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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Kaprikorn’s May 2026 mix tilted further into Pre-Roll at 46.39% share, with year-over-year growth of 85.55% and month-over-month of 1.50%, while Flower held 29.07% share with a contrasting 5.15% YoY and a sharp 40.45% MoM lift. Vapor Pens accounted for 15.63% share with 42.38% YoY but a -3.17% MoM dip, and Concentrates rose to 8.91% share on 150.15% YoY and 19.05% MoM. Average price fell 18.51% YoY to $15.54 as Pre-Roll pricing centered at $11.44 and Flower at $24.56, indicating mix-led deflation alongside volume expansion; in Oregon Pre-Roll, Kaprikorn sat at rank 2, implying category-led visibility that is driving the overall 48.83% brand sales YoY lift.
The combination of a 1.50% MoM uptick in Pre-Roll and a 40.45% MoM surge in Flower, against a -3.17% MoM in Vapor Pens, implies Kaprikorn is consolidating around inhalables where price points at $11.44 (Pre-Roll) and $24.56 (Flower) support basket entry and trade-up within the same trip. With Concentrates up 150.15% YoY but still 8.91% share, the brand has an expansion lane without diluting the Pre-Roll anchor, and the rank 2 position in Oregon Pre-Roll suggests defense-first tactics are warranted in assortment and promo while leveraging Flower’s rapid MoM to balance margin pressures from the 18.51% YoY price decline.
Competitive Landscape
Kaprikorn sits at #2 in Oregon Pre-Roll for May 2026, improving 3 spots year over year from #5 and rising 2 positions since February 2026 from #4, reaching a new peak rank of #2 in May 2026. In the same period, STiCKS holds #1 after moving up from #2 year over year while growing sales by 144.25%, and Hellavated is at #3 with flat rank versus last year at #3 and sales up 9.59%. Meanwhile, Benson Arbor advanced from #6 to #4 with 41.51% sales growth, and Portland Heights fell from #1 to #5 alongside a 31.85% sales decline; these shifts indicate Kaprikorn’s climb to #2 is occurring amid volatility at the top, implying the brand’s trajectory positions it as the principal challenger to #1 if it can convert recent share gains into sustained lead-taking.
Notable Products
Kaprikorn’s Jack Herer Pre-Roll 2-Pack (1.5g) posted the steepest movement in May 2026 with a -12.3% month-over-month decline while sitting at rank 6, contrasting with Mac n' Jack Pre-Roll 2-Pack (1.5g) rising +44.7% MoM to rank 1. Four of the top ten are Pre-Roll 2-Pack SKUs while two are 10-Pack Pre-Rolls, and this concentration alongside a single Flower entry at rank 9 suggests the top-10 mix is tilting toward smaller pack formats and away from bulk Flower. Mac n' Jack Pre-Roll 2-Pack (1.5g) at rank 1 outpaced other 2-Pack peers at ranks 2 and 3 without reported MoM rates, and the 10-Pack Mule Fuel x Permanent Lee Hi at rank 5 sat above the Black Amber x Headlights 10-Pack at rank 8 despite the latter’s $33,082 in sales. The pattern implies Kaprikorn’s commercial direction is consolidating around branded Pre-Roll families where a breakout 2-Pack leader can offset weakness from legacy strains, prioritizing velocity over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
