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Sep-2024
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Overview
Market Insights Snapshot
Zero Proof has shown a consistent performance in the beverage category in Illinois, maintaining a stable position around the 10th rank from June to September 2024. Although there was a slight dip in sales from June to September, the brand has managed to hold its ground within the top 10, indicating a strong market presence in the state. This consistency in ranking suggests that Zero Proof has a loyal customer base in Illinois, despite the fluctuations in monthly sales figures. The ability to remain in the top 10 across several months highlights the brand's resilience and potential for growth in the competitive beverage market.
However, it's worth noting that Zero Proof does not appear in the top 30 rankings in other states or categories, which could be seen as a limitation in their market expansion strategy. The absence from these rankings might suggest areas where the brand could focus on improving its presence or adapting its approach to cater to different consumer preferences. This gap in performance across various states and categories could present both a challenge and an opportunity for Zero Proof to diversify its portfolio and strengthen its market position beyond Illinois. The brand's ability to leverage its stronghold in Illinois while exploring new markets could be pivotal for its future growth trajectory.
Competitive Landscape
In the competitive landscape of the Beverage category in Illinois, Zero Proof has maintained a consistent rank of 10th place from June to September 2024, indicating a stable position amidst fluctuating market dynamics. Notably, Vibations has consistently outperformed Zero Proof, holding ranks between 6th and 7th, with sales figures that are significantly higher, showcasing its strong market presence. Meanwhile, Señorita has also maintained a competitive edge, consistently ranking 8th, suggesting a stable consumer base. Artet has shown a downward trend, slipping from 9th to 12th place, which might present an opportunity for Zero Proof to capture some of its market share. Despite a slight decline in sales from June to September, Zero Proof's steady rank suggests a loyal customer base, but to improve its standing, it may need to innovate or enhance its marketing strategies to compete more effectively with higher-ranked brands like Vibations and Señorita.
Notable Products
In September 2024, the top-performing product from Zero Proof was the Squeeze - Dash of Sweet Beverage Enhancer (100mg THC, 20ml), maintaining its position as the number one ranked product for four consecutive months, despite a sales figure of 731. The Squeeze - Dash of Lime Beverage Enhancer (100mg) held steady at the second position, showing an increase in sales from August to September. The Squeeze - Dash of Cherry Drink Enhancer (100mg THC, 20ml) remained in third place, though its sales saw a decline compared to August. The Squeeze - Dash Of Orange Drink Enhancer (100mg) consistently ranked fourth, with a slight sales increase in September. The Mango Lime Stir Drink Mix 6-Pack (30mg) maintained its fifth-place ranking since its introduction in August, with a slight drop in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
