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Jun-2024
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Overview
Market Insights Snapshot
Fuzed has shown a varied performance across different states in recent months, particularly in the Vapor Pens category. In California, Fuzed has experienced some fluctuations, with its ranking moving from 77 in March to 64 in June. Despite not breaking into the top 30, the brand's sales saw a notable increase from $146,808 in May to $185,472 in June, indicating potential for future growth. On the other hand, in Illinois, Fuzed's ranking has been less stable, moving from 50 in March to 44 in May, and then back to 50 in June. This inconsistency suggests that Fuzed is struggling to secure a strong foothold in the Illinois market.
In contrast, Fuzed has demonstrated impressive performance in Maryland, where it consistently ranks within the top 10. The brand has climbed from 7th place in March to 5th place in June, with sales peaking at $1,270,466 in the same month. This upward trend highlights Fuzed's strong presence and growing popularity in Maryland. Meanwhile, in Ohio, Fuzed has seen a steady improvement, moving from 32nd place in March to 24th place in June. Although still outside the top 30, the brand's consistent upward movement and increased sales from $63,945 in May to $109,202 in June suggest a positive trajectory in the Ohio market.
Competitive Landscape
In Maryland's Vapor Pens category, Fuzed has shown a promising upward trend in rank and sales over the past few months. Starting at 7th place in March 2024, Fuzed climbed to 5th place by June 2024, indicating a steady improvement in market position. This positive trajectory is particularly notable when compared to competitors such as Strane, which fluctuated between 8th and 5th place during the same period, and In House, which remained relatively stable but lower in rank. Despite Rythm maintaining a consistent 4th place, Fuzed's sales have shown a significant increase, surpassing Strane in June 2024. The top competitor, &Shine, experienced a decline in sales, which may provide Fuzed an opportunity to capture more market share. This analysis highlights Fuzed's growing competitiveness and potential for further market penetration in Maryland's Vapor Pens category.
Notable Products
In June 2024, Fuzed's top-performing product was Mango Mama Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one rank from May with sales of 4065 units. Bad Apple Distillate Disposable (1g) climbed to the second position from fourth in May, indicating a significant increase in popularity. Strawberry Blonde Distillate Disposable (1g) dropped slightly to third place from second, despite consistent sales figures. Blueberry Distillate Disposable (1g) held steady at fourth place, showing modest growth. Peaches & Cream BDT Distillate Disposable (1g) re-entered the rankings at fifth place, after not being ranked in May.
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