Dec-2024
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Overview
Market Insights Snapshot
Fuzed has shown varied performance across different states and the Vapor Pens category, with some notable trends worth highlighting. In Maryland, Fuzed has consistently maintained a strong position, ranking 8th in the Vapor Pens category from October to December 2024, although there has been a slight decline in sales over these months. On the other hand, in California, Fuzed did not manage to break into the top 30 brands in the Vapor Pens category, indicating a challenging market presence in this competitive landscape. However, there was a positive sales trend in December, suggesting potential for growth if the brand can leverage this momentum.
In Illinois, Fuzed's performance in the Vapor Pens category has been somewhat erratic, with rankings fluctuating between 39th and 45th place from October to December 2024. Despite this, December saw a notable increase in sales, indicating a potential turnaround. Meanwhile, in Missouri, Fuzed has experienced a steady climb in rankings, finishing December at 26th place, which reflects a consistent upward trajectory in sales. This suggests that Fuzed is gaining traction in Missouri, potentially due to increased brand recognition or successful marketing strategies. Conversely, in Ohio, the brand experienced a dip in November rankings, falling to 29th place, but recovered to 20th by December, indicating resilience in overcoming market challenges.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Fuzed has experienced a steady decline in rank from September to December 2024, maintaining the 8th position from October onwards after dropping from 7th in September. This decline is notable when compared to competitors like AiroPro, which consistently held a higher rank, fluctuating between 5th and 6th place, and In House, which improved its position to 7th by October. Despite Fuzed's drop in rank, In House showed a positive sales trend, surpassing Fuzed's sales figures by a significant margin. Meanwhile, Grow West Cannabis Company and The Essence remained below Fuzed in rank, although The Essence showed a slight improvement in sales. These dynamics highlight the competitive pressure on Fuzed, suggesting a need for strategic adjustments to regain market share and improve its standing in the Maryland vapor pen market.
Notable Products
In December 2024, the top-performing product for Fuzed was Strawberry Blonde Distillate Disposable (1g) in the Vapor Pens category, achieving the number one rank with sales of 4,031 units. Following closely was Mango Mama Distillate Disposable (1g), which secured the second spot, showing a slight dip from its first-place ranking in November. Wild Raspberry Distillate Disposable (1g) came in third, maintaining a steady presence in the top ranks despite a previous fall to fourth in November. Bad Apple Distillate Disposable (1g) held the fourth position consistently over the past four months. Peaches & Cream BDT Distillate Disposable (1g) rounded out the top five, experiencing a recovery from fifth place in November after previously peaking in second place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.