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Aug-2025
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Overview
Market Insights Snapshot
Atta's performance in the Missouri market exhibited notable fluctuations across different categories from May to August 2025. In the Edible category, Atta consistently hovered around the 30s in ranking, peaking at 36th in July before dropping slightly to 39th in August. This movement suggests a moderate competitive edge but indicates room for improvement to break into the top 30. In the Flower category, Atta showed more promising results, reaching as high as 21st place in July, which marks a significant improvement from May's 26th position. However, the brand experienced a slight decline to 27th by August, highlighting a need for sustained efforts to maintain and improve its position.
In the Vapor Pens category, Atta demonstrated a strong upward trajectory in Missouri. Starting from a rank of 37th in May, the brand climbed to 23rd by August, showcasing a significant improvement over the months. This ascent in rankings is indicative of a growing consumer preference or effective marketing strategies in this category. The absence of Atta in the top 30 for Edibles suggests that the brand might need to reassess its strategy or product offerings in this segment to achieve better visibility and market share. Overall, while Atta shows strengths in specific categories, there is a clear opportunity for growth and expansion across the board.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Atta has experienced notable fluctuations in its ranking and sales performance over the months from May to August 2025. Atta's rank improved significantly from 30th in June to 21st in July, indicating a strong performance during that period, although it slipped back to 27th in August. This fluctuation suggests a volatile market presence, possibly influenced by seasonal demand or marketing efforts. In contrast, C4 / Carroll County Cannabis Co. maintained a relatively stable position, although it fell out of the top 20, peaking at 21st in May and dropping to 28th by August, with a noticeable decline in sales. Buoyant Bob showed a consistent upward trend, moving from 28th to 25th, reflecting a steady increase in consumer preference or market penetration. Meanwhile, CAMP Cannabis and Vertical (MO) displayed varied performances, with Vertical (MO) making a notable leap to 26th in August. These dynamics highlight the competitive pressure Atta faces in maintaining its market position, emphasizing the need for strategic initiatives to capitalize on its peak performance periods and mitigate downturns.
Notable Products
In August 2025, the top-performing product for Atta was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 1448 units. The Golden Apple (3.5g) from the Flower category maintained its consistent performance at the second position for two consecutive months, although there was a slight dip in sales from July to August. The Pineapple Swing Distillate Cartridge (1g) secured the third rank, while the Northern Lights Distillate Cartridge (1g) followed closely at fourth. Notably, the Badass Blueberry Distillate Cartridge (1g) dropped one position to fifth place from its previous rank in July. Overall, the rankings of these top products highlight a strong preference for Vapor Pens among consumers in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
