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Jun-2024
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Overview
Market Insights Snapshot
Private Stash has demonstrated a solid performance in the Oregon market, particularly within the Concentrates category. Over the past four months, the brand has shown a consistent improvement in its ranking, moving from 24th in March to 17th by June. This upward trend is indicative of a growing market presence and consumer preference. Notably, the sales figures have also reflected this positive movement, with a significant increase from $90,542 in March to $110,734 in June. This suggests that Private Stash is effectively capturing a larger share of the market in this category.
In contrast, the performance of Private Stash in the Vapor Pens category has been relatively stagnant in Oregon. Despite holding a steady 23rd rank from April to June, the brand has not managed to break into the top 20. This could be seen as a challenge for the brand, indicating potential areas for improvement or increased competition in this segment. On a more positive note, their Edible products have maintained a strong position, consistently ranking around the 10th spot and even improving to 9th in June. This stability in ranking, coupled with a slight decrease in sales, suggests a loyal customer base but also highlights the need for strategies to boost sales further.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Private Stash has shown consistent performance, maintaining a steady rank of 23rd from March to June 2024. This stability in ranking suggests a loyal customer base, even as competitors like Orchid Essentials and Echo Electuary experienced more fluctuation. Notably, Orchid Essentials improved its position from 23rd to 20th in April but fell out of the top 20 by May, indicating volatility. Meanwhile, Echo Electuary saw a decline from 12th to 21st over the same period, which could signal a loss in market share. Elysium Fields showed a positive trend, climbing from 38th to 25th, potentially posing a future threat. Private Stash's consistent ranking amidst these shifts highlights its resilience and potential for growth, especially if it can capitalize on the volatility of its competitors.
Notable Products
In June 2024, the top-performing product from Private Stash was the Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg), maintaining its first-place ranking consistently from previous months with sales reaching $8,466. The Mango Serrano Full Spectrum Fruit Chew Blast 2-Pack (100mg) saw a significant rise, moving up to second place from its consistent fourth-place position in prior months. Bohemian Blue Razzberry Fruit Chew Blast (100mg) held steady in third place, showing a slight decline in sales compared to May. The newly introduced Hybrid Watermelon Mint Full Spectrum Fruit Chew Blast 2-Pack (100mg) debuted impressively at fourth place. Lastly, the Hybrid Berry Blackberry Fruit Chew Blast Fruit Chew 2-Pack (100mg) remained in fifth place, experiencing a decrease in sales from the previous month.
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