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Apr-2025
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Overview
Market Insights Snapshot
KOA Exotics has demonstrated varied performance across different states and categories in early 2025. In the California market, the brand's presence in the Pre-Roll category has not been strong enough to break into the top 30, with rankings fluctuating between 51st and 62nd from January to April. This indicates a challenging competitive landscape in California, where KOA Exotics has struggled to gain significant traction. Despite a notable sales figure in January, there has been a downward trend in subsequent months, which may suggest increased competition or shifting consumer preferences within the state.
In contrast, KOA Exotics has maintained a more consistent performance in the New York market. The brand managed to secure a spot within the top 30 in the Pre-Roll category, although its ranking has gradually declined from 21st in January to 27th in April. This suggests that while KOA Exotics holds a more favorable position in New York compared to California, it still faces challenges in maintaining its competitive edge. Despite the decline in rankings, the brand's sales figures in New York remain relatively robust, indicating a loyal customer base that continues to support KOA Exotics despite the increasing competition.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, KOA Exotics experienced a gradual decline in rank from January to April 2025, moving from 21st to 27th place. This downward trend in rank is mirrored by a decrease in sales over the same period. Notably, Dogwalkers also saw a decline in rank, dropping from 15th to 25th, which suggests a broader market shift or increased competition. Meanwhile, Lobo improved its position from 30th to 26th, indicating a potential rise in consumer preference or effective marketing strategies. CRU Cannabis and Flamer maintained relatively stable ranks, although they were consistently lower than KOA Exotics. These dynamics suggest that KOA Exotics may need to reassess its market strategies to counteract the competitive pressures and regain its standing in the New York Pre-Roll market.
Notable Products
In April 2025, the top-performing product from KOA Exotics was the Papaya Punch Live Resin Infused Pre-Roll 10-Pack, achieving the number 1 rank with notable sales of 1,448 units. Italian Ice Live Resin Infused Pre-Roll 10-Pack climbed to the second spot, improving from the third position in March. Orange Lime Sorbet Live Resin Infused Pre-Roll 10-Pack slipped slightly from first to third place compared to the previous month. Ryan's Darkstar Infused Pre-Roll 10-Pack re-entered the rankings at fourth place after not being ranked in March. Trop Cherry Infused Pre-Roll 10-Pack made its debut in the top five, securing the fifth position for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
