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Jan-2026
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Overview
Market Insights Snapshot
KOA Exotics has demonstrated varied performance across different states and categories, particularly in the Pre-Roll segment. In California, the brand has not managed to break into the top 30, with rankings gradually improving from 65th in October 2025 to 58th by January 2026. Despite this, sales have seen fluctuations, peaking in December before a notable drop in January. In contrast, Maryland has been a more favorable market for KOA Exotics, where it consistently maintained a presence in the top 30, even climbing to 17th position in November 2025 before slipping slightly to 26th in January 2026. This indicates a strong foothold in Maryland compared to California, where the brand is yet to capture significant market share.
The performance in New York presents a mixed picture. KOA Exotics was able to secure a spot in the top 30 in October 2025, ranking 28th, but subsequently fell out of the top 30 by January 2026, suggesting challenges in sustaining its market position. This decline in ranking is mirrored by a decrease in sales, particularly noticeable in January. The brand's trajectory in New York contrasts with its more stable presence in Maryland, highlighting potential regional preferences or competitive pressures unique to each market. These insights suggest that while KOA Exotics has pockets of success, it faces challenges in maintaining consistent top-tier performance across all states.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, KOA Exotics has demonstrated notable fluctuations in its market position over recent months. As of October 2025, KOA Exotics was ranked 65th, improving to 55th by December 2025, before slightly declining to 58th in January 2026. This indicates a competitive environment where brands are actively vying for consumer attention. Notably, Autumn Brands and Lolo have maintained relatively stable rankings, with Lolo consistently outperforming KOA Exotics by a small margin. Meanwhile, Nasha Extracts has shown a significant upward trend, surpassing KOA Exotics in December 2025 and maintaining a higher rank into January 2026. This competitive pressure suggests that while KOA Exotics has experienced a peak in sales in December, sustaining its rank will require strategic efforts to differentiate from competitors who are also advancing in this dynamic market.
Notable Products
In January 2026, KOA Exotics' top-performing product was the Blue Dream Live Resin Infused Pre-Roll 10-Pack (3.5g), which climbed to the number one spot with sales reaching 1298 units. The Pineapple Express Live Resin Infused Pre-Roll 10-Pack (3.5g) secured the second position, marking its debut in the rankings. The Hybrid Live Resin Infused Pre-Roll 10-Pack (3.5g) saw a drop to third place after leading in December 2025. The Skywalker x Granddaddy Purp Live Resin Infused Pre-Roll 10-Pack (3.5g) entered the list at fourth place, while the Sour Diesel Infused Pre-Roll 10-Pack (3.5g) fell to fifth, having previously ranked third in October 2025. This shift in rankings highlights a dynamic change in consumer preferences within KOA Exotics' product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
