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Aug-2025
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Overview
Market Insights Snapshot
William's Wonder Farms has demonstrated a dynamic performance in the Oregon market, particularly in the Flower category. Over the summer months, the brand experienced fluctuations in its rankings, starting at 13th place in May and dropping to 25th in June, before climbing back to 18th by August. This upward trend suggests a positive reception to their products or potential strategic adjustments that have resonated with consumers. Despite these ranking changes, the brand saw a notable increase in sales from June to August, indicating a strong recovery and growing consumer demand in the Flower category.
In the Pre-Roll category, William's Wonder Farms encountered more challenges in Oregon. The brand did not make the top 30 rankings in July, which could point to competitive pressures or shifts in consumer preferences. However, by August, they re-entered the rankings at 73rd place, suggesting some regained traction. This movement, while not as robust as in the Flower category, indicates potential areas for growth and improvement. The increase in sales from May to August in this category also highlights the brand's resilience and capacity to navigate a competitive landscape.
Competitive Landscape
In the competitive landscape of Oregon's Flower category, William's Wonder Farms has experienced fluctuations in its ranking over the summer of 2025. Starting at 13th in May, the brand saw a dip out of the top 20 in June, before recovering to 23rd in July and climbing to 18th in August. This volatility contrasts with competitors like Frontier Farms, which consistently improved its position, reaching 17th by August, and Deep Creek Gardens, which maintained a stronger presence, peaking at 10th in July. Meanwhile, Gud Gardens experienced a downward trend, descending from 3rd in May to 20th by August. Despite these challenges, William's Wonder Farms' sales rebounded in August, suggesting a potential for recovery and growth in the coming months.
Notable Products
In August 2025, William's Wonder Farms saw Violet Fog (1g) take the top spot in product sales, with a notable sales figure of 14,174 units. Following closely, Deadhead OG (1g) secured the second position, while Green Crack (Bulk) came in third. Pineapple (Bulk) experienced a slight decline, moving from third in May to fourth in August. Mimosa (1g) rounded out the top five, dropping from its third-place position in July. Notably, Pineapple (Bulk) showed resilience, maintaining a consistent presence in the top five across multiple months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
