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Sep-2024
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Overview
Market Insights Snapshot
CRU Cannabis has shown varied performance across different product categories and states. In California, the brand's ranking in the Flower category has seen fluctuations, dropping out of the top 30 in the past months, indicating potential challenges in maintaining a competitive edge. However, their Pre-Roll category has demonstrated a positive trajectory, climbing from the 100th position in June to the 72nd position by September, suggesting a growing consumer interest or improved market strategies in this segment. This upward movement in Pre-Roll sales is a significant highlight, contrasting with the volatility seen in their Flower category.
In New York, CRU Cannabis has maintained a strong presence in the Vapor Pens category, consistently holding the 16th position from July to September. This stability suggests a solid market footing in New York's vapor pen market. Meanwhile, their Pre-Roll category has shown impressive growth, moving up from the 29th position in June to the 17th position in September, indicating increasing brand recognition and consumer preference. The contrasting performance between states and categories underscores the brand's need to tailor strategies according to regional market dynamics.
Competitive Landscape
In the competitive landscape of vapor pens in New York, CRU Cannabis has maintained a consistent rank of 16th from July to September 2024, showing stability in its market position. This steadiness is noteworthy, especially when compared to brands like Eureka, which experienced a decline from 9th in June to 18th in September. Meanwhile, Brass Knuckles has shown a positive trajectory, climbing from outside the top 20 in June to 17th in September. Despite these shifts, CRU Cannabis has managed to sustain its rank, supported by a significant increase in sales from June to August, though it slightly dipped in September. This suggests that while CRU Cannabis is holding its ground amidst fluctuating competitors, there is potential to capitalize on the upward trends of competitors like High Garden and Off Hours, both of which have consistently ranked higher, indicating a need for strategic marketing efforts to boost CRU Cannabis's competitive edge.
Notable Products
In September 2024, the top-performing product for CRU Cannabis was the Super Skunk Pre-Roll (0.5g) in the Pre-Roll category, securing the number one rank with notable sales of 3710 units. Following closely was the Haze Wreck Pre-Roll (0.5g), maintaining its position at rank two. Kush Crasher Infused Pre-Roll (0.5g) saw a slight drop from rank two in August to rank three in September, despite an increase in sales to 3300 units. The Snowcap Pre-Roll (0.5g) entered the rankings at number four, while Kush Mints (3.5g) in the Flower category rounded out the top five. The shifts in rankings from previous months highlight a competitive pre-roll market with consistent performance from key products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
