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Oct-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Five Founders has shown a consistent presence in the Oil category. Starting from a rank of 15 in July 2025, the brand experienced a slight dip to rank 19 in August but recovered to maintain a steady position around the 15th and 16th ranks in the subsequent months. This stability indicates a resilient performance despite the competitive landscape. However, the dip in August could suggest a temporary challenge or increased competition during that period. The brand's ability to rebound and maintain its ranking in the following months is noteworthy and suggests effective strategic adjustments or sustained consumer demand.
Notably, Five Founders' performance in Ontario's Oil category has remained within the top 20, which is a positive sign of its market presence. The absence of rankings below 30 throughout these months highlights the brand's consistent appeal and effectiveness in maintaining its market position. Such performance in a competitive category underscores the brand's established consumer base and possibly a strong product portfolio. While the sales figures show some fluctuation, the overall trend suggests a stable market position with room for potential growth. The brand's ability to stay relevant in the top 20 offers a promising outlook for future performance in Ontario.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Five Founders has experienced some fluctuations in its ranking over the past few months, indicating a dynamic market environment. Starting at 15th place in July 2025, Five Founders saw a dip to 19th in August but rebounded to 15th in September before settling at 16th in October. This movement suggests a competitive pressure from brands like Axea, which consistently maintained a higher rank, peaking at 9th in August. Meanwhile, Solei has shown stability, holding the 17th position for three months, which might have contributed to the competitive tension for Five Founders. Twd. also poses a significant challenge, climbing from 19th in July to 15th by October, showcasing a positive sales trajectory. These competitive dynamics highlight the need for Five Founders to strategize effectively to regain and maintain a stronger position in the Ontario oil market.
Notable Products
In October 2025, the top-performing product for Five Founders was CBD Oil (30ml), which climbed to the number one rank, surpassing THC Oil (30ml) with sales reaching 294 units. THC Oil (30ml) maintained a consistent presence at the top throughout the previous months but shared the top spot in October. This shift marks a notable change as CBD Oil (30ml) has steadily increased in popularity, climbing from second place since July. Both products are in the Oil category, with CBD Oil (30ml) showing a positive trajectory in sales figures over the months. This trend indicates a growing consumer preference for CBD-based products within the brand's lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
