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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Farmers First concentrated 87.61% of sales in Concentrates with a 78.79% year-over-year lift and a 56.11% month-over-month jump, while Flower held 6.19% share with a 21.38% month-over-month increase but no reported year-over-year figure. Vapor Pens accounted for 6.19% share with no month-over-month or year-over-year data, indicating flat or undeclared movement relative to April 2026. The brand-wide sales grew 103.20% year over year alongside a 27.77% increase in average price, and the average price within Concentrates sat below the brand average, indicating mix-driven volume expansion rather than price-only gains; the pattern implies Farmers First is leaning into Concentrates to scale rapidly while keeping price accessible.
With Concentrates ranked 14th in Oregon and commanding 87.61% of the brand mix, the 56.11% month-over-month surge in that category outpaced Flower’s 21.38% month-over-month rise, suggesting a deliberate channeling of demand into the core category to climb share within the state’s Concentrates set. The 27.77% brand-level price increase alongside a lower Concentrates average price indicates room to trade customers up within Flower and Vapor Pens while preserving volume in Concentrates; the pattern implies a barbell positioning where Concentrates anchors penetration and rank mobility in Oregon while selective premium moves in smaller categories provide margin headroom.
Competitive Landscape
Farmers First is ranked #14 in OR Concentrates for May 2026, improving 8 positions year over year from #22, and tightening versus three months ago when it was #16; however, it remains one spot below its March 2026 peak of #13 and 13 places behind Altered Alchemy at #1, while Oregrown moved up from #3 to #2 and Buddies climbed from #11 to #5 with a 64.2% sales YoY gain. This mix of a rank gain of 8 positions YoY and a modest quarter-over-quarter rise of 2 positions, contrasted with competitors advancing faster at the top of the table, implies that Farmers First is progressing but needs sharper velocity to convert a mid-table climb into sustained top-10 presence.
Notable Products
Pink Runtz Crumble (1g) posted the steepest decline in May 2026 at -20.6% MoM while holding rank 9, and Grandmaster Sexy Live Resin (1g) slipped 0.9% MoM at rank 8, marking the only other negative mover among the top ten. Mango Mintz Live Resin (2g) led the lineup at rank 1 with $23,399 while Sowa Mosa Live Resin (1g) and Raspberry Trix Cured Resin (1g) clustered at ranks 4 and 3, and eight of the top ten SKUs were Concentrates variants of live resin, wax, badder, or crumble forms. The contrast between a -20.6% drop at rank 9 and stability across ranks 1–7 indicates concentration risk in lower-tier formats alongside durable pull for flagship live resin. This pattern implies Farmers First is consolidating around premium live resin leadership while trimming volatility in niche textures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
