Market Insights Snapshot
In Missouri, the cannabis brand Atta has shown considerable performance across multiple categories. In the Concentrates category, the brand has shown a steady improvement in its ranking, moving from 53rd in August 2023 to 44th in November 2023. The Edibles category, however, didn't see Atta in the top 20 brands in August 2023, but it managed to climb to the 38th spot by November 2023. The Flower category also saw a positive movement, with the brand improving its ranking from 47th to 38th over the same period. However, the Pre-Roll category saw a decline, with Atta dropping from the 58th spot to 77th.
Atta's most significant success in Missouri seems to be in the Vapor Pens category. The brand started in a strong position at 19th place in August 2023 and continued to climb the ranks, reaching 9th place by November 2023. This improvement in ranking is reflected in the sales figures, with the brand achieving a significant increase in sales over the period. However, while these numbers are promising, it's always important to consider the bigger picture and the various factors that could be driving these trends.
In the Vapor Pens category in Missouri, Atta has shown a significant upward trend in rank from August to November 2023, moving from 19th to 9th place. This indicates a substantial increase in sales, outperforming several competitors. Notably, Safe Bet also improved its rank during this period, but remained behind Atta in November. On the other hand, The Clear and Select maintained higher ranks throughout these months, suggesting they have a stronger market presence. Interestingly, Elevate (Elevate Missouri) experienced a fluctuation in rank, yet managed to stay ahead of Atta. The absence of Atta from the top 20 in August indicates a significant growth in its market position over these months.
In November 2023, Atta's top-performing product was the 'Game Day Badass Blueberry Distillate Disposable (0.5g)' from the Vapor Pens category, maintaining its top rank from October and achieving a sales figure of 4508 units. Following closely in second place was the 'Game Day Mango Tango Distillate Disposable (0.5g)', also from the Vapor Pens category, with a sales figure of 3779 units. The 'Game Day Fun Mints Distillate Disposable (0.5g)' secured the third spot, continuing its rank from the previous month. Making notable debuts in the rankings were the 'Mango Tango Triple Pass Distillate Cartridge (1g)' and 'Party Cake Distillate Cartridge (1g)', securing the fourth and fifth positions respectively. This shift in rankings indicates a growing customer preference for these new entrants in the Vapor Pens category.