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Sep-2025
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Overview
Market Insights Snapshot
Platinum Reserve has shown varied performance across categories and states, with notable movements in the New York market. In the Flower category, the brand maintained a presence in the top 30 rankings but experienced a decline from 11th place in June to 15th place by September. This downward trend corresponds with a significant decrease in sales from over $1.5 million in June to approximately $850,000 in September, indicating potential challenges in maintaining market share. The consistent presence in the top 30, despite the decline, suggests that while the brand is facing competition, it remains a significant player in the Flower category.
In contrast, the Pre-Roll category in New York presents a different narrative for Platinum Reserve. The brand did not make it into the top 30 rankings throughout the observed months, peaking at 48th place in June and dropping to 86th place by September. This lack of top-tier ranking suggests that Platinum Reserve is struggling to capture a substantial share of the Pre-Roll market. The sales figures, which decreased from over $150,000 in June to under $60,000 in September, further highlight the brand's challenges in this category. This trend could indicate a need for strategic adjustments to improve their standing in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Platinum Reserve has experienced notable shifts in its ranking and sales performance from June to September 2025. Initially ranked 11th in June, Platinum Reserve saw a decline to 15th by August and maintained this position into September. This downward trend in rank correlates with a significant decrease in sales, from over $1.5 million in June to approximately $852,934 in September. Meanwhile, competitors such as Smoakland have shown impressive upward mobility, climbing from 52nd place in June to 17th in September, indicating a robust growth trajectory. Similarly, Electraleaf improved its rank from 17th in June to 13th in September, with sales figures reflecting a consistent upward trend. Grassroots and FlowerHouse New York have also demonstrated competitive resilience, maintaining or improving their rankings while experiencing fluctuations in sales. These dynamics suggest that Platinum Reserve faces increasing competition and may need to strategize to regain its higher market position and sales momentum in the New York Flower category.
Notable Products
In September 2025, the top-performing product for Platinum Reserve was the Jack Herer Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, which ascended to the number one rank with sales of 2019 units. Titan OG (3.5g) in the Flower category maintained a strong position, moving from third in August to second place in September. Indica House Blend Kief (1g) in Concentrates rose to third place, improving from fifth in the previous month. Three Kings (3.5g) saw a decline, dropping from second place in August to fourth in September. Headband (7g) entered the top five for the first time, securing the fifth position in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
