Market Insights Snapshot
In the Oregon market, Private Stash has seen some interesting movements across various categories. Within the Concentrates category, the brand has experienced a positive shift in its ranking, moving from the 18th position in August 2023 to the 12th by November 2023. This upward shift could potentially be attributed to a steady increase in sales over the same period. On the other hand, in the Vapor Pens category, the brand's ranking has slightly dropped from 16th to 17th over the four-month period. This indicates a slight decrease in market competitiveness, despite sales remaining relatively stable.
The Edibles category presents a stable picture for Private Stash in Oregon, maintaining a consistent ranking within the top 10 over the observed period. However, the Pre-Roll category tells a different story. The brand was not listed in the top 20 in August 2023, but appeared at the 85th position in September 2023, and unfortunately continued to slide down to the 100th spot by November. This downward movement in ranking, coupled with a decrease in sales, suggests a need for improvement in this particular category.
In the Vapor Pens category in Oregon, Private Stash has maintained a consistent position in the top 20 brands from August to November 2023, with a slight drop in rank from 15th to 17th between October and November. This is in contrast to Oregrown which has seen a significant drop in rank from 7th to 15th over the same period. In terms of sales, Private Stash has remained relatively stable, suggesting a loyal customer base. Meanwhile, Echo Electuary has seen a slight increase in sales despite fluctuating ranks, indicating potential growth. Mule Extracts and FRESHY, although not consistently in the top 20, have shown upward trends in sales, indicating they could be strong competitors in the future.
In November 2023, the top-performing product from Private Stash was the 'Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg)', with sales reaching 10,015 units. This product held its position as the best-seller from the previous month. The 'Hybrid Strawberry Is My Jam Fruit Chew Blast (100mg)' was the second highest selling product, although it saw a decrease in sales from 5,737 units in October to 5,528 units in November. The 'Mango Serrano Full Spectrum Fruit Chew Blast 2-Pack (100mg)' moved up a rank to the third position. Notably, the 'Bohemian Blue Razzberry Fruit Chew Blast (100mg)' which was not in the top three in October, climbed to the fourth position in November.