Market Insights Snapshot
The performance of Five Founders in the Oil category has been consistently strong in Alberta, maintaining a steady 15th position from July to October 2023. The brand's sales in this category have shown a slight downward trend over the same period, however, with July's sales of 18,919 units dipping to 13,462 units by October. It's also worth noting that the brand's performance in the Pre-Roll category in Alberta wasn't as impressive, as it didn't make it into the top 20 brands after July, indicating room for improvement.
In contrast, Five Founders has been performing exceptionally well in the Oil category in Ontario. The brand managed to improve its ranking from 9th in July to 8th in October 2023, indicating a positive trend. The sales data also reveals a significant increase, with sales jumping from 44,124 units in July to 58,418 units in October. This demonstrates a strong market presence and growing consumer preference for Five Founders in Ontario's Oil category.
In the Ontario oil category, Five Founders has shown a steady performance, maintaining its rank at 9th for three consecutive months before moving up to 8th in October 2023. This upward trend is reflected in their sales, which have consistently grown over this period. Among their competitors, Solei has remained steady, ranking 11th for three months and then improving to 10th. Twd. has seen a slight drop, moving from 5th to 6th rank, while their sales have decreased. Axea has also dropped in rank from 7th to 8th, but then improved to 7th, with their sales showing a similar fluctuation. Interestingly, Floresense has experienced a significant drop, moving from 6th to 9th rank, with a corresponding decrease in sales. It's worth noting that any missing rank indicates that the brand was not in the top 20 for that month.
In October 2023, the top-performing products from Five Founders were led by 'CBD Oil (30ml)', maintaining its number one ranking from the previous month with sales reaching 1,155 units. 'THC Oil (30ml)' climbed to the second spot, a significant improvement from its fourth-place ranking in July 2023. The 'Indica Blend Pre-Roll 5-Pack (2.5g)', which led the sales in July and August, slid to third place in October. Meanwhile, 'THC Blend House Bud Pre-Roll 5 -Pack (2.5g)' dropped to the fourth position from its peak at second in August 2023. Lastly, 'CBD:THC 8:5 Balanced Oil (720 mc CBD,450mg THC,30ml)' remained steady at the fifth position over the four-month period.