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Jan-2026
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Overview
Market Insights Snapshot
In Alberta, Palmetto has shown consistent performance in the Beverage category, maintaining a steady rank of 12 from November 2025 to January 2026. This stability highlights its strong presence in the market. However, in the Flower category, the brand experienced fluctuations, with rankings moving from 81 in October 2025 to 82 in January 2026, peaking at 73 in December 2025, which indicates some volatility. In British Columbia, Palmetto's Flower category has maintained a strong presence, consistently ranking in the low 20s. The Vapor Pens category saw significant improvement, moving from 57 in October 2025 to 25 in December 2025, before slightly declining to 34 in January 2026, suggesting a growing interest in this product line.
In Ontario, Palmetto has shown resilience in the Beverage category, with a gradual improvement in rank from 21 in October 2025 to 19 in December 2025, before slightly falling back to 20 in January 2026. The Vapor Pens category has seen a slight decline, moving from 35 in October 2025 to 40 in January 2026, which could indicate increased competition or shifting consumer preferences. In Saskatchewan, Palmetto's performance in the Pre-Roll category peaked impressively at rank 10 in November 2025 but experienced a decline to 29 by January 2026, reflecting possible challenges in maintaining market share. Additionally, the brand was absent from the top 30 in the Vapor Pens category in October 2025, which could be seen as a gap in their market presence, though they improved to rank 22 by November 2025.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Palmetto has shown a relatively stable performance, maintaining a rank between 21st and 24th from October 2025 to January 2026. This consistency is notable, especially when compared to competitors like Happy Hour, which experienced a slight decline from 12th to 21st over the same period. Meanwhile, Broken Coast made significant strides, climbing from 62nd to 24th, indicating a potential threat to Palmetto's position. Interestingly, Homestead Cannabis Supply surged dramatically from 88th to 22nd, suggesting a rapidly growing presence that could impact Palmetto's market share. Despite these competitive pressures, Palmetto's sales figures remained robust, particularly in November 2025, where it outperformed several competitors, indicating strong consumer loyalty and effective market strategies.
Notable Products
In January 2026, Palmetto's top-performing product was Orange Vanilla Cream Soda (10mg THC, 355ml) within the Beverage category, maintaining its number one rank from previous months, despite sales slightly decreasing to 6477 units. The Pineapple x Strawnana Distillate Disposable (0.4g) in the Vapor Pens category held its second-place position, consistent with its ranking in October and November 2025. The Pals - Apple Jack Pre-Roll 10-Pack (4g) slipped to third place after briefly reaching second place in December 2025. The Banana & Pineapple Coco Distillate 3 in 1 Disposable (1g) remained steady in fourth place since its entry in December 2025. Lastly, the Peach & Lemonade Distillate 3-in-1 Disposable (1g) maintained its fifth position, showing stability in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
