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Dec-2025
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Overview
Market Insights Snapshot
Private Stash has shown notable performance improvements in the Oregon market, particularly in the Concentrates category. Over the last four months of 2025, the brand has climbed from the 20th position in September to the 16th position by December. This steady upward movement suggests a positive reception and growing consumer interest in their concentrates. In contrast, their performance in the Edible category has been more volatile, experiencing a dip in October before rebounding to a strong 7th place in November, only to slightly fall to 8th in December. This fluctuation highlights a competitive landscape in the edibles market, where maintaining a top position requires consistent consumer engagement and product innovation.
In the Pre-Roll category, Private Stash's presence has been sporadic, missing the top 30 rankings in September and November but making a notable appearance in December at 78th place. This inconsistency indicates challenges in establishing a strong foothold in this segment within Oregon. On the other hand, the Vapor Pens category shows a stable performance, maintaining a consistent ranking at 19th place from November to December. This stability, coupled with increasing sales, suggests a loyal customer base and effective product offerings. Despite the challenges in certain categories, Private Stash's overall trajectory in the Oregon market appears promising, with opportunities for further growth and consolidation in the coming months.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Private Stash has shown a consistent performance, maintaining its rank at 19th place in both November and December 2025. This stability is notable given the fluctuations seen among its competitors. For instance, Elysium Fields improved its rank from 23rd to 21st over the same period, while Rogue Gold made a significant leap from 25th to 17th, indicating a strong sales surge in December. Meanwhile, Sessions Cannabis Extract (OR) experienced a drop from 13th to 18th, suggesting a decline in sales momentum. Despite these shifts, Private Stash's steady rank reflects a stable market position, although the brand could benefit from strategies to capitalize on the growth opportunities demonstrated by its competitors. This analysis highlights the importance of monitoring market dynamics to maintain and improve brand positioning in the competitive Oregon Vapor Pens market.
Notable Products
In December 2025, the top-performing product for Private Stash was Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast 100mg, maintaining its first-place rank consistently from September through December, with a sales figure of 8748. Mango Serrano Full Spectrum Fruit Chew Blast 2-Pack 100mg climbed to the second position, improving from its previous third-place rank in October and November. Bohemian Blue Razzberry Fruit Chew Blast 100mg dropped to third place after holding the second position for three consecutive months. Hybrid Strawberry Is My Jam Fruit Chew Blast 100mg remained stable in fourth place across the last three months of 2025. Notably, Candy Cane Crunch Fruit Chew 100mg entered the rankings in December, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
