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Aug-2024
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Overview
Market Insights Snapshot
The performance of Private Stash in the state of Oregon across various categories shows a mixed trend. In the Concentrates category, the brand maintained a steady rank of 17 in May and June 2024 but experienced a drop to 26 in July before slightly recovering to 25 in August. This fluctuation could indicate challenges in maintaining consistent market share in this segment. Conversely, in the Edible category, Private Stash demonstrated stability, holding the 9th rank consistently from June through August, which suggests a strong and stable presence in this segment.
Private Stash's performance in the Vapor Pens category in Oregon shows significant upward momentum. Starting at rank 23 in May, the brand climbed to rank 12 by August, indicating a strong growth trajectory in this category. This upward movement is noteworthy, especially when compared to the more volatile performance in the Concentrates category. Such trends highlight the brand's potential for expansion in the more dynamic Vapor Pens market, while the stability in Edibles suggests a solid foundation in that category.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Private Stash has shown significant improvement in its market position over the past few months. Starting from a rank of 23 in May 2024, Private Stash climbed to rank 12 by August 2024, indicating a strong upward trend. This rise is particularly notable when compared to competitors like Mule Extracts, which saw a decline from rank 10 to 14 during the same period, and Higher Cultures, which fluctuated but ultimately improved from rank 19 to 13. Meanwhile, Sauce Essentials maintained a stable position around rank 10, and Feel Goods improved from rank 24 to 11. The consistent sales growth for Private Stash, particularly the jump from $258,207 in May to $528,109 in August, underscores its increasing market share and competitive edge in the Oregon Vapor Pens category.
Notable Products
In August 2024, the top-performing product for Private Stash was Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg), maintaining its first-place ranking for the fourth consecutive month with impressive sales of 8244 units. Bohemian Blue Razzberry Fruit Chew Blast (100mg) climbed to second place from its consistent third-place ranking in previous months. Mango Serrano Full Spectrum Fruit Chew Blast 2-Pack (100mg) dropped to third place after holding the second spot for June and July. The newly introduced Peace Puck - Island Sweet Skunk Live Resin (1g) debuted strongly in fourth place. Hybrid Watermelon Mint Full Spectrum Fruit Chew Blast 2-Pack (100mg) remained steady in the rankings, finishing fifth, showing a gradual increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
