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Apr-2025
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Overview
Market Insights Snapshot
Dope Dope has shown a dynamic performance across different categories and states, with notable fluctuations in its rankings. In the Nevada market, the brand's presence in the Flower category has seen a decline. Starting the year at a respectable 13th position in January 2025, Dope Dope slipped to 21st by April. This downward movement might be a point of concern, especially considering the corresponding decrease in sales figures during this period. Their sales fell from $434,850 in January to $263,654 by April, indicating a significant drop in consumer demand or increased competition within the state.
While the Nevada market presents challenges, it's crucial to explore how Dope Dope is performing in other states and categories to get a complete picture of their market dynamics. The absence of Dope Dope in the top 30 rankings in certain states or categories could either indicate a strategic withdrawal or a struggle to penetrate those markets effectively. Understanding these patterns can provide insights into the brand's overall strategy and potential areas for growth or improvement. Observing these trends and how they evolve over the year can offer valuable foresight into the brand's future trajectory.
Competitive Landscape
In the competitive landscape of Nevada's flower category, Dope Dope has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Initially positioned at 13th place in January, Dope Dope saw a decline to 21st by April, indicating a significant drop in its market standing. This shift can be contrasted with the performance of competitors like Ghost Town Cannabis, which maintained a stronger presence despite a dip to 20th place in April, and Khalifa Kush, which consistently hovered around the top 20. Meanwhile, Srene showed a remarkable upward trend, climbing from 45th in January to 22nd in April, potentially capturing some of the market share lost by Dope Dope. These dynamics suggest that Dope Dope may need to reassess its strategies to regain its competitive edge in the Nevada flower market.
Notable Products
In April 2025, the top-performing product for Dope Dope was Black Ice Pre-Roll 2-Pack (1g) in the Pre-Roll category, climbing to the number 1 rank with sales of 799 units. Apple Fritter x Sunset Sherbert (3.5g) maintained its strong position, holding steady at rank 2 in the Flower category, though its sales dipped slightly to 783 units. Black Ice (7g) emerged as a new contender in the Flower category, securing the 3rd rank. LA Kush Cake (14g) saw a drop from 2nd to 4th rank, with sales decreasing to 430 units. Orange Daiquiri (7g) also experienced a decline, moving from 3rd to 5th rank, with sales falling to 415 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
