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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Five Founders operated as a single-category brand with Oil representing 100.0% of sales, while Oil sales declined 49.4% year over year and slipped 1.1% month over month. Average price sat at $22.33 with an 18.8% YoY decrease and no material MoM price offset, and the brand ranked 17 in Oil within Ontario. The pattern implies concentration risk: a 100.0% category mix coupled with a 49.4% YoY contraction and a rank of 17 signals that volume recovery cannot be diversified across other categories and incremental MoM declines may have an outsized effect on visibility.
The combination of a 100.0% Oil mix and an 18.8% YoY price reduction suggests Five Founders is leaning on price to defend share, yet the 49.4% YoY sales decline and 1.1% MoM drop indicate price moves are not offsetting volume gaps. Holding rank 17 in Oil in Ontario alongside a single-category focus implies the brand’s positioning is tethered to Oil-specific shopper dynamics, so recovery likely depends more on regaining unit velocity within Oil than on cross-category migration.
Competitive Landscape
Five Founders sits at rank #17 in ON Oil for May 2026, down 1 position year over year from #16 and 3 spots below its February 2026 rank of #14, while still trailing its October 2024 peak of #8 by 9 positions; in contrast, Mod climbed from #2 to #1 and Redecan slipped from #1 to #2 as its sales fell 32.6% year over year, indicating that Five Founders’ slight rank erosion amid top-tier churn suggests share is being pinched both by leaders consolidating at the top and by mid-pack risers like ufeelu improving from #6 to #5 with a 9.9% sales lift.
Notable Products
CBD Oil (30ml) led the headline movement with a -8.10% month-over-month decline while holding rank 1, and THC Oil (30ml) rose +5.24% at rank 2. Both top positions remained concentrated in the Oil category, with Oil capturing ranks 1 and 2 in May 2026, and CBD Oil (30ml) still generating $4,995 despite the pullback. The directional split—decline in CBD Oil (30ml) versus growth in THC Oil (30ml)—implies shifting mix within the same category toward THC-oriented demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
