Data Snapshot: Nov 03, 2026
$500K+

Oct-2026

Sales

Strong Growth

Trend

6-Month

103

Product Count

SKUs

$8.23

Avg Price

3.1%

YoY Sales Change

3.3%

YoY Price Change

Private Stash is a family-owned brand known for its artisanal cannabis products, meticulously crafted to prioritize flavor, purity, and potency. Their cannabis is perceived as a premium offering, particularly notable for their Private Stash Blasts, packed with 100mg of THC. The brand, under the patronage of Cheech Marin and evolving into a digital wellness initiative, is available at several locations across Oregon and hosts an unclaimed digital profile, positioning it uniquely within the market.
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Private Stash

Where to Buy

Private Stash is stocked at 36 licensed dispensaries across Oregon, with the deepest coverage in Portland, Ontario, Eugene, McMinnville, and Albany. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/10005.json?v=20261102
Private Stash Sales

Market Insights Snapshot

Private Stash Historical Sales by Category

Private Stash concentrated nearly half of October 2026 revenue in Vapor Pens at 46.74% share, where category sales declined 10.83% year over year but rose 14.07% month over month, while Concentrates expanded to 27.35% share with a 63.64% YoY surge and a 3.72% MoM lift. Edible held 25.84% share with a marginal 0.19% YoY increase but a 5.83% MoM contraction, and Pre-Roll shrank to 0.06% share with a 97.23% YoY and 72.73% MoM drop. In Oregon Vapor Pens, the brand sat at rank 25 in October 2026 even as its average price rose 3.34% YoY to $8.23, implying mix-driven stability at the portfolio level despite a YoY drag from Vapor Pens offset by Concentrates’ expansion.

The month-to-month uplift in Vapor Pens (+14.07%) alongside Edible’s pullback (−5.83%) and Concentrates’ steady MoM gain (+3.72%) implies a tilt toward inhalables that can improve shelf velocity without deep price compression, while the 63.64% YoY growth in Concentrates against a 10.83% YoY decline in Vapor Pens indicates a hedge between high-growth extracts and a mature pen base. Holding rank 25 in Oregon Vapor Pens while shifting mix toward Concentrates suggests the brand is prioritizing differentiation in extracts to buffer category cyclicality and relying on pen MoM momentum to sustain visibility, pointing to a positioning that favors balanced inhalable breadth over further investment in Pre-Roll, which contracted 97.23% YoY.

Oct-2026 Rank
Concentrates
Edible
Vapor Pens
#10
#11
#25
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Vapor Pens
46.7%
$15.73
-10.8%
+14.1%
Concentrates
27.4%
$10.11
+63.6%
+3.7%
Edible
25.8%
$4.00
+0.2%
-5.8%
Pre-Roll
0.1%
$14.17
-97.2%
-72.7%
Private Stash

Competitive Landscape

Private Stash sits at rank #25 in OR Vapor Pens in October 2026, down 3 positions year over year from #22 and 1 spot from July 2026’s #24, while still trailing its peak of #19 reached in November 2025; meanwhile, category leaders moved in divergent directions, with Entourage Cannabis / CBDiscovery holding #1 despite a -12.38% YoY sales change and FRESHY climbing from #5 to #3 alongside an 11.89% YoY increase. Over the same span, Loot Bar advanced from #8 to #5 with a 24.51% YoY gain, while Mule Extracts slipped from #3 to #4 on a -13.63% YoY decline, indicating that Private Stash’s slide from #22 to #25 reflects share being reallocated toward faster-rising mid‑tier competitors rather than only top-heavy pressure.

Private Stash category ranking vs. nearest competitors
Private Stash

Notable Products

Private Stash leans on fresh launches in October 2026, with new products contributing 38.0% of sales across 38 items, including Blue Raspberry Distillate Disposable (2g) and Sticky Buns Cured Resin Cartridge (1g). That weight from recent additions means a large slice of revenue is coming from products introduced in the last six months.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg)
Caramels, Chews and Taffy
6.6%
$3.94
-37.2%
+0.2%
Blue Raspberry Distillate Disposable (2g)New
All-in-one Disposable
3.8%
$27.10
-12.3%
+25.7%
Watermelon Flavored Distillate Disposable (2g)New
All-in-one Disposable
3.3%
$28.09
-9.1%
+5.6%
Strawberry Distillate Disposable (2g)New
All-in-one Disposable
3.2%
$26.83
-13.2%
+1.8%
GMO Cookies Cured Resin (1g)New
Live Resin
3.1%
$11.83
+23.4%
+107.7%
Peace Puck - Strawberry Whip Cured Resin (1g)New
Live Resin
2.8%
$11.85
+23.6%
+127.3%
Legacy Line - Jack Herer Distillate Cartridge (1g)
Cartridge
2.8%
$13.75
-22.0%
+16.0%
CBD/THC 1:1 Apple-Solutely The Best Distillate Cartridge (1g)
Cartridge
2.4%
$14.29
-18.9%
+12.9%
Mary Blue Berry Distillate Cartridge (1g)
Cartridge
2.3%
$13.77
-21.9%
+30.3%
Sticky Buns Cured Resin Cartridge (1g)New
Cartridge
2.3%
$14.21
-19.4%
+142.4%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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