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Mar-2026
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Overview
Market Insights Snapshot
Farmers First has demonstrated notable growth in the Concentrates category within the state of Oregon. Over the course of four months, from December 2025 to March 2026, the brand has climbed from the 21st position to the 12th, indicating a strong upward trajectory. This consistent improvement in rankings suggests that Farmers First is gaining traction among consumers in Oregon, particularly in the Concentrates category. The sales figures reflect this positive momentum, with a significant increase from December to March, showcasing their ability to capture a larger market share.
However, the absence of Farmers First in the top 30 brands in other states or categories during these months might point to potential areas for growth and expansion. Their performance in Oregon could serve as a model for strategies to implement in other regions. The lack of presence elsewhere could be seen as a missed opportunity, but it also highlights the potential for the brand to explore new markets and categories. By focusing on replicating their success in Oregon, Farmers First could potentially leverage their strengths to improve their rankings and sales in additional states and categories.
Competitive Landscape
In the Oregon concentrates market, Farmers First has shown a notable upward trajectory in brand rank from December 2025 to March 2026. Starting from a rank of 21 in December, Farmers First climbed to 12 by March, indicating a significant improvement in market presence. This upward movement is particularly impressive given the competitive landscape, where brands like NW Kind and Beehive Extracts have maintained strong positions. NW Kind, for instance, consistently ranked in the top 10, while Beehive Extracts hovered around the 10th position. Despite these challenges, Farmers First's sales growth trajectory suggests a positive reception in the market, with sales increasing from December to March, contrasting with some competitors like Sessions Cannabis Extract (OR), which experienced a decline in sales over the same period. This trend positions Farmers First as a rising contender in the Oregon concentrates category, potentially poised for further growth if the current momentum continues.
Notable Products
In March 2026, the top-performing product for Farmers First was Grandmaster Sexy Live Resin (1g) in the Concentrates category, climbing significantly from its fifth position in February 2026 to first place, with sales reaching 2760 units. Watermelon Gelato Wax (1g) secured the second position, marking its debut in the rankings with notable sales. Dulce De Lemon Live Resin (1g) rose to third place, showing a consistent performance with an increase from its previous fourth place in January 2026. Purple Punch Sugar Wax (1g) entered the rankings in fourth place, while Mango Mintz Live Resin (2g) tied for fifth, both making their first appearance in the rankings. This shift in rankings indicates a strong consumer preference for live resin products in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
