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Market Insights Snapshot
In May 2026, William's Wonder Farms concentrated 98.48% of sales in Flower, with Pre-Roll at 1.52% share, indicating a narrow category footprint. Within Flower, sales were down 25.65% year over year while rising 6.98% month over month, and Pre-Roll fell 70.45% year over year while increasing 9.89% month over month; the mixed YoY declines with MoM gains signal short-term recovery within longer-term contraction. The brand’s overall rank in Flower in Oregon was 21, placing it mid-pack despite a 25.07% YoY drop in average price and a 27.32% YoY decline in total brand sales; this combination implies volume stabilization at lower pricing, primarily within a single category.
The tilt toward a 98.48% Flower mix, combined with a Flower MoM gain of 6.98% against a 25.65% YoY decline, implies that short-run promotions or seasonal demand are propping up velocity without reversing the annual slide. With Pre-Roll at just 1.52% share and a 70.45% YoY retreat despite a 9.89% MoM uptick, the portfolio lacks a secondary growth lever to buffer Flower softness; at a 21 rank in Oregon Flower and a 25.07% YoY price reduction, the positioning trend points toward value-oriented price bands rather than premium tiers, suggesting that near-term share defense will depend on sustaining lower price points while Flower remains the core channel for volume.
Competitive Landscape
William's Wonder Farms sits at rank #21 in May 2026 in OR Flower, down 5 positions year over year from #16 and 4 positions since February 2026 when it stood at #17, versus a prior peak of #11 in December 2025; in contrast, Otis Garden advanced to #5 with a 20-position YoY jump and 101.4% YoY sales growth, while category leader PRUF Cultivar / PRŪF Cultivar held #1 with a flat YoY rank and 23.9% YoY sales growth, indicating that rivals are consolidating share as William's Wonder Farms cedes rank. The 4-rank slide over three months alongside competitors like Grown Rogue moving from #7 YoY to #2 with 51.1% YoY sales growth and Bald Peak holding a top-3 spot despite a -12.6% YoY sales change suggests William's Wonder Farms is losing relative velocity in a tier increasingly dominated by brands with upward or resilient rank positions; this trajectory implies share pressure will persist unless rank declines are reversed into month-over-month gains.
Notable Products
Slurricane (14g) posted the largest movement in May 2026 with a +128.9% month-over-month surge while climbing to rank 2, contrasting with Deadhead OG (1g) dropping -34.9% despite holding rank 1. The Vision (1g) also advanced by +60.2% at rank 4, and two SKUs share rank 8, indicating a mid-table bottleneck that splits volume between formats. With nine of the top ten in Flower and multiple sizes of Blueberry Muffin present, the mix concentrates in Flower while upsized packs like Slurricane (14g) and Purple Punch (14g) at rank 5 signal a pivot toward larger-format value. The pattern implies William's Wonder Farms is leaning into higher-weight Flower packs to capture momentum while phasing down lower-gram offerings that are losing pace.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
