Market Insights Snapshot
In the Maryland market, the performance of Grow West Cannabis Company has shown notable trends across different categories. In the Concentrates category, the brand has consistently improved its ranking, moving up from the 14th position in August 2023 to the 10th by November 2023. This upward trend indicates a growing preference for the brand's concentrates. The Flower category presents a more volatile scenario, with the brand ranking 4th in August, dropping to 17th in October, and slightly recovering to 15th in November. This fluctuation suggests a competitive landscape in the Flower category, where the brand's position is not firmly established.
The brand's performance in the Pre-Roll category has been relatively stable, maintaining a position within the top 5 brands in Maryland from August to November 2023. This indicates a steady demand for their Pre-Roll products. However, the Vapor Pens category presents a different story. The brand was not among the top 20 in August and September, but made a significant leap to the 29th position in November. While this shows an improvement, the brand still has a long way to go in establishing a strong presence in this category. The absence of ranking in the earlier months may suggest that the brand has recently ventured into this category, or that it needs to improve its strategies to increase its market share.
In the Maryland flower market, Grow West Cannabis Company faced stiff competition from brands like Strane, Nature's Heritage, Garcia Hand Picked, and Roll One. In terms of rank, Grow West Cannabis Company experienced a significant drop from 4th place in August 2023 to 16th place in September 2023, and then slightly improved to 15th place by November 2023. This suggests a decrease in market dominance during this period. Comparatively, Strane and Garcia Hand Picked maintained a more consistent performance within the top 10 ranks, while Nature's Heritage and Roll One also experienced fluctuations in their rankings. In terms of sales, Grow West Cannabis Company saw a noticeable decline from August to September 2023, followed by a steady increase, indicating a potential recovery. Meanwhile, all competing brands showed a general downward trend in sales over these months, with Nature's Heritage experiencing the most significant drop.
In November 2023, the top-performing product from Grow West Cannabis Company was 'Cambodian Thai (3.5g)', a Flower category product, with impressive sales of 2431 units. This product maintained its top position from the previous month. The second best-selling product was 'Georgie's - Pie Crust Pre-Roll 2-Pack (1g)', a Pre-Roll category product. The third and fourth positions were occupied by 'Georgie's - Lilac Diesel Pre-Roll (0.5g)' and 'Afterglow Octane (3.5g)', both showing a strong sales performance. 'Silver Cloudz (3.5g)' rounded out the top five, demonstrating the popularity of the Flower category within the company's portfolio.