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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Farmers First concentrated 95.73% of sales in Concentrates, where sales grew 98.31% year over year and 10.93% month over month, while the brand held the number 13 rank in Concentrates in Oregon. Peripheral categories compressed sharply: Flower fell 87.08% month over month to a 3.19% share, and Vapor Pens declined 86.15% month over month to a 1.07% share, as the average price rose 18.06% year over year to $10.75. The pattern implies an intentional consolidation toward Concentrates with price tolerance intact, prioritizing rank stability in a single category over breadth.
The shift concentrates revenue risk and brand equity in one lane: Concentrates’ 10.93% month-over-month gain alongside the brand’s 106.92% year-over-year sales increase indicates that category depth is carrying overall growth, but the 87.08% and 86.15% month-over-month drops in Flower and Vapor Pens signal diminished optionality if Concentrates growth slows. Holding rank 13 in Oregon while ceding share in adjacent formats suggests a positioning bet on specialist status rather than multi-format presence, implying future performance will hinge more on incremental rank gains within Concentrates than on cross-category expansion.
Competitive Landscape
Farmers First ranks #13 in OR Concentrates in June 2026, improving 12 positions from #25 year over year, and holding steady from March 2026 at #13 while marking its peak rank to date at #13 in June 2026; this contrasts with Oregrown climbing from #3 to #2 with a 153.4% YoY sales increase and White Label Extracts (OR) slipping from #4 to #5 alongside a 2.6% YoY sales decline. Against the category leader, Altered Alchemy remained at #1 year over year despite a 9.7% YoY sales contraction, while Buddies advanced from #8 to #4 with 77.1% YoY sales growth; together these shifts indicate Farmers First’s double-digit rank gain is tied more to consistent mid-pack retention than to outsized volume surges at the top, implying the trajectory points to incremental share capture rather than a near-term leap into the top 10.
Notable Products
Watermelon Gelato Wax (1g) posted the largest move in June 2026 with a +160.6% month-over-month surge to rank 1, while Pink Runtz Crumble (1g) also accelerated by +127.5% to rank 3, indicating a pivot to single-gram formats at the top of the chart. In contrast, Mango Mintz Live Resin (2g) fell -27.5% to rank 4 even as its 1g counterpart entered at rank 2, and five of the top ten are 1g Live Resin SKUs, concentrating demand in smaller sizes. The mix implies Farmers First is converting volume toward trial-sized concentrates at higher velocity, with 2g formats ceding share to 1g products that scale faster in June 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
