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Jul-2025
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Overview
Market Insights Snapshot
Zero Proof's performance across various states and categories shows a mix of stability and noteworthy shifts. In Illinois, the brand maintained a consistent ranking of 13th in the beverage category from May to July 2025, despite a noticeable decrease in sales over these months. This consistency in ranking, even amidst declining sales, could suggest a stable market position relative to competitors. Meanwhile, in New Jersey, Zero Proof experienced a slight dip in its ranking from 2nd to 3rd place from May to June 2025, which might reflect increased competition or changes in consumer preferences within the state. However, the brand's absence from the top 30 in July is a significant drop-off, indicating potential challenges in maintaining its earlier momentum.
In Missouri, Zero Proof made a notable entry into the top 10 in the beverage category in June 2025, securing the 9th position. This emergence is a positive indicator of the brand's growing presence and acceptance in the state, especially considering it wasn't ranked in the top 30 in the preceding months. The absence of ranking data for April and May suggests that this is a new or rapidly growing market for Zero Proof, highlighting a strategic opportunity for expansion. These movements across states and categories underscore the dynamic nature of Zero Proof's market performance, suggesting both challenges and opportunities in different regions.
Competitive Landscape
In the competitive landscape of the Illinois cannabis beverage market, Zero Proof has maintained a consistent rank of 13th place from May to July 2025, after initially ranking 12th in April. This stability in rank, despite a decline in sales from April to July, suggests that Zero Proof is holding its ground amidst fluctuating market dynamics. Notably, Drink Loud experienced a more volatile ranking, moving from 8th to 12th and then back to 10th, indicating potential instability or aggressive market tactics that could impact Zero Proof. Meanwhile, Artet consistently ranked slightly higher than Zero Proof, maintaining positions between 10th and 12th, which may suggest a more stable customer base or effective marketing strategies. Señorita, on the other hand, remained below Zero Proof, with a consistent 14th place rank, highlighting Zero Proof's stronger market presence. These dynamics underscore the importance for Zero Proof to enhance its marketing efforts to capitalize on its stable position and potentially capture market share from less stable competitors like Drink Loud.
Notable Products
In July 2025, the top-performing product from Zero Proof was Squeeze - Dash of Sweet Beverage Enhancer (100mg THC, 20ml), maintaining its first-place rank from June and achieving sales of 1171 units. Following closely was Squeeze - Dash of Cherry Drink Enhancer (100mg THC, 20ml), which held its second-place position consistently from June, despite a notable decrease in sales. Squeeze - Dash of Lime Beverage Enhancer (100mg) ranked third, showing a downward trend in sales over the months. Squeeze - Dash Of Orange Drink Enhancer (100mg) remained steady in fourth place throughout the months, with a consistent decline in sales figures. Overall, the rankings for these top products have shown stability, although sales figures have generally decreased compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
