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Nov-2025
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Overview
Market Insights Snapshot
Palmetto's performance across various Canadian provinces reveals significant variability in their market presence and category rankings. In Alberta, the brand has seen a decline in the Flower category, slipping from 51st in August 2025 to 89th by November 2025. This indicates a downward trend, highlighting potential challenges in maintaining a competitive edge in this category. Meanwhile, in British Columbia, Palmetto's Flower category has remained relatively stable, hovering around the 20th position, suggesting a more resilient performance in this province. However, their Vapor Pens category in British Columbia experienced a notable fluctuation, dropping from 30th to 55th in October before recovering to 37th in November, reflecting some volatility in consumer preferences or market dynamics.
In Ontario, Palmetto's Beverage category maintained a consistent position in the top 25 until October 2025, after which it dropped out of the top rankings, indicating a potential area for improvement or increased competition. The Flower category in Ontario shows a slight upward trend, moving from 95th in August to 86th in November, suggesting some positive momentum. In Saskatchewan, Palmetto's performance in the Pre-Roll category is commendable, as it improved from 24th to 17th by November, while the Vapor Pens category emerged in the rankings at 21st, indicating a strong entry into this market segment. These insights highlight the varying degrees of success and challenges Palmetto faces across different regions and product categories.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Palmetto has experienced fluctuating rankings, indicating a challenging market position. From August to November 2025, Palmetto's rank hovered around the bottom of the top 20, slipping from 20th to 21st place, suggesting a need for strategic adjustments to enhance market share. In contrast, Weed Me maintained a slightly higher position, though it also showed a downward trend from 13th to 20th, which could indicate a broader market shift affecting multiple brands. Meanwhile, DEALR demonstrated remarkable volatility, jumping from 21st to 5th in October before settling at 19th in November, showcasing potential for rapid growth or market disruption. Newer entrants like Tribal and Happy Hour (BC) have shown upward momentum, with Tribal notably climbing to 23rd in November and Happy Hour (BC) reaching 22nd, highlighting emerging competition that Palmetto must address to regain and sustain its competitive edge.
Notable Products
In November 2025, Palmetto's top-performing product was the Orange Vanilla Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its number one rank since August 2025, with a notable sales figure of 6,424 units. The Pineapple x Strawnana Distillate Disposable (0.4g) emerged as the second-ranked product in the Vapor Pens category, marking its first appearance in the rankings. The Banana & Pineapple Coco Distillate 3 in 1 Disposable (1g) held steady at third place, despite a slight decline in sales since September. The PALS - Blue Cheese Pre-Roll 10-Pack (4g) remained in fourth place, showing a slight increase in sales from October. Lastly, the Peach & Lemonade Distillate 3-in-1 Disposable (1g) dropped to fifth place, continuing its decline in rank from second in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
