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Oct-2025
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Overview
Market Insights Snapshot
Zero Proof has demonstrated notable performance variations across different states and categories over the past few months. In Connecticut, the brand has seen a gradual decline in its ranking within the beverage category, moving from the top position in July and August 2025 to third place by October. This downward trend is accompanied by a significant drop in sales, from $55,031 in August to $25,653 in October. Meanwhile, in Illinois, Zero Proof has maintained a consistent ranking at 14th place in the same category from July to October, despite fluctuations in sales figures. This stability in ranking suggests that while the brand is not among the top contenders, it has a steady presence in the Illinois market.
In New Jersey, Zero Proof's performance in the beverage category has been somewhat erratic. The brand maintained a strong third-place ranking in July, August, and October, yet it was absent from the top 30 in September, indicating a potential gap in market engagement or supply chain issues during that month. Despite this inconsistency, sales rebounded to $16,930 in October, which is higher than the sales figures reported in July and August. This recovery suggests resilience and potential for growth, although the temporary absence from the rankings highlights areas where the brand could improve its consistency and market penetration.
Competitive Landscape
In the competitive landscape of the beverage category in Connecticut, Zero Proof has experienced notable fluctuations in its rank and sales over the past few months. Initially holding the top position in July and August 2025, Zero Proof saw a decline to the second rank in September and further dropped to third in October. This shift coincides with the rise of CANN Social Tonics, which climbed to the first position in September and maintained its lead in October. Despite this, Zero Proof's sales figures remained relatively stable from September to October, suggesting a loyal customer base even amidst increased competition. Meanwhile, Muze (CT) and Wynk have consistently held the third and fourth ranks, respectively, with Wynk dropping to fifth in October. The entry of Soundview into the rankings in October at the second position further intensifies the competition, indicating a dynamic market where Zero Proof must strategize to regain its leading position.
Notable Products
In October 2025, the top-performing product from Zero Proof was Squeeze - Dash Of Orange Beverage Enhancer, maintaining its number one rank from September with sales of 923 units. Following closely, Squeeze - Dash of Cherry Beverage Enhancer climbed to the second position from third, showing a notable increase in sales. Squeeze - Dash of Sweet Beverage Enhancer, despite a decline in sales, managed to secure the third spot, dropping from its previous first place in July. Meanwhile, Squeeze - Dash of Lime Beverage Enhancer experienced the most significant drop, falling to fourth place after being the top product in August. Overall, the rankings saw a dynamic shift, with Squeeze - Dash Of Orange Beverage Enhancer consistently performing well across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
