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Nov-2025
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Overview
Market Insights Snapshot
KOA Exotics has shown varied performance across states and categories, with notable movements in the Pre-Roll category. In California, the brand has steadily improved its rankings from 66th in August 2025 to 52nd by November 2025, indicating a positive trend despite still being outside the top 30. This upward trajectory in California is complemented by a consistent increase in sales, suggesting a growing consumer base. Meanwhile, in Maryland, KOA Exotics made a significant breakthrough by entering the top 30 for the first time in October 2025, securing the 24th position and further climbing to 17th in November 2025. This rapid ascent in Maryland is a promising development for the brand, highlighting its potential to capture market share in this region.
In New York, KOA Exotics experienced fluctuating rankings in the Pre-Roll category, starting at 23rd in August 2025, dropping to 37th in September, and then partially recovering to 30th by November. Despite these oscillations, New York remains a significant market for the brand, with sales peaking in October 2025. The brand's ability to rebound in rankings after a dip suggests resilience and adaptability, although maintaining a consistent presence in the top 30 will be crucial for sustained success. The contrasting performances across these states provide a nuanced picture of KOA Exotics' market dynamics, revealing both challenges and opportunities in different regions.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, KOA Exotics has experienced notable fluctuations in its ranking, which may impact its market positioning and sales strategies. In August 2025, KOA Exotics held the 23rd position, but by September, it dropped to 37th, indicating a significant decline. However, it rebounded to 24th in October, demonstrating resilience and potential recovery in sales, before settling at 30th in November. This pattern suggests a volatile market presence, possibly due to competitive pressures from brands like Supernaturals New York, which maintained a strong position within the top 20 throughout the period. Meanwhile, High Peaks showed a similar volatility but managed to outperform KOA Exotics in October. Despite these challenges, KOA Exotics' ability to regain its rank in October suggests strategic opportunities to leverage its strengths against competitors like Left Coast and Miss Grass, which have also shown fluctuating ranks. KOA Exotics' performance indicates a need for strategic adjustments to maintain a competitive edge in the dynamic New York pre-roll market.
Notable Products
In November 2025, the top-performing product for KOA Exotics was the Sativa Live Resin Infused Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, achieving the number one rank with a notable sales figure of 1419 units. Larry Burger Infused Pre-Roll 10-Pack (3.5g) climbed to the second position from fourth place in October, showing an increase in sales to 1232 units. Blueberry x White Guava Live Resin Infused Pre-Roll 10-Pack (3.5g) secured the third spot, maintaining a strong presence among the top products. The Indica Live Resin Infused Pre-Roll 10-Pack (3.5g) and Hybrid Live Resin Infused Pre-Roll 10-Pack (3.5g) were ranked fourth and fifth, respectively, both entering the rankings for the first time in November. This shift in rankings indicates a growing consumer preference for a variety of infused pre-roll options from KOA Exotics.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
