.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Farmers First has experienced notable fluctuations in its performance across various categories and states. In the Oregon concentrates category, the brand has seen a decline in its ranking over the last few months of 2025. From a rank of 13 in September, it gradually dropped to 19 by December. This downward trend indicates potential challenges in maintaining its competitive edge in the state. The consistent decline in ranking is coupled with a reduction in sales, which decreased from $121,021 in September to $93,776 by December. This pattern suggests that Farmers First may need to reassess its strategies or offerings in the Oregon market to regain its position.
Across other states and categories, Farmers First's performance remains varied, with some areas showing promise while others reflect challenges. The absence of ranking in certain states for the months analyzed suggests that the brand is not within the top 30 in those markets, which could be a point of concern or an opportunity for growth, depending on the market potential. The lack of presence in these top rankings might indicate a need for increased brand visibility or market penetration strategies in those regions. Understanding these dynamics can help Farmers First identify areas for improvement and potential growth opportunities.
Competitive Landscape
In the competitive landscape of Oregon's concentrates market, Farmers First has experienced notable fluctuations in its ranking and sales performance from September to December 2025. While Farmers First maintained a consistent presence within the top 20, its rank slipped from 13th in September to 19th by November and December. This decline was paralleled by a decrease in sales, particularly evident in November. In contrast, Elysium Fields showed a significant upward trajectory, climbing from 31st to 20th place, with sales increasing steadily each month. Similarly, 2Far Extracts improved its rank from 32nd to 18th, surpassing Farmers First in November. Meanwhile, Disco Dabs experienced a decline, dropping out of the top 20 in November and December, which could provide an opportunity for Farmers First to reclaim higher ground if it can capitalize on Disco Dabs' downturn. These dynamics suggest a competitive environment where Farmers First must address its sales strategy to regain its earlier higher ranking and counter the upward momentum of its competitors.
Notable Products
In December 2025, the top-performing product for Farmers First was Sour Stunna Sugar Wax (1g) in the Concentrates category, achieving the number one rank with sales of 1774 units. Breath Mints Live Resin (1g) improved its position significantly, moving from fourth place in November to second in December with sales of 1216 units. Tangelo Live Resin (1g) debuted in the rankings at third place, while Dulce De Lemon Live Resin (1g) also entered the list at fourth. Royal Highness Shatter (1g) maintained a consistent presence, ranking fifth in both November and December, despite a minor sales increase from 680 to 833 units. Overall, December saw new entries and shifts in rankings, highlighting a dynamic market for Farmers First Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
