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Apr-2025
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Overview
Market Insights Snapshot
In New York, Platinum Reserve has shown varied performance across different cannabis categories. In the Flower category, the brand experienced some fluctuations in its ranking, starting at 10th position in January 2025 and dropping to 19th by March, before slightly recovering to 16th in April. This movement suggests a competitive market environment and potential challenges in maintaining a steady position. Meanwhile, in the Pre-Roll category, Platinum Reserve improved its standing significantly from 50th in January to breaking into the top 30 by March, indicating a strong upward trend. However, the Vapor Pens category saw the brand not making it into the top 30 rankings by March and April, which could imply either a lack of market penetration or strong competition in this segment.
Despite the challenges in certain categories, Platinum Reserve's sales performance in New York provides some insights into its market dynamics. For instance, in the Flower category, while the rankings showed some volatility, the brand's sales figures reveal a downward trend from January to March but a slight recovery in April. This suggests that while they may have lost ground in rank, they are potentially stabilizing their sales volume. On the other hand, the Pre-Roll category not only saw improved rankings but also an increase in sales, indicating a successful strategy in this segment. The absence of ranking data for Vapor Pens in the later months could highlight a strategic gap or an area for potential growth if addressed appropriately.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Platinum Reserve has experienced notable fluctuations in its market position from January to April 2025. Initially ranked 10th in January, Platinum Reserve saw a decline to 18th in February and 19th in March, before recovering slightly to 16th in April. This downward trend in the early months is contrasted by competitors like Electraleaf, which maintained a relatively stable ranking, peaking at 16th in February and March. Meanwhile, The Botanist and Florist Farms both showed significant upward momentum, with The Botanist climbing from 23rd in January to 14th in April, and Florist Farms improving from 24th to 15th over the same period. This competitive pressure suggests that while Platinum Reserve's sales have rebounded in April, the brand must strategize to maintain and improve its market position amidst the rising performance of its rivals.
Notable Products
In April 2025, the top-performing product for Platinum Reserve was Mango Haze (3.5g) in the Flower category, maintaining its number one rank from March. NY Tangie (3.5g) emerged as the second-ranked product, entering the rankings for the first time. Sour Cheese (3.5g) held steady in third place, consistent with its position in March. Mango Haze (7g) and Indica House Blend Kief (1g) rounded out the top five, with the former securing the fourth spot. Notably, Mango Haze (3.5g) saw a decrease in sales to 1323 units compared to previous months, suggesting a shift in consumer preferences or inventory levels.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
