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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
KOA Exotics concentrated 99.80% of May 2026 sales in Pre-Roll, with Edible contributing 0.20%, while overall brand sales grew 59.39% year over year and average price declined 4.84%. Within categories, Pre-Roll rose 59.07% YoY and 6.55% month over month, whereas Edible, though tiny, jumped 275.84% MoM from a low base; the brand’s top category aligns with a May 2026 average price of $39.38 and a Pre-Roll average price of $39.74. With Pre-Roll ranked 21 in Maryland, the pattern implies KOA Exotics is leaning into a high-volume, single-category footprint that improved sequentially but leaves minimal diversification buffer if Pre-Roll demand or pricing weakens.
The mix shift indicates KOA Exotics is trading breadth for depth: a 6.55% MoM lift in a 99.80% share category tightens positioning around Pre-Roll while the 4.84% YoY price decline suggests a value-led stance to unlock the 59.39% YoY sales gain. The 275.84% MoM spike in Edible at 0.20% share provides optionality without diluting the core, yet a 21 rank in Maryland caps visibility versus higher-ranked peers and points to share capture primarily through pricing and repeat within Pre-Roll rather than cross-category expansion. The implication is that near-term growth depends on sustaining Pre-Roll velocity and selectively nurturing Edible as a hedge, using price architecture to balance rank pressure with margin.
Competitive Landscape
KOA Exotics is ranked #21 in NY Pre-Roll in May 2026, improving 3 positions from #24 year over year and jumping 49 places from #70 in February 2026; the brand also reached a new peak rank of #21 in May 2026, while Ruby Farms held #1 (flat YoY at #1) and Anthem rose from #60 to #4 with a 1311.5% YoY sales increase, indicating KOA Exotics is gaining placement quickly but remains well behind leaders that are consolidating top-5 positions.
Notable Products
Lemon Cherry Gelato x Pink Runtz Live Resin Infused Pre-Roll 10-Pack (3.5g) posted the steepest movement in May 2026 with a -60.7% month-over-month decline and slid to rank 8, while King Louis XIII x Watermelon Live Resin Infused Pre-Roll 10-Pack (3.5g) jumped +57.1% and still sat outside the top 3 at rank 4. Captain Crunch Live Resin Infused Pre-Roll 10-Pack (3.5g) rose +50.5% to rank 2 even as the number 1 spot went to Illuminati OG x Skywalker Live Resin Infused Pre-Roll 10-Pack (3.5g) without a reported month-over-month figure, and Blue Dream Infused Pre-Roll 10-Pack (3.5g) advanced +39.7% at rank 3. With all ten top SKUs concentrated in Pre-Rolls and four of the top six up at least +39%, the mix implies KOA Exotics is leaning into multi-pack infused pre-roll velocity rather than breadth, using aggressive flavor rotations to trade rank positions and capture upswing while tolerating sharper SKU-level volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
