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Aug-2025
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Overview
Market Insights Snapshot
KOA Exotics has shown varied performance across different states and categories in recent months. In California, their Pre-Roll category has not broken into the top 30 brands, maintaining rankings in the 60s, which suggests a need for strategic adjustments to increase market penetration. Despite this, the sales figures in California remained relatively stable, indicating a consistent demand from a dedicated customer base. In contrast, KOA Exotics has performed notably better in New York, where their Pre-Roll category has consistently ranked in the top 30, with a peak position of 20th in August 2025. This upward trend in New York suggests a growing brand presence and possibly a stronger marketing or distribution strategy in this state.
The performance of KOA Exotics highlights significant regional differences, which are critical for understanding their market strategy. The contrasting rankings between California and New York may reflect differing consumer preferences or competitive landscapes. In New York, KOA Exotics has seen a steady increase in sales from May to August, with a notable jump in August, which could be indicative of successful promotional efforts or expanding retail partnerships. The absence of top 30 rankings in California's Pre-Roll category suggests potential challenges in gaining traction or differentiating from local competitors. Understanding these dynamics can provide insights into where KOA Exotics might focus its efforts to enhance its brand positioning and capitalize on emerging opportunities.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, KOA Exotics has demonstrated a steady improvement in its market position, moving from the 22nd rank in May 2025 to the 20th rank by August 2025. This upward trend indicates a positive reception and growing consumer preference, despite facing stiff competition. Notably, Higgs has shown a remarkable climb from the 47th rank in May to the 22nd in August, suggesting aggressive market strategies that could challenge KOA Exotics' position. Meanwhile, Revert Cannabis New York and Supernaturals New York have experienced slight declines, potentially providing KOA Exotics with an opportunity to capture a larger market share. However, Moonys Zooties has surged past KOA Exotics, moving from the 41st to the 19th rank, indicating a significant competitive threat. These dynamics suggest that while KOA Exotics is on a positive trajectory, it must remain vigilant and adaptive to maintain and enhance its market standing amidst rapidly shifting competitor strategies.
Notable Products
In August 2025, the top-performing product for KOA Exotics was the Sour Diesel Infused Pre-Roll 10-Pack (3.5g), which achieved the number one rank with sales of 2013 units. The Trop Cherry Infused Pre-Roll 10-Pack (3.5g) held strong at the second position, although it dropped from its previous top rank in June and July. RS-11 Infused Pre-Roll 10-Pack (3.5g) came in third, maintaining a consistent presence in the top three despite a slight decline from its earlier rankings. The Queen Of The South Live Resin Infused Pre-Roll 10-Pack (3.5g) improved its position from fourth in July to fourth again in August, showing an upward trend in sales. Finally, Oreoz Live Resin Infused Pre-Roll 10-Pack (3.5g) debuted at fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
