Zero Proof

Data Snapshot: Jun 11, 2024
Zero Proof Cannabis Brand Logo
$50K+

May-2024

Sales

Decline

Trend

6-Month

7

Product Count

SKUs

Zero Proof

Overview

Markets

Zero Proof Locations

Product Trends

Zero Proof Categories

Zero Proof Sales

Market Insights Snapshot

Zero Proof Historical Sales by Category

Zero Proof has demonstrated a consistent performance in the Beverage category in Illinois over the past few months. The brand maintained a steady 5th place ranking in both February and March of 2024, before experiencing a slight dip to 7th place in April and maintaining that position in May. This minor decline could be indicative of increased competition within the category or seasonal fluctuations in consumer demand. Despite the drop in rankings, Zero Proof's sales figures have shown resilience, with a noticeable rebound in May after a dip in April.

It's worth noting that Zero Proof did not appear in the top 30 brands in some states and categories, which could be seen as a missed opportunity for market penetration or an area for potential growth. The absence from these rankings might suggest that the brand's presence and consumer recognition are stronger in certain regions, such as Illinois, compared to others. This uneven performance highlights the importance of targeted marketing strategies and regional adaptations to bolster Zero Proof's standing across different markets. Analyzing these trends can provide valuable insights into where the brand might focus its efforts to enhance its market share and category rankings.

May-2024 Rank
Beverage
7
Zero Proof

Competitive Landscape

In the competitive landscape of the Illinois cannabis beverage market, Zero Proof has experienced notable fluctuations in its ranking over the past few months. Despite maintaining a steady 5th position in February and March 2024, Zero Proof dropped to 7th place in April and remained there in May. This decline contrasts with the performance of Spring Lake Craft Infusions, which consistently held the 4th position before dropping to 5th in April and May. Meanwhile, Artet maintained a stable 6th position until May, when it fell to 9th, and Señorita showed a positive trend, climbing from 8th in April to 6th in May. The entry of Vibations into the top 20 in April, reaching 11th place and then moving up to 10th in May, also adds competitive pressure. These shifts indicate a dynamic market where Zero Proof must strategize to regain and maintain its higher ranking amidst strong competitors.

Zero Proof market ranking for IL Beverage

Zero Proof

Notable Products

In May-2024, the top-performing product from Zero Proof is the Squeeze - Dash of Sweet Beverage Enhancer (100mg THC, 20ml), maintaining its first-place position from April-2024 with sales of 1155 units. The Squeeze - Dash of Lime Beverage Enhancer (100mg) ranked second, showing a significant increase from its third-place ranking in April-2024. The Squeeze - Dash of Cherry Drink Enhancer (100mg THC, 20ml) remained steady in third place, consistent with the previous month. The Squeeze - Dash Of Orange Drink Enhancer (100mg) improved slightly to fourth place from its fifth-place ranking in April-2024. The Berry Cherry Stir Drink Mix 6-Pack (30mg) dropped to fifth place, down from fourth place in April-2024.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Squeeze - Dash of Sweet Beverage Enhancer (100mg THC, 20ml)
Beverage
1
2
1
1
Squeeze - Dash of Lime Beverage Enhancer (100mg)
Beverage
3
1
3
2
Squeeze - Dash of Cherry Drink Enhancer (100mg THC, 20ml)
Beverage
2
3
2
3
Squeeze - Dash Of Orange Drink Enhancer (100mg)
Beverage
5
4
5
4
Berry Cherry Stir Drink Mix 6-Pack (30mg)
Beverage
4
>5
4
5
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