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Dec-2024
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Overview
Market Insights Snapshot
Flamer has shown notable performance in the Pre-Roll category in New York. Despite not being in the top 30 in September and October 2024, Flamer made a significant leap to 19th place by December. This upward trajectory is indicative of a strong market presence and an increasing consumer preference for their products. The increase in ranking from outside the top 30 to 19th place over a few months suggests that Flamer's strategies in this category are starting to bear fruit, leading to a substantial boost in sales as well.
The sales figures for Flamer in New York reflect a positive growth trend, with a notable rise in December 2024. This improvement highlights Flamer's successful penetration and expansion within the New York market. Such a performance is significant, especially in a competitive category like Pre-Rolls, where consumer preferences can shift rapidly. However, the brand's absence from the top 30 in the earlier months suggests that there might have been initial challenges or competition that they have now overcome. This dynamic shift in rankings and sales can provide insights into Flamer's evolving strategies and market adaptation.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Flamer has demonstrated a significant upward trajectory in its market position. Despite not being in the top 20 brands from September to November 2024, Flamer made a remarkable leap to rank 19th in December 2024. This surge in rank is indicative of a substantial increase in sales, aligning with a broader trend of growing consumer interest in Flamer's offerings. In contrast, competitors like Electraleaf experienced a decline, dropping from 12th in September to 20th in December, suggesting potential challenges in maintaining their market share. Meanwhile, Rolling Green Cannabis showed a steady climb, reaching 18th place in December, which could pose a competitive threat if Flamer aims to continue its upward momentum. Additionally, Revert Cannabis New York maintained a stable position at 17th, indicating consistent performance. Flamer's recent rise in rank and sales underscores its growing influence in the New York Pre-Roll market, positioning it as a brand to watch in the coming months.
Notable Products
In December 2024, the top-performing product for Flamer was the Silly Goofy Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank from the previous two months with sales reaching 2882 units. Following closely, the Silly Goofy Pre-Roll (0.75g) secured the second position, consistent with its rank in November, showing a significant sales increase to 1803 units. The Lobotomy Pre-Roll 5-Pack (2.5g) improved its ranking to third place from fourth, indicating a steady rise in popularity. The Lobotomy Pre-Roll (0.75g) maintained its fourth position, a slight drop from its third place in November but still showing strong sales. Lastly, the P.N.C Pre-Roll 5-Pack (2.5g) saw a decline in rank to fifth place, a notable change from its top position in September, reflecting a shift in consumer preference over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
