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Apr-2025
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Overview
Market Insights Snapshot
Zero Proof has shown varied performance across different states and categories, with notable movements in rankings that highlight its competitive presence in the cannabis beverage market. In Illinois, Zero Proof experienced a slight fluctuation in its ranking, moving from 11th in January to 9th in March, before returning to 11th in April. This indicates a stable yet challenging market environment where maintaining a top 10 position is competitive. Meanwhile, in Missouri, the brand maintained a consistent 8th place in January and February but dropped out of the top 30 in March and April, suggesting potential challenges in sustaining its presence or increased competition from other brands.
In New Jersey, Zero Proof has demonstrated a stronghold in the beverage category, consistently ranking 1st from January through March before slipping to 2nd place in April. This slight drop could indicate emerging competition or shifts in consumer preferences. Despite the dip, Zero Proof's dominant position in New Jersey underscores its strong brand recognition and consumer loyalty. Across these states, the brand's sales figures reflect these ranking changes, with fluctuations in sales volumes that align with its movement in rankings, particularly in New Jersey where sales saw a significant decline in April.
Competitive Landscape
In the competitive landscape of the New Jersey cannabis beverage market, Zero Proof has demonstrated a notable shift in its market position from January to April 2025. Initially holding the top rank in January through March, Zero Proof experienced a decline to the second position in April, overtaken by Major. This change in rank is mirrored by a significant decrease in sales for Zero Proof, which saw a downward trend from January's peak to April. In contrast, Major showed a consistent upward trajectory in both rank and sales, culminating in their ascension to the number one spot in April. This shift highlights a competitive dynamic where Zero Proof must strategize to regain its leading position, potentially by addressing the factors contributing to its declining sales and leveraging insights from Major's growth strategy.
Notable Products
In April 2025, the top-performing product from Zero Proof was Squeeze - Dash of Sweet Beverage Enhancer (100mg THC, 20ml), which rose to the first position with sales of 1404 units. This product showed significant improvement from its second-place ranking in March. Squeeze - Dash of Cherry Drink Enhancer (100mg THC, 20ml) took the second spot, maintaining a strong presence despite a slight decline in sales from the previous month. Squeeze - Dash of Lime Beverage Enhancer (100mg) dropped to third place after leading the rankings in February and March. Squeeze - Dash Of Orange Drink Enhancer (100mg) consistently held the fourth position, while Mango Lime Stir Drink Mix 6-Pack (30mg) remained steady in fifth place since March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
