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Apr-2025
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Overview
Market Insights Snapshot
Kaprikorn has shown a notable performance across various cannabis categories in Oregon. In the Flower category, they have consistently improved their ranking, moving from 12th place in January 2025 to 6th place by April 2025. This upward trend in rankings is supported by a steady increase in sales, culminating in their highest recorded sales in April. The Pre-Roll category also shows a strong performance, maintaining a top 4 position from February through April, indicating a stable and strong presence in this segment. However, their performance in the Concentrates category has been less consistent, with a dip in rankings in April, where they fell out of the top 30, suggesting potential challenges or increased competition in this segment.
In the Vapor Pens category, Kaprikorn has demonstrated a gradual improvement, climbing from 33rd place in January 2025 to 26th place by April 2025. This upward movement, albeit slower compared to other categories, indicates a positive trend and potential growth opportunity. However, it is noteworthy that they started the year outside the top 30 in this category, which highlights the competitive nature of the Vapor Pens market in Oregon. Overall, while Kaprikorn has shown strength in certain categories, particularly Flower and Pre-Rolls, there are areas such as Concentrates and Vapor Pens where they may need to strategize further to enhance their market position.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Kaprikorn has shown a notable upward trajectory in its rankings, moving from 12th place in January 2025 to 6th place by April 2025. This improvement in rank is indicative of a positive trend in sales performance, with Kaprikorn's sales figures increasing consistently over the months. In contrast, Grown Rogue experienced fluctuations, starting strong in January at 2nd place but dropping to 8th in March before recovering to 5th in April. Meanwhile, Oregrown demonstrated a steady climb, reaching 4th place in April, which suggests a competitive pressure on Kaprikorn to maintain its upward momentum. Additionally, William's Wonder Farms made a significant leap from being outside the top 20 in February and March to securing the 8th position in April, highlighting the dynamic nature of this market. Meraki Gardens, another key competitor, showed a decline from 2nd place in February to 7th in April, which may present an opportunity for Kaprikorn to capture more market share if this trend continues. Overall, the Oregon flower market is highly competitive, with Kaprikorn's recent performance positioning it well for potential growth amidst shifting competitor dynamics.
Notable Products
In April 2025, the top-performing product for Kaprikorn was Glitter Bomb (Bulk) in the Flower category, securing the first rank with notable sales of 2464 units. Mule Fuel (Bulk), also in the Flower category, improved its position to second place, despite a slight decrease in sales from March 2025. Glitter Bomb x Zazhimi Pre-Roll 10-Pack (5g) entered the rankings in April at third place, showing strong performance in the Pre-Roll category. Mothball (3.5g) and Sativa Pre-Roll 10-Pack (5g) took the fourth and fifth positions, respectively, both making their debut in the top five. This reshuffling indicates a dynamic shift in consumer preferences, with new entries and improved rankings for certain products compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
