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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Platinum Reserve concentrated 81.01% of sales in Flower while Pre-Roll reached 18.58% share, indicating a mix shift as Flower fell 20.61% year over year and 3.50% month over month, contrasted with Pre-Roll rising 19.24% year over year and 17.22% month over month. Concentrates contracted to 0.41% share with a 53.66% year-over-year drop and a 2.25% month-over-month decline, alongside a 21.06% year-over-year decrease in average price to $37.57 that outpaced the brand's total sales decline of 16.09% year over year; this pattern implies trade-down within Flower and incremental unit-led growth in Pre-Roll, concentrating risk in a single core category. In New York Flower, a rank of 25 combined with an 81.01% category dependence and a 3.50% month-over-month Flower dip implies that share stability rests on mitigating further Flower compression while sustaining Pre-Roll's 17.22% month-over-month momentum.
The mix shift toward Pre-Roll and the 21.06% price deflation imply a repositioning from premium-led Flower toward value-accessible formats that can recover units without restoring price, which may cap revenue while improving basket breadth. Holding rank 25 in New York Flower amid a 20.61% year-over-year category decline and an 18.58% Pre-Roll share suggests that sustaining visibility in Flower now depends on mix rebalancing toward faster-growing Pre-Roll, while the 53.66% year-over-year collapse in Concentrates and 2.25% month-over-month slip indicate de-prioritization that could simplify portfolio focus but reduce optionality if Flower volatility accelerates.
Competitive Landscape
Platinum Reserve sits at rank #25 in NY Flower for May 2026, down 10 positions year over year from #15, while improving 4 spots versus February 2026 when it was #29; this places it far behind Leal, which climbed from #11 to #1 alongside 109.3% year-over-year sales growth, and also behind RYTHM, which advanced from #10 to #4 with 45.8% year-over-year growth. The gap to the leaders contrasts with the brand’s historical ceiling—its peak at #6 in September 2024 versus today’s #25—signaling that the multi-quarter slide (-19 places from #6 to #25) and the more recent 4-place lift from #29 to #25 point to a stabilization phase rather than a return to top-10 contention without a directional catalyst.
Notable Products
Purple Kush Pre-Roll (1g) led May 2026 with a 94.5% month-over-month surge to rank 1, while Purple Haze Pre-Roll 7-Pack (3.5g) fell 15.3% to rank 5, signaling a pivot toward single-stick convenience over multi-pack volume. Super Silver Haze Pre-Roll (1g) climbed 27.6% at rank 3, and with seven of the top ten SKUs in Pre-Roll, the assortment is consolidating around quick-turn formats rather than Flower despite Lemon Kush (7g) rising 20.4% at rank 7. The pattern implies Platinum Reserve is tilting mix and merchandising toward premium single Pre-Rolls to capture momentum, using multi-packs as a secondary, price-laddered option.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
