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Aug-2025
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Overview
Market Insights Snapshot
Five Founders has shown a fluctuating performance in the oil category within the province of Ontario. In May 2025, the brand held the 15th position, maintaining a similar rank in June before dropping slightly in July, and then experiencing a more notable decline to the 19th position by August. This downward trend in rankings corresponds with a decrease in sales, which suggests that the brand might be facing increased competition or shifting consumer preferences in the region. The consistent presence in the top 20, however, indicates a degree of resilience and ongoing consumer interest, which could be pivotal for future strategic adjustments.
Interestingly, Five Founders did not appear in the top 30 rankings for any other state or province, highlighting a concentrated market presence primarily in Ontario. This could be interpreted as a strategic focus on a single market, which might limit their exposure to broader market fluctuations but also restricts potential growth opportunities across different regions. The absence from other markets could be a point of concern if the brand aims for expansion or diversification, especially in a competitive and evolving industry like cannabis. The data suggests Five Founders might benefit from exploring new markets or enhancing their offerings to regain higher ranks in their existing stronghold.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Five Founders experienced notable fluctuations in its market position from May to August 2025. Starting at rank 15 in May, Five Founders saw a slight improvement to 14th in June, but then dropped back to 15th in July and further to 19th in August. This decline in rank corresponds with a downward trend in sales, indicating potential challenges in maintaining market share. In contrast, Solei maintained a relatively stable position, consistently ranking around 17th, despite a dip in sales in June. Meanwhile, Twd. showed a more volatile pattern, peaking at 13th in June before fluctuating between 16th and 19th. Newer entrants like High Plains emerged in the rankings in July and August, suggesting increasing competition. These dynamics highlight the competitive pressures Five Founders faces, emphasizing the need for strategic adjustments to regain and sustain higher rankings and sales in this evolving market.
Notable Products
In August 2025, the top-performing product for Five Founders was THC Oil (30ml), maintaining its first-place ranking consistently since May 2025, despite a decrease in sales to 313 units. CBD Oil (30ml) also held its steady second-place position, showing a slight increase in sales from July to August, reaching 220 units. Notably, Balanced Oil (30ml) did not appear in the rankings for the last few months, indicating a possible discontinuation or lack of sales. The consistent rankings of THC Oil and CBD Oil suggest a strong consumer preference and loyalty towards these products. Overall, the sales figures reflect a stable market presence for Five Founders' oil products, with THC Oil leading the charge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
