Jun-2024
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Overview
Market Insights Snapshot
Flamer has shown notable performance improvements in the Pre-Roll category in New York. Over the past four months, the brand has steadily climbed the ranks. Starting at 23rd place in March, Flamer maintained a stable position in April and May, ranking 24th both months. However, a significant leap occurred in June, with the brand reaching the 13th position. This upward trajectory is indicative of growing consumer interest and market penetration, especially considering the brand was not in the top 30 in other states for the same category during this period.
While Flamer's performance in the Pre-Roll category in New York is commendable, the absence of the brand from the top 30 rankings in other states and categories highlights areas for potential growth. The substantial increase in sales from March to June, nearly tripling over this period, underscores the brand's capacity for rapid expansion. However, the lack of presence in other regions suggests that Flamer may need to strategize for broader market engagement to replicate its New York success in other states.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Flamer has shown significant improvement in its ranking and sales over the past few months. Notably, Flamer jumped from the 24th position in April 2024 to the 13th position by June 2024, reflecting a substantial increase in market presence. This upward trajectory is particularly impressive when compared to competitors like PUFF and Lobo, who have experienced more fluctuating ranks. For instance, PUFF moved from 16th in March to 15th in June, while Lobo's rank varied from 17th to 12th over the same period. Additionally, Blotter and Canna Cure Farms also showed upward trends, but Flamer's leap in rank is more pronounced. This indicates that Flamer is rapidly gaining traction and could potentially challenge the higher-ranked brands if this growth continues. The data suggests that Flamer's strategic initiatives are paying off, making it a brand to watch in the New York pre-roll market.
Notable Products
In June 2024, Flamer's top-performing product was the Silly Goofy Pre-Roll 5-Pack (2.5g), maintaining its first-place ranking from May 2024 with notable sales of 2,490 units. The Lobotomy Pre-Roll 5-Pack (2.5g) held steady at the second rank, showing a consistent performance over the past three months. The Silly Goofy Pre-Roll (0.75g) remained at the third position, indicating stable demand despite a drop in rank from its peak in March 2024. New entries Anytime Pre-Roll (0.75g) and Anytime Pre-Roll 5-Pack (2.5g) ranked sixth and eighth respectively, showing potential for growth. Overall, Flamer's pre-rolls continue to dominate the market with impressive sales figures.