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Sep-2025
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Overview
Market Insights Snapshot
Farmers First has demonstrated a noteworthy performance in the Concentrates category within the state of Oregon. Over the four-month period from June to September 2025, the brand has shown a positive trajectory in its rankings, moving from 19th place in June up to 7th place by September. This upward movement indicates a strengthening presence and possibly an increase in consumer preference for their products. The substantial jump in rankings, particularly from August to September, suggests strategic improvements or successful marketing efforts that have resonated well with consumers in Oregon.
Interestingly, while Farmers First has made strides in Oregon, their absence from the top 30 in other states or provinces for the same category could be interpreted as a potential area for growth or a need for market entry strategies. The brand's performance in Oregon highlights a stronghold in that particular market, but the lack of visibility elsewhere might suggest either a focused strategy or untapped opportunities. The sales figures in Oregon reinforce the brand's competitive edge, with a notable increase in September sales, reflecting their rising popularity and possibly improved distribution or product offerings.
Competitive Landscape
In the competitive landscape of Oregon's concentrates market, Farmers First has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from the 19th position in June 2025, Farmers First climbed to 7th place by September 2025, indicating a significant improvement in market presence and consumer preference. This upward movement is particularly impressive given the competitive pressure from established brands like Entourage Cannabis / CBDiscovery and Buddies, which have maintained relatively stable positions in the top 10. Meanwhile, White Label Extracts (OR) experienced a sharp decline from 2nd to 9th place, possibly opening up opportunities for Farmers First to capture more market share. Additionally, Red Eye Extracts (OR) showed fluctuations but remained a strong competitor. The consistent rise in Farmers First's rank suggests a positive reception of their products, potentially driven by strategic marketing efforts or product innovations, which could further bolster their sales and market position in the coming months.
Notable Products
In September 2025, Farmers First's top-performing product was Pineapple Express Live Resin (1g) in the Concentrates category, achieving the number one rank with notable sales of 1715 units. Mendo Breath Crumble (1g) followed closely in second place, while Motor Breath Sugar Wax (1g) climbed to third position from its previous rank of fifth in July 2025. Royal Highness Shatter (1g) secured the fourth position, and Gods Breath Budder (1g) rounded out the top five. The rankings indicate a strong performance in the Concentrates category, with significant movement seen particularly for Motor Breath Sugar Wax (1g) compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
