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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Zero Proof is stocked at 49 licensed dispensaries across Illinois, Connecticut, and New Jersey, 25 of them in Illinois, with the deepest coverage in Chicago, Darien, Elgin, Plainfield, and Benton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Zero Proof operated entirely within Beverage, with 100.0% category share, while brand sales declined year over year by 29.4% and improved month over month by 12.2%. Average price rose 39.9% YoY to $25.10 alongside a category-concentrated mix, and brand rank in Beverage in Connecticut stood at 2. Together, the single-category focus and price-led YoY contraction imply reliance on premiumization to offset volume losses, while the MoM uptick suggests short-cycle demand can recover under current pricing.
The shift toward higher pricing alongside a 100.0% Beverage dependency and a #2 state-category rank in Connecticut indicates positioning as a premium, niche Beverage player rather than a diversified volume competitor, with August 2026’s 12.2% MoM lift contrasting with a 29.4% YoY decline. With 24-month sales down 80.5% and price up 39.9% YoY, the pattern implies a strategy that trades breadth and velocity for margin per unit, where near-term rank stability hinges on maintaining price-value perceptions within Beverage while volume elasticity remains a constraint.
Competitive Landscape
Zero Proof ranks #2 in CT Beverage in August 2026, down 1 position year over year but up 1 position versus three months ago, and it previously peaked at #1 in August 2025; meanwhile, Lucky Break sits at #1 and CANN Social Tonics slipped to #4 with a 2-place YoY drop alongside a -9.16% YoY sales change, while Muze (CT) fell to #5 with a 3-place YoY decline and a -27.52% YoY sales change, indicating Zero Proof’s mild YoY rank dip of 1 place contrasts with competitors’ sharper declines and its 1-place recovery since May 2026 implies a path to reclaiming peak #1 if the upward quarter-over-quarter momentum persists.
Notable Products
Squeeze - Dash of Sweet Beverage Enhancer (100mg THC, 40ml) led August 2026 with a 26.7% MoM rise and held rank 1, while Squeeze - Dash Of Orange Beverage Enhancer (100mg THC, 40ml) in rank 2 inched up 2.3%. Squeeze - Dash of Cherry Beverage Enhancer (100mg THC, 40ml) at rank 3 dipped 0.5%, and Squeeze - Dash of Lime Beverage Enhancer (100mg THC, 40ml) in rank 4 advanced 16.1%. With four of the top ten concentrated entirely in Beverage enhancers and a single SKU driving the majority of incremental dollars near $30,489, the mix points to Zero Proof prioritizing flavor extensions that scale share at the top while tolerating small declines in trailing variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
