Apr-2025
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Overview
Market Insights Snapshot
Grasslands has shown varied performance across different states and categories, with notable movements in rankings and sales. In Alberta, the brand's presence in the Flower category has been improving steadily. While Grasslands was not in the top 30 brands at the start of the year, by March, it had climbed to the 68th position, and further to 55th by April. This upward trajectory is indicative of growing consumer interest and market penetration in the region. However, the lack of top 30 presence earlier in the year suggests there are still challenges to overcome in achieving a more dominant position in Alberta's competitive market.
In contrast, British Columbia has seen Grasslands maintain a consistent presence within the top 20 Flower brands. Starting the year at the 20th position, the brand improved its ranking to 14th in February and has maintained a stable position around 15th through March and April. This stability in British Columbia indicates a strong foothold in the market, with Grasslands successfully retaining consumer loyalty and interest. It's worth noting that while sales figures in British Columbia have seen fluctuations, the brand's ability to remain within the top 20 suggests effective strategies in retaining market share amidst changing consumer preferences.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Grasslands has shown a notable upward trajectory in its rankings from January to April 2025. Starting at the 20th position in January, Grasslands climbed to the 14th position by February and maintained a steady rank of 15th through March and April. This improvement in rank is indicative of a positive trend in sales performance, contrasting with competitors like 1964 Supply Co, which experienced a decline from 8th to 17th place over the same period, and Spinach, which fluctuated but ultimately improved slightly from 16th to 13th place. Meanwhile, Jonny Chronic maintained a consistent position just ahead of Grasslands, ranking 14th in April. The steady performance of Grasslands amidst the varying ranks of its competitors suggests a strengthening market presence and potential for further growth in the British Columbia Flower market.
Notable Products
In April 2025, the top-performing product for Grasslands was Sativa 28g in the Flower category, maintaining its number one rank consistently from January through April. It achieved impressive sales figures, with April sales recorded at 4294 units. Indica 28g, also in the Flower category, held steady in the second position throughout the same period, demonstrating strong but slightly fluctuating sales. Notably, while Sativa 28g saw a slight decrease in sales from March to April, it remained the top seller. Both products have shown remarkable consistency in their rankings, indicating sustained popularity and demand among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.