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Jun-2024
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Overview
Market Insights Snapshot
CRU Cannabis has shown varied performance across different categories and states. In California, the brand's rankings in the Flower category have seen a downward trend, starting from 59th place in March 2024 and declining to 78th place by June 2024. This decline is mirrored in their sales figures, which dropped from $548,818 in March to $339,259 by June. Similarly, in the Pre-Roll category, CRU Cannabis experienced a fall from 72nd place in March to 90th place in June, indicating a significant drop in market presence. Notably, the Vapor Pens category saw the brand fall out of the top 30 in May, only to reappear in 96th place by June, suggesting fluctuating consumer interest or market competition.
In contrast, CRU Cannabis has performed better in New York, particularly in the Vapor Pens category, where the brand improved its ranking from 22nd place in March 2024 to 17th place by June 2024. This upward trend is reinforced by a steady increase in sales, culminating in $278,148 in June. The Pre-Roll category also showed positive movement, with the brand maintaining a consistent presence around the 30th place mark and achieving a notable increase in sales from $42,263 in March to $89,580 in June. These trends indicate that CRU Cannabis is gaining traction in New York, contrasting with its performance in California, and highlighting the importance of regional market dynamics in the cannabis industry.
Competitive Landscape
In the competitive landscape of the California Flower category, CRU Cannabis has experienced notable fluctuations in rank and sales over recent months. From March to June 2024, CRU Cannabis saw a decline in rank from 59th to 78th, accompanied by a decrease in sales from $548,818 to $339,259. This downward trend is significant when compared to competitors such as Pure Beauty, which also experienced a decline but maintained a higher rank, dropping from 56th to 75th. Meanwhile, Halfpipe Cannabis showed a more volatile performance, peaking at 40th in May before falling to 73rd in June, yet still outperforming CRU Cannabis in sales. Autumn Brands demonstrated a more stable upward trend, improving its rank from 95th to 85th over the same period. These insights suggest that while CRU Cannabis faces challenges in maintaining its market position, competitors are either stabilizing or showing resilience, which could impact CRU Cannabis's strategy and market share moving forward.
Notable Products
In June 2024, the top-performing product for CRU Cannabis was Bacio Gelato Pre-Roll (0.5g), which rose to the number one spot with sales of $2,742. Tokyo Dream Pre-Roll (0.5g) followed closely in second place, making its debut in the rankings. Super Silver Haze Infused Pre-Roll (0.5g) secured the third position, also appearing for the first time. Northern Lights (3.5g) and Orange Dream Infused Pre-Roll (0.5g) rounded out the top five, ranking fourth and fifth respectively. Notably, Bacio Gelato Pre-Roll (0.5g) improved from its previous second-place ranking in May 2024, showcasing significant growth.
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