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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Zero Proof is stocked at 54 licensed dispensaries across Connecticut, Illinois, and New Jersey, 29 of them in Connecticut, with the deepest coverage in Danbury, Hamden, Manchester, Stratford, and West Hartford. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Zero Proof operated as a single-category brand in Beverage during September 2026, with Beverage accounting for 100.0% of sales and a month-over-month change of -4.15% against a year-over-year decline of -48.53%. Average price rose 13.20% year over year to $23.37 while category share within the portfolio remained at 100.0%, and the brand held rank 2 in Beverage in Connecticut. The combination of a 100.0% Beverage concentration and a rank position of 2 implies that Zero Proof is relying on price and in-market standing to offset volume contraction rather than diversifying categories or geographies.
The September 2026 mix and trajectory indicate a positioning anchored in premiumized Beverage offerings: a 13.20% YoY price increase alongside a -4.15% MoM sales slide and a -48.53% YoY sales contraction suggests margin defense over unit growth. Remaining at rank 2 in Beverage in Connecticut while category exposure is 100.0% implies a concentrated bet where incremental gains will depend on retention and trade-up within Beverage rather than cross-category expansion.
Competitive Landscape
Zero Proof is #2 in CT Beverage in September 2026, unchanged YoY from #2, and up one spot from #3 in June 2026; despite a historical peak at #1 in August 2025, the brand’s current placement sits behind Lucky Break at #1 and ahead of Soundview, which moved from #4 to #3 YoY alongside a 230.8% YoY sales gain. Meanwhile, CANN Social Tonics slid from #1 to #4 YoY with a 3.7% YoY sales increase, and Muze (CT) declined from #3 to #5 with a 24.5% YoY sales drop; this mix of a stable #2 for Zero Proof and fast-moving neighbors indicates the brand is holding a durable second position but faces upward pressure from a rapidly accelerating #3 and reduced risk from a retreating former #1, implying the path back to #1 will require displacing the current leader rather than benefiting from competitor attrition.
Notable Products
Squeeze - Dash of Cherry Beverage Enhancer (100mg THC, 40ml) posted the steepest movement in September 2026 with a -29.4% month-over-month drop and slipped to rank 3, while Squeeze - Dash of Sweet Beverage Enhancer (100mg THC, 40ml) rose +11.0% MoM at rank 1. Squeeze - Dash Of Orange Beverage Enhancer (100mg THC, 40ml) edged down -3.7% MoM and held rank 2, and Squeeze - Dash of Lime Beverage Enhancer (100mg THC, 40ml) declined -9.0% MoM at rank 4. Four of the top four SKUs are Beverage variants from the Squeeze line, and the $30,919 in September 2026 sales for the Sweet variant alongside a -29.4% hit for Cherry indicates SKU-level polarization within a concentrated format rather than a category-wide swing, implying the mix is tilting toward a single flagship while trailing flavors risk attrition.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
