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Aug-2025
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Overview
Market Insights Snapshot
Private Stash has shown notable performance variations across different product categories in Oregon. In the Concentrates category, the brand maintained a steady 17th place from May to July 2025, before improving to 15th in August. This upward movement suggests a positive reception or strategic improvement in their product offerings. Conversely, their performance in the Vapor Pens category has seen some fluctuations; starting at 19th place in May, dropping to 23rd in July, and then climbing back to 21st in August. The sales figures for Vapor Pens reflect this volatility, but the brand's ability to regain ground indicates resilience in this competitive segment.
In the Edible category, Private Stash has consistently held the 8th position from May through August 2025, demonstrating strong and stable market penetration. This consistency is impressive and suggests a loyal customer base or a well-received product line. However, in the Pre-Roll category, they have not managed to secure a spot in the top 30, with rankings hovering in the 80s and 90s. This indicates potential challenges in this segment, which could be due to intense competition or less favorable consumer preferences. The absence of a top 30 ranking in Pre-Rolls highlights an area for potential improvement or strategic reevaluation.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Private Stash has experienced fluctuations in its market position, ranking 19th in May 2025, dropping to 23rd in July, and then recovering slightly to 21st by August. This volatility highlights the challenges Private Stash faces in maintaining a stable market presence. Competitors such as Feel Goods have shown more consistent performance, maintaining a steady rank of 19th in both May and August, with a noticeable upward trend in sales. Meanwhile, Altered Alchemy has demonstrated significant growth, improving its rank from 24th in May to 20th in August, alongside a substantial increase in sales. These dynamics suggest that while Private Stash remains a notable player, it faces significant pressure from brands like Feel Goods and Altered Alchemy, which are gaining momentum in the Oregon vapor pen market.
Notable Products
In August 2025, the top-performing product from Private Stash was the Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg) in the Edible category, maintaining its consistent number one rank over the past four months with notable sales of $8,809. The Hybrid Strawberry Is My Jam Fruit Chew Blast (100mg) held steady in the second position, although its sales figures saw a decline compared to previous months. The Mango Serrano Full Spectrum Fruit Chew Blast 2-Pack (100mg) remained in third place, showing a slight decrease in sales from July 2025. Bohemian Blue Razzberry Fruit Chew Blast (100mg) held the fourth position but experienced a continued drop in sales since June 2025. The Hybrid You're a Fineapple Fruit Chew Blast (100mg) maintained its fifth place ranking for the second consecutive month, showing a positive increase in sales from July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
