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Dec-2024
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Overview
Market Insights Snapshot
Grasslands has shown varied performance across different states and categories, with notable movements in rankings and sales. In Alberta, the brand's presence in the Flower category has been inconsistent, as they were not in the top 30 brands in September 2024. However, they managed to enter the rankings in October, climbing to 79th place, and slightly improved to 73rd in November. Unfortunately, by December, Grasslands fell back to 88th, indicating a fluctuating market presence. This inconsistency could be a point of concern as it suggests challenges in maintaining a stable market position in Alberta's competitive landscape.
In contrast, Grasslands has maintained a more stable performance in British Columbia, consistently ranking within the top 25 brands in the Flower category from September through November 2024. The brand's position improved slightly in December, moving up to 21st place, reflecting a positive trend in this province. This steady ranking suggests a strong foothold in British Columbia, potentially due to effective market strategies or consumer preferences aligning well with Grasslands' offerings. The sales trend in British Columbia also shows an upward trajectory, with December sales peaking, which could indicate growing consumer demand or successful promotional efforts during that period.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Grasslands has shown a notable upward trend in its ranking over the last few months of 2024. Starting from a rank of 25 in September, Grasslands improved to rank 21 by December, indicating a positive trajectory in market presence. This improvement is significant when compared to competitors like Redecan, which saw a decline from rank 12 in September to 20 by December, and Homestead Cannabis Supply, which experienced fluctuations, ending at rank 22 in December. Meanwhile, Station House and Versus maintained relatively stable positions, with Versus consistently outperforming Grasslands but without significant rank changes. Grasslands' sales figures also reflect this positive trend, with a steady increase from September to December, suggesting effective market strategies and growing consumer preference. This upward movement in rank and sales positions Grasslands as a brand to watch in the competitive Flower market of British Columbia.
Notable Products
In December 2024, Sativa 28g from the Flower category maintained its top position in sales for Grasslands, achieving a sales figure of 2719, which was a slight increase from the previous month. Indica 28g also held steady in second place, with sales reaching 1995, marking a consistent performance over the past months. Both products have shown remarkable stability, maintaining their rankings from September through December. The consistency in these rankings highlights a strong customer preference for these Flower category products. The sales figures indicate a steady demand for Grasslands' offerings in this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
