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Sep-2025
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Overview
Market Insights Snapshot
Kaprikorn's performance in the state of Oregon showcases a mixed trajectory across different product categories. In the Concentrates category, the brand maintained a relatively stable position, fluctuating slightly but staying within the top 30, which indicates a consistent presence in the market. However, the sales figures show a downward trend from June to August, with a slight recovery in September. This suggests that while their market position is stable, there might be underlying challenges in driving sales growth. In contrast, the Flower category shows a strong upward movement, with Kaprikorn climbing from 6th to 4th place by September, indicating a positive reception and potentially effective strategies in this segment.
In the Pre-Roll category, Kaprikorn has demonstrated impressive performance, maintaining a top 4 position and even reaching 3rd place in the last two months of the observed period. This consistency highlights the strength and popularity of their offerings in this segment within Oregon. Meanwhile, the Vapor Pens category presents a more challenging landscape, with Kaprikorn hovering around the 24th to 26th positions, suggesting that while they are present in the market, there is significant room for improvement to climb higher in the rankings. The lack of top 30 presence in some categories could be seen as a gap in market strategy or product appeal, emphasizing areas where the brand might focus future efforts to enhance their market footprint.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Kaprikorn has demonstrated a notable performance trajectory from June to September 2025. Initially ranked 4th in June and July, Kaprikorn improved its position to 3rd place by August and maintained this rank through September. This upward movement in rank is indicative of a positive trend in sales performance, although it remains behind STiCKS, which consistently held the top rank throughout this period. Kaprikorn's advancement to 3rd place coincided with a decline in rank for Portland Heights, which fell from 2nd to 4th place by August, suggesting a potential shift in consumer preference or competitive dynamics. Meanwhile, Hellavated maintained a stable position, moving from 3rd to 2nd place, indicating robust sales growth that outpaced Kaprikorn's. Despite these challenges, Kaprikorn's ability to climb the ranks amidst strong competitors like Fire Dept. Cannabis, which remained consistently in 5th place, highlights its competitive resilience and potential for further growth in the Oregon market.
Notable Products
In September 2025, Kaprikorn's top-performing product was Tropicanna Cherries (Bulk) in the Flower category, maintaining its leading position from August with sales of 2212. Melted Strawberries (1g), also in the Flower category, secured the second spot, marking its debut in the rankings. The Soap x Chicken & Waffles Pre-Roll 10-Pack (5g) came in third, followed closely by Mule Fuel x Cherry Dosi Pre-Roll 10-Pack (5g) in fourth place, both products making their first appearance in the rankings. Chicken & Waffles (Bulk) rounded out the top five, also appearing for the first time. Notably, Tropicanna Cherries (Bulk) has held the number one rank consistently since June, indicating a strong and sustained performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
