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Sep-2025
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Overview
Market Insights Snapshot
Private Stash has shown noteworthy performance in the Oregon market, particularly in the Concentrates category. Over the past four months, the brand has improved its ranking from 18th in June to 12th in September, indicating a strong upward trend. This positive movement is supported by a consistent increase in sales, with a notable jump from July to September. However, in the Pre-Roll category, Private Stash faced challenges, failing to maintain a top 30 position in August. This absence from the rankings could signal a need for strategic adjustments to regain market presence in this segment.
In the Edible category, Private Stash has maintained a stable position, consistently holding the 8th rank from June to September in Oregon. Despite a slight dip in sales during July and August, the brand managed to recover by September, suggesting resilience in this category. Meanwhile, in the Vapor Pens category, Private Stash experienced fluctuations, dropping to 24th in July but rebounding to 20th by September. This recovery, coupled with steady sales growth, highlights the brand's potential to climb higher in the rankings if current trends persist. Such dynamics across different categories emphasize the brand's strengths and areas for potential growth within the state.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Private Stash has shown a promising upward trajectory, climbing from a rank of 24 in July 2025 to 20 by September 2025. This improvement in rank indicates a positive reception in the market, despite facing stiff competition. Notably, Altered Alchemy has maintained a relatively stable position, fluctuating between ranks 18 and 21, while Feel Goods consistently outperformed Private Stash, holding a steady position in the top 20. Meanwhile, Elysium Fields and Mana Extracts have been gradually improving their ranks, with Mana Extracts making significant strides from rank 31 in June to 22 in September. These dynamics suggest that while Private Stash is gaining ground, it must continue to innovate and differentiate to surpass its competitors and secure a more dominant market position.
Notable Products
In September 2025, the Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg) maintained its position as the top-performing product for Private Stash, with impressive sales reaching 10,132 units. Bohemian Blue Razzberry Fruit Chew Blast (100mg) climbed to the second position, improving from its fourth place in August, demonstrating a significant sales increase. Hybrid Strawberry Is My Jam Fruit Chew Blast (100mg) slipped to third place, showing a slight decline in sales compared to previous months. Mango Serrano Full Spectrum Fruit Chew Blast 2-Pack (100mg) remained steady in fourth place, while Hybrid You're a Fineapple Fruit Chew Blast (100mg) consistently held the fifth spot. Overall, the rankings reflect minor shifts in consumer preferences, with notable growth for Bohemian Blue Razzberry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
