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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Atta is stocked at 20 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, Kansas City, Lees Summit, Cassville, and Columbia. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Atta concentrated 70.84% of sales in Flower with 1.54% month-over-month growth and 7.64% year-over-year expansion, while Vapor Pens rose to 26.73% share on 9.01% MoM growth and 26.65% YoY. Edible contracted to 2.43% share with -22.84% MoM and -52.78% YoY declines, even as the brand’s average price rose 25.99% YoY to $37.57. This mix signals a deliberate tilt toward higher-priced inhalables as the brand posts 8.55% YoY sales growth and maintains a Flower anchor in Missouri at rank 14.
The shift toward Vapor Pens gaining 9.01% MoM alongside Flower’s steadier 1.54% MoM suggests Atta is using Pens to accelerate share in faster-moving segments while defending a mid-teen rank position in Missouri Flower at 14. With Edible down -52.78% YoY and the 24‑month brand sales up 40.22%, the portfolio is concentrating into two categories where pricing power and velocity can offset Edible drag; this positioning implies near-term volume resilience depends on sustaining 26.65% YoY growth in Pens while Flower holds a >70% mix and rank 14 provides baseline visibility.
Competitive Landscape
Atta is ranked #14 in MO Flower in October 2026, improving 2 positions from #16 year over year, while slipping 1 spot from #15 in July 2026 and sitting 1 rank below its August 2026 peak at #13; in contrast, Flora Farms holds #1 with a -7.6% year-over-year sales decline and Vivid (MO) moved up from #6 to #4 with +6.5% year-over-year growth, indicating Atta’s modest rank gain is driven more by incremental share capture than category contraction at the very top. With Sinse Cannabis improving from #3 to #2 despite a -10.8% sales change and Illicit / Illicit Gardens rising from #4 to #3 alongside a -10.0% shift, upward mobility appears accessible for brands navigating mixed demand, so Atta’s gradual climb from #16 to #14 implies a pathway to the low teens is feasible if it converts short-term peaks like August 2026 into sustained share.
Notable Products
Atta’s sales in October 2026 are spread across a wide roster, with the top 10 products contributing 23.6% from 172 items, so no single item drives the brand. That spread includes a new launch, Pineapple Express (28g) at 4.3%, indicating most sales come from a long tail rather than a few blockbusters.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
