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Dec-2025
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Overview
Market Insights Snapshot
Platinum Reserve has shown varied performance across different categories and states, with notable movements particularly in the New York market. In the Flower category, the brand consistently remained within the top 30, though there was a noticeable decline in its ranking from September through December 2025. Specifically, it moved from the 16th position in September to the 19th position by December. This decline in ranking might reflect a broader trend of decreasing sales within the category, as evidenced by a drop in sales figures from September to November, before a slight recovery in December. Such fluctuations highlight the competitive nature of the Flower category in New York, where maintaining a top position can be challenging.
In contrast, the Pre-Roll category in New York presents a different narrative for Platinum Reserve. While the brand started at the 78th position in September 2025, it improved to the 66th position by October, indicating a positive trend. However, the absence of a ranking in November and December suggests that the brand did not maintain its momentum to stay within the top 30, which could be a point of concern for stakeholders. The initial improvement in October could be attributed to strategic changes or market conditions, but the subsequent lack of presence in the top rankings indicates potential challenges or increased competition within the Pre-Roll segment. Such dynamics underscore the importance of continuous market analysis and adaptation to maintain a competitive edge in the cannabis industry.
Competitive Landscape
In the competitive landscape of the New York flower category, Platinum Reserve has experienced notable fluctuations in its rank and sales over the last few months of 2025. While maintaining a consistent presence in the top 20, Platinum Reserve saw its rank dip from 16th in September to 19th in November, before slightly recovering to 19th by December. This period of volatility contrasts with the performance of The Plug Pack, which consistently outperformed Platinum Reserve, peaking at 10th in November before dropping to 17th in December. Meanwhile, Hepworth showed a similar trend to Platinum Reserve, with a rank fluctuating between 19th and 26th. Notably, RIPPED made a significant leap from being unranked in September to securing the 19th position in October, closely trailing Platinum Reserve in subsequent months. The dynamic shifts in rankings highlight the competitive pressure within the market, suggesting that while Platinum Reserve remains a strong contender, it faces stiff competition from brands like The Plug Pack and RIPPED, which have shown the ability to capture market share rapidly.
Notable Products
In December 2025, the top-performing product for Platinum Reserve was Indica House Blend Kief (1g) in the Concentrates category, which climbed to the number one position after being ranked third in September and fifth in November. Notably, it achieved sales of $775. The Sugar Tarts (7g) in the Flower category emerged as the second-best product, marking its debut in the rankings. Pineapple Express (3.5g) followed closely, securing the third spot. White Widow (3.5g) maintained a steady presence, holding onto the fourth position from November, while Blue Dream Pre-Roll (1g) rounded out the top five, making its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
