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Jul-2025
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Overview
Market Insights Snapshot
KOA Exotics has shown varied performance across different states and categories, with notable trends in the Pre-Roll segment. In California, the brand has consistently been outside the top 30, with rankings fluctuating between 58th and 68th from April to July 2025. This suggests a challenging market position in California's competitive Pre-Roll category, as the brand has not managed to break into the top tier. In contrast, in New York, KOA Exotics has maintained a stable presence, consistently ranking 23rd over the same period. This stability in New York indicates a stronger foothold in the market, despite not climbing higher in the rankings.
Sales trends further underscore these dynamics, with KOA Exotics experiencing a decline in sales in California, dropping from $160,421 in April to $126,595 in July 2025. This downward trend could reflect market saturation or increased competition. Meanwhile, in New York, sales figures have remained relatively stable, with a slight increase from May to June, before leveling off in July. The steady sales performance in New York, despite not advancing in rankings, suggests a loyal customer base or effective market strategies that sustain its position. These insights highlight the contrasting market dynamics KOA Exotics faces across different states, providing a glimpse into the brand's regional challenges and opportunities.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, KOA Exotics has maintained a relatively stable position, ranking 23rd in both June and July 2025, despite a slight dip from 21st in April. This stability comes amidst dynamic movements from competitors such as Electraleaf, which saw a rise to 18th in May before settling at 21st in July, and Flamer, which made a significant leap from 36th in April to 19th in June before dropping to 24th in July. Meanwhile, Moonys Zooties experienced a notable climb from 39th in April to 22nd in July, surpassing KOA Exotics. Despite these shifts, KOA Exotics' sales figures indicate a positive trend with a steady increase from May to July, suggesting resilience and potential for upward mobility in future rankings.
Notable Products
In July 2025, the top-performing product for KOA Exotics was Trop Cherry Infused Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its position at rank 1 with notable sales of 1959 units. RS-11 Infused Pre-Roll 10-Pack (3.5g) held steady at rank 2, showing strong but slightly decreased sales compared to previous months. Queen Of The South Live Resin Infused Pre-Roll 10-Pack (3.5g) climbed to rank 3, indicating a consistent upward trend from its debut in June. Space Rocks x Green Crack Live Resin Infused Pre-Roll 10-Pack (3.5g) entered the rankings at position 4, suggesting growing popularity. Grapes N' Cream Live Resin Infused Pre-Roll 10-Pack (3.5g) debuted at rank 5, rounding out the top performers for the month.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
