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Oct-2025
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Overview
Market Insights Snapshot
Platinum Reserve has shown varied performance across different categories and regions, with notable movements in New York. In the Flower category, the brand's ranking has seen a slight decline from 12th in July 2025 to 16th by October 2025. This downward trend is mirrored by a decrease in sales figures, indicating potential challenges in maintaining market share. Interestingly, the Pre-Roll category in New York has seen a positive shift, with Platinum Reserve improving its rank from 83rd in September 2025 to 63rd in October 2025. This improvement could be a sign of strategic adjustments or increased consumer interest in their Pre-Roll offerings.
It's important to note that Platinum Reserve's absence from the top 30 in some categories highlights areas where the brand may need to focus on growth or re-evaluation of their market strategies. The disparity between their performance in Flower and Pre-Roll categories in New York suggests that while they face competition in the Flower segment, there is potential for growth and increased market presence in Pre-Rolls. Understanding these dynamics can provide insights into where the brand might concentrate its efforts to optimize performance and regain or bolster its standing in the competitive cannabis landscape.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Platinum Reserve has experienced a notable shift in its market position from July to October 2025. Initially ranked 12th in July, Platinum Reserve saw a decline to 16th by October. This downward trend in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining its market share. In contrast, Stone Road improved its rank from 24th in July to 17th in October, suggesting a successful strategy in capturing more market attention. Similarly, Smoakland made a significant leap from 27th to 18th, while Electraleaf maintained a relatively stable position, ending at 15th. The consistent performance of The Botanist, which remained in the top 20 throughout the period, highlights the competitive pressure faced by Platinum Reserve. These dynamics suggest that while Platinum Reserve remains a significant player, it may need to reassess its strategies to regain its earlier standing and counter the advances of its competitors.
Notable Products
In October 2025, the top-performing product for Platinum Reserve was the Jack Herer Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank from September with impressive sales figures of 4512 units. The Heavy OG Pre-Roll 5-Pack (2.5g) also performed well, ranking second, marking its debut in the top rankings. Grape Widow (7g) in the Flower category secured the third position, showcasing its consistent popularity since entering the rankings. Ghost Train Mimosa (3.5g) experienced a drop to fourth place from its previous top position in August, indicating a shift in consumer preferences. NY Confidential (3.5g) remained stable, ranking fifth, slightly improving from its fourth position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
