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Mar-2026
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Overview
Market Insights Snapshot
KOA Exotics has shown varied performance across different states, with notable fluctuations in their rankings and sales figures. In California, the brand's presence in the Pre-Roll category has been relatively stable, although it hasn't broken into the top 30, maintaining a rank in the low 50s over the past few months. This indicates a consistent, albeit not leading, presence in the market. Conversely, in Maryland, KOA Exotics has achieved a more favorable position within the top 30, although their ranking has fluctuated slightly from 19th to 23rd. This suggests a stronger foothold in Maryland compared to California.
In New York, KOA Exotics has experienced significant volatility, with their rank dropping to 67th in February before rebounding to 26th in March. This dramatic shift highlights a potential recovery or successful strategy adjustment after a challenging period. The sales trend in New York mirrors this volatility, with a notable dip in February followed by a substantial increase in March. Such movements suggest that while KOA Exotics faces challenges in maintaining a stable position in some markets, it also demonstrates the ability to recover and improve its standing, particularly in competitive environments like New York.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, KOA Exotics has experienced notable fluctuations in its market position. After starting at rank 31 in December 2025, KOA Exotics saw a decline, dropping to rank 67 by February 2026, before making a significant recovery to rank 26 in March 2026. This recovery indicates a positive trend and suggests a potential strategic pivot or successful marketing campaign. In comparison, Toast maintained a relatively stable position, hovering around the mid-20s, while Golden Garden and Left Coast consistently outperformed KOA Exotics, remaining in the top 30 throughout the period. Jive also showed improvement, moving up from rank 65 to 28. These dynamics highlight the competitive pressure KOA Exotics faces and underscore the importance of strategic initiatives to maintain and improve its market position.
Notable Products
In March 2026, the top-performing product from KOA Exotics was the Apples and Bananas Live Resin Infused Pre-Roll 10-Pack (3.5g), securing the number one rank with notable sales of 1386 units. The Strawberry Cough Live Resin Infused Pre-Roll 10-Pack (3.5g) climbed to the second position from third in February, demonstrating a positive trend. The Forbidden Fruit x Grape Ape Live Resin Infused Pre-Roll 10-Pack (3.5g) entered the rankings for the first time, attaining the third spot. Meanwhile, the King Louis XIII x Watermelon Live Resin Infused Pre-Roll 10-Pack (3.5g) experienced a drop from second to fourth position. The Sour Diesel Infused Pre-Roll 10-Pack (3.5g) rounded out the top five, marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
