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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Farmers First is stocked at 64 licensed dispensaries across Oregon and New Mexico, 63 of them in Oregon, with the deepest coverage in Portland, Eugene, Medford, Oregon City, and Salem. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Farmers First leaned heavily into Concentrates at 64.60% share with 33.21% YoY growth and 14.71% MoM, while Vapor Pens expanded to 33.85% share on a 110.02% MoM surge despite missing a YoY read. Flower contracted to 1.36% share with a -81.62% MoM drop against a 5.79% YoY uptick, and Pre-Roll held 0.19% share with 318.24% YoY growth despite no MoM figure. With brand-level sales up 100.72% YoY and average price up 7.42%, this mix signals a pivot toward higher-velocity inhalables, implying a near-term weighting to Concentrates and Vapor Pens as the primary volume engines.
The shift elevates positioning in the Concentrates aisle where Farmers First sits at rank 10 in Oregon, suggesting share consolidation potential if the 14.71% MoM growth outpaces peers, while the 110.02% MoM in Vapor Pens indicates a parallel growth lane that could diversify risk away from a single category. The -81.62% MoM in Flower alongside a 5.79% YoY increase points to pruning slower-turn SKUs rather than category exit, and the 318.24% YoY in Pre-Roll from a 0.19% share base implies a test-and-scale approach; together, these patterns imply Farmers First is trading depth in Concentrates for breadth via Vapor Pens to improve overall rank velocity without overextending low-share formats.
Competitive Landscape
Farmers First sits at rank #10 in OR Concentrates in September 2026 after a year-over-year climb from #13, a 3-position improvement from June 2026’s #16 to a current peak at #10, while category leaders provide mixed signals: Altered Alchemy held #1 with 23.9% YoY sales growth as Oregrown advanced from #3 to #2 on 38.4% YoY growth and Red Eye Extracts (OR) slid from #2 to #3 with an 11.0% YoY decline. Mid-pack movers further compress the ladder as Buddies rose from #6 to #4 alongside 17.9% YoY growth and White Label Extracts (OR) improved from #7 to #5 on 15.1% YoY growth, implying that Farmers First’s ascent from #13 to #10 is momentum-positive but will require faster share capture to keep pace with competitors that are adding ranks at a similar or greater rate.
Notable Products
Forbidden Mimosa Cured Resin Cartridge (1g) posted the largest movement in September 2026 with a +157.7% month-over-month surge and reached rank 3, while Oreoz (28g) fell -66.8% MoM and slid to rank 4. Vapor Pens hold ranks 1–3 and at least three of the top ten SKUs are Cured Resin cartridges, indicating a concentration shift toward inhalable formats over bulk Flower. With Apples and Bananas Cured Resin Cartridge (1g) at rank 1 and Pineapple Slush Cured Resin Cartridge (1g) at rank 2, the top tier is anchored by cartridge SKUs, and only one Flower SKU sits in the top five at a low $1,757. The pattern implies Farmers First is tilting assortment and demand toward Vapor Pens and Concentrates, reducing reliance on large-format Flower.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
