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Aug-2025
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Overview
Market Insights Snapshot
CRU Cannabis has shown varied performance across different categories in the state of New York. In the Pre-Roll category, the brand's rankings have seen a slight decline over the months, dropping from 28th in May 2025 to 36th by August 2025, indicating a potential challenge in maintaining its competitive edge. The sales figures, however, reflect a relatively stable performance with a peak in July 2025. Notably, the brand did not make it into the top 30 in August, which may suggest increased competition or a need for strategic adjustments. This pattern highlights the dynamic nature of the cannabis market in New York, where consumer preferences and brand presence can shift rapidly.
In contrast, CRU Cannabis has maintained a more consistent presence in the Vapor Pens category in New York. Despite minor fluctuations, the brand's ranking remained within the top 30, starting at 24th in May 2025 and ending at 28th in August 2025. The sales trend for Vapor Pens saw a significant increase in June 2025, suggesting a successful period of growth or effective marketing strategies during that time. However, the subsequent decline in ranking by August indicates potential challenges in sustaining that momentum. This underscores the importance of continuous innovation and market adaptation for CRU Cannabis to maintain its foothold in the competitive Vapor Pens segment.
Competitive Landscape
In the competitive landscape of vapor pens in New York, CRU Cannabis has experienced notable fluctuations in its market positioning from May to August 2025. Starting at rank 24 in May, CRU Cannabis improved slightly to rank 23 in June, but then saw a decline to rank 28 by August. This trajectory indicates a need for strategic adjustments to regain market share. In contrast, Select showed a more volatile pattern, peaking at rank 13 in July before dropping to 27 in August, suggesting potential opportunities for CRU Cannabis to capitalize on Select's inconsistency. Meanwhile, Eureka maintained a relatively stable presence, although it fell out of the top 20 by July and August. Olio and Nanticoke remained outside the top 20 throughout this period, indicating less immediate competitive pressure from these brands. CRU Cannabis's sales figures, while fluctuating, suggest a need for targeted marketing efforts to enhance brand visibility and consumer engagement in this competitive market.
Notable Products
In August 2025, the top-performing product for CRU Cannabis was the Blackberry Diesel Infused Pre-Roll (0.5g), maintaining its number one rank for four consecutive months with sales of 1762 units. The Super Silver Haze Infused Pre-Roll (0.5g) held steady at the second position, showing consistent popularity. The Kush Crasher Kief Infused Pre-Roll (0.5g) remained in third place, reflecting stable demand over the months. The Granddaddy Purple Live Resin Liquid Diamonds Sauce Disposable (1g) saw a slight dip, moving from second place in June to fourth by August. Notably, the Purple Martian Infused Pre-Roll (0.5g) re-entered the rankings in August at fifth place, suggesting a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
