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Jul-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Farmers First has shown a notable upward trajectory in the Concentrates category. Starting from a consistent 18th rank from April to June 2025, the brand made a significant leap to the 11th position by July 2025. This movement suggests a growing consumer preference or successful strategic initiatives by Farmers First in this category. The sales data supports this trend, with a visible increase in sales from June to July, indicating a strong market presence and possibly an enhanced product offering or marketing strategy.
Interestingly, the absence of Farmers First from the top 30 rankings in other states or categories could be viewed as an area of concern or an opportunity for expansion. The brand's lack of presence outside Oregon's Concentrates category suggests either a focused strategy or limited reach. This could imply potential for growth in other regions or categories if Farmers First decides to diversify its offerings or expand its market footprint. The performance in Oregon could serve as a model or a stepping stone for similar success in other markets.
Competitive Landscape
In the Oregon concentrates market, Farmers First has experienced a notable shift in its competitive positioning over the past few months. Starting from April 2025, Farmers First was consistently ranked 18th, indicating a struggle to break into the top tier. However, by July 2025, the brand made a significant leap to 11th place, suggesting a positive trend in market share and consumer preference. This improvement in rank coincides with a substantial increase in sales, indicating successful marketing strategies or product innovations. In contrast, Red Eye Extracts (OR), which held a strong position in the top 2 for several months, saw a dramatic drop to 10th place in July, potentially opening up opportunities for Farmers First to capture some of their market share. Meanwhile, NW Kind and Echo Electuary have shown a gradual decline in rankings, which might further benefit Farmers First if these trends continue. Overall, the competitive landscape in Oregon's concentrates category is shifting, and Farmers First's recent upward trajectory could position it as a rising contender in the market.
Notable Products
In July 2025, Farmers First's top-performing product was Banana Cream Cake Sugar Wax (1g) in the Concentrates category, securing the number one rank with sales of 2736 units. Black Runtz Crumble (1g) followed closely in second place, marking its debut in the top rankings. College Park Live Resin (1g) maintained a strong presence, holding the third position, although it saw a slight drop from its second rank in April 2025. Moonbow Sugar Wax (1g) climbed up to fourth place from its previous fifth rank in May 2025. Fried Apples Live Resin (1g) rounded out the top five, entering the rankings for the first time in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
