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Dec-2024
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Overview
Market Insights Snapshot
Private Stash has shown notable progress in the Oregon market, particularly in the Concentrates category. The brand's rank improved significantly from 21st place in September 2024 to 10th place by December 2024. This upward trajectory is underscored by a steady increase in sales, culminating in a substantial rise in December. In the Edibles category, Private Stash maintained a stable position, oscillating slightly between the 9th and 10th ranks. This consistency indicates a strong foothold in the market, suggesting that their product offerings are resonating well with consumers. However, such consistent ranking might also imply a need for strategic initiatives to break into higher ranks.
In contrast, the Vapor Pens category in Oregon presents a different scenario. Private Stash retained a steady 20th rank from October through December 2024, despite a noticeable increase in sales during this period. This stagnant ranking, despite growing sales, could imply a highly competitive landscape where other brands are also experiencing similar growth. Notably, the absence of Private Stash from the top 30 brands in other states and categories suggests potential areas for expansion and improvement. This pattern highlights the brand's opportunity to leverage its strengths in Oregon to explore new markets and categories where it currently lacks presence.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Private Stash has shown a consistent presence, maintaining its rank at 20th place from October to December 2024, despite not being in the top 20 in September. This stability in ranking is noteworthy given the dynamic shifts observed among its competitors. For instance, Bobsled Extracts improved its position from 19th to 18th, and Elysium Fields climbed from outside the top 20 to 22nd place by December. Meanwhile, Piff Stixs experienced a drop in rank from 20th in September to 23rd in October and November, before recovering slightly to 21st in December. Boujee Blendz saw a decline from 15th in September to 19th by December. Despite these fluctuations, Private Stash's sales trajectory is on an upward trend, culminating in a significant increase by December, which suggests a strengthening market position and potential for further growth in the competitive Oregon vapor pen category.
Notable Products
In December 2024, the top-performing product from Private Stash was the Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg), maintaining its first-place rank across four consecutive months with sales reaching 8,870 units. The Bohemian Blue Razzberry Fruit Chew Blast (100mg) consistently held the second position, showing a notable increase in sales to 5,108 units. Mango Serrano Full Spectrum Fruit Chew Blast 2-Pack (100mg) improved its ranking to third place in November and maintained this position in December, with sales rising to 4,743 units. The Hybrid Strawberry Is My Jam Fruit Chew Blast (100mg) entered the rankings in December, debuting at fourth place. Meanwhile, Hybrid Watermelon Mint Full Spectrum Fruit Chew Blast 2-Pack (100mg) re-entered the list in December at fifth place, after not being ranked in October and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
