Market Insights Snapshot
Fireball Cannabis, a brand primarily known for its edible products, has shown varied performance across different states. In Missouri, the brand has consistently maintained a position within the top 20 brands, showing a slight fluctuation between ranks 16 and 18 from August to November 2023. This is a positive indicator of the brand's strong foothold in the Missouri market. On the other hand, in the Colorado market, the brand didn't appear in the top 20 in August 2023, but managed to secure a rank of 65 in September 2023. Though this is a significant improvement, it suggests that the brand might be facing stiff competition in Colorado.
Fireball Cannabis's performance in other states is worth noting as well. In Michigan, the brand was not among the top 20 in August and September 2023, but it made its way to rank 97 in October and improved slightly to rank 94 in November. This indicates a potential upward trend for the brand in Michigan. Meanwhile, in Oregon and Washington, Fireball Cannabis has been gradually improving its rank, moving from 59 to 51 in Oregon, and 63 to 58 in Washington from August to October 2023. However, the brand's rank was not listed for Washington in November 2023, pointing to a possible decline in its performance in that state.
In the edible cannabis market of Missouri, Fireball Cannabis has maintained a steady presence in the top 20 brands, though its rank has seen slight fluctuations over the months. From August to November 2023, Fireball Cannabis moved from the 17th to the 16th position, then to the 18th, and finally back to the 17th position. This shows a level of consistency in the competitive landscape. In comparison, Kiva has seen a slight decline in rank, moving from the 14th to the 15th position, while DOSD Edibles has moved up from the 19th to the 18th position. Interestingly, Ostara Cannabis has seen a more significant decline, dropping from the 12th to the 16th position. On the other hand, Good Taste has also experienced a slight decline, moving from the 16th to the 19th position. These shifts in rank indicate a highly competitive market where brands are constantly vying for a higher position.
In November 2023, Fireball Cannabis' top-performing product was the Sativa Cinnamon Live Resin Gummies 10-Pack (100mg), maintaining its position as the best-selling product with sales of 4,454 units. Following closely in second place was the 250mg variant of the same product, which saw a significant sales increase from 1,157 in October to 1,357 in November. The 1000mg and 500mg variants held the third and fourth positions respectively, with the latter showing a remarkable sales growth from 573 units in October to 969 in November. The CBD/THC/CBG 1:1:1 Trifecta Gummies 10-Pack (100mg CBD, 100mg THC, 100mg CBG) re-entered the top five, securing the fifth spot. The rankings have remained fairly consistent over the past few months, indicating a strong customer preference for these products.