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Market Insights Snapshot
William's Wonder Farms concentrated 99.43% of June 2026 sales in Flower, with Pre-Roll at 0.57%, while Flower grew 38.99% year over year and 5.86% month over month as Pre-Roll fell 88.40% YoY and 54.63% MoM. Despite overall brand sales up 30.86% YoY and an average price decline of 15.66%, the category skew held, indicating price-led volume lift in Flower and a retreat from Pre-Roll; in Oregon Flower the brand sits at rank 17, which alongside a 170.47% two-year gain implies depth in a single lane rather than breadth.
The mix shift toward a 99.43% Flower share combined with a 38.99% YoY increase in that category and a simultaneous 88.40% YoY contraction in Pre-Roll implies deliberate specialization aimed at capturing mid-price Flower volume after a 15.66% price reduction. Holding rank 17 in Oregon Flower while MoM Flower sales rose 5.86% and Pre-Roll fell 54.63% suggests the path to improved positioning is deeper penetration within Flower rather than rebalancing into Pre-Roll, as the current price elasticity favors scaling the core rather than diversifying.
Competitive Landscape
William's Wonder Farms sits at rank #17 in OR Flower for June 2026, improving 11 positions from #28 year over year but slipping 5 places from #12 in March 2026; against a peak of #11 in December 2025, the current #17 indicates a 6-spot retreat from its high while still a 39% rank improvement versus last June if treating the climb from #28 to #17 as an 11-position gain. Meanwhile, PRUF Cultivar / PRŪF Cultivar held #1 with no rank change year over year, and Grown Rogue advanced from #6 to #2 alongside a 123.97% sales increase, creating upward pressure that aligns with William's Wonder Farms drifting 5 ranks since March 2026; this pattern implies the brand’s trajectory is stabilizing mid-pack—recovering versus last year but ceding ground to faster-rising leaders.
Notable Products
Blue Suede Zookies (Bulk) posted the standout movement in June 2026 with a +421.7% month-over-month surge to rank 1, while Slurricane (14g) rose 32.1% to rank 3, indicating velocity concentrated at the very top of the list. Green Crack (3.5g) added 39.4% and held rank 5, and Purple Punch (14g) climbed 10.5% to rank 6, reinforcing that gains were skewed toward Flower formats spanning bulk and multi-pack sizes. With all top-10 entries in Flower and two bulk SKUs inside the top 10, the mix points to William's Wonder Farms leaning into bulk and larger-size Flower to capture trading-up behavior rather than dispersing focus across other categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
