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Sep-2025
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Overview
Market Insights Snapshot
Palmetto's performance across various categories and provinces reveals a dynamic presence in the cannabis market. In Alberta, the brand's ranking in the Flower category experienced fluctuations, peaking at 51st in August 2025 before dropping to 77th by September. This indicates a volatile market presence, with a notable sales decrease in September. Interestingly, Palmetto's Pre-Roll and Vapor Pens categories in Alberta did not make it into the top 30 until August and September, respectively, which could suggest emerging interest or underperformance compared to competitors. In British Columbia, Palmetto maintained a more stable position in the Flower category, consistently ranking within the top 20, and even improving to 18th in September. However, the Vapor Pens category saw a decline from 22nd in July to 29th by September, indicating potential challenges in maintaining consumer interest or market competition.
In Ontario, Palmetto's performance varied across categories, with the Beverage category showing consistency by maintaining a rank around 22nd throughout the observed months. The Flower category, however, saw Palmetto dip to 94th in August before rebounding to 80th in September, suggesting a potential recovery or market adjustment. The Vapor Pens category showed strong performance with Palmetto maintaining a top 35 ranking, peaking in August at 31st. In Saskatchewan, while Palmetto's Flower category did not make the top 30 after June, the Pre-Roll category demonstrated resilience, maintaining a presence within the top 30, despite some fluctuations. This varied performance across provinces and categories highlights the brand's strengths and potential areas for growth or strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Palmetto has shown a gradual improvement in its ranking over the months from June to September 2025, moving from 20th to 18th place. This upward trend suggests a positive reception in the market, although it still trails behind competitors like Tweed and Grasslands, which have maintained higher rankings throughout the same period. Notably, Woody Nelson experienced a significant jump in rank from 24th in June to 15th in July, indicating a potential threat to Palmetto's market position. Despite these challenges, Palmetto's sales have shown a consistent increase, particularly in September, suggesting that their strategies might be starting to pay off. However, to climb further up the ranks, Palmetto will need to continue enhancing its market strategies to compete more effectively against brands like Pistol and Paris, which have also shown resilience in maintaining their market presence.
Notable Products
In September 2025, the top-performing product for Palmetto was Orange Vanilla Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its first-place rank consistently from June through September, with a sales figure of 6422 units. Banana & Pineapple Coco Distillate 3 in 1 Disposable (1g) in the Vapor Pens category climbed significantly to the second position in September, up from fifth in August. The PALS - Blue Cheese Pre-Roll 10-Pack (4g) made an impressive debut in the rankings at third place. Peach & Lemonade Distillate 3-in-1 Disposable (1g), also in the Vapor Pens category, dropped from second place in August to fourth in September. Lastly, Pink Burst & Melonberry Ice Dual Chamber Distillate Disposable 2-Pack (1g) re-entered the rankings at fifth place, after being unranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
