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Nov-2025
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Overview
Market Insights Snapshot
In the state of New York, Platinum Reserve has shown a notable performance across different product categories. In the Flower category, the brand has experienced a downward trend in ranking over the months, moving from 15th in August 2025 to 21st by November 2025. This decline in rank correlates with a steady decrease in sales, indicating potential challenges in maintaining market share within this competitive category. Conversely, in the Pre-Roll category, Platinum Reserve has demonstrated a positive trend, climbing from 85th in August to 65th in October, before dropping out of the top 30 in November. This fluctuation suggests a volatile market position, possibly reflecting changing consumer preferences or shifts in competitive dynamics.
The absence of Platinum Reserve from the top 30 in the Pre-Roll category for November could be viewed as a concern, highlighting a potential area for strategic improvement or increased marketing efforts. Despite this, the brand's ability to improve its position from August to October suggests a capacity for growth if the right strategies are employed. It's important to note that while the Flower category saw a consistent decrease in rankings and sales, the Pre-Roll category experienced a temporary upswing, which could indicate untapped potential or a responsive consumer base. Understanding these movements can provide valuable insights into the brand's performance and areas for future focus.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Platinum Reserve has experienced notable fluctuations in its ranking, which could impact its market positioning and sales trajectory. From August to November 2025, Platinum Reserve's rank dropped from 15th to 21st, indicating a potential decline in market share. This downward trend is contrasted by competitors like Stone Road, which improved its rank from 23rd to 20th, and Doobie Labs, which made a significant leap from 33rd to 22nd. Meanwhile, RIPPED re-entered the top 20 in November after not ranking in the previous months, suggesting a resurgence in their sales. These shifts highlight the dynamic nature of the market and suggest that Platinum Reserve may need to reassess its strategies to maintain competitiveness and prevent further declines in rank and sales.
Notable Products
In November 2025, the top-performing product for Platinum Reserve was Heavy OG Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, climbing to the number one rank with sales reaching 893 units. Jack Herer Pre-Roll 5-Pack (2.5g) slipped to second place from its first-place position in the previous two months, with sales of 769 units. White Widow (3.5g) made its debut in the rankings, securing third place in the Flower category with 689 units sold. Three Kings (3.5g) moved down to fourth place from its previous second and fifth positions in August and September, respectively, with sales of 684 units. Indica House Blend Kief (1g) in the Concentrates category dropped to fifth place, continuing its downward trend from earlier months, selling 633 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
