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Jul-2025
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Overview
Market Insights Snapshot
BLVD's performance in the Nevada market has shown notable fluctuations across different categories. In the Flower category, BLVD experienced a rise in rankings from 25th in April 2025 to 18th in May, maintaining a strong presence in June with a 19th place ranking. However, by July, the brand slipped back to 25th place, indicating a potential challenge in sustaining its earlier momentum. This fluctuation is mirrored in their sales figures, which peaked in May and June before experiencing a decline in July. The Pre-Roll category, on the other hand, paints a different picture. BLVD ranked 66th in April but failed to make it into the top 30 in subsequent months, suggesting a need for strategic adjustments in this segment.
The absence of BLVD from the top 30 in the Pre-Roll category in Nevada after April could be a point of concern, as it indicates a lack of competitive edge or market penetration in this product line. The initial ranking at 66th and subsequent disappearance from the top 30 highlights the competitive pressures within this category. Meanwhile, the Flower category's performance, although fluctuating, shows that BLVD has a foothold in this segment, albeit with some volatility. The observed trends suggest that while BLVD has a presence in the Flower market, there may be opportunities for growth and stabilization, particularly if they can address the volatility seen in their monthly rankings and sales figures.
Competitive Landscape
In the competitive landscape of the Nevada flower category, BLVD experienced significant fluctuations in its ranking and sales performance from April to July 2025. Initially, BLVD held a rank of 25th in April, improved to 18th and 19th in May and June respectively, before dropping back to 25th in July. This volatility suggests a dynamic market environment with shifting consumer preferences. Notably, BLVD's sales peaked in June, indicating a strong market presence during that month, but saw a decline in July. Competitors such as Ghost Town Cannabis and Dope Dope also showed fluctuating ranks, with Ghost Town Cannabis starting at 19th in April and ending at 26th in July, while Dope Dope moved from 20th to 24th over the same period. Meanwhile, GB Sciences demonstrated a positive trend, improving from 30th in April to 23rd in July, suggesting potential competitive pressure on BLVD. These dynamics underscore the importance of strategic positioning and adaptability for BLVD to maintain and enhance its market share in the Nevada flower category.
Notable Products
In July 2025, BLVD's top-performing product was 702 Headband in the Flower category, maintaining its number one rank from previous months with a notable sales figure of 2946 units. Cap Junkie in the Flower category held steady at the second position, showing consistent performance across the months. Greyhound in the Flower category improved its rank to third, despite not having sales data for June. Cap Junkie Pre-Roll in the Pre-Roll category remained at the fourth position, indicating stable demand. Lastly, Greyhound Pre-Roll entered the rankings at fifth place, highlighting its growing popularity within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
