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Aug-2024
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Overview
Market Insights Snapshot
Five Founders has demonstrated notable performance in the Oil category across various states and provinces. In Ontario, the brand saw a slight fluctuation in its rankings over the past few months, starting at 7th place in May 2024, dropping to 12th in June, and then climbing back up to 9th in July and August. This movement indicates a resilient recovery and consistent demand in the Ontario market. The brand's sales figures in Ontario reflect this trend, with a dip in June followed by a steady increase, reaching a peak of $54,845 in August 2024.
In other states, however, Five Founders did not manage to secure a position in the top 30 brands for the Oil category, which might suggest varying levels of market penetration and brand recognition. The absence of rankings in these states could be perceived as a challenge for the brand, indicating potential areas for market expansion and strategic focus. Overall, while Five Founders shows strength in Ontario, there is room for growth and improvement in other regions, which could be pivotal for their future performance.
Competitive Landscape
In the highly competitive Ontario oil category, Five Founders has experienced notable fluctuations in its rank over the past few months. Starting at 7th place in May 2024, the brand saw a dip to 12th in June before recovering to 9th in both July and August. This volatility contrasts with the more stable performance of competitors like Glacial Gold, which improved from 10th to 6th place between May and June and maintained a top 10 position thereafter. Similarly, Axea has consistently ranked higher than Five Founders, holding positions between 6th and 8th place. Meanwhile, Divvy and Floresense have shown more erratic rankings, with Divvy fluctuating between 10th and 15th place and Floresense remaining mostly in the lower teens. These trends suggest that while Five Founders is a strong contender, it faces significant competition from brands with more stable or improving ranks, indicating the need for strategic adjustments to regain and sustain higher market positions.
Notable Products
In August 2024, Five Founders' top-performing product was THC Oil (30ml) in the Oil category, maintaining its first-place rank from previous months with a notable sales figure of 1381 units. CBD Oil (30ml), also in the Oil category, held steady in second place, showing consistent performance. THC Blend House Bud Pre-Roll 5-Pack (2.5g) remained in third place despite a significant drop in sales. Indica Blend Pre-Roll 5-Pack (2.5g) continued its steady climb, reaching fourth place after moving up from fifth in May and June. Balanced Oil (30ml) debuted in the rankings at fifth place, showing potential for growth in the coming months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
