Market Insights Snapshot
In the Vapor Pens category, Fuzed showed varied performance across different states. In California, the brand's ranking fluctuated slightly over the months, moving from 52nd place in August to 60th in September and October, and back to 52nd in November. It's worth noting that despite not being in the top 20 brands, Fuzed managed to maintain a relatively steady sales figure in the state. On the other hand, in Maryland, Fuzed demonstrated a strong upward movement, climbing from the 12th spot in August to the 5th in November. This consistent improvement in rankings is indicative of Fuzed's growing popularity in the Maryland market.
When it comes to the Ohio market, Fuzed's performance in the Vapor Pens category showed a slight downward trend initially, moving from the 26th rank in August to the 29th in October. However, the brand managed to bounce back in November, improving its rank to 24th. While the brand's rank did not break into the top 20, Fuzed's resilience in maintaining its position in the Ohio market is noteworthy. The brand's performance in these three states provides a glimpse into Fuzed's market trends and potential growth trajectories.
In the Vapor Pens category in Maryland, Fuzed has shown a consistent upward trend in its ranking, moving from 12th place in August 2023 to 5th place by November 2023. This improvement in rank is indicative of a positive growth in sales, outperforming several competitors. For instance, In House which fluctuated in rank during the same period, ending at 6th place in November. Similarly, SunMed maintained a steady rank until November when it dropped to 7th place. On the other hand, Hellavated and &Shine have consistently held higher ranks, but they have also shown a downward trend in their rankings over the months. The data suggests that while Fuzed is not yet a top competitor in the Vapor Pens category in Maryland, it is steadily gaining ground.
In November 2023, the top-performing product from Fuzed was the Strawberry Blonde Distillate Disposable (1g) from the Vapor Pens category, with an impressive 4145 units sold. This product maintained its top position from the previous month. The second best-selling product was the Peaches And Cream Distillate Disposable (1g), also from the Vapor Pens category, which climbed up from the third position in September to the second in November. The Bad Apple Distillate Disposable (1g) was the third highest-selling product, recovering from the fifth position in October. The Mango Mama Distillate Disposable (1g) and the Wild Raspberry BDT Distillate Disposable (1g) rounded out the top five, with the latter dropping from the second position in September to the fifth in November.