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Nov-2025
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Overview
Market Insights Snapshot
Farmers First has shown a notable presence in the Concentrates category within the state of Oregon. Over the past few months, the brand has made significant strides in its rankings. In August 2025, Farmers First was ranked 23rd, and by September, it had climbed to 13th place. This upward movement indicates a strong market reception and suggests effective strategies or product offerings that resonated well with consumers. However, by October and November, the brand settled at the 16th position, indicating a slight dip but maintaining a stable presence within the top 20. This consistency suggests that while there might be fluctuations, Farmers First has established a solid foothold in the Oregon concentrates market.
Despite the lack of top 30 rankings in other states or provinces, the performance in Oregon is a positive indicator of the brand's potential. The upward trend in sales from August to September, with a peak in September, followed by a slight decrease, reflects a dynamic market environment. The sales figures reveal a peak in September, which could be attributed to seasonal demand or successful promotions. The absence of Farmers First in the top 30 rankings in other regions could indicate either a focus on the Oregon market or challenges in gaining traction elsewhere. This regional focus might provide opportunities for growth if similar strategies are applied in other markets.
Competitive Landscape
In the Oregon concentrates market, Farmers First has shown a dynamic shift in its competitive positioning from August to November 2025. Initially ranked 23rd in August, Farmers First made a significant leap to 13th place in September, indicating a strong surge in market presence. However, the brand experienced a slight decline, stabilizing at 16th place in both October and November. This fluctuation suggests a competitive landscape with brands like Kaprikorn and Private Stash gaining traction, with Kaprikorn moving from 24th in August to a consistent 14th place in October and November, and Private Stash climbing from 25th to 15th in the same period. Despite these challenges, Farmers First's sales remained robust, peaking in September, which underscores its potential for regaining higher rankings with strategic adjustments. The brand's ability to maintain a stable position amidst fierce competition highlights its resilience and potential for growth in a rapidly evolving market.
Notable Products
In November 2025, the top-performing product for Farmers First was Hash Burger Budder (1g) in the Concentrates category, which achieved the number one rank with sales of 1420 units. Pineapple Express Live Resin (1g) followed closely in second place, showing a slight increase from its previous top spot in September. Gods Breath Budder (1g) secured the third position, climbing up from its fifth rank in September. Breath Mints Live Resin (1g) entered the rankings for the first time in November, taking the fourth spot. Royal Highness Shatter (1g) rounded out the top five, dropping from fourth place in September to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
