Market Insights Snapshot
Palmetto's performance varies significantly across categories and states. In the Alberta market, Palmetto has shown some notable improvements in the Beverage category, moving from not being in the top 20 in July 2023 to ranking 19th by October 2023. However, the brand seems to struggle in the Pre-Roll and Vapor Pens categories, with rankings dropping from 46th and 49th respectively in July to 85th and 81st in October. The Flower category shows a fluctuating trend, with the rank bouncing from 51st in July to 42nd in September, and then falling back to 70th in October.
In contrast, Palmetto's performance in the British Columbia market presents a different picture. The Flower category shows a positive trend, improving from 38th in July to 47th in October. However, the rankings in the Pre-Roll and Vapor Pens categories have slightly declined over the same period. The brand's performance in the Ontario market is somewhat mixed, with improvements seen in the Beverage and Edible categories, but no rankings available for the Flower and Pre-Roll categories after July 2023. This suggests that Palmetto was not among the top 20 brands in these categories in Ontario for the following months.
In the Flower category within British Columbia, Palmetto has seen a steady improvement in rank from July to October 2023, moving from 38th to 47th place. However, this has not necessarily translated into a consistent increase in sales. In comparison, 18twelve has experienced a slight drop in rank over the same period but still maintains a higher rank than Palmetto. Carmel and Organnicraft both have similar ranks to Palmetto, with Organnicraft showing a similar trend of improving rank. Freedom Cannabis has consistently ranked better than Palmetto, indicating stronger performance in the market. It's important to note that a missing rank indicates the brand was not in the top 20 for that month.
In October 2023, Palmetto's top-performing product was the "Orange Vanilla Cream Soda (10mg THC, 355ml)", a beverage that jumped from second place in September to first in October, with sales reaching 2982 units. The "Platinum Cookies (3.5g)" flower, despite a slight dip in rank from first to second, maintained strong sales with 2173 units sold. The "Pals - Fruit Salad Pre-Roll 10-Pack (4g)" pre-roll also remained popular, ranking third after being fifth in the previous month. The "Blue Razzleberry Kush Infused Pre-Roll 3-Pack (1.5g)" pre-roll maintained its fourth position, showing consistent demand. Lastly, the "OG Kush (3.5g)" flower re-entered the top five after not being ranked in the previous months.