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Jun-2024
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Overview
Market Insights Snapshot
SunMed has demonstrated a strong performance in the Maryland market, particularly in the Concentrates category where it has maintained the top position consistently from March to June 2024. This stability highlights their dominance and customer preference in the Concentrates segment. Additionally, in the Flower category, SunMed showed significant improvement by reclaiming the number one spot in June after a slight dip in the previous months. This upward trend is indicative of their growing market share and effectiveness in the Flower category, despite facing stiff competition.
In the Pre-Roll category, SunMed has shown a consistent performance, maintaining the second position in May and June after being third in the earlier months. This steady ranking suggests a robust product offering that resonates well with consumers. Conversely, the Vapor Pens category presents a more challenging scenario for SunMed, as they slipped from sixth to ninth place over the four-month period. This decline in ranking may indicate increasing competition or a need for product innovation in this segment. Notably, SunMed's presence in the top 30 brands across all these categories signifies their strong foothold in the Maryland cannabis market.
Competitive Landscape
In the highly competitive Maryland Flower category, SunMed has shown notable fluctuations in its rank and sales over recent months. In March 2024, SunMed held the second position but experienced a drop to fourth place by May 2024. However, a significant rebound occurred in June 2024, where SunMed surged to the top rank. This dynamic shift indicates a volatile but resilient market presence. Comparatively, Fade Co. maintained the leading position from March to May 2024 but fell to second place in June, suggesting a potential opportunity for SunMed to capitalize on its momentum. Meanwhile, Rythm demonstrated consistent performance, fluctuating between second and fourth ranks, which underscores the competitive pressure in this market. These trends highlight SunMed's ability to recover and outperform its competitors, making it a strong contender in the Maryland Flower category.
Notable Products
In June 2024, SunMed's top-performing product was Snoop Dogg OG Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number one spot with impressive sales of $23,407. Snoop Dogg (3.5g) in the Flower category, previously holding the top rank for the past three months, moved to the second position. Ice Cream Cake (7g) entered the rankings at third place in the Flower category. Another new entrant, Snoop Dogg OG Pre-Roll (1g), secured the fourth position in the Pre-Roll category. Finally, Watermelon Gelato Pre-Roll 2-Pack (1g) rounded out the top five in the Pre-Roll category.
Top Selling Cannabis Brands
