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Aug-2025
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Overview
Market Insights Snapshot
In New York, Platinum Reserve has demonstrated a relatively stable performance in the Flower category over the summer months of 2025. Starting with a rank of 15 in May, the brand improved to 11 in June, but then slightly declined to 12 in July and returned to its initial position of 15 in August. This fluctuation suggests a competitive market environment where maintaining a top position requires continuous effort. Despite these changes in ranking, the brand experienced a significant peak in sales in June, indicating a successful strategy or promotion during that period. However, the subsequent decline in sales by August may require strategic adjustments to regain momentum.
Conversely, in the Pre-Roll category, Platinum Reserve has struggled to secure a strong foothold in New York. The brand did not break into the top 30 in any of the months from May to August, with rankings of 48, 46, 69, and 83, respectively. This downward trend is concerning, as it indicates increasing competition or a potential mismatch between product offerings and consumer preferences. The sales figures reflect this challenge, showing a consistent decrease from June to August. This suggests that without significant changes to their approach in the Pre-Roll category, Platinum Reserve may continue to face difficulties in improving their market position in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, Platinum Reserve has experienced notable fluctuations in its ranking from May to August 2025. Initially ranked 15th in May, Platinum Reserve climbed to 11th in June, showcasing a significant improvement in its market position. However, by August, it slipped back to 15th, indicating a potential challenge in maintaining its competitive edge. During this period, The Botanist consistently held a higher rank, ranging from 12th to 14th, while Grassroots showed a steady upward trend, moving from 21st in May to 13th by August. Meanwhile, 7 SEAZ made a remarkable leap from 87th in May to 15th in June, maintaining a close competition with Platinum Reserve. These dynamics suggest that while Platinum Reserve has demonstrated the capability to ascend in rank, sustaining its position amidst aggressive competitors like Grassroots and The Botanist remains a challenge that could impact its sales trajectory in the long term.
Notable Products
In August 2025, Ghost Train Mimosa (3.5g) led the sales for Platinum Reserve, securing the top position in the Flower category with sales reaching 1296 units. Three Kings (3.5g) followed closely, maintaining its strong performance by climbing back to the second position after slipping to third in July. Titan OG (3.5g) experienced a slight drop, moving from the top spot in July to third place in August. Indica House Blend Kief (1g) from the Concentrates category held steady at fourth, despite a decrease in sales. Purple Urkle (14g) rounded out the top five, dropping one place from fourth in July to fifth in August, with sales figures showing a downward trend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
