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Aug-2025
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Overview
Market Insights Snapshot
In the Alberta market, Grasslands has experienced significant fluctuations in the Flower category rankings over the past few months. Notably, the brand was not in the top 30 in May and June 2025, indicating a challenging period for the brand. However, there was a slight improvement in July and August, with rankings at 100 and 82, respectively. This suggests a potential recovery or strategic adjustments that might be contributing to better performance. Despite the low rankings, the sales figures in August show a positive trend, indicating that the brand is perhaps gaining traction in the market.
In contrast, Grasslands has maintained a more stable presence in the British Columbia market. The brand consistently appeared within the top 20 rankings from May through August 2025 in the Flower category. Although there was a slight dip in rankings from 12 in May to 19 in July, the brand managed to climb back to 17 in August. This stability is reflected in their sales figures, which, despite some fluctuations, suggest a steady consumer base and effective market strategies. The consistent rankings in British Columbia highlight Grasslands' stronger foothold in this region compared to Alberta.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Grasslands has experienced notable fluctuations in its market position from May to August 2025. Initially ranked at 12th in May, Grasslands saw a decline to 17th in June and further slipped to 19th in July before recovering slightly to 17th in August. This volatility in rank is mirrored in its sales, which dropped significantly from May to June but showed a modest recovery by August. In contrast, DEALR maintained a stronger presence, consistently ranking higher than Grasslands, peaking at 9th in June. Meanwhile, Tweed and Woody Nelson have shown varied performances, with Tweed's rank declining over the months and Woody Nelson making a significant jump from 24th in June to 15th in July. These dynamics suggest that while Grasslands faces stiff competition, there is potential for strategic adjustments to regain and stabilize its market position in the Flower category in British Columbia.
Notable Products
In August 2025, the top-performing product for Grasslands was Indica (28g) in the Flower category, maintaining its number one rank from July with sales reaching 3450 units. Sativa (28g), also in the Flower category, held the second position, consistent with its ranking in July, although its sales figures saw a slight decline from previous months. Notably, Indica (28g) had previously been ranked second in May and June, indicating a positive upward trend in its performance over the summer. Conversely, Sativa (28g) started strong as the top product in May and June but experienced a drop to second place in subsequent months. This shift highlights a significant change in consumer preference within Grasslands' top-selling Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
