Kaprikorn

Data Snapshot: May 04, 2024
Kaprikorn Cannabis Brand Logo
$500K+

Apr-2024

Sales

Strong Growth

Trend

6-Month

105

Product Count

SKUs

Kaprikorn

Overview

Kaprikorn is an established cannabis nursery located in Oregon's lush Willamette Valley, known for cultivating top-quality cannabis clones of 60+ strains with high THC content. Founded in 2017 and appreciated for their commendable work-life balance, Kaprikorn's dedication to quality has positioned them favorably in the recreational cannabis market. Notably, strains such as Kapricorn OG garner positive reviews for their mood-enhancing effects.
Markets

Kaprikorn Locations

Product Trends

Kaprikorn Categories

Kaprikorn Sales

Market Insights Snapshot

Kaprikorn Historical Sales by Category

In Oregon, Kaprikorn's performance across various cannabis product categories showcases a mixed bag of results, with significant fluctuations observed in category rankings over the span from January to April 2024. In the Flower category, Kaprikorn maintained a strong presence, consistently staying within the top 10 rankings, peaking at 7th place in March before slightly dropping back to 10th in April. This indicates a robust demand for their Flower products, with sales peaking in April at $514,650. However, the brand struggled to make a significant impact in the Pre-Roll and Vapor Pens categories, where rankings remained outside the top 30 for the most part, only barely making it into the lower rankings during these months. This suggests a challenge for Kaprikorn in diversifying its market strength across different product types within the Oregon market.

Further analysis of Kaprikorn's performance in the Pre-Roll and Vapor Pens categories reveals a struggle to capture a substantial market share in these segments. The Pre-Roll category saw the brand's ranking fluctuating in the 40s, indicating a difficulty in breaking into a more competitive position despite a slight increase in sales from February to April. Similarly, in the Vapor Pens category, Kaprikorn's rankings showed a slight improvement in February, moving up to 34th, but failed to maintain this momentum, with rankings sliding back down to 38th by April. These trends highlight the brand's challenges in expanding its appeal and market penetration beyond the Flower category. Despite these hurdles, the consistent sales growth in the Vapor Pens category suggests a potential area for strategic focus and growth for Kaprikorn in Oregon's cannabis market.

Apr-2024 Rank
Flower
Pre-Roll
Vapor Pens
10
43
38
Kaprikorn

Competitive Landscape

In the competitive landscape of the Oregon flower cannabis market, Kaprikorn has shown a notable performance amidst its competitors. Starting the year in the 10th rank, Kaprikorn managed to improve its position to 7th by March 2024, before slightly dropping to 10th in April. This fluctuation in rank is indicative of the fierce competition within the category, especially from brands like Deep Creek Gardens and Focus North, which have shown significant sales growth and rank improvement over the same period. Deep Creek Gardens, for instance, climbed from 11th to 8th, while Focus North made an impressive leap from 13th to 9th. Another notable competitor, Otis Garden, also demonstrated substantial growth, moving from being unranked in January to securing the 11th position by April. These movements suggest a dynamic and competitive market environment where brands are closely contending for market share. Kaprikorn's ability to maintain a top 10 position amidst these shifts highlights its resilience and potential for growth, despite the intense competition and changing consumer preferences.

Kaprikorn market ranking for OR Flower

Kaprikorn

Notable Products

In April 2024, Kaprikorn's top-performing product was Mule Fuel (Bulk) within the Flower category, achieving the highest sales with a notable figure of 4326.0 units. Following closely, Pink Trufflez (Bulk) also in the Flower category, secured the second rank with its sales performance. Tang Breath (Bulk) and Lemon Pastries (Bulk), both from the Flower category as well, ranked third and fourth respectively, showcasing a strong preference for flower products among Kaprikorn's offerings. The Spritzer Pre-Roll 2-Pack (1.5g) from the Pre-Roll category broke into the top five, indicating a diversification in customer preferences. Notably, Mule Fuel (Bulk) demonstrated significant growth, moving from the third rank in March to the top position in April, highlighting its increasing popularity.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Mule Fuel (Bulk)
Flower
2
5
3
1
Pink Trufflez (Bulk)
Flower
>5
>5
2
2
Tang Breath (Bulk)
Flower
>5
>5
>5
3
Lemon Pastries (Bulk)
Flower
>5
>5
>5
4
Spritzer Pre-Roll 2-Pack (1.5g)
Pre-Roll
>5
>5
>5
5
View product & sales data

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