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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Platinum Reserve is stocked at 137 licensed dispensaries across New York, Washington, and 3 other states, 115 of them in New York, with the deepest coverage in New York, Queens, Farmingdale, Schenectady, and Astoria. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Platinum Reserve concentrated 81.14% of sales in Flower, where year-over-year sales fell 57.60% while month-over-month rose 25.33%, and held 18.07% in Pre-Roll with a 34.06% YoY increase but a 5.75% MoM decline; Concentrates remained marginal at 0.79% share with a 10.63% YoY drop and a 42.04% MoM rebound. The category skew, combined with a 41.23% YoY decrease in average price to $37.11 and a New York Flower rank at position 31, indicates a pivot toward value within core Flower while relying on Pre-Roll for incremental stability.
The juxtaposition of a 25.33% MoM Flower uptick against a 57.60% YoY contraction, alongside Pre-Roll’s 34.06% YoY rise but 5.75% MoM pullback, implies Platinum Reserve is regaining short-term velocity in core SKUs while ceding longer-term premium positioning; ranking 31 in New York Flower and holding 81.14% category dependence suggests exposure to competitive price pressure and an opportunity to diversify mix. With Concentrates growing 42.04% MoM from a 0.79% base and overall brand sales down 51.77% YoY but up 15.90% over 24 months, the pattern implies near-term recovery will come from tactical pricing and format breadth rather than deeper reliance on Flower alone.
Competitive Landscape
Platinum Reserve sits at rank #31 in July 2026, down 18 positions year over year from #13, and off 9 spots from April 2026 when it was #22; against that slippage, category leaders moved the opposite way as Find. climbed from #8 to #1 and Grassroots advanced from #15 to #5 while growing sales by 79.8%. The widening gap since its peak at #6 in September 2024 suggests Platinum Reserve has ceded share to faster risers, with competitor momentum ranging from +34.4% for Leal to -51.5% for Dank. By Definition, indicating that stabilization will require reversing multi-quarter rank decline rather than relying on category softness.
Notable Products
Northern Lights (3.5g) sets the tone for July 2026 with a -20.6% month-over-month slide at rank 9 and Haze Pre-Roll (1g) compounds the pullback with a -24.8% drop at rank 2, indicating demand is rotating away from select staples despite Acapulco Gold (3.5g) holding rank 1. Four of the top ten are Flower SKUs concentrated between ranks 1 and 9, while Pre-Rolls occupy ranks 2, 7, and 10, pointing to category bifurcation where premium single-strain Flower anchors share as multi-pack Pre-Rolls soften.
Acapulco Gold (3.5g) at rank 1 pairs stable positioning with a $44,574 haul as Maui Wowie (3.5g) edges up +0.7% at rank 5 and Indica House Blend Kief (1g) rises +27.6% at rank 4, creating a tiered mix where value-add Concentrates gain relevance against slipping legacy Flower like Northern Lights at -20.6%. The product mix implies Platinum Reserve is tilting toward a premium Flower flagship supported by selective growth in Concentrates while pruning underperforming SKUs in Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
