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Dec-2025
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Overview
Market Insights Snapshot
Palmetto has shown a varied performance across different provinces and product categories, with some notable movements in rankings. In Alberta, the brand made a significant entry into the Beverage category by December 2025, ranking 12th, a position it maintained from November. This reflects a positive reception and potential growth in this segment. Meanwhile, in the Flower category, Palmetto experienced fluctuations, ending the year with a notable improvement to 70th place from a previous rank of 89th in November, indicating a recovery in market presence. However, it is worth noting that the brand did not make it to the top 30 in the Beverage category in earlier months, suggesting a late but impactful entry.
In British Columbia, Palmetto's performance in the Flower category remained relatively stable, maintaining a presence just outside the top 20 by December 2025. The Vapor Pens category saw a notable rise, improving from 53rd in October to 25th by December, highlighting a growing consumer interest in this product line. However, the Pre-Roll category saw inconsistent rankings, with Palmetto failing to appear in the top 30 in October but managing to climb back to 89th by December. In Ontario, the Beverage category showed a steady upward trend, moving from 24th to 19th by the end of the year, reflecting a consistent demand. Conversely, the Flower category saw a drop-off in visibility by December, as Palmetto did not rank in the top 30, indicating challenges in maintaining its market position in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Palmetto has experienced a slight decline in its rank from September to December 2025, moving from 18th to 21st position. This shift is notable as it reflects the dynamic nature of the market and the increasing competition from other brands. For instance, Tweed maintained a consistent presence in the top 20, albeit at the lower end, while Broken Coast made a significant leap from 61st to 20th place by December, indicating a strong upward trend in sales. Similarly, FIGR re-entered the top 20 in December after being absent in October, suggesting a recovery in their sales. Meanwhile, BC Green showed a steady climb, ending the year just ahead of Palmetto at 22nd place. These movements highlight the competitive pressures Palmetto faces, emphasizing the need for strategic adjustments to regain a stronger foothold in the market.
Notable Products
In December 2025, Palmetto's top-performing product was the Orange Vanilla Cream Soda in the Beverage category, maintaining its first-place ranking for four consecutive months with a notable increase in sales to 8,520 units. The Pineapple x Strawnana Distillate Disposable in the Vapor Pens category held steady in second place from November, following a significant climb from fifth in October. The Banana & Pineapple Coco Distillate 3 in 1 Disposable also showed a positive trend, moving up to third place in December after dropping to fourth in November. The Peach & Lemonade Distillate 3-in-1 Disposable secured the fourth spot, despite not being ranked in November. Finally, the Strawberry & Kiwi 3-in-1 Distillate Disposable entered the rankings in December at fifth place, indicating a new entrant in the top-performing products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
