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Dec-2025
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Overview
Market Insights Snapshot
Zero Proof demonstrates a varied performance across different states and categories, reflecting a dynamic market presence. In the Connecticut beverage category, Zero Proof experienced a notable decline in rankings from September to December 2025. Starting at the 2nd position in September, the brand slipped to 4th in October and 5th in November, eventually falling out of the top 30 by December. This downward trend is mirrored in their sales figures, which saw a significant decrease from $24,260 in September to $11,435 in November, indicating challenges in maintaining their earlier momentum. Such shifts suggest potential market saturation or increased competition in the region, factors that could be influencing Zero Proof's decreasing visibility in Connecticut's beverage category.
Conversely, Zero Proof's performance in New Jersey presents a slightly different narrative. Although the brand did not rank in the top 30 in September, it made a strong comeback by securing the 3rd position in October and maintaining this rank in December. This resurgence points to a successful strategy or favorable market conditions in New Jersey, where the brand managed to capture consumer interest effectively. Despite not having sales data for November, the brand's ability to reclaim a top position in December suggests resilience and adaptability in this market. The contrasting performances between Connecticut and New Jersey highlight the diverse challenges and opportunities Zero Proof faces across different regions, offering a glimpse into their strategic operations without revealing the complete picture.
Competitive Landscape
In the competitive landscape of the New Jersey beverage category, Zero Proof has shown fluctuating performance in the latter months of 2025. Notably, Zero Proof was ranked 3rd in October and December, but it did not make it into the top 20 in September and November, indicating inconsistency in its market presence. This volatility contrasts with the steady dominance of Journeyman, which maintained the top rank throughout the period, and Major, which consistently held the second position despite a significant decline in sales from October to December. Zero Proof's sales figures in October and December were markedly lower than those of its competitors, suggesting a need for strategic adjustments to enhance its market share and stabilize its ranking. These insights highlight the importance for Zero Proof to focus on consistent marketing efforts and perhaps product innovation to compete more effectively in the New Jersey beverage market.
Notable Products
In December 2025, Zero Proof's top-performing product was the Squeeze - Dash of Lime Beverage Enhancer, which climbed to the number one spot from its previous third-place ranking in November. The Squeeze - Dash of Cherry Beverage Enhancer maintained its consistent performance, holding its position as the second-best seller for the second consecutive month. The Squeeze - Dash of Sweet Beverage Enhancer improved its rank to third place, up from fourth in November. Meanwhile, the Squeeze - Dash Of Orange Beverage Enhancer, despite being the top seller in the previous three months, dropped to fourth place with a notable decline in sales, recording only 90 units. This shift in rankings highlights a significant change in consumer preference within Zero Proof's beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
