Market Insights Snapshot
CRU Cannabis has shown a significant improvement in its performance across various categories in California. In the Flower category, the brand moved up from being the 58th top-selling brand in October to the 28th in December, showing a promising upward trend. Similarly, in the Pre-Roll category, the brand improved its ranking from 43rd in October to 33rd in December. While the exact sales figures are proprietary, the data suggests a substantial increase in sales over this period, indicative of the brand's growing popularity among consumers.
Meanwhile, in New York, the brand has shown some volatility, but overall, it has maintained a strong presence in the top 20 brands for Pre-Roll and Vapor Pens categories. For instance, in the Pre-Roll category, CRU Cannabis jumped from the 49th spot in September to the 13th in October, then settled at 21st in December. Similarly, in the Vapor Pens category, the brand climbed to the 15th spot in October and held a position in the top 20 through December. This consistent performance in the top 20 suggests that CRU Cannabis is a well-liked brand in New York, especially in the Pre-Roll and Vapor Pens categories.
In the California flower market, CRU Cannabis has shown a notable upward trajectory in rank, moving from 47th in September 2023 to 28th by December 2023. This improvement in rank suggests a significant increase in sales, outperforming several competitors. For instance, 710 Labs and Cookies have shown a less consistent performance, with Cookies even dropping in rank from 33rd to 39th over the same period. Cream Of The Crop (COTC), while maintaining a higher rank overall, has seen a slight decline, moving from 17th to 23rd. Yada Yada, on the other hand, has managed to maintain a relatively stable rank, fluctuating around the 20th position. These trends indicate a strong competitive position for CRU Cannabis, with potential for further growth.
In December 2023, the top-performing product from CRU Cannabis was the Garlic Budder (3.5g) from the Flower category, selling a notable 5310 units. Following closely in second place was the White Buffalo (3.5g), also from the Flower category, which jumped from 5th place in November to 2nd in December. The third best-selling product was the Laughing Elephant (3.5g), another Flower category product. The Black Rose Pre-Roll (0.5g) from the Pre-Roll category secured the 4th position, while the Banana Cream x Jealousy (3.5g) from the Flower category rounded out the top five. This data shows a marked preference for Flower category products in the rankings for December.