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William's Wonder Farms is stocked at 80 licensed dispensaries across Oregon, with the deepest coverage in Portland, Eugene, Medford, Milwaukie, and Oregon City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
William's Wonder Farms concentrated 99.48% of October 2026 sales in Flower, up 6.80% month over month and 44.78% year over year, while Pre-Roll slipped to 0.52% share with an 11.68% MoM decline and a 63.69% YoY drop; this mix coincided with a 42.57% YoY lift in total brand sales and a 43.13% YoY decrease in average price to $6.00. In Oregon Flower specifically, the brand sat at rank 10, pairing share concentration with mid-pack placement; the pattern implies the brand is trading volume for price in Flower while letting Pre-Roll contract, consolidating around a single category to defend scale despite price compression.
Holding 99.48% of sales in Flower alongside a 6.80% MoM gain and a rank of 10 in Oregon positions William's Wonder Farms as a scale player competing on price, evidenced by the 43.13% YoY price decline paired with 44.78% YoY Flower growth. With Pre-Roll down 63.69% YoY and 11.68% MoM to just 0.52% share, the brand is effectively ceding the small-format entry point to concentrate on Flower throughput, implying a strategy to capture share via value-tier pricing today while accepting narrower category optionality and higher exposure to Flower-specific volatility.
Competitive Landscape
William's Wonder Farms sits at rank #10 in OR Flower in October 2026, advancing 8 positions YoY from #18 and jumping 11 spots since July 2026 when it was #21; this new peak rank of #10 in October 2026 coincides with a category top tier where Oregrown climbed from #8 to #1 while growing sales 147.45% YoY and PDX Organics moved from #14 to #5 with 67.57% YoY growth, indicating that William's Wonder Farms’ rank gains are occurring alongside faster upward mobility among frontrunners and implying the brand’s trajectory is improving but still trails the pace set by leaders.
Notable Products
In October 2026 William's Wonder Farms priced its lineup 57.5% below similar products on average, and its top 10 items accounted for 54.3% of brand sales. Prices range from Bruce Banner (28g) at 89.7% under peers to Green Crack (Bulk) at 445.4% over, so sales lean on a low-price skew with a few premium outliers.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
