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Apr-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Farmers First has shown notable fluctuations in its performance across different product categories. In the Concentrates category, the brand experienced a significant improvement in its ranking, moving from 24th place in January to 12th place by April. This upward trend is accompanied by a substantial increase in sales from $48,317 in March to $133,853 in April, indicating a successful strategy in this category. However, in the Vapor Pens category, Farmers First did not manage to secure a place within the top 30 brands, as evidenced by the absence of rankings for the first quarter of 2025. This suggests potential challenges or a lack of focus in this category, which could be a point of concern for the brand's market presence in Oregon.
The data highlights both opportunities and challenges for Farmers First in Oregon. The impressive climb in the Concentrates category suggests a strengthening market position and possible consumer preference for their products in this segment. Conversely, the absence from the top 30 in Vapor Pens could indicate either a highly competitive landscape or a need for strategic adjustments. These insights provide a nuanced view of Farmers First's market dynamics, offering a glimpse into their strengths and areas for improvement. For those interested in a deeper dive into Farmers First's performance across other states and categories, further exploration would be beneficial.
Competitive Landscape
In the Oregon concentrates market, Farmers First has demonstrated a remarkable upward trajectory in recent months. After starting the year outside the top 20, Farmers First climbed to the 22nd position in February, and despite a dip in March, surged to the 12th rank by April. This significant improvement in rank is indicative of a strong recovery and strategic market positioning, especially when compared to competitors like Sessions Cannabis Extract, which fluctuated between the 17th and 24th positions, and Buddies, which dropped from 9th to 11th place. Meanwhile, Sunshine Oil maintained a stable presence, consistently ranking around the 10th position. Farmers First's rapid ascent in rank, coupled with a notable increase in sales from March to April, suggests a successful strategic pivot or product launch that has resonated well with consumers, positioning them as a formidable contender in the Oregon concentrates market.
Notable Products
In April 2025, the top-performing product for Farmers First was Apple Pancakes Crumble (1g) in the Concentrates category, securing the number one rank with sales of 1794 units. College Park Live Resin (1g) followed closely in second place, while Hood Candyz Sugar Wax (1g) took the third spot. Apple Fritter Live Resin (1g) came in fourth, marking its first entry into the top ranks. Gorilla Glue #4 Sugar Wax (1g) experienced a notable drop from its February top position to fifth place in April, with sales decreasing to 1116 units. This shift in rankings reflects a dynamic change in consumer preferences for Farmers First products over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
