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Apr-2025
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Overview
Market Insights Snapshot
William's Wonder Farms has shown significant movement in the Oregon market, particularly in the Flower category. Starting the year at rank 19 in January, the brand experienced a dip to rank 25 in February, but quickly rebounded to rank 24 in March. By April, they made a substantial leap to rank 8, demonstrating a strong upward trend in this category. This surge in ranking was accompanied by a notable increase in sales, with April sales figures nearly doubling those of January. Such a climb in the rankings suggests a growing consumer preference and possibly successful marketing or product adjustments.
In contrast, the performance of William's Wonder Farms in the Pre-Roll category in Oregon was less noteworthy. The brand did not make it into the top 30 rankings for January, March, or April, only appearing in February at rank 88. This indicates a potential area for growth or reevaluation, as their presence in this category is minimal compared to their performance in Flower. The lack of consistent ranking in the Pre-Roll category might suggest that their offerings are not resonating as strongly with consumers, or that competition in this segment is particularly fierce. This discrepancy between categories highlights the importance of strategic focus and product differentiation for William's Wonder Farms moving forward.
Competitive Landscape
In the competitive landscape of Oregon's flower category, William's Wonder Farms has demonstrated a remarkable turnaround in its market position from January to April 2025. Initially ranked 19th in January, the brand faced a dip in February and March, falling out of the top 20, before making a significant leap to 8th place by April. This upward trajectory is indicative of a robust recovery in sales performance, with April's sales figures nearly doubling those of January. In contrast, PDX Organics maintained a relatively stable position, ranking 9th in April, closely trailing William's Wonder Farms, while Meraki Gardens experienced a slight decline from 2nd to 7th place, despite consistently strong sales. Meanwhile, Deep Creek Gardens and Kaprikorn also showed competitive sales, with Kaprikorn achieving a higher rank at 6th place in April. These dynamics suggest that William's Wonder Farms' strategic initiatives have effectively bolstered its market presence, positioning it favorably against its competitors.
Notable Products
In April 2025, Pineapple (Bulk) emerged as the top-performing product for William's Wonder Farms, securing the number one rank with an impressive sales figure of 4,897 units. GMO Candy (Bulk) climbed two spots from March, achieving the second position with a notable increase in sales. Blueberry Muffin (Bulk) entered the rankings at third place, indicating a strong market presence. Both Blueberry Muffin Mini (14g) and Slurricane (3.5g) shared the fourth spot, showcasing consistent performance. Notably, GMO Candy (Bulk) showed significant growth from its fourth position in March to second in April, reflecting a positive upward trend in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
