Palmetto

Palmetto’s August 2026 mix concentrates in Pre-Roll at 50.4% share (ranked 67 in Pre-Roll within Saskatchewan), with Flower at 28.7%, Beverage at 18.2%, and Vapor Pens at 2.7%; across the brand, sales fell 81.1% year over year while average price declined 51.1%. Within categories, Pre-Roll sales were down 59.1% year over year but up 18.7% month over month, Flower dropped 86.1% year over year and 23.7% month over month, Beverage rose 19.3% year over year but slipped 6.0% month over month, and Vapor Pens contracted 98.5% year over year and 38.3% month over month; the anchor is BC, where the top category is Pre-Roll, implying the portfolio is pivoting toward faster-turn, lower-ticket formats to stabilize volumes despite deep price compression.

The shift toward Pre-Roll gaining 18.7% month over month while Flower retreats 23.7% month over month, alongside Beverage’s 19.3% year-over-year growth, indicates a repositioning from high-ticket inhalables toward value-accessible, convenience-led products; this is reinforced by a 51.1% average price drop that widens the accessible price ladder. With Vapor Pens now only 2.7% of mix after a 98.5% year-over-year decline and Pre-Roll holding a 50.4% share at a Saskatchewan rank of 67, Palmetto’s near-term competitive path is to lean into Pre-Roll and Beverage to capture price-sensitive trips while de-emphasizing premium Flower, which currently drags mix with an 86.1% year-over-year decline.