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Apr-2025
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Overview
Market Insights Snapshot
Ghost Town Cannabis has shown a dynamic performance in the Nevada market, particularly in the Flower category. In January 2025, the brand was ranked 14th, and by February, they had climbed to an impressive 8th place. This upward movement indicates a strong market presence and growing consumer preference. However, the brand experienced a setback by April, dropping to 20th place. This fluctuation could suggest increased competition or changing consumer tastes, which may require strategic adjustments to regain their earlier momentum.
It is noteworthy that Ghost Town Cannabis was not ranked within the top 30 brands in any other state or province for the Flower category during this period, highlighting a potential area for growth and expansion. The brand's sales figures in Nevada reflect a peak in March 2025, with a significant decline in April. This decline might be attributed to seasonal factors or market saturation, suggesting a need for diversification or innovation to sustain growth. Understanding these trends can provide valuable insights for stakeholders looking to optimize the brand's market strategy and expand its footprint beyond Nevada.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Ghost Town Cannabis experienced notable fluctuations in its market position from January to April 2025. Initially ranked 14th in January, Ghost Town Cannabis climbed to an impressive 8th place in February, demonstrating a strong market presence. However, by April, the brand had dropped to 20th, indicating potential challenges in maintaining its earlier momentum. Comparatively, Srene showed a consistent upward trend, moving from 45th in January to 22nd in April, suggesting a growing market influence. Meanwhile, Khalifa Kush and Grassroots maintained relatively stable positions, with Khalifa Kush fluctuating between 17th and 21st, and Grassroots between 14th and 18th. Dope Dope, on the other hand, mirrored Ghost Town Cannabis's trajectory, starting at 13th and dropping out of the top 20 by April. These dynamics suggest that while Ghost Town Cannabis had a strong start to the year, it faces stiff competition from brands like Srene, which are rapidly gaining ground, and must strategize effectively to regain its earlier ranking and sales momentum.
Notable Products
In April 2025, Peanut Butter Breath (3.5g) emerged as the top-performing product for Ghost Town Cannabis, moving up from its second position in March to claim the first spot with notable sales of $2,288. Peach Ozz (28g) made a significant entry into the rankings, securing the second position with strong sales figures. Drops of Jupiter (3.5g) maintained a steady performance, ranking third, although its sales saw a slight decrease compared to the previous month. Skittlez Cookies (3.5g), which topped the charts in February and March, dropped to fourth place in April. Lemon Party (3.5g) remained in the fifth position, consistent with its rank from February, albeit with lower sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
