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Jan-2026
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Overview
Market Insights Snapshot
Zero Proof has shown varied performance across different states and categories in recent months. In Connecticut, the brand has maintained a presence in the beverage category, ranking 4th in October 2025 and slightly dropping to 5th in November 2025. However, their absence from the top 30 in December 2025 and January 2026 suggests a decline in their competitive standing in the state. Despite the dip in rankings, the brand's October sales were notable, indicating a strong start to the quarter before the subsequent drop in sales and rankings.
Meanwhile, in New Jersey, Zero Proof has shown more stability in the beverage category. The brand consistently held the 3rd position in October, December, and January, although it did not appear in the top 30 in November. This consistency in rankings, despite the brief absence, suggests a strong foothold in the New Jersey market. The sales figures reflect a slight recovery from November to December, indicating a positive trend as the brand entered the new year. This resilience in New Jersey contrasts with their performance in Connecticut, highlighting regional differences in market dynamics and consumer preferences for Zero Proof's offerings.
Competitive Landscape
In the competitive landscape of the New Jersey beverage category, Zero Proof has experienced a fluctuating presence, maintaining its rank at 3rd place in October and December 2025, and January 2026, but notably missing from the top 20 in November 2025. This absence suggests a temporary dip in market visibility or sales performance, which could be attributed to various market dynamics or consumer preferences. Despite this, Zero Proof's sales figures indicate a relatively stable performance, albeit significantly lower than its top competitors. Journeyman consistently holds the top position, with sales figures that are substantially higher, reflecting strong brand loyalty or market penetration. Similarly, Major maintains a steady 2nd place, although its sales show a declining trend, which might present an opportunity for Zero Proof to capture market share if it can address the factors that led to its November absence. Meanwhile, G-Fuse briefly surpassed Zero Proof in November, indicating potential vulnerability in Zero Proof's market strategy during that period. Overall, Zero Proof's ability to regain and sustain its rank suggests resilience, but the brand may need to innovate or enhance its marketing efforts to compete more effectively against these leading brands.
Notable Products
In January 2026, the top-performing product from Zero Proof was Squeeze - Dash of Cherry Beverage Enhancer (100mg THC, 40ml), which ascended to the first position with sales figures reaching 289 units. Following closely was Squeeze - Dash Of Orange Beverage Enhancer (100mg THC, 40ml), which rose from fourth in December to second place. Squeeze - Dash of Sweet Beverage Enhancer (100mg THC, 40ml) maintained a consistent presence in the top three, securing the third rank. Meanwhile, Squeeze - Dash of Lime Beverage Enhancer (100mg THC, 40ml) saw a decline, dropping from the top position in December to fourth in January. This shift in rankings highlights a dynamic change in consumer preferences within the beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
