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Where to Buy
William's Wonder Farms is stocked at 69 licensed dispensaries across Oregon, with the deepest coverage in Portland, Medford, Bend, Eugene, and Salem. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, William's Wonder Farms concentrated 99.37% of sales in Flower with a 25.74% year-over-year lift and a 34.15% month-over-month jump, while Pre-Roll contracted to 0.63% share with an 82.13% YoY decline and a 42.21% MoM drop. The brand’s average price fell 36.18% YoY to $6.70, coinciding with total brand sales up 21.12% YoY and a two-year gain of 98.96%, indicating demand elasticity is working primarily within Flower rather than supporting Pre-Roll recovery; the thesis is that price-led volume expansion is consolidating the portfolio into Flower dominance at the expense of breadth.
Within Oregon Flower, the brand sits at rank 12 as its Flower share rises and Pre-Roll retracts, implying a trade-up in competitive positioning inside a single category while ceding optionality across formats. The combination of a 34.15% MoM Flower surge and a 42.21% MoM Pre-Roll pullback suggests operational focus and merchandising are reinforcing a mono-category play; the thesis is that sustaining the rank 12 foothold will depend on defending the current price architecture in Flower while accepting lower visibility in Pre-Roll unless margin or distribution strategy changes.
Competitive Landscape
William's Wonder Farms sits at rank #12 in OR Flower for September 2026, improving 2 positions year over year from #14 and climbing 8 spots since June 2026 when it was #20; however, it remains 1 position below its peak of #11 from December 2025, indicating partial recovery but not a new high. Competitively, Grown Rogue advanced from #3 to #1 alongside a 63.8% year-over-year sales increase, while Oregrown surged from #16 to #3 with 169.7% growth, outpacing William's Wonder Farms’ rank momentum and compressing headroom near the top. This trajectory implies William's Wonder Farms is re-entering the competitive mid-pack with upward mobility but must accelerate gains to convert the 2-rank YoY improvement into a sustained top-10 presence.
Notable Products
Bruce Banner (28g) posted the largest movement in September 2026 with a 148.8% month-over-month surge, jumping into rank 10, while Purple Punch (1g) also spiked 116.9% to rank 7, collectively signaling upside in value and entry-tier Flower sizes. Haze (28g) rose 16.3% and held rank 1, and with eight of the top ten being Flower SKUs, the mix concentrates demand in classic Flower formats rather than diversified form factors. This pattern implies William's Wonder Farms is leaning into bulk and value-flower momentum to defend the top slot while nurturing mid-tier increments that can scale volume without heavy pricing risk.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
