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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Five Founders operated as a single-category brand with Oil at 100.0% of mix, posting a month-over-month change of 45.46% against a year-over-year decline of 13.77%. The brand’s average price moved down 18.95% year over year to $22.54, while Oil retained a 100.0% share and the rank in Ontario Oil stood at 12. The pattern implies a price-led reacceleration within the month that has not yet closed the year-over-year gap, concentrating exposure—and recovery potential—entirely within Oil.
The shift toward lower pricing alongside a 45.46% month-over-month lift, paired with a 13.77% year-over-year decline and a rank of 12 in Ontario, implies Five Founders is competing on value to regain velocity rather than broadening into adjacent categories. With 100.0% of sales in Oil and an 18.95% price contraction, the brand’s positioning skews toward price elasticity capture within a single vertical, signaling that sustained gains will depend on maintaining price efficiency or elevating rank within Oil rather than diversification.
Competitive Landscape
Five Founders sits at rank #12 in ON Oil in June 2026, improving 2 positions from #14 year over year, and also up 2 spots from #14 three months ago; however, the brand remains 4 places below its peak of #8 reached in October 2024, and 10 places behind the current category leader. Among competitors, Mod climbed from #2 to #1 while Redecan fell from #1 to #2 despite a -29.23% year-over-year sales change, indicating that Five Founders’ 2-rank YoY gain is occurring in a ladder where top slots are actively trading; paired with ufeelu rising from #6 to #5 on 39.37% YoY growth, the pattern implies Five Founders is edging upward but must outpace faster climbers to convert incremental rank gains into a return toward its #8 ceiling.
Notable Products
THC Oil (30ml) posted the dominant movement in June 2026 with +86.5% month-over-month and a climb to rank 1, indicating a rapid shift in buyer preference toward THC-led formats. CBD Oil (30ml) slipped -6.7% MoM while holding rank 2, and with both top-2 SKUs sitting in the Oil category, Oils account for the entire top tier by rank. With one SKU surging nearly +90% and the companion Oil SKU contracting, the mix points to Five Founders tilting assortment and demand energy toward intoxicating Oil formats over non-intoxicating alternatives.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
