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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Farmers First is stocked at 64 licensed dispensaries across Oregon and New Mexico, 63 of them in Oregon, with the deepest coverage in Portland, Eugene, Bend, Medford, and Salem. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Farmers First concentrated 73.46% of sales in Concentrates, up 23.56% month over month and 65.71% year over year, while Vapor Pens fell 45.15% month over month to 17.35% share and provided no year-over-year comp. Flower expanded to 9.19% share with 60.59% month-over-month growth and 42.98% year-over-year growth, alongside a 37.16% year-over-year drop in average price that coincided with 96.69% brand-level year-over-year sales growth. The mix shift implies deliberate volume capture driven by lower price points in Concentrates and Flower while de-emphasizing Vapor Pens, positioning the brand to scale units even as category price compression persists.
With Concentrates ranked 13 in Oregon and holding 73.46% of brand sales, the 23.56% month-over-month gain in that category coupled with a 60.59% month-over-month uplift in Flower suggests a two-tier strategy: defend mid-pack ranking via Concentrates while using low-price Flower (average price $1.18) to widen the entry funnel. Given 96.69% year-over-year brand sales growth alongside a 37.16% price decrease and Vapor Pens down 45.15% month over month, the pattern indicates Farmers First is trading margin for rank stability and unit velocity in its core category, using Flower as a growth adjaceny to diversify reliance on a single segment.
Competitive Landscape
Farmers First sits at rank 13 in OR Concentrates in August 2026, up 10 places from rank 23 a year earlier, and 4 spots better than rank 17 three months ago; this climb coincides with a peak position of 13 in August 2026 and places it 12 positions behind Altered Alchemy at rank 1 and 11 behind Oregrown at rank 2, where Oregrown advanced from rank 3 to rank 2 while Red Eye Extracts (OR) slipped from rank 2 to rank 3; measured against these moves, the 10-rank year-over-year rise suggests Farmers First is transitioning from mid-pack volatility toward consistent upper-mid-tier placement that can convert into share only if the sequential improvement (17 to 13) persists through the next two quarters.
Notable Products
Forbidden Mimosa Cured Resin Cartridge (1g) posted the steepest movement in August 2026 with a -26.4% MoM drop and slid to rank 10, while Pink Runtz Crumble (1g) rose 25.1% MoM to rank 6, indicating a pivot away from Vapor Pens toward Concentrates. Grandmaster Sexy Live Resin (1g) sat in rank 5 with $12,494 in sales and held above Super Runtz Budder (1g) at rank 3 and Watermelon Gelato Wax (1g) at rank 4, placing three Concentrates in the ranks 3–6 band and two Flower SKUs in ranks 1–2. With six of the top ten in Concentrates, the mix implies Farmers First is consolidating demand around extract formats while de-emphasizing single Vape SKUs that are susceptible to double-digit volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
