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Apr-2025
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Overview
Market Insights Snapshot
Private Stash has demonstrated varied performance across different product categories in Oregon. In the Concentrates category, the brand experienced a gradual decline in its ranking from 12th in January 2025 to 17th by April 2025, indicating a potential challenge in maintaining its competitive edge. Conversely, the Edible category has shown remarkable stability, with Private Stash consistently holding the 8th position throughout the same period, suggesting a strong foothold and consumer loyalty in this segment. Notably, the brand did not appear in the top 30 for Pre-Rolls until March 2025, where it debuted at 78th place, hinting at either a late entry or a struggle to gain traction in this category.
The Vapor Pens category presents a positive trajectory for Private Stash, with the brand improving its rank from 22nd in January 2025 to 18th by April 2025 in Oregon. This upward movement, accompanied by a steady increase in sales, indicates a growing consumer preference for their vapor pen offerings. The performance across these categories highlights the brand's strengths and areas for potential improvement. While the Edible segment remains a stronghold, the Concentrates and Pre-Roll categories may require strategic adjustments to enhance their market position. Overall, Private Stash's varied ranking trends underscore the dynamic nature of the cannabis market in Oregon and the importance of category-specific strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Private Stash has shown a promising upward trajectory in its rankings over the first quarter of 2025. Starting at a rank of 22 in January, Private Stash climbed to 18 by April, indicating a positive trend in market presence. This improvement is bolstered by a steady increase in sales, contrasting with competitors like Bobsled Extracts, which experienced a decline in sales over the same period, despite maintaining a relatively stable rank. Meanwhile, Elysium Fields consistently remained outside the top 20, suggesting limited competitive pressure from this brand. Feel Goods showed fluctuations in rank but did not surpass Private Stash in April. Sessions Cannabis Extract (OR) maintained a higher rank throughout, but its sales volatility could present opportunities for Private Stash to capture more market share. Overall, Private Stash's consistent sales growth and improved rankings highlight its strengthening position in the Oregon vapor pen market.
Notable Products
In April 2025, the top-performing product from Private Stash was the Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg) in the Edible category, maintaining its consistent number one rank since January 2025 with sales of 10,613 units. Bohemian Blue Razzberry Fruit Chew Blast (100mg) regained its second position after slipping to fourth place in March, indicating a resurgence in popularity. The Hybrid Strawberry Is My Jam Fruit Chew Blast (100mg) held steady at third place, showing stable demand across months. Mango Serrano Full Spectrum Fruit Chew Blast 2-Pack (100mg) dropped back to fourth place after a brief rise to second in March. Notably, the Hybrid Watermelon Mint Full Spectrum Fruit Chew Blast 2-Pack (100mg) entered the rankings in April at fifth place, marking its debut in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
