveraged for future growth or recovery.
In contrast, the Pre-Roll category presents a mixed performance for William's Wonder Farms in Oregon. They were not ranked in the top 30 in October, which highlights a significant gap in their market presence during that month. However, they managed to re-enter the top 100 by November, albeit at rank 92. This suggests some volatility in their Pre-Roll offerings, possibly due to market competition or shifts in consumer preferences. The absence from the top rankings in October is a point of concern, indicating areas where strategic adjustments could be beneficial to regain and sustain market position.
Competitive Landscape
In the competitive landscape of the Oregon flower market, William's Wonder Farms has experienced notable fluctuations in its rank and sales over the past few months. Starting from a rank of 16th in August 2025, the brand saw a slight improvement to 14th in September, but then faced a decline to 18th in October and further to 23rd in November. This downward trend in rank is mirrored by a decrease in sales, from a peak in September to a significant drop by November. In contrast, Self Made Farm has shown an upward trajectory, improving its rank from 24th in August to 21st by November, indicating a potential threat to William's Wonder Farms. Meanwhile, Cannabis Nation INC and The Heights Co. have also seen declines, with Cannabis Nation dropping from 8th to 25th and The Heights Co. from 10th to 24th, suggesting a volatile market environment. The Crop Shop, on the other hand, has improved its position from 57th in August to 22nd in November, showcasing a strong upward trend that could further impact William's Wonder Farms' market share if the trend continues.
Notable Products
In November 2025, The Vision (1g) emerged as the top-performing product from William's Wonder Farms, leading the sales with 7,647 units sold. Eurostep #4 (1g) closely followed in second place, while Blue Suede Zookies (1g) secured the third position. Blueberry Herijuana (1g) held the fourth spot, maintaining a strong presence in the market. Notably, Mimosa (1g) ranked fifth, showing consistency by retaining the same position as in August 2025, despite a decrease in sales figures. This lineup highlights a shift in consumer preference towards The Vision (1g) over the past months, as it climbed to the top rank in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
