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Aug-2025
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Overview
Market Insights Snapshot
Farmers First has shown a notable performance in the Concentrates category within the state of Oregon. Starting in May 2025 with a rank of 19th, the brand maintained its position in June before climbing to 11th place by July, showcasing a significant upward trend. However, by August, Farmers First experienced a slight dip, ranking 13th. This fluctuation in rankings suggests a dynamic competitive landscape in Oregon's Concentrates market, where Farmers First is striving to solidify its presence. The brand's sales figures align with these movements, reflecting a peak in July that subsequently decreased in August, indicating potential seasonal or market-driven influences.
Interestingly, Farmers First's absence from the top 30 brands in other states or provinces for the Concentrates category highlights both a challenge and an opportunity. The brand's concentrated success in Oregon could suggest a strong local market strategy or product appeal, but it also points to the potential for expansion into new regions. This absence in other markets might be seen as a gap in their market penetration or brand recognition across different states, which could be a strategic focus for future growth. Understanding the factors behind their Oregon success could offer insights into replicating this performance elsewhere.
Competitive Landscape
In the competitive landscape of the Oregon concentrates market, Farmers First has demonstrated notable fluctuations in its ranking from May to August 2025. Starting at rank 19 in May and June, Farmers First made a significant leap to rank 11 in July, before settling at rank 13 in August. This upward trajectory in July suggests a successful strategic move or product launch that briefly boosted its market presence. However, the subsequent drop indicates potential challenges in sustaining that momentum. In comparison, Echo Electuary maintained a more stable position, consistently ranking around 10th to 12th, while Sessions Cannabis Extract experienced a peak in July, reaching 6th place, before dropping back to 14th in August. This suggests that while Farmers First has the potential to climb the ranks, it faces stiff competition from brands like Echo Electuary and Sessions Cannabis Extract, which have shown either stability or higher peaks in sales performance. To capitalize on its July success, Farmers First may need to analyze and replicate the strategies that led to its temporary rise in rank.
Notable Products
In August 2025, Banana Cream Cake Sugar Wax (1g) maintained its position as the top-performing product for Farmers First, with sales reaching 1,860 units. Melted Gelato Sugar Wax (1g) held steady at the second spot, showing consistent popularity with 1,411 units sold. 007 Live Resin (1g) debuted in the rankings at third place, while Grape Crasher Live Resin (1g) and GMO Cookies Sugar Wax (1g) followed in fourth and fifth positions, respectively. Notably, Banana Cream Cake Sugar Wax (1g) has been consistently ranked first since July 2025. The introduction of new products like 007 Live Resin (1g) in the rankings suggests a dynamic shift in consumer preferences within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
