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Nov-2025
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Overview
Market Insights Snapshot
Kaprikorn's performance in the state of Oregon across various cannabis categories has shown notable trends over the past few months. In the Concentrates category, Kaprikorn improved its ranking from 24th in August 2025 to 14th by October and maintained this position into November. This upward movement indicates a strengthening presence in this category. Meanwhile, in the Flower category, after a promising climb to 6th place in September, Kaprikorn experienced a drop to 15th in October, before slightly recovering to 13th in November. Such fluctuations highlight the competitive nature of the Flower category in Oregon.
In the Pre-Roll category, Kaprikorn has shown remarkable consistency, maintaining a strong position within the top 5 from August to November 2025. This stable performance reflects a solid consumer base and effective market strategies in this segment. Conversely, the Vapor Pens category reveals some challenges for Kaprikorn, as the brand remained in the lower rankings, from 26th in August to 28th in November, indicating potential areas for improvement or increased competition in this segment. The absence of Kaprikorn in the top 30 for several months in some categories underscores the varying dynamics and competitive pressures across different product lines in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Kaprikorn has maintained a consistent presence, ranking 5th from September to November 2025 after a slight dip from 4th in August. This stability in ranking is notable given the fluctuating sales figures, which saw a decrease from August to September before a brief recovery in October, followed by another decline in November. The competitive pressure is evident from brands like Benson Arbor, which consistently held the 4th position from September to November, and Portland Heights, which maintained a strong 3rd place throughout the same period. Meanwhile, Fire Dept. Cannabis showed improvement by moving up to 6th place in November, indicating a potential threat to Kaprikorn's position. The data suggests that while Kaprikorn remains a key player, the brand faces significant competition that could impact its future rankings and sales trajectory.
Notable Products
In November 2025, Kaprikorn's top-performing product was Mule Fuel Bulk in the Flower category, securing the number one rank with notable sales of 1544 units. Punch Breath 1g, also in the Flower category, followed closely as the second top product. Grape Gasoline 1g, which held the top position in October, slipped to third place, showing a slight decline in sales to 1159 units. Jack Herer Bulk maintained its presence in the top five, moving up from fifth to fourth position. The Grape Gasoline x Gorilla Breath Pre-Roll 10-Pack in the Pre-Roll category completed the top five list, making its first appearance this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
