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Apr-2025
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Overview
Market Insights Snapshot
CRU Cannabis has shown a consistent presence in the New York market, particularly in the Pre-Roll category. Over the first four months of 2025, the brand maintained a position within the top 30, though it experienced a slight dip from rank 25 in January to 28 in April. This stability in Pre-Rolls indicates a steady consumer base, although the decline in sales from $199,325 in January to $164,079 in April suggests potential challenges in maintaining growth. Despite these challenges, CRU Cannabis has managed to remain a recognizable name in this competitive category.
In contrast, the Vapor Pens category presents a more dynamic picture for CRU Cannabis in New York. The brand began the year at rank 29, briefly dropped out of the top 30 in February, and then returned to rank 29 in March, ending at 31 in April. This fluctuation indicates a volatile market position, possibly influenced by changes in consumer preferences or competitive pressures. Notably, the sales figures reveal a significant spike in March, suggesting a successful campaign or market event that temporarily boosted their standing. The brand's ability to re-enter the top 30 after a brief absence highlights its resilience and potential to capitalize on market opportunities.
Competitive Landscape
In the competitive landscape of vapor pens in New York, CRU Cannabis has experienced fluctuations in its ranking, reflecting a dynamic market environment. In January 2025, CRU Cannabis held the 29th position, which slipped to 33rd in February, before recovering to 29th in March and slightly dropping to 31st in April. This pattern indicates a competitive struggle to maintain a stable position amidst strong contenders. Notably, Jetty Extracts and To The Moon consistently ranked higher, with Jetty Extracts starting at 23rd and ending at 28th, while To The Moon began at 21st and concluded at 29th. Meanwhile, Olio and Hepworth showed varying performance, with Olio maintaining a relatively stable rank around 30th and Hepworth dropping from 26th to 33rd. Despite these challenges, CRU Cannabis demonstrated resilience with a notable sales increase in March, suggesting potential for growth if they can capitalize on market opportunities and address competitive pressures effectively.
Notable Products
In April 2025, the top-performing product from CRU Cannabis was the Blackberry Diesel Infused Pre-Roll (0.5g) which maintained its number one rank consistently since January. The Super Silver Haze Infused Pre-Roll (0.5g) held the second position, showing a slight dip in sales to 1060 units but maintaining its rank from February. Purple Martian Infused Pre-Roll (0.5g) ranked third, experiencing a drop from its performance in March. The Orange Dream Infused Pre-Roll (0.5g) remained steady in fourth place across all months. Notably, Pineapple Breeze Infused Pre-Roll (0.5g) entered the rankings in April at fifth place, indicating a new addition to the top-performing list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
