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Aug-2024
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Overview
Market Insights Snapshot
Fuzed has shown varied performance across different states and categories over the past few months. In California, the brand's ranking in the Vapor Pens category has seen a gradual improvement, moving from 66th in May to 54th in August 2024. Although there was a dip in sales from July to August, the overall trend indicates a positive movement in rankings, suggesting growing acceptance and market penetration. Conversely, in Illinois, Fuzed's performance in the same category has been relatively stagnant, hovering around the 40th position, which highlights a challenge in gaining a stronger foothold in this market.
In stark contrast, Fuzed has performed exceptionally well in Maryland, where it consistently ranked within the top 10, peaking at the 3rd position in July before settling at 4th in August 2024. This impressive ranking is backed by robust sales figures, indicating strong consumer preference and market dominance in the state. Meanwhile, in Ohio, Fuzed has shown a steady climb from the 33rd position in May to the 20th position in August, suggesting a positive trend and increasing market share. The absence of top 30 rankings in certain months in other states could be seen as a setback, indicating areas where the brand needs to improve its market strategy and presence.
Competitive Landscape
In the Maryland Vapor Pens category, Fuzed has demonstrated notable fluctuations in rank and sales over the past few months. Starting at rank 6 in May 2024, Fuzed climbed to 5th place in June, peaked at 3rd in July, and then settled at 4th in August. This upward trend, followed by a slight dip, indicates a strong competitive presence but also highlights the volatility in this market segment. In comparison, Hellavated consistently held the 2nd position throughout the same period, showcasing stable dominance. Meanwhile, &Shine maintained a steady rank, oscillating between 3rd and 4th place, which suggests a close competition with Fuzed. Strane and In House also showed competitive movements, with Strane fluctuating between 5th and 6th positions and In House improving from 9th to 6th place over the same period. These dynamics imply that while Fuzed is gaining traction, it faces stiff competition from established brands, necessitating strategic marketing efforts to sustain and improve its market position.
Notable Products
In August 2024, the top-performing product for Fuzed was Bad Apple Distillate Disposable (1g) in the Vapor Pens category, achieving the number one rank with sales of 5024 units. Mango Mama Distillate Disposable (1g) followed closely in second place, showing consistent performance as it held the top rank in May and June 2024. Grape Hill Distillate Disposable (1g) dropped to third place from its previous first-place rank in July 2024. Strawberry Blonde Distillate Disposable (1g) maintained a steady performance, securing the fourth position. Blueberry Distillate Disposable (1g) re-entered the rankings at fifth place after not being ranked in July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
