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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Private Stash concentrated 52.14% of sales in Vapor Pens while Edible held 26.94% and Concentrates 19.01%, with Pre-Roll at 1.91%; within this mix, Vapor Pens rose 12.55% month over month but fell 0.90% year over year, whereas Edible gained 2.42% MoM yet declined 7.32% YoY. Concentrates moved in the opposite direction, dropping 5.68% MoM but growing 28.50% YoY, and Pre-Roll surged 24.90% MoM despite a 25.11% YoY decline; combined with a brand-level average price up 69.48% YoY and overall brand sales up 98.24% YoY, the pattern implies May 2026 growth leaned on price mix and a Vapor Pens rebound while year-over-year category headwinds in Edible and Pre-Roll still weighed on breadth.
Positioning-wise, a 52.14% Vapor Pens dependency alongside a 12.55% MoM lift and a Oregon category rank of 21 suggests upside via deeper penetration in the lead segment, but the 0.90% YoY dip signals that share wins must come from execution rather than category tide. The 28.50% YoY rise in Concentrates against a 5.68% MoM pullback and the 7.32% YoY decline in Edible despite a 2.42% MoM uptick indicate trading up and promotional cadence are shaping demand; this implies Private Stash can strengthen positioning by leaning into higher-ticket subsegments where elasticity supports the 69.48% YoY price increase while using Edible and Pre-Roll, which posted 24.90% MoM growth but a 25.11% YoY decline, as targeted entry points for incremental household reach rather than volume anchors.
Competitive Landscape
Private Stash sits at rank 21 in May 2026 in OR Vapor Pens, unchanged year over year at 21 while slipping 1 position from February 2026’s rank 20; the brand peaked at rank 19 in November 2025, a 2-position better mark than today that has not been reattained. Competitive movement suggests pressure from leaders: Buddies advanced to rank 1 from rank 2 year over year alongside a 17.2% sales increase, and FRESHY climbed from rank 7 to rank 2 with 78.5% YoY growth, while Entourage Cannabis / CBDiscovery fell from rank 1 to rank 3 with a 27.8% YoY decline; this mix of upward and downward competitor shifts alongside Private Stash’s flat YoY rank and a 1-position three-month dip implies a stall-out in relative momentum that risks further erosion if leaders keep compounding share.
Notable Products
Hybrid Strawberry Is My Jam Fruit Chew Blast (100mg) posted the steepest decline in May 2026 at -21.1% MoM while sliding to rank 4, as Hybrid Berry Blackberry Fruit Chew Blast Fruit Chew 2-Pack (100mg) fell -14.6% MoM at rank 5. The category mix tightened with eight of the top ten SKUs in Edible, yet the Vapor Pens entrant Melon-Aire Flavored Distillate Cartridge (1g) held rank 10 with a -1.3% MoM move, indicating a stable foothold outside gummies. At the top, Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg) stayed at rank 1 despite a -3.6% MoM dip and delivered $34,687, while Bohemian Blue Razzberry Fruit Chew Blast (100mg) at rank 2 declined -4.4% MoM, signaling leadership concentration amid softening velocity. The pattern implies Private Stash is leaning on a broad Edible bench for volume while testing cross-category durability, with minor Vapor Pens stability offsetting Edible downturns.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
