.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Five Founders has shown a consistent presence in the Ontario cannabis market, particularly in the Oil category. The brand has maintained a steady ranking, improving from 19th place in August 2025 to 15th in September, with minor fluctuations in subsequent months. This upward movement indicates a solid performance and growing consumer preference for their products. However, the brand's sales figures have seen a slight decline from October to November, which might suggest increased competition or seasonal factors impacting demand. Despite this, Five Founders remains a strong player in the Ontario market, consistently ranking within the top 20 brands.
Interestingly, the absence of Five Founders from the top 30 rankings in other states or categories could be seen as a potential area for growth or a gap in their market strategy. While they have established a robust presence in Ontario's Oil category, their limited visibility in other regions or product lines might suggest a more localized or niche focus. This could either be a strategic decision to concentrate efforts where they have already gained traction or an opportunity to explore expansion into new markets. The data highlights the importance of understanding regional dynamics and consumer preferences as they plan future growth strategies.
Competitive Landscape
In the Ontario oil category, Five Founders has shown a promising upward trajectory in brand ranking over the past few months, moving from 19th position in August 2025 to 15th by November 2025. This improvement in rank suggests a positive reception and growing market presence, despite facing stiff competition. Notably, Emprise Canada has been a formidable competitor, consistently ranking higher and even reaching the 10th position in October 2025, although their sales have shown volatility. Meanwhile, Twd. and Solei have maintained relatively stable positions, with Twd. slightly outperforming Five Founders in terms of rank and sales. Despite this, Five Founders' steady climb in rank and sales indicates a strengthening foothold in the market, suggesting potential for further growth and increased consumer interest in their products.
Notable Products
In November 2025, the top-performing product from Five Founders was THC Oil 30ml, maintaining its first-place rank for four consecutive months with sales of 288 units. CBD Oil 30ml followed closely, holding the second position in November after a brief tie for first place in October, with sales reaching 280 units. Both products are part of the Oil category, showcasing consistent popularity and strong sales performance. Notably, while THC Oil has consistently led the rankings since August, CBD Oil has shown a remarkable improvement, climbing from second to briefly sharing the top spot in October. This indicates a growing consumer interest in CBD products, potentially influencing future sales trends.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
