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Dec-2025
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Overview
Market Insights Snapshot
William's Wonder Farms has shown varied performance across different categories and states, with notable trends in Oregon. In the Flower category, the brand experienced a gradual decline in rankings from September to November 2025, moving from 14th to 20th, before slightly recovering to 18th place in December. This movement coincides with a consistent decrease in sales from September's $343,690 to November's $243,511, followed by a minor uptick in December. These fluctuations suggest potential challenges in maintaining a competitive edge in the Flower market in Oregon, possibly due to increased competition or changing consumer preferences.
In contrast, the Pre-Roll category presents a different scenario for William's Wonder Farms in Oregon. The brand was not ranked in the top 30 for October and November 2025, indicating a struggle to capture significant market share during these months. However, by December, they re-entered the rankings at 82nd place, despite not being in the top 30, which might be seen as a positive movement after a period of absence. This re-entry, albeit at a lower position, could signal initial efforts to regain traction in the Pre-Roll segment. The sales figures, although modest, highlight a potential area for growth if the brand can leverage its strengths and address the factors contributing to its previous absence from the top rankings.
Competitive Landscape
In the competitive landscape of the Oregon flower category, William's Wonder Farms has experienced fluctuating rankings over the last few months of 2025, indicating a dynamic market environment. Starting from a rank of 14th in September, the brand saw a decline to 20th in November before slightly recovering to 18th in December. This downward trend in rank coincides with a decrease in sales, suggesting potential challenges in maintaining market share. Meanwhile, competitors like Drewby Doobie / Epic Flower and Midnight Fruit Company have shown upward movements, with Drewby Doobie / Epic Flower climbing from 35th to 20th and Midnight Fruit Company improving from 30th to 19th by December. Notably, Hecate Gardens and Botanikos Farms have made significant strides, with Botanikos Farms jumping from 77th in September to an impressive 16th by December, reflecting a robust increase in sales. These shifts highlight the competitive pressures William's Wonder Farms faces, emphasizing the need for strategic adjustments to regain its standing in the market.
Notable Products
In December 2025, The Vision (1g) emerged as the top-performing product for William's Wonder Farms, climbing from second place in November to secure the number one spot with sales reaching 10,364 units. Primate (1g) made a significant entry into the rankings, debuting at second place with 10,355 units sold. Eurostep #4 (1g) maintained its third position from the previous month, although its sales figures dropped to 4,267 units. Mimosa (1g) improved its ranking from fifth to fourth place, while Deadhead OG (1g) fell to fifth place after previously being unranked for several months. This shift in rankings indicates a competitive market, with The Vision (1g) leading the sales surge for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
