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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Farmers First is stocked at 62 licensed dispensaries across Oregon and New Mexico, 61 of them in Oregon, with the deepest coverage in Portland, Bend, Salem, Eugene, and Medford. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Farmers First concentrated 61.35% of sales in Concentrates with a 10.48% YoY increase and a 1.23% MoM uptick, while Vapor Pens jumped to 34.21% share on a 5,158.07% MoM surge from a low base and Flower slipped to 4.44% share with an 11.64% MoM decline. Average price rose 25.59% YoY to $10.80, alongside Concentrates’ lower average price of $9.15 versus Vapor Pens at $14.24, pointing to mix-driven ASP lift even as the highest-priced Flower at $29.37 contracted; this combination implies an expanding mid-price volume engine anchored by Concentrates while Vapor Pens inject rapid share-taking momentum.
With Concentrates ranked 12 in Oregon and holding 61.35% share, the 1.23% MoM gain plus the 5,158.07% MoM Vapor Pens spike suggests near-term positioning benefits from cross-category halo rather than purely category leadership, while the 11.64% MoM Flower drop reduces premium-price exposure risk. The 80.08% brand-level YoY sales growth alongside a category mix shifting toward a 34.21% Vapor Pens share indicates headroom to climb from rank 12 via penetration in faster-turn formats, implying that sustaining Vapor Pens velocity without eroding Concentrates’ 10.48% YoY growth is the path to scale and price stability.
Competitive Landscape
Farmers First sits at rank #12 in OR Concentrates in July 2026, improving 4 positions from #16 in July 2025 and jumping 14 positions from #26 in April 2026; the move to a new peak rank of #12 in July 2026 coincides with competitors shifting places, as Oregrown rose from #3 to #2 with 108.49% YoY sales growth while Red Eye Extracts (OR) slipped from #2 to #3 despite 6.45% YoY growth. Against a stable leader, Altered Alchemy held #1 year-over-year with 21.30% YoY growth, and mid-pack momentum is visible as Buddies advanced from #9 to #4 alongside Sunshine Oil moving from #15 to #5 on 109.88% YoY growth; this pattern implies Farmers First’s rank trajectory is upward but still constrained by faster-moving peers, signaling a window to consolidate gains before the mid-tier hardens.
Notable Products
Mango Mintz Live Resin (1g) posted the steepest movement in July 2026 with a -8.6% month-over-month change while holding rank 6, a caution flag alongside Pink Runtz Crumble (1g) rising 31.3% at rank 2, which narrows the gap to category leader Tang Breath Crumble (1g) at rank 1. Vapor Pens occupy four of the top ten ranks, with Tanji Kush Rosin Disposable (1g) and Papaya Punch Rosin Disposable (1g) sitting at ranks 8 and 9 and one cartridge surpassing $11,800 in sales, indicating a tilt toward inhalable convenience even as Concentrates anchor ranks 1–2 and 5–7. The pattern implies Farmers First is consolidating share around two Concentrates leaders while reallocating demand toward Vapor Pens, signaling a near-term push to balance potency-led SKUs with higher-velocity pen formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
