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Oct-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Atta's performance across various categories has shown mixed results over the past few months. Within the Edible category, Atta has not managed to break into the top 30, with rankings hovering around the 37th to 40th positions from July to October 2025. This suggests a challenging competitive landscape in this category. On the other hand, Atta's presence in the Flower category has been more promising. The brand improved its ranking significantly from 28th in August to 16th in October, indicating a positive trend in consumer preference or strategic positioning that has bolstered its market share in this category.
Atta's performance in the Vapor Pens category in Missouri has been relatively stable. The brand maintained its position within the top 30, although it experienced a slight dip in September before stabilizing in October at the 27th position. This consistency suggests a steady demand for Atta's products in this category, even as competition remains fierce. Such stability might indicate a loyal customer base or effective distribution strategies. Overall, while Atta faces challenges in certain categories, its strengths in others highlight potential areas for growth and strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Atta has demonstrated a notable comeback in rankings, moving from a low of 28th place in August 2025 to 16th place by October 2025. This upward trajectory is particularly significant given the concurrent decline of competitors like Proper Cannabis, which slipped from 12th to 14th place, and Daybreak Cannabis, which fell from 7th to 15th place over the same period. Despite Atta's initial lower sales figures, the brand's sales in October 2025 surpassed those of Robust, which dropped to 17th place, indicating a strong recovery and potential for continued growth. This shift suggests that Atta's strategic efforts may be paying off, positioning them as a rising contender in the Missouri Flower market.
Notable Products
In October 2025, the top-performing product for Atta was the Super Snocone Distillate Cartridge (1g) from the Vapor Pens category, which ascended to the number one rank from fourth place in September, with sales reaching 1,672 units. Fantasy Melon Smalls (3.5g) from the Flower category secured the second spot, maintaining its high rank after being the top product in July. Daddy Root Beer Distillate Cartridge (1g), also from Vapor Pens, held steady at the third position for the second consecutive month. Bunny Runtz (3.5g) and Bitter Sweet (3.5g), both from the Flower category, entered the rankings in October at fourth and fifth positions, respectively. This shift indicates a strong performance in the Vapor Pens category, with notable new entries in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
