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Jun-2024
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Overview
Market Insights Snapshot
Beezle Extracts has shown a mixed performance across different categories and states. In California, the brand's presence in the Concentrates category has seen a decline, with rankings dropping from 56th in March 2024 to 70th by May 2024, and completely falling out of the top 30 by June 2024. This indicates a downward trend in one of their key markets. However, in Maryland, Beezle Extracts has maintained a strong and consistent performance in the Concentrates category, holding the 3rd position from April to May 2024, before slightly dipping to 4th in June 2024. This stability in Maryland suggests a loyal customer base and effective market strategies in that state.
In Maryland, Beezle Extracts has also performed notably well in the Vapor Pens category, though there is a slight fluctuation in rankings. The brand ranked 14th in March 2024, improved to 13th in April, but then saw a slight drop to 16th in May and 15th in June 2024. This indicates a competitive but steady market presence. In the Edible category, Beezle Extracts showed some positive movement, ranking 23rd in March, improving to 20th in May, and maintaining a stable position around 21st in June 2024. However, the brand's performance in the Pre-Roll category in Maryland is less impressive, as it did not make it into the top 30 for most months, except for a brief appearance at 33rd in April 2024. This suggests that while Beezle Extracts excels in certain categories, there are areas where they could improve their market penetration.
Competitive Landscape
In the Maryland Vapor Pens category, Beezle Extracts has experienced fluctuating rankings over the past few months, indicating a competitive and dynamic market landscape. In March 2024, Beezle Extracts held the 14th position, slightly improving to 13th in April, but then dropping to 16th in May before recovering to 15th in June. This volatility contrasts with competitors like O.penVape, which showed a more consistent upward trend, peaking at 10th in May before falling to 16th in June. Meanwhile, CULTA also displayed some fluctuations but generally maintained a higher rank, starting at 10th in March and ending at 14th in June. Notably, Ozone re-entered the top 20 in June at 13th after being absent in the previous months. These shifts in rankings highlight the competitive pressures Beezle Extracts faces, suggesting that while they have maintained a presence in the top 20, there is significant room for strategic improvements to enhance their market position and sales performance.
Notable Products
In June 2024, the top-performing product for Beezle Extracts was Buzz - Kryptochronic Distillate Cartridge (0.5g), leading the sales with $5045. Buzz - Granddaddy Purp Distillate Cartridge (0.5g) ranked second, showing a notable improvement from its first position in May 2024. Buzz - Super Boof Distillate Cartridge (0.5g) maintained its third rank from the previous month, while Buzz - Golden Goat Distillate Cartridge (0.5g) dropped from second to fourth place. Apple Fritter Distillate Cartridge (0.5g) entered the top five ranking at fifth position. These shifts indicate a competitive market with slight variations in consumer preferences month-over-month.
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