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Jul-2025
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Overview
Market Insights Snapshot
Private Stash has shown varying performance across different categories in Oregon. In the Concentrates category, the brand has maintained a steady presence in the top 20, with a slight improvement from 20th in April 2025 to 17th by July 2025. This upward trend suggests a growing consumer interest in their concentrate products. In contrast, their performance in the Vapor Pens category has seen a downward trajectory, slipping from 18th to 23rd over the same period. This decline could indicate increased competition or shifting consumer preferences within the state.
In the Edible category, Private Stash has consistently held the 8th position from May to July 2025, indicating a strong foothold and possibly a loyal customer base in Oregon. However, their performance in the Pre-Roll category has been less stable, with rankings fluctuating between 83rd and 91st, and not breaking into the top 30, which may reflect challenges in gaining market share or consumer traction. The absence of top 30 rankings in this category highlights potential areas for growth or strategic adjustments to enhance visibility and sales.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Private Stash has experienced a slight decline in rank from April to July 2025, moving from 18th to 23rd position. This shift is notable as competitors like Altered Alchemy have shown an upward trend, improving from 30th to 20th place over the same period, indicating a significant increase in market presence. Meanwhile, PRUF Cultivar has also made strides, climbing from 29th to 21st, suggesting a recovery in their sales momentum. Despite these changes, Private Stash maintains a strong sales performance, consistently outperforming brands like Willamette Valley Alchemy and Elysium Fields, whose ranks have remained relatively stable or declined. This competitive environment highlights the need for Private Stash to innovate and adapt to regain its higher ranking position in the Oregon vapor pen market.
Notable Products
In July 2025, the top-performing product for Private Stash was the Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg), maintaining its number one rank from previous months with sales of 8,593 units. The Hybrid Strawberry Is My Jam Fruit Chew Blast (100mg) held steady at the second position, showing consistent popularity. Notably, the Mango Serrano Full Spectrum Fruit Chew Blast 2-Pack (100mg) rose to the third position, improving from its fourth-place ranking in previous months. The Bohemian Blue Razzberry Fruit Chew Blast (100mg) experienced a drop, moving from third to fourth place. A new entry, Hybrid You're a Fineapple Fruit Chew Blast (100mg), debuted at fifth place, indicating growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
