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Oct-2025
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Overview
Market Insights Snapshot
Float House has demonstrated a consistent presence in the Connecticut cannabis market, particularly within the Beverage category. Over the months of July and August 2025, the brand maintained a steady rank of 5th, showcasing a solid foothold in this niche. However, it is noteworthy that in September and October 2025, Float House did not appear in the top 30 brands in the Beverage category, which could indicate a shift in consumer preferences or increased competition. This absence from the rankings in the latter months suggests a potential area of concern for Float House, as maintaining visibility in the top rankings is crucial for brand strength and market penetration.
Despite the drop in rankings, Float House's sales figures in July and August 2025 provide some insight into their market performance. Their sales slightly decreased from $11,293 in July to $10,519 in August, which might have been an early indicator of the challenges they faced in maintaining their rank. This trend of declining sales could be a reflection of broader market dynamics or internal brand challenges. Observing how Float House adapts to regain or improve its position in the Connecticut market will be crucial for understanding their strategic direction and resilience in the competitive cannabis industry.
Competitive Landscape
In the Connecticut beverage category, Float House experienced a notable decline in its competitive standing from July to October 2025. Initially ranked 5th in both July and August, Float House dropped out of the top 20 by September and October, indicating a significant decrease in market presence. This decline contrasts with competitors like Muze (CT) and Wynk, which maintained more stable rankings, with Muze (CT) consistently holding the 3rd position until October when it slipped to 4th, and Wynk slightly dropping from 4th to 5th place. The sales figures for Float House also reflect this downward trend, as they were unable to sustain their earlier sales volumes, while Muze (CT) and Wynk, despite some fluctuations, managed to maintain higher sales figures throughout the period. This suggests that Float House may need to reassess its market strategies to regain its competitive edge in the Connecticut beverage market.
Notable Products
In October 2025, Float House's top-performing product was the CBD/THC 2:1 THC IPA Hoppy Brew from the Beverage category, maintaining its first-place ranking for four consecutive months despite a sales figure decrease to 932 units. The CBD/THC 2:1 Lite Crisp THC Brew also held steady in second place over the same period, although its sales continued to decline, reaching 417 units in October. Notably, both products have shown consistent popularity, though their sales volumes have decreased from previous months. This trend suggests a potential seasonal dip or market saturation. The consistent rankings highlight a strong consumer preference for these beverages despite the variations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
