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Jul-2025
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Overview
Market Insights Snapshot
William's Wonder Farms has shown fluctuating performance across different categories in Oregon. In the Flower category, the brand experienced a decline in rankings, slipping from 9th place in April to 25th in June before slightly recovering to 23rd in July. This trend is indicative of a challenging market environment or increased competition within the state. The sales figures reflect this downward trend, with a significant drop from April to June, although there was a modest rebound in July. The decline in rankings and sales in the Flower category suggests that William's Wonder Farms might need to reassess its strategy to regain its earlier position.
In the Pre-Roll category, William's Wonder Farms was not in the top 30 brands in April, indicating a weaker presence in this segment at the start of the quarter. However, the brand made noticeable progress by entering the rankings at 94th in May and climbing to 87th in June. This upward movement, although still not within the top 30, shows potential for growth in the Pre-Roll category. Despite being outside the top tier, the increase in rankings suggests that the brand's efforts in this category are starting to pay off, potentially setting the stage for further advancements in the coming months.
Competitive Landscape
In the competitive landscape of the Oregon flower category, William's Wonder Farms experienced notable fluctuations in its ranking and sales from April to July 2025. Initially ranked 9th in April, the brand saw a decline to 13th in May and fell out of the top 20 by June, before slightly recovering to 23rd in July. This downward trend in rank is mirrored by a significant drop in sales, which decreased from April to June before a modest rebound in July. In contrast, competitors like Frontier Farms and Focus North maintained more stable positions, with Frontier Farms consistently improving its rank from 26th in April to 21st by July. Meanwhile, PDX Organics and Garden First also showed resilience, with Garden First climbing from 25th in April to 15th in June before a slight dip in July. These dynamics suggest that while William's Wonder Farms faces challenges in maintaining its market position, competitors are capitalizing on opportunities to strengthen their foothold in the Oregon flower market.
Notable Products
In July 2025, William's Wonder Farms saw Blue Suede Zookies (1g) leading the sales chart, securing the top rank with sales of 8042 units. Following closely was Slurricane (1g) in the second position, while Mimosa (1g) took the third spot. Pineapple (1g) was ranked fourth, demonstrating strong performance within the flower category. Notably, Pineapple (Bulk) experienced a slight drop, moving from the consistent third position in previous months to fifth place in July. This shift indicates a preference among consumers for smaller, individual packages over bulk purchases in the recent month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
