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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Zero Proof is stocked at 53 licensed dispensaries across Connecticut, Illinois, and New Jersey, 29 of them in Connecticut, with the deepest coverage in Danbury, Branford, Hamden, Montville, and Newington. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Zero Proof concentrated entirely in Beverage with a 100.0% category share in July 2026, while year-over-year sales declined 22.69% and month-over-month sales in Beverage ticked up 0.32%. Average price rose 3.55% to $23.29, and the brand held rank 4 in Beverage in Connecticut, indicating pressure on annual velocity despite a modest monthly uptick; the pattern implies a single-category dependency where limited mix diversification coincides with a negative 22.69% YoY trend even as near-term momentum and a rank of 4 suggest continued relevance within the state’s Beverage set.
The shift toward a slightly higher average price of 3.55% alongside a flat mix at 100.0% Beverage and a 0.32% MoM lift signals that pricing has not materially impaired short-term demand, but the 22.69% YoY decline and a 24-month contraction of 76.77% point to a need for repositioning within Beverage rather than chasing breadth; with rank 4 in Connecticut and 100.0% category concentration, the pattern implies Zero Proof should lean into targeted price-pack architecture and retention within Beverage to stabilize share while testing margin accretive formats before expanding beyond its core.
Competitive Landscape
Zero Proof sits at rank #4 in CT Beverage in July 2026, slipping 3 spots year over year from #1, while holding flat versus three months ago at #4; the brand’s peak at #1 in August 2025 contrasts with a current position behind Lucky Break at #1 and CANN Social Tonics at #3, which climbed 2 ranks year over year as its sales grew 35.9%. Meanwhile, Muze (CT) sits at #5 after a 3-rank YoY drop with sales down 6.3%, indicating Zero Proof’s 3-rank YoY decline stems less from broad category contraction and more from relative share loss to faster-rising peers; this trajectory implies stabilization at #4 risks becoming a ceiling unless the brand reclaims momentum lost since August 2025.
Notable Products
Squeeze - Dash of Lime Beverage Enhancer (100mg THC, 40ml) posted the standout move in July 2026 with +79.3% MoM and a climb into rank 4, while Squeeze - Dash Of Orange Beverage Enhancer (100mg THC, 40ml) fell -14.9% MoM yet held rank 1. Squeeze - Dash of Sweet Beverage Enhancer (100mg THC, 40ml) slipped -6.2% MoM at rank 2, contrasted by Squeeze - Dash of Cherry Beverage Enhancer (100mg THC, 40ml) rising +5.8% MoM at rank 3 and contributing $16,842 in sales. Four of the top ten are Beverage Enhancer SKUs within the Squeeze line, concentrating momentum in mixables rather than ready-to-drink cans, which implies Zero Proof is leaning toward customizable at-home dosing over single-serve formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
