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Dec-2024
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Overview
Market Insights Snapshot
Zero Proof has demonstrated a consistent presence in the beverage category within the cannabis market in Illinois. Over the last four months of 2024, the brand maintained a steady ranking, oscillating between the 9th and 10th positions. This consistency suggests a stable consumer base and effective market strategies, allowing it to remain within the top 10 brands. Despite a slight dip in December, the sales figures show a notable increase from September to November, indicating a positive sales trajectory, which can be seen as a testament to growing consumer interest in cannabis-infused beverages.
While Zero Proof has managed to secure its spot in Illinois, it is important to note that the brand's performance in other states or provinces is not reflected in the top 30 rankings. This absence could be interpreted in two ways: either Zero Proof is focusing its efforts predominantly on the Illinois market, or it faces challenges in penetrating other regional markets. The lack of presence in additional states suggests potential growth opportunities if Zero Proof can replicate its Illinois success elsewhere. However, the brand's consistent ranking in Illinois positions it as a formidable player in the state's cannabis beverage category.
Competitive Landscape
In the competitive landscape of the Illinois cannabis beverage market, Zero Proof has maintained a stable position, with its rank fluctuating slightly between 9th and 10th place from September to December 2024. This consistency in rank suggests a steady performance in comparison to its competitors. Notably, Señorita has shown resilience, maintaining a similar rank to Zero Proof, but with a slight dip in November before recovering in December. Meanwhile, Artet has consistently held the 11th position, indicating a close competition with Zero Proof. Drink Loud has demonstrated an upward trend, moving from outside the top 20 to 13th place by December, which could pose a potential threat to Zero Proof's market share if this trend continues. Spring Lake Craft Infusions remains a strong competitor, consistently ranking higher than Zero Proof, although its sales have shown some volatility. These dynamics highlight the importance for Zero Proof to innovate and differentiate to maintain and potentially improve its market position amidst a competitive and evolving landscape.
Notable Products
In December 2024, the top-performing product from Zero Proof was Squeeze - Dash Of Orange Drink Enhancer (100mg) in the Beverage category, which climbed to the number one rank with notable sales of 743 units. Squeeze - Dash of Lime Beverage Enhancer (100mg) maintained its strong performance, securing the second position, though its sales slightly decreased from November. Squeeze - Dash of Cherry Drink Enhancer (100mg THC, 20ml) improved its ranking to third place, showing consistent growth over the months. The previous leader, Squeeze - Dash of Sweet Beverage Enhancer (100mg THC, 20ml), experienced a significant drop to fourth place in December despite leading the sales in the earlier months. Lastly, Peach Orange Stir Drink Mix 6-Pack (30mg) held steady in fifth place, showing a decline in sales from November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
