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Mar-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Maryland, SunMed has demonstrated notable stability and growth across various product categories. Particularly in the Pre-Roll category, SunMed has maintained the top position from December 2023 through March 2024, indicating a strong consumer preference for their pre-rolled products. This consistent ranking, coupled with a significant increase in sales from 999,124 in December 2023 to 1,247,806 in March 2024, underscores their dominance in this segment. Conversely, in the Vapor Pens category, SunMed has shown impressive upward mobility, moving from the 8th position in December 2023 to the 5th by March 2024. This upward trend, highlighted by a substantial jump in sales to 1,285,651 in March 2024, suggests a growing consumer interest in SunMed's vapor pen offerings, despite the highly competitive nature of this category.
While SunMed has excelled in Pre-Rolls and shown promising growth in Vapor Pens, its performance in the Concentrates and Flower categories within Maryland tells a story of consistent excellence rather than dramatic shifts. Maintaining the 2nd rank consistently from December 2023 through March 2024 in both categories indicates a strong market presence and consumer trust in these segments. The Flower category, in particular, showcases their capability to nearly retain the top spot, only briefly moving to the 1st position in January 2024 before settling back at 2nd. This level of performance, especially with sales reaching 4,399,650 in March 2024 for the Flower category, reflects SunMed's significant role in Maryland's cannabis market. However, it's important to note that while these rankings provide a glimpse into SunMed's market position, they represent only a fragment of the brand's overall performance across states and categories.
Competitive Landscape
In the competitive landscape of the Maryland flower cannabis market, SunMed has demonstrated a notable performance, fluctuating in rank but maintaining a strong presence among the top contenders. Starting as the second-ranked brand in December 2023, SunMed briefly claimed the top spot in January 2024 before settling back into second place through March 2024. This movement indicates a robust competitive stance, especially when considering the performance of its rivals. Fade Co., for instance, has consistently held the lead or closely contested SunMed, reclaiming the number one position in February and March 2024. Meanwhile, District Cannabis and CULTA have also shown strong sales and rankings, with District Cannabis notably increasing its sales over the period. SunMed's ability to remain at the top, despite these strong competitors, speaks to its resilience and appeal in the Maryland market, suggesting a loyal customer base and a product offering that resonates well with consumers. The fluctuating ranks and the dynamic nature of sales among these top brands highlight the competitive intensity within the Maryland flower category, underscoring the importance for SunMed to continue innovating and engaging with its market to maintain or improve its competitive position.
Notable Products
In Mar-2024, SunMed's top-selling product was Snoop Dogg OG (3.5g) from the Flower category, maintaining its number one rank from the previous month with impressive sales of 25,055 units. Following closely was the Snoop Dogg OG Pre-Roll 2-Pack (1g) in the Pre-Roll category, which secured the second position, slightly down from its top position in Jan-2024. The third best-seller, Purple Punch Pre-Roll 2-Pack (1g), also from the Pre-Roll category, showed significant growth, moving up from fifth to third since Jan-2024. GMO x Skywalker OG Pre-Roll 2-Pack (1g) held steady in fourth place, indicating a consistent demand for Pre-Roll products. Lastly, the Banana Munson BDT Distillate Cartridge (0.5g) from the Vapor Pens category made its debut in the top five, highlighting a diversifying interest among SunMed's product offerings.
Top Selling Cannabis Brands
