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Jul-2025
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Overview
Market Insights Snapshot
Atta has shown varied performance across different product categories in Missouri over recent months. In the Edible category, Atta has seen a positive trend, moving from a rank of 45 in April to 36 by July, indicating a growing presence in this segment. However, despite this upward movement, Atta was not in the top 30 brands, which suggests there is still significant competition and room for growth. The Flower category tells a different story, with Atta maintaining a consistent presence in the rankings and even improving from 30 in June to 21 in July, showcasing a stronger foothold in this category.
In the Vapor Pens category, Atta's performance has been somewhat volatile. The brand dropped from a rank of 31 in April to 39 in June, before rebounding to 28 in July. This fluctuation highlights the competitive nature of the Vapor Pens market in Missouri and suggests that while Atta is capable of climbing the ranks, maintaining a steady position might be challenging. It's noteworthy that Atta was able to increase its sales substantially by July, which could be an indicator of strategic adjustments or consumer preference shifts. Overall, Atta's performance across these categories in Missouri reflects both opportunities for growth and the challenges of maintaining a competitive edge in a dynamic market.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Atta has shown a promising upward trajectory in recent months. After starting at a rank of 26 in April 2025, Atta experienced a dip to 30 in June, but rebounded significantly to rank 21 by July. This improvement in rank coincides with a notable increase in sales, particularly from June to July, where sales surged, indicating a strong recovery and growing market presence. In contrast, Curio Wellness has steadily climbed from rank 24 to 19, suggesting a consistent growth strategy. Meanwhile, C4 / Carroll County Cannabis Co. has maintained a relatively stable position around the 21-22 rank range, despite fluctuations in sales. Galactic has shown a slight decline from rank 19 to 20, while Packs Cannabis (MO) has improved from rank 35 to 23, indicating a significant competitive push. These dynamics highlight Atta's potential to capitalize on its recent momentum to further enhance its market position in Missouri's flower category.
Notable Products
In July 2025, the top-performing product for Atta was Fantasy Melon Smalls (3.5g) in the Flower category, maintaining its number one rank from June with sales of 1645 units. Golden Apple (3.5g), also in the Flower category, held steady at the second position, showing an increase in sales from June. Neon Rings Gummies 6-Pack (150mg) made a notable entry into the rankings at the third position in the Edible category. Dirty Bananas (3.5g) debuted in the rankings at fourth place within the Flower category. Badass Blueberry Distillate Cartridge (1g) in Vapor Pens dropped to fifth position, indicating a shift from its previous fourth place in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
