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Oct-2025
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Overview
Market Insights Snapshot
Kaprikorn has demonstrated a notable upward trajectory in the Concentrates category in Oregon, moving from 24th place in July 2025 to 12th place by October 2025. This consistent climb in rankings suggests a strong market presence and increasing consumer preference for Kaprikorn's concentrates. In contrast, the brand's performance in the Flower category has been more volatile, with a peak ranking of 5th in September 2025, followed by a drop to 15th in October. Such fluctuations indicate a competitive landscape where Kaprikorn faces challenges in maintaining a steady position, highlighting the potential need for strategic adjustments.
In the Pre-Roll category, Kaprikorn has maintained a stable 4th position from July to October 2025 in Oregon, showcasing consistent consumer demand and a solid foothold in this segment. However, the Vapor Pens category tells a different story, as Kaprikorn hovers around the lower end of the top 30, with rankings fluctuating between 25th and 27th place. This suggests that while there is some presence in the market, there is significant room for growth and improvement. Notably, the absence of Kaprikorn from the top 30 in other states or provinces in these categories might indicate opportunities for expansion or areas where the brand could focus its efforts to increase market penetration.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Kaprikorn has consistently maintained its position at rank 4 from July to October 2025. This stability in ranking is noteworthy given the dynamic shifts among its competitors. For instance, Hellavated has secured the second position since August 2025, surpassing Portland Heights, which dropped to third place after holding the second spot in July. Despite these changes, Kaprikorn's sales figures have shown resilience, with a slight increase from September to October, indicating a steady demand for its products. Meanwhile, Benson Arbor and Fire Dept. Cannabis have experienced fluctuations in their rankings, with Benson Arbor climbing from ninth to sixth place over the same period. This competitive environment suggests that while Kaprikorn is holding its ground, there is potential for growth if it can capitalize on the shifting consumer preferences that are benefiting some of its rivals.
Notable Products
In October 2025, Kaprikorn's top-performing product was Melted Strawberries 1g from the Flower category, holding the first rank with sales of 1435 units. The Smashburger Pre-Roll 2-Pack 1.5g followed closely as the second best-seller in the Pre-Roll category. The Smashburger x Black Amber Pre-Roll 10-Pack 5g secured the third position, demonstrating strong performance within the same category. Jack Herer Pre-Roll 2-Pack 1.5g and Jack Herer Bulk from the Flower category rounded out the top five at fourth and fifth positions, respectively. Notably, all these products maintained their rankings consistently from previous months, indicating stable consumer demand and preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
