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Aug-2025
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Overview
Market Insights Snapshot
Kaprikorn's performance in the Oregon cannabis market showcases a dynamic presence across several product categories. In the Concentrates category, Kaprikorn maintained a relatively stable position, fluctuating slightly between ranks 24 and 28 over the four-month period from May to August 2025. This stability indicates a consistent market presence, although not within the top 20 brands. The Flower category, however, tells a different story, where Kaprikorn consistently held the 6th position from June to August, demonstrating strong brand loyalty and competitive standing in this segment. Meanwhile, Pre-Rolls have shown impressive performance, improving from 4th to 3rd place by August, suggesting a growing consumer preference for Kaprikorn's offerings in this category.
In contrast, the Vapor Pens category saw a slight upward trend, with Kaprikorn moving from 27th to 24th place by August 2025 in Oregon. This improvement, although modest, indicates potential growth opportunities for Kaprikorn to further capitalize on consumer interest in vapor products. Notably, the absence of rankings in other states or provinces suggests that Kaprikorn's market focus or success might be heavily concentrated in Oregon, or they might not be in the top 30 elsewhere. This could be an area for expansion or strategic focus if the brand aims to broaden its market reach beyond its current stronghold. Overall, Kaprikorn's performance reflects a brand with pockets of strength and potential areas for growth within the Oregon cannabis landscape.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Kaprikorn has shown a steady performance with a notable upward trajectory in recent months. Initially ranked 4th from May to July 2025, Kaprikorn climbed to 3rd place in August, indicating a positive trend in market presence. This improvement in rank is significant, especially considering the competitive pressure from brands like Hellavated, which maintained a consistent 3rd position until August when it moved up to 2nd. Meanwhile, STiCKS has dominated the top spot throughout this period, showcasing robust sales growth. Portland Heights, which started as the leader in May, experienced a decline to 4th place by August, highlighting a shift that Kaprikorn capitalized on. Despite the fierce competition, Kaprikorn's sales have shown a healthy increase, positioning it as a strong contender in the market, especially as it surpassed Portland Heights in rank by August.
Notable Products
In August 2025, Kaprikorn's top product was Tropicanna Cherries (Bulk) from the Flower category, which secured the number one rank with sales of 3339 units. The Garlic Pave Pre-Roll 2-Pack (1.5g) and Maui True Blood x Island Cookies Pre-Roll 10-Pack (5g) both held the second position, with Maui True Blood maintaining its rank from June 2025. Chicken & Waffles Pre-Roll 2-Pack (1.5g) followed in third place, showing a strong entry into the rankings. Gastro Pop x Gorilla Breath Pre-Roll 10-Pack (5g) was fourth, marking its debut in the top five. Compared to previous months, the pre-roll category saw significant movement with new entries and consistent performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
