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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Farmers First is stocked at 58 licensed dispensaries across Oregon and New Mexico, 57 of them in Oregon, with the deepest coverage in Portland, Eugene, Salem, Medford, and Oregon City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Concentrates held 50.25% share in October 2026 while Vapor Pens accounted for 29.65% and Flower reached 19.84%, with Concentrates down 18.98% month over month and Vapor Pens down 15.29% month over month. Against those contractions, Flower surged 1015.79% month over month and 2865.57% year over year, lifting the brand to a 100.02% year-over-year sales gain even as average price fell 41.09% year over year. With Concentrates up just 1.99% year over year and ranked 18 in Oregon Concentrates, the mix shift implies reliance on rapidly scaling Flower to offset month-over-month softness in the two historically larger categories.
The pivot toward Flower at a 19.84% share — from a low base given the 2865.57% year-over-year growth — indicates a volume-driven strategy supported by a 41.09% decline in average price, while Concentrates still anchor scale at 50.25% share despite an 18.98% month-over-month pullback. Holding rank 18 in Oregon Concentrates alongside a 1.99% year-over-year lift, combined with a 15.29% month-over-month decline in Vapor Pens at 29.65% share, implies near-term positioning as a value-leaning mixed-portfolio player: defending mid-pack placement in Concentrates while using aggressive Flower growth to capture incremental share and smooth volatility from declining Vapor Pens.
Competitive Landscape
Farmers First sits at rank #18 in OR Concentrates in October 2026, down 2 positions year over year from #16 and also 2 spots lower than its July–September baseline at #16, while its peak of #12 in September 2026 marks a 6-place slide in just one month; by contrast, Oregrown advanced from #3 to #2 with a 50.6% year-over-year sales increase and Red Eye Extracts (OR) fell from #2 to #3 alongside a 33.1% year-over-year sales decline. With Altered Alchemy holding #1 for a second consecutive year and White Label Extracts (OR) improving from #6 to #4 on a 9.7% year-over-year lift, the pattern implies Farmers First’s downward rank drift since September 2026 is more about competitors’ upward mobility than a structural collapse, signaling urgency to defend share as top-tier rivals consolidate ranks above it.
Notable Products
Farmers First leans on recent launches in October 2026, with 37 new products generating 86.4% of brand sales and filling the entire top 10 lineup. With so much volume coming from fresh entries like Peanut Butter Souffle (7g), sales largely come from newly launched items rather than long-running staples.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
