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Sep-2025
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Overview
Market Insights Snapshot
In the state of New York, CRU Cannabis has shown varied performance across different product categories. In the Pre-Roll category, the brand has struggled to secure a spot in the top 30, with rankings fluctuating between 34th and 47th over the past few months. This indicates a challenging market presence in this segment, especially as they fell out of the top 30 in September 2025. On the other hand, the Vapor Pens category has been more stable for CRU Cannabis, maintaining its position within the top 30, though it slipped from 24th in June to 29th by September. This suggests that while their Vapor Pens are holding a more consistent market share, there is still room for improvement in terms of ranking.
Sales trends offer additional insight into CRU Cannabis's market dynamics. For Pre-Rolls, there was a noticeable decline in sales from July to September, which aligns with their drop in ranking, potentially indicating increased competition or shifting consumer preferences. In contrast, the Vapor Pens category experienced a decrease in sales from June to September, yet the brand managed to maintain its top 30 position, suggesting resilience in a potentially contracting market. These trends highlight the importance for CRU Cannabis to focus on strategic marketing and product development to improve their standings, particularly in the Pre-Roll category where they are currently not a major player.
Competitive Landscape
In the competitive landscape of vapor pens in New York, CRU Cannabis has experienced a notable decline in its market position from June to September 2025, dropping from 24th to 29th rank. This downward trend in rank is mirrored by a significant decrease in sales, indicating potential challenges in maintaining market share. In contrast, competitors like Littles have shown an upward trajectory, moving from 35th to 27th rank, alongside an increase in sales. Similarly, Dime Industries and Nanticoke have maintained relatively stable positions, with slight improvements in sales figures. To The Moon experienced a rank drop from 19th to 28th, but their sales remain robust, suggesting a potential rebound. These shifts highlight the dynamic nature of the market and suggest that CRU Cannabis may need to reassess its strategies to regain its competitive edge in the New York vapor pen category.
Notable Products
In September 2025, the top-performing product for CRU Cannabis was the Granddaddy Purple Live Resin Liquid Diamonds Sauce Disposable in the Vapor Pens category, which climbed to the number one spot from fourth in August, despite a sales figure of 1027 units. The Maui Wowie Live Sauce Disposable entered the rankings directly at second place, indicating strong market entry. Similarly, the Durban Poison Sauce Disposable secured the third position, showcasing a notable debut. The Cheetah Piss Pre-Roll and Tropicanna Cookies Infused Pre-Roll took fourth and fifth places respectively, marking their presence in the Pre-Roll category. Overall, the rankings saw significant shifts with new entries dominating the top positions, reflecting dynamic changes in consumer preferences for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
