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Apr-2025
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Overview
Market Insights Snapshot
In Nevada, BLVD has demonstrated notable progress in the Flower category. Beginning the year outside the top 30, the brand has steadily climbed the ranks, achieving the 24th position by April 2025. This upward trajectory is mirrored by a substantial increase in sales, indicating a growing consumer preference for their Flower products. In contrast, BLVD's performance in the Pre-Roll category has seen a decline, with the brand dropping from 47th to 60th place over the same period. This suggests a potential challenge in maintaining market share within this segment, which could be due to increased competition or shifting consumer preferences.
While BLVD's advancements in the Flower category are commendable, their absence from the top 30 in other states or categories is noteworthy. The lack of presence in these areas may indicate opportunities for growth or areas where the brand needs to enhance its strategies to capture more market share. The contrasting performance between categories within Nevada highlights the dynamic nature of consumer preferences and the importance for brands like BLVD to adapt and innovate continually. Understanding these trends can provide valuable insights for stakeholders looking to optimize their market strategies and capitalize on emerging opportunities.
Competitive Landscape
In the competitive landscape of the Nevada flower category, BLVD has demonstrated a positive trajectory in terms of rank and sales, indicating a strengthening market position. Starting from a rank of 42 in January 2025, BLVD improved to 24 by April 2025. This upward movement is notable when compared to competitors such as Srene, which also showed a significant rank improvement from 45 to 22 during the same period. Meanwhile, Prime Cannabis experienced fluctuations, peaking at rank 20 in March before dropping to 26 in April, suggesting potential volatility in their sales strategy. Another competitor, Super Good, maintained a relatively stable position, hovering around the low 20s. Despite not being in the top 20 initially, BLVD's consistent sales growth has allowed it to close the gap with these competitors, indicating a promising trend for future market penetration and consumer preference in Nevada's flower market.
Notable Products
In April 2025, the top-performing product for BLVD was 702 Headband (3.5g) in the Flower category, maintaining its number one rank from March with a notable sales figure of 2597. Naked City Gushers (3.5g) climbed to the second position from the fifth in March, showing a significant increase in sales. Marilyn Monroe (3.5g) entered the rankings for the first time, securing the third spot. Cap Junkie (3.5g) experienced a drop to fourth place from second in March, while Greyhound (3.5g) appeared in the rankings for the first time at fourth place in March and maintained it in April. Overall, 702 Headband and Naked City Gushers demonstrated strong performance, with the former consistently holding the top spot since March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
