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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Five Founders concentrated entirely in Oil with a 100.0% category mix, posting year-over-year sales growth of 26.1% alongside a month-over-month surge of 70.4%. Average price fell 5.2% YoY to $23.65 while sales rose, and the brand held rank 12 in Oil in Ontario, indicating unit expansion outpacing pricing pressure; the pattern implies demand elasticity in Oil is working in Five Founders’s favor at current price points.
The shift toward a single-category footprint with a 100.0% share in Oil, paired with a 26.1% YoY rise and a 70.4% MoM spike, signals a deliberate focus on depth over breadth that improves short-term relevance within Oil despite a 60.2% decline over 24 months. With rank 12 in Oil in Ontario and a 5.2% YoY price decrease, the brand’s near-term trajectory suggests that price-led unit gains can lift visibility faster than diversification, but sustaining this will require translating the MoM acceleration into a higher rank position while avoiding margin erosion.
Competitive Landscape
Five Founders sits at rank #12 in ON Oil for September 2026, improving 3 positions from #15 year over year, while holding flat versus June 2026 at #12; in contrast, Mod maintained #1 year over year with a 3.16% sales lift and Redecan stayed at #2 despite a -21.22% sales change. Five Founders remains 4 spots below its October 2024 peak at #8 and 10 positions behind MediPharm Labs at #3, while ufeelu improved from #6 to #5 even as sales declined -5.38%. The pattern implies Five Founders is edging upward in rank but lacks the step-change needed to close the gap to the top 5 given incumbents holding #1–#4 and a competitor ascending one rank despite negative sales momentum.
Notable Products
THC Oil (30ml) posted the largest movement with a 128.9% month-over-month surge to $13,102 and rose to rank 1, while CBD Oil (30ml) slipped by 0.5% MoM and held rank 2. Both top-2 SKUs are Oils, meaning 100% of the top ten listed here are in the Oil category, and the rank split of 1 and 2 indicates a tight two-SKU concentration. This skew toward Oils, led by a triple-digit rebound at the category leader and a flat-to-down companion SKU, implies Five Founders is consolidating demand into a flagship Oil while maintaining a narrow product focus that prioritizes depth over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
