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Nov-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Atta has demonstrated varied performance across different product categories. In the Edible category, Atta has not managed to break into the top 30 brands, with rankings slipping from 39th in August 2025 to 43rd by November 2025, indicating a challenging market position. This decline in rank corresponds with a decrease in sales, which fell from $60,918 in October to $39,319 in November. Conversely, the Flower category presents a more dynamic picture, where Atta reached a peak rank of 16th in October 2025, before dropping to 27th in November. This fluctuation suggests a volatile market presence, yet the brand achieved significant sales in October, hinting at potential for growth if market conditions stabilize.
Looking at the Vapor Pens category in Missouri, Atta maintained a consistent ranking of 27th from September to November 2025. This stability, despite not being in the top 20, indicates a steady demand for their vapor pen products, with sales slightly improving from $340,752 in October to $360,262 in November. While not leading the market, Atta's ability to maintain a consistent rank in Vapor Pens suggests a loyal customer base that could be further leveraged. The contrasting performance across categories in Missouri highlights the importance of strategic focus and adaptation to market dynamics to enhance brand positioning and sales growth.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Atta has experienced notable fluctuations in rank and sales over the past few months. In August 2025, Atta was ranked 28th, but it made a significant leap to 16th place in October, showcasing a strong upward trend in sales performance. However, by November, Atta's rank slipped back to 27th, indicating potential volatility or increased competition. This fluctuation is particularly interesting when compared to competitors like Sublime and Buoyant Bob, who maintained more stable rankings, albeit outside the top 20. Notably, Habitat consistently outperformed Atta in sales, despite a declining rank from 22nd to 29th over the same period. These dynamics suggest that while Atta has the potential for rapid growth, it faces stiff competition and must strategize effectively to maintain and improve its market position in Missouri's Flower category.
Notable Products
In November 2025, the top-performing product for Atta was the Daddy Root Beer Distillate Cartridge (1g) in the Vapor Pens category, which rose to the number one position with sales of 1769 units. Following closely, the Pineapple Swing Distillate Cartridge (1g), also in the Vapor Pens category, secured the second position, showing a significant improvement from its previous absence in October 2025. Sour Diesel Distillate Cartridge (1g) maintained a strong presence, ranking third after being absent in the rankings for two months. The Flower category's Golden Apple (3.5g) dropped to fourth place, indicating a decline from its second-place ranking in August 2025. Lastly, Watermelon Head Triple Pass Distillate Cartridge (1g) made a notable entry into the rankings, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
