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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Soulshine Cannabis concentrated 83.26% of sales in Edible, where year-over-year expanded by 762.26% while month-over-month slipped 0.68%, indicating a surge in annual adoption paired with a recent cooling. Beverage reached a 9.96% share with 38.87% YoY growth and an 18.63% MoM increase, contrasting with Flower at 2.85% share with a 90.52% YoY decline and a 31.48% MoM drop. Pre-Roll contracted to 2.67% share with YoY down 85.09% and MoM down 47.46%, while Vapor Pens fell to 0.65% share with YoY down 88.99% and MoM down 64.68%; only Concentrates, at 0.61% share, mixed a 63.35% YoY decline with a 13.06% MoM uptick. With an average price down 0.64% YoY to $11.46 and Edible ranked 16 in Washington, the pattern implies a deliberate pivot to value-forward Edible and Beverage while de-emphasizing inhalables.
The shift toward Edible at 83.26% share alongside Beverage’s 18.63% MoM lift suggests Soulshine Cannabis is concentrating on form factors with higher repeat rates, sacrificing breadth as Pre-Roll and Vapor Pens post MoM declines of 47.46% and 64.68%. The 762.26% YoY expansion in Edible against a 0.68% MoM dip, combined with a 13.06% MoM rebound in Concentrates despite a 63.35% YoY drop, implies replenishment is moving to ingestion-led formats while legacy inhalable demand compresses; holding rank 16 in Washington Edible suggests headroom if MoM softness is addressed through flavor or pack-size variety. Net effect: the brand’s positioning is tilting toward everyday Edible and selective Beverage growth to stabilize velocity, with reduced reliance on volatile inhalables that carry double-digit MoM and 80%+ YoY declines.
Competitive Landscape
Soulshine Cannabis sits at rank #16 in WA Edible in May 2026, up 20 positions from #36 year over year, and 2 spots higher than March 2026’s #18; this places the brand at its peak rank of #16 while remaining outside the top 15. Against incumbents, Wyld held #1 with a 0.3% YoY sales increase, and Green Revolution maintained #2 with a 15.8% YoY gain, while Hot Sugar stayed at #3 despite an 8.1% YoY decline; relative to these stable top ranks, Soulshine Cannabis’s climb from #36 to #16 over twelve months and from #18 to #16 over three months indicates momentum concentrated in the middle tier rather than displacement at the top, implying the trajectory is one of gradual share capture from lower-ranked peers rather than imminent top-five contention.
Notable Products
Sun - CBD/CBG/THC 3:2:1 Watermelon Hash Rosin Gummies 10-Pack (300mg CBD, 200mg CBG, 100mg THC) posted the steepest decline at -18.4% MoM and sits at rank 8, while the top-ranked Moon - CBD/CBN/THC 3:2:1 Blueberry Gummies 10-Pack (300mg CBD, 200mg CBN, 100mg THC) also slipped -8.3% MoM, indicating pressure at both the top and mid-table. Offsetting that softness, Sun - CBD/CBG/THC 3:2:1 Peach Hash Rosin Gummies 10-Pack (300mg CBD, 200mg CBG, 100mg THC) climbed 41.4% MoM at rank 7, compared with a 21.7% MoM rise for the rank-2 Moon - CBD/CBN/THC 3:2:1 Blue Raspberry Hash Rosin Gummies 10-Pack (300mg CBD, 200mg CBN, 100mg THC), suggesting momentum is tilting toward select Sun SKUs even as Moon holds premium shelf positions. Nine of the top ten are Edibles across Moon and Sun 3:2:1 formulations, and the mix shows simultaneous growth in solventless/hash rosin variants alongside declines of -9.0% to -17.7% in several fruit flavors, pointing to flavor-specific volatility rather than a category-wide shift. The product mix implies Soulshine Cannabis is consolidating around 3:2:1 functional gummies with targeted flavor bets, favoring solventless positioning to capture pockets of demand while pruning underperforming variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
