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Apr-2026
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Overview
Market Insights Snapshot
Farmers First has shown a dynamic performance across different categories in various states, with notable movements in the Concentrates category within Oregon. In the first quarter of 2026, Farmers First saw a steady climb in its rankings, moving from 20th position in January to 13th by March. This upward trajectory indicates a growing preference for their products in the Concentrates category. However, April brought a setback, with the brand slipping to the 24th position, indicating potential challenges or increased competition. Despite this drop, the brand's sales figures in Oregon reflect a significant peak in March, suggesting a strong market presence during that period.
The absence of Farmers First from the top 30 brands in other states or categories suggests either a lack of market penetration or a strategic focus on specific regions like Oregon. This could be seen as a limitation in their current market strategy or an opportunity for expansion into untapped markets. The fluctuation in rankings within Oregon highlights the competitive nature of the cannabis industry and the importance of maintaining consistent product quality and marketing efforts to sustain and improve brand standing. Observing these trends can provide insights into the brand's strategic decisions and market adaptability.
Competitive Landscape
In the Oregon concentrates market, Farmers First experienced notable fluctuations in rank and sales from January to April 2026. Initially ranked 20th in January, Farmers First climbed to an impressive 13th position by March, indicating a positive trend in market presence. However, by April, the brand experienced a setback, dropping to 24th, suggesting increased competition or market challenges. This decline coincided with a significant decrease in sales, contrasting with competitors like Elysium Fields, which improved its rank from 31st to 25th, and Dr. Jolly's, which moved from 33rd to 26th. Meanwhile, Sunshine Oil saw a drop from 14th to 22nd, indicating potential volatility in the market. These shifts highlight the dynamic nature of the concentrates category in Oregon, emphasizing the need for Farmers First to strategize effectively to regain its upward momentum and counteract competitive pressures.
Notable Products
In April 2026, the top-performing product from Farmers First was Mango Mintz Live Resin (1g) in the Concentrates category, achieving the number one rank with sales of $1,934. Grandmaster Sexy Live Resin (1g) followed closely in second place, dropping from its previous top position in March. Pink Runtz Crumble (1g) secured the third spot, maintaining its presence in the top ranks since February. Hawaiian Rain Live Resin (1g) and Star Pebbles Wax (1g) entered the top five for the first time, ranking fourth and fifth, respectively. Notably, Mango Mintz Live Resin (1g) showed a significant leap from its fifth position in February, indicating a strong upward trend in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
