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Aug-2024
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Overview
Market Insights Snapshot
Fireball Cannabis has demonstrated a mixed performance across various states and categories in recent months. In Maryland, the brand has maintained a consistent presence in the Edible category, hovering around the 27th to 29th positions from May to August 2024. This stability suggests a steady consumer base, although the brand has not made significant strides in climbing the ranks. Notably, their sales figures in Maryland have shown a gradual increase, with August sales reaching 41,206, indicating an upward trend in consumer demand despite the stagnant ranking.
In contrast, Missouri has seen more dynamic movements for Fireball Cannabis in the Edible category. The brand improved its ranking from 25th in May and June to 19th in August 2024, marking a significant jump. This upward trajectory in Missouri suggests a growing market presence and possibly effective marketing strategies or product reception. However, it's important to note that the brand's sales dipped in July before rebounding strongly in August, highlighting some volatility in consumer purchasing patterns. Such variations indicate both potential and challenges for Fireball Cannabis as it seeks to solidify its market position.
Competitive Landscape
In the competitive landscape of the Edible category in Missouri, Fireball Cannabis has shown a notable fluctuation in its ranking over the past few months. Starting at rank 25 in May and June 2024, Fireball Cannabis dropped slightly to rank 26 in July before making a significant leap to rank 19 in August. This improvement in rank indicates a positive trend in sales performance, contrasting with the consistent but less dynamic rankings of competitors like goodnight, which maintained a steady rank of 21 throughout the same period. Meanwhile, Curio Wellness and Vivid (MO) also showed upward mobility, with Curio Wellness moving from rank 23 to 17 and Vivid (MO) climbing from rank 24 to 20 by August. Notably, Missouri's Own Edibles experienced a drop from rank 14 in May to 18 in August, despite having higher sales figures earlier in the period. This dynamic suggests that while Fireball Cannabis is gaining traction, it faces stiff competition from established brands that are also making strategic gains in the market.
Notable Products
In August 2024, the top-performing product from Fireball Cannabis was Sativa Cinnamon Live Resin Gummies 10-Pack (100mg), maintaining its first-place rank consistently over the past months with impressive sales of 3770 units. The Sativa Cinnamon Live Resin Gummies 10-Pack (500mg) followed in second place, also holding steady from June and July. The Sativa Cinnamon Live Resin Gummies 10-Pack (1000mg) climbed to third place, showing a notable improvement from its previous absence in July. Cinnamon Red Hot Gummies 10-Pack (400mg) dropped to fourth place, continuing its decline from second place in May. The CBD/THC/CBG 1:1:1 Trifecta Gummies 10-Pack (100mg CBD, 100mg THC, 100mg CBG) ranked fifth, slightly down from its debut in fourth place in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
