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Feb-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of California, KOA Exotics has demonstrated a notable performance within the Pre-Roll category, showing a positive trend in rankings over the recent months. Starting from a position outside the top 30 in November 2023, with a rank of 33, the brand steadily climbed the ranks to 28 by February 2024. This upward movement is significant, indicating an increasing market presence and consumer preference in a highly saturated market. Although specifics on sales numbers are reserved, it is worth noting that their sales in November 2023 were recorded at 394062.0, hinting at a strong consumer base. The consistent rank in February suggests stabilization in their market position amidst the competitive landscape of California's cannabis industry.
Conversely, KOA Exotics' journey in the Michigan market tells a different story, particularly within the same Pre-Roll category. The brand faced challenges in maintaining a stable rank, with positions fluctuating significantly from 51 in November 2023 to 73 in December, then back to 51 in January 2024, and dropping to 83 by February. This erratic movement indicates potential struggles in establishing a strong foothold or possibly reflects the dynamic nature of consumer preferences in Michigan's market. The decrease in rank to a position outside the top 30 by February 2024 suggests a need for strategic adjustments to regain market traction and consumer interest. The sales dip in February to 74699.0 further underscores the challenges faced in the Michigan market, marking a critical point for potential reassessment and strategy refinement for KOA Exotics.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, KOA Exotics has shown a notable performance trajectory. Starting from November 2023, KOA Exotics ranked 33rd and improved its position to 28th by January 2024, maintaining this rank into February 2024. This upward movement in rank, despite fluctuating sales, indicates a resilient market presence amidst fierce competition. Noteworthy competitors include Coastal Sun Cannabis, which experienced a significant rank improvement from 38th in November 2023 to 25th in January 2024 before slightly dropping to 29th in February 2024. Another competitor, Cruisers, consistently outperformed KOA Exotics in rank, moving from 26th in November 2023 to 26th in February 2024, showcasing a stable market position. Meanwhile, Malibu RDL LLC and Eighth Brother, Inc. also displayed fluctuations in their rankings, indicating a dynamic and competitive market environment. KOA Exotics' steady rank improvement, despite the competitive pressures and the dynamic shifts among its competitors, highlights its growing influence and potential for further market penetration in California's Pre-Roll category.
Notable Products
In February 2024, KOA Exotics saw the XJ13 x Truffle Monkey Infused Pre-Roll 10-Pack (3.5g) emerge as the top-selling product with 3322 units sold, marking a notable climb from its fourth position in January. Following closely, the Crescendo x Blue Dream Infused Pre-Roll 10-Pack (3.5g) held the second spot, despite being the leading product in January, indicating a slight dip in its sales performance. The Banana Jelly x Guava Gas Infused Pre-Roll 10-Pack (3.5g) made a significant entry into the rankings, securing the third position without prior data for comparison. Gas Daddy x Circus Animals Infused Pre-Roll 10-Pack (3.5g) dropped from the second spot in January to the fourth in February, showcasing a shift in consumer preferences within the Pre-Roll category. Lastly, the Garlic Cocktail x Oreoz Infused Pre-Roll 10-Pack (3.5g) rounded out the top five, descending from its third-place rank in January, which reflects the dynamic nature of product popularity over the months.
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