.svg){kind=small}
Feb-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In New York, Platinum Reserve's performance in the Flower category demonstrated a slight decline over the observed months. Starting at the 20th position in November 2025, the brand showed a brief improvement by moving up to the 19th rank in December before slipping back to 20th in January 2026 and further down to 23rd in February. Despite this drop in rankings, the sales figures reveal a noteworthy trend; there was an increase from November to January, peaking at over $673,000 in January, before experiencing a decline in February. This fluctuation suggests a competitive market landscape where maintaining a stable rank is challenging.
Meanwhile, in the Pre-Roll category, Platinum Reserve did not make it into the top 30 rankings until January 2026, debuting at the 71st position and then dropping to 83rd in February. This indicates a relatively weaker performance in this category compared to Flower, as the brand was absent from the rankings in the preceding months. Such a late entry into the rankings, coupled with a decline in position, highlights potential challenges in gaining traction in the Pre-Roll segment in New York. This disparity between categories underscores the importance of strategic focus and adaptation to market demands to improve brand presence and performance.
Competitive Landscape
In the competitive landscape of the flower category in New York, Platinum Reserve has experienced some fluctuations in rank and sales over the recent months. As of February 2026, Platinum Reserve holds the 23rd position, a slight dip from its 19th place in December 2025. This decline in rank is notable given the brand's relatively stable sales figures, which peaked in January 2026 before experiencing a slight decrease in February. Meanwhile, Florist Farms has shown a consistent upward trajectory, moving from 32nd in November 2025 to 21st by February 2026, indicating a strong growth in sales. 7 SEAZ also demonstrated a significant recovery from a low rank of 57th in December 2025 to 22nd in February 2026, suggesting a volatile but improving market presence. Doobie Labs, despite a drop to 41st in January 2026, rebounded to 24th by February, showcasing resilience in the market. Lastly, Knack maintained a relatively stable position, ending February 2026 at 25th, closely trailing Platinum Reserve. These dynamics highlight the competitive pressures Platinum Reserve faces, emphasizing the need for strategic initiatives to regain and sustain higher market positions.
Notable Products
In February 2026, the top-performing product for Platinum Reserve was Maui Wowie (3.5g) from the Flower category, securing the number one rank with sales of 2,260 units. Acapulco Gold (3.5g) followed closely as the second top-seller, while Cherry Pie (3.5g) and Hella Jelly (3.5g) took the third and fourth spots, respectively. The Haze Pre-Roll (1g) maintained its fifth-place ranking from January to February, despite a slight decrease in sales figures. Notably, Maui Wowie (3.5g) and Acapulco Gold (3.5g) emerged as new leaders, as they were not ranked in the previous months. This shift highlights a growing consumer preference for these specific flower products in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
