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Jul-2025
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Overview
Market Insights Snapshot
Platinum Reserve has shown a notable performance in the New York market, especially within the Flower category. Over the period from April to July 2025, the brand has improved its ranking from 16th to 12th, with a peak at 11th in June. This upward movement is indicative of a strong market presence and increasing consumer preference. The sales figures support this trend, as the brand saw a substantial increase in sales from April to June, although there was a slight dip in July. This indicates a robust growth trajectory for Platinum Reserve in the Flower category, suggesting effective market strategies and possibly a strong product lineup that resonates well with consumers in New York.
In contrast, the performance of Platinum Reserve in the Pre-Roll category in New York has been less favorable. Starting at 34th in April, the brand's ranking dropped out of the top 30 by July, landing at 69th. This decline, coupled with a decrease in sales, highlights potential challenges in this category, such as increased competition or shifts in consumer preferences. The brand's struggle to maintain a top position in the Pre-Roll category might suggest a need for strategic adjustments or product innovation to regain market share. Such a disparity in performance across categories within the same state underscores the complexity of consumer behavior and the necessity for brands like Platinum Reserve to continuously adapt to changing market dynamics.
Competitive Landscape
In the competitive landscape of the New York Flower category, Platinum Reserve has shown notable progress over the months from April to July 2025. Starting at rank 16 in April, Platinum Reserve climbed to rank 11 by June, before slightly dropping to rank 12 in July. This upward trend in the middle months suggests a positive reception of their products, potentially driven by strategic marketing or product innovation. In comparison, The Botanist maintained a consistent presence around the 12-14 rank range, while Find. experienced a drop from rank 5 in June to rank 10 in July, indicating potential volatility in their market position. Meanwhile, The Plug Pack saw a significant rank drop from 4 in May to 15 in June, before recovering to 11 in July, which could suggest fluctuating consumer interest or supply issues. These dynamics highlight the competitive nature of the market and the importance for Platinum Reserve to maintain its upward momentum to capture more market share.
Notable Products
For July 2025, Bruce Banner (3.5g) maintained its top position as the leading product for Platinum Reserve, despite a notable decrease in sales to 1,260 units. Titan OG (3.5g) emerged as a strong contender, securing the second rank in its debut month. Three Kings (3.5g) slipped to the third position from its previous second place in June, indicating a slight decline in its performance. Purple Urkle (14g) remained steady at the fourth rank, showing consistent sales figures. Jack Herer (7g) entered the rankings at the fifth position, highlighting its growing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
