Market Insights Snapshot
In Oregon, Kaprikorn has shown mixed performance across different cannabis categories. In the Flower category, Kaprikorn has steadily remained in the top 20 brands, though it has seen a slight decline from the 16th rank in August 2023 to the 20th rank in November 2023. This movement indicates a slight decrease in popularity among consumers in this category, which may be reflected in the drop in sales from August to November. On the other hand, in the Vapor Pens category, Kaprikorn's ranking has fluctuated over the months, but it has consistently stayed within the top 50 brands, peaking at the 38th position in September 2023.
However, Kaprikorn's performance in the Pre-Roll category in Oregon has been less impressive. The brand did not make it to the top 20 in any of the reported months, with its rank hovering around the high 40s to low 50s. Despite this, it's worth noting that the sales in this category have remained relatively stable, indicating a steady consumer base. Overall, while Kaprikorn has shown strong performance in some categories, there is room for improvement in others, particularly in enhancing its visibility and market share in the competitive Pre-Roll category.
In the Flower category in Oregon, Kaprikorn has seen a slight decrease in rank from 16th to 20th over the period from August to November 2023, indicating a potential drop in sales. This is in contrast to competitors such as Frontier Farms which initially improved in rank before dropping to 19th in November, and Earl Baker which consistently improved from 29th to 18th. Interestingly, Derby's Farm showed a significant jump in rank from 57th to 26th in October to November, indicating a possible surge in sales. On the other hand, SugarTop Buddery despite not being in the top 20 in August and September, managed to climb to 22nd in October and maintained a position in the top 30 in November. These shifts in the competitive landscape could have implications for Kaprikorn's market position and strategy moving forward.
In November 2023, Kaprikorn's top-selling product was 'Carbon Fiber (Bulk)' from the Flower category with sales peaking at 1589 units. Following closely was 'Grape Gasoline (Bulk)', also from the Flower category, which maintained a consistent performance, ranking second in October and November. The third and fourth spots were claimed by 'Cheetah Piss Pre-Roll 2-Pack (1g)' and 'Lemon Pastries Pre-Roll (0.5g)', both from the Pre-Roll category. Notably, 'The Emerald Cut (Bulk)' made a significant leap to the second spot in November, up from unranked in the previous months. This indicates a potential rising preference for this product among Kaprikorn customers.