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Dec-2025
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Overview
Market Insights Snapshot
SunMed has shown a strong performance in the Maryland market, particularly in the Flower and Pre-Roll categories. The brand maintained its top position in the Pre-Roll category throughout the last four months of 2025, while it consistently ranked first or second in the Flower category, indicating a robust demand for these products. The Flower category saw a notable increase in sales from November to December, suggesting a potential seasonal boost or successful marketing strategy. However, in the Concentrates category, SunMed's ranking fluctuated, moving from 13th in September to 8th in October, before falling back to 13th in November, and slightly improving to 11th in December. This volatility could imply competitive pressures or shifting consumer preferences within the category.
While SunMed's performance in the Concentrates category showed some instability, the Vapor Pens category presented a different challenge. The brand ranked at the lower end of the top 30, with positions ranging from 26th to 30th over the four-month period. This consistent lower-tier ranking suggests a need for strategic adjustments to improve their standing in this segment. Interestingly, SunMed's absence from the top 30 in certain categories across other states or provinces is worth noting, as it highlights areas where the brand could explore expansion or increased market penetration. These insights provide a glimpse into SunMed's market dynamics and potential growth opportunities, particularly in strengthening its presence in underperforming categories and regions.
Competitive Landscape
In the competitive landscape of the Maryland Flower category, SunMed has demonstrated resilience and dominance, although it faced slight fluctuations in its ranking over the last quarter of 2025. SunMed maintained the top position in September and October, but experienced a dip to the second position in November before reclaiming the top spot in December. This fluctuation coincided with a notable surge in sales for RYTHM, which climbed to the first position in November, indicating a temporary shift in consumer preference. Despite this, SunMed's December sales rebounded strongly, surpassing its competitors and reinforcing its market leadership. Meanwhile, Fade Co. consistently held a strong position, although it did not surpass SunMed during this period. These dynamics suggest that while SunMed faces robust competition, particularly from RYTHM, its ability to regain the top rank highlights its strong brand presence and consumer loyalty in the Maryland Flower market.
Notable Products
In December 2025, SunMed's top-performing product was the Sour Diesel Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its leading position since October. The Snoop Dogg (3.5g) Flower climbed up to second place, surpassing the Snoop Dogg OG Pre-Roll 2-Pack (1g), which dropped to third. Notably, the Sour Diesel Pre-Roll 2-Pack achieved sales of $15,419. The SDG OG Pre-Roll 2-Pack (1g) held steady in fourth place across the months. Chem De La Chem Pre-Roll 2-Pack (1g) remained consistent in fifth place since its introduction in October, showing a steady increase in sales by December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
