Platinum Reserve

Data Snapshot: Jun 11, 2024
Platinum Reserve Cannabis Brand Logo
$100K+

May-2024

Sales

Strong Growth

Trend

6-Month

14

Product Count

SKUs

Platinum Reserve

Overview

Markets

Platinum Reserve Locations

Product Trends

Platinum Reserve Categories

Platinum Reserve Sales

Market Insights Snapshot

Platinum Reserve Historical Sales by Category

Platinum Reserve has demonstrated a notable upward trajectory in the New York market, particularly in the Flower category. Starting from a rank of 20 in February 2024, the brand improved its position to 16 in March, further climbing to 11 in April before slightly dipping to 12 in May. This movement indicates a strong growth pattern, with sales peaking in April at over $413,000. Although there was a slight decline in May, the brand still maintained a commendable position within the top 15, highlighting its resilience and consistent consumer demand in the competitive Flower category.

In contrast, Platinum Reserve's performance in the Pre-Roll category in New York was less impressive, as it did not make it into the top 30 brands after February. The brand was ranked 52 in February, indicating a struggle to gain a foothold in this segment. The absence from the top 30 rankings in subsequent months suggests a need for strategic adjustments to capture market share in the Pre-Roll category. This disparity between the Flower and Pre-Roll categories underscores the importance of targeted marketing and product development to bolster performance across different segments.

May-2024 Rank
Flower
Pre-Roll
12
Platinum Reserve

Competitive Landscape

In the competitive landscape of the Flower category in New York, Platinum Reserve has shown notable fluctuations in rank and sales over the past few months. From February to May 2024, Platinum Reserve improved its rank from 20th to 11th in April before slightly dropping to 12th in May. This indicates a strong upward trend in the early months, although a slight decline was observed towards the end. Competitors such as Florist Farms and Animal House experienced more significant rank changes, with Florist Farms dropping from 6th to 13th and Animal House rising dramatically from 48th to 14th. Meanwhile, Hepworth and Live (NY) have shown consistent improvements, with Hepworth climbing from 26th to 10th and Live (NY) moving from 21st to 11th. These shifts suggest that while Platinum Reserve has been relatively stable, it faces stiff competition from brands that are either rapidly ascending or maintaining strong growth trajectories in the New York market.

Platinum Reserve market ranking for NY Flower

Platinum Reserve

Notable Products

In May-2024, the top-performing product for Platinum Reserve was Jack Herer (3.5g) in the Flower category, maintaining its number one rank with sales of 2925 units. White Widow (3.5g), also in the Flower category, climbed to the second position, showing a significant improvement from its fourth place in April-2024. Banana Jealousy (3.5g) dropped one spot to third place, while Hawaiian Runtz (3.5g) fell to fourth place from its consistent third position in the previous months. Berry Blaze Fruit Chews 10-Pack (100mg), an Edible, re-entered the rankings at fifth place, showing a notable increase in sales. Overall, the Flower category continues to dominate the top ranks with strong performances from multiple products.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Jack Herer (3.5g)
Flower
1
1
1
1
White Widow (3.5g)
Flower
>5
>5
4
2
Banana Jealousy (3.5g)
Flower
>5
4
2
3
Hawaiian Runtz (3.5g)
Flower
2
3
3
4
Berry Blaze Fruit Chews 10-Pack (100mg)
Edible
>5
5
>5
5
View product & sales data

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