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Nov-2024
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Overview
Market Insights Snapshot
Farmers First has shown some notable movements in their category rankings across different states, particularly in the Concentrates category within Oregon. In August 2024, the brand was ranked 51st, and by November 2024, they had climbed to the 30th position. This upward trajectory indicates a significant improvement and growing presence in Oregon's concentrates market, despite not being in the top 30 in September and October. The leap to 30th place in November suggests strategic changes or successful marketing efforts that may have contributed to this positive shift.
However, the absence of Farmers First from the top 30 rankings during September and October in Oregon's concentrates category could be seen as a challenge for the brand. This gap highlights a period where the brand possibly struggled to maintain its market position. Despite this, the strong rebound in November, with sales more than doubling from August, underscores a potential recovery and renewed consumer interest. The fluctuations in rankings and sales figures suggest that while Farmers First is making strides in certain markets, there are still areas that might require attention to sustain consistent growth and market presence.
Competitive Landscape
In the Oregon concentrates market, Farmers First has demonstrated a significant upward trajectory in recent months, notably re-entering the top 30 brands by November 2024 after not ranking in the top 20 in October. This resurgence is indicative of a strategic pivot or successful marketing initiative that has bolstered its market presence. In contrast, Forte Farms has maintained a relatively stable position, fluctuating slightly but consistently ranking within the top 30. Meanwhile, Happy Cabbage Farms experienced a decline from 21st in September to 31st by November, suggesting potential challenges in sustaining their earlier momentum. Bo's Nose Knows has shown a positive trend, climbing from 47th in August to 29th by November, which could pose a competitive threat if their growth continues. Siskiyou Sungrown, on the other hand, has seen fluctuating ranks, indicating an unstable market position that Farmers First could capitalize on to further enhance its standing and sales performance.
Notable Products
In November 2024, Jealous Banana Live Resin (1g) maintained its top position as the leading product for Farmers First, with impressive sales reaching 1367 units. Blueberry Muffin Live Resin (1g) consistently held the second rank from September to November, showing a significant increase in sales to 1156 units. Ice Cream Man Live Resin (1g) climbed from the fifth position in October to third in November, indicating a growing popularity. Bacio Gelato Sugar Wax (1g) remained stable at fourth place, while Orange Sunset Crumble (1g) entered the rankings at fifth place for the first time. These shifts highlight a strong performance in the Concentrates category, with notable sales growth across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
