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Aug-2025
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Overview
Market Insights Snapshot
Zero Proof has shown a strong performance in the Connecticut beverage market, consistently maintaining the number one spot from May to August 2025. Despite a noticeable decline in sales from May to August, with sales figures dropping from $116,579 to $67,444, the brand's top ranking indicates a strong market presence. In contrast, Zero Proof's performance in Illinois has been stable but less dominant, holding steady at the 13th position throughout the same period. This suggests a consistent, albeit less prominent, foothold in the Illinois market.
In Missouri, Zero Proof started off strong with an 8th place ranking in May, slipping to 9th in June, and then falling out of the top 30 in subsequent months. This drop indicates potential challenges or increased competition in the Missouri beverage market. Meanwhile, in New Jersey, the brand held the second position in May, dropping to third in June and July, and then disappearing from the top 30 in August. This movement suggests volatility and perhaps a shift in consumer preferences or market dynamics in New Jersey. The absence of a ranking in August for both Missouri and New Jersey could be a point of concern for Zero Proof, indicating areas for potential strategic focus.
Competitive Landscape
In the Connecticut beverage category, Zero Proof has maintained its top position consistently from May to August 2025, despite experiencing a notable decline in sales over this period. This trend suggests a potential vulnerability in sustaining its market dominance if the sales decrease continues. In contrast, CANN Social Tonics has held a steady second place while showing a robust upward trajectory in sales, indicating a growing consumer preference that could challenge Zero Proof's leadership if the trend persists. Meanwhile, Wynk remains in third place, also experiencing a sales increase, though not as pronounced as CANN Social Tonics. These dynamics highlight the competitive pressure on Zero Proof to innovate or enhance its offerings to maintain its ranking amidst rising competition.
Notable Products
In August 2025, the top-performing product for Zero Proof was Squeeze - Dash of Lime Beverage Enhancer (100mg THC, 40ml), which climbed to the number one rank from fourth place in July, achieving sales of 1,398 units. Following closely, Squeeze - Dash Of Orange Beverage Enhancer (100mg THC, 40ml) secured the second position, maintaining a strong presence after being third in July. Squeeze - Dash of Sweet Beverage Enhancer (100mg THC, 40ml) experienced a slight decline, moving from second to third place, indicating a dip in its sales momentum. Meanwhile, Squeeze - Dash of Cherry Beverage Enhancer (100mg THC, 40ml) dropped significantly to fourth place from the top position in July, reflecting a considerable decrease in sales. Overall, the beverage category continues to dominate, with slight shifts in rankings among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
