Private Stash

Data Snapshot: May 04, 2024
Private Stash Cannabis Brand Logo
$500K+

Apr-2024

Sales

Growth

Trend

6-Month

57

Product Count

SKUs

Private Stash

Overview

Private Stash is a family-owned brand known for its artisanal cannabis products, meticulously crafted to prioritize flavor, purity, and potency. Their cannabis is perceived as a premium offering, particularly notable for their Private Stash Blasts, packed with 100mg of THC. The brand, under the patronage of Cheech Marin and evolving into a digital wellness initiative, is available at several locations across Oregon and hosts an unclaimed digital profile, positioning it uniquely within the market.
Markets

Private Stash Locations

Product Trends

Private Stash Categories

Private Stash Sales

Market Insights Snapshot

Private Stash Historical Sales by Category

In the Oregon market, Private Stash has shown a notable performance across multiple cannabis categories, demonstrating its presence and consumer preference within the state. The brand's performance in the Edibles category is particularly impressive, with rankings improving from 9th in January to 8th by April, alongside a significant sales increase from January's $139,386 to $183,665 in April. This upward trend suggests a growing consumer base and increasing market share within the Edibles category. Conversely, its Concentrates and Vapor Pens categories have experienced slight fluctuations in rankings but remained within the top 30, indicating a stable but competitive position. The Concentrates category saw a minor improvement from 18th in January to 19th in April, while Vapor Pens rankings showed a slight decline, moving from 22nd to 21st in the same period. This mixed performance across categories highlights the brand's diverse appeal but also points to areas where market strategies could potentially be optimized for better performance.

Despite the competitive landscape in Oregon, Private Stash has maintained its position within the top 30 brands across all mentioned categories, a testament to its brand strength and consumer loyalty. The consistent ranking within the top 30 for Vapor Pens, despite slight ranking fluctuations, underscores the brand's resilience in a highly competitive category. However, the absence from the top spots in some months across categories suggests room for growth and the potential to capture a larger market share with targeted strategies. The data indicates a need for a deeper analysis into consumer preferences and market dynamics to leverage Private Stash's strengths and address areas of improvement. While the brand's performance in Edibles is commendable, the overall picture across categories in Oregon presents an opportunity for strategic adjustments to enhance visibility and sales. The detailed sales figures and rankings, while not fully disclosed here, offer valuable insights into the brand's market performance and potential growth trajectories in a nuanced cannabis market.

Apr-2024 Rank
Concentrates
Edible
Vapor Pens
19
8
21
Private Stash

Competitive Landscape

In the competitive landscape of the Vapor Pens category in Oregon, Private Stash has shown a notable upward trajectory in rankings from January to April 2024, moving from 22nd to 21st place. This improvement in rank is indicative of a positive trend in sales, with Private Stash experiencing a consistent increase month over month. Competitors such as Higher Cultures have maintained a stronger position in the rankings, staying within the top 20 throughout the same period and showcasing a more significant sales volume. Meanwhile, Sessions Cannabis Extract has made a remarkable leap from 35th to 20th place, surpassing Private Stash in April with a substantial increase in sales. Other brands like Dr. Jolly's and Orchid Essentials have seen fluctuations in their rankings and sales, but both have occasionally ranked higher than Private Stash. This competitive analysis highlights the dynamic nature of the Vapor Pens market in Oregon and underscores the importance of monitoring both rank and sales trends for strategic positioning.

Private Stash market ranking for OR Vapor Pens

Private Stash

Notable Products

In April 2024, Private Stash's top-performing product was Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg) within the Edible category, maintaining its number one rank from previous months with sales reaching 8711 units. Following it, Bohemian Blue Razzberry Fruit Chew Blast (100mg) climbed to the second spot, showing a notable increase in its ranking from the third position, with increased sales reflecting its rising popularity. The third place was taken by Hybrid Strawberry Is My Jam Fruit Chew Blast (100mg), which saw a slight dip in rank from second to third, indicating a shift in consumer preferences. Mango Serrano Full Spectrum Fruit Chew Blast 2-Pack (100mg) secured the fourth rank, maintaining its position from the previous month, suggesting a consistent demand for this product. Lastly, Hybrid Berry Blackberry Fruit Chew Blast Fruit Chew 2-Pack (100mg) remained at the fifth rank, indicating steady, albeit lower, sales compared to its counterparts.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg)
Edible
1
1
1
1
Bohemian Blue Razzberry Fruit Chew Blast (100mg)
Edible
3
3
3
2
Hybrid Strawberry Is My Jam Fruit Chew Blast (100mg)
Edible
2
4
2
3
Mango Serrano Full Spectrum Fruit Chew Blast 2-Pack (100mg)
Edible
>5
2
4
4
Hybrid Berry Blackberry Fruit Chew Blast Fruit Chew 2-Pack (100mg)
Edible
5
5
5
5
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