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Dec-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Atta's performance across different cannabis categories shows a mixed trend. In the Edible category, Atta has struggled to break into the top 30, with rankings fluctuating between 38th and 43rd from September to December 2025. This indicates a challenging market position for Atta in the Edible segment, as they have not been able to secure a top spot. On the other hand, in the Flower category, Atta showed a strong presence with a peak at 16th position in October, though it later dropped to 27th by December. This suggests that while Atta has the potential to compete strongly in the Flower category, maintaining consistency remains a challenge.
Atta's performance in the Vapor Pens category in Missouri shows relative stability with rankings hovering around the late 20s throughout the last quarter of 2025. Despite not breaking into the top 25, this consistency indicates a steady demand for their Vapor Pens products. Interestingly, the Flower category saw a significant sales surge in October, with total sales reaching over $1 million, highlighting a potential for growth if Atta can capitalize on the factors that drove this spike. However, the overall performance across categories suggests that while Atta is making strides in certain areas, there is still ample opportunity for growth and improvement, particularly in the Edible segment.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Atta experienced notable fluctuations in its ranking and sales throughout the last quarter of 2025. Atta's rank improved significantly from 23rd in September to 16th in October, driven by a substantial increase in sales. However, the brand faced challenges in maintaining this momentum, as its rank dropped to 25th in November and further to 27th in December. This decline contrasts with the performance of competitors like Sublime, which showed a consistent upward trend, improving from 32nd in September to 25th by December. Similarly, CAMP Cannabis also demonstrated steady progress, moving from 34th to 29th during the same period. Meanwhile, Habitat maintained a relatively stable position, hovering around the 22nd to 26th ranks. These dynamics suggest that while Atta has the potential for rapid growth, it faces stiff competition and needs to strategize effectively to regain and sustain higher rankings in the Missouri Flower market.
Notable Products
In December 2025, Grease Monkey (3.5g) from Atta emerged as the top-performing product, securing the number one rank with sales of 1512 units. Following closely, Mango Tango Triple Pass Distillate Cartridge (1g) held the second position. Daddy Root Beer Distillate Cartridge (1g) maintained a strong presence, ranking third, although it had previously reached the top position in November. Sour Diesel Distillate Cartridge (1g) remained steady at the third position from the previous month. Dosi Do Distillate Cartridge (1g) saw a decline, dropping to the fourth rank after not being ranked in October and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
