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Apr-2025
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Overview
Market Insights Snapshot
Five Founders has shown a dynamic performance across various categories and regions, with notable movements in rankings and sales. In Ontario, the brand has maintained a presence in the top 20 for the Oil category, with rankings fluctuating between 11th and 16th place from January to April 2025. This indicates a consistent, albeit slightly volatile, market position. The brand's sales in Ontario reflect this trend, with a peak in February followed by a dip in March, and a recovery in April. Such fluctuations suggest that while Five Founders is a recognized player in the Oil category, it faces competitive pressures that impact its monthly performance.
Interestingly, Five Founders did not make it into the top 30 brands in other states or provinces for the categories tracked, which highlights potential areas for growth or indicates strong competition in those markets. This absence could be seen as a challenge for the brand, as it may need to explore strategies to enhance its visibility and competitiveness outside of Ontario. The brand's ability to maintain and improve its ranking in Ontario's Oil category suggests that there is potential for expansion if similar strategies are applied in other regions. However, the brand's current focus on Ontario might also indicate a strategic decision to consolidate its strength in a familiar market before expanding further.
Competitive Landscape
In the competitive landscape of the Ontario oil category, Five Founders has experienced fluctuating rankings over the first four months of 2025, with its rank improving from 13th in January to 11th in February, before dropping to 16th in March and slightly recovering to 14th in April. This volatility is partly influenced by the performance of competitors such as LoFi Cannabis, which saw a notable rise from 16th in January to 11th in March, demonstrating strong sales momentum. Meanwhile, Frank showed a significant recovery from 18th in February to 12th in April, indicating a competitive threat. Emprise Canada and DayDay have also been in close competition, with both brands consistently ranking near Five Founders. These dynamics suggest that while Five Founders maintains a competitive position, it faces significant pressure from brands that are either gaining traction or recovering strongly, impacting its sales and market rank.
Notable Products
In April 2025, Five Founders' top-performing product was THC Oil 30ml, reclaiming its position at the top from the previous month with sales of 534 units. CBD Oil 30ml maintained its second-place ranking, showing consistent performance with sales slightly increasing to 416 units. Balanced Oil 30ml remained steady in third place, although its sales dropped to 50 units from a peak earlier in the year. The CBD:THC 8:5 Balanced Oil 30ml reappeared in the rankings at fourth place, with a slight increase in sales to 17 units. Notably, Indica Blend Pre-Roll 5-Pack did not feature in the top ranks for April, after holding a fourth-place position in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
