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Jul-2025
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Overview
Market Insights Snapshot
Kaprikorn's performance in the Oregon market shows interesting trends across different product categories. In the Flower category, Kaprikorn has maintained a strong position, consistently ranking within the top 10 throughout the months, peaking at rank 5 in both June and July 2025. This indicates a solid foothold in the Flower market, which is further supported by a notable increase in sales from April to July. In contrast, the Concentrates category saw Kaprikorn enter the top 30 in May 2025, maintaining a presence through July, albeit with fluctuating rankings. This suggests a growing but still developing presence in the Concentrates market.
In the Pre-Roll category, Kaprikorn has shown remarkable consistency, holding the 4th rank from May to July 2025, which underscores their strong market position in this segment. Interestingly, while their Vapor Pens category had a lower ranking, consistently holding the 26th position in June and July, it still reflects a stable presence within the top 30, which might suggest potential for growth. The absence of a ranking in the Concentrates category in April 2025, however, highlights an area where Kaprikorn was initially not a top contender, but their subsequent entry into the rankings indicates a positive trajectory.
Competitive Landscape
In the Oregon flower market, Kaprikorn has demonstrated a steady performance, maintaining a mid-tier rank among its competitors from April to July 2025. While Kaprikorn's rank improved from 8th in May to 5th in June and July, it still faces stiff competition from brands like Emerald Fields Cannabis and Bald Peak, which consistently held higher ranks. Notably, Bald Peak maintained a top-three position throughout this period, indicating a strong market presence. Despite this, Kaprikorn's sales saw a positive trajectory, particularly in July, where it surpassed Meraki Gardens in both rank and sales, suggesting a potential upward trend. However, Kaprikorn must continue to innovate and differentiate itself to climb higher in the rankings and capture more market share from leading brands.
Notable Products
In July 2025, Kaprikorn's top-performing product was Mule Fuel Bulk in the Flower category, achieving the number one rank with sales of 2639 units. Jack Herer Bulk, also in the Flower category, followed closely in second place, having dropped from the top rank in June. The Garlic Pave x Spritzer Pre-Roll 10-Pack in the Pre-Roll category made a notable entry at third place, indicating a strong performance for its debut month. Mule Fuel Pre-Roll 2-Pack, previously ranked second in June, fell to fourth place, showing a slight decline in its sales momentum. Velvet Cherry Bulk rounded out the top five, marking its first appearance in the rankings for the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
