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Aug-2025
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Overview
Market Insights Snapshot
In Alberta, Palmetto has shown a mixed performance across different categories. In the Flower category, Palmetto has maintained a relatively stable ranking, improving from 57th in July to 51st in August, with a notable sales increase to 102,675 in August. However, its absence from the top 30 in the Pre-Roll category until August, where it appeared at 90th, indicates potential challenges in this segment. Meanwhile, in the Vapor Pens category, Palmetto re-entered the rankings at 52nd in August, suggesting a positive trajectory following earlier months without a ranking.
In Ontario, Palmetto's performance has been varied across categories. The brand has consistently improved its position in the Vapor Pens category, moving from 37th in May to 31st in August, with sales showing a significant upward trend. Conversely, in the Flower category, Palmetto's ranking has declined from 85th in May to 94th in August, accompanied by a decrease in sales. Notably, Palmetto was not ranked in the Beverage category in August, which could indicate a strategic shift or market challenge in that segment. In Saskatchewan, the brand has shown notable improvement in the Pre-Roll category, moving from 39th in May to 21st in August, reflecting a strong performance in this market.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Palmetto has maintained a consistent presence, ranking 20th in May, June, and August 2025, with a slight dip to 21st in July. Despite this stability, Palmetto faces notable competition from brands like Tweed, which consistently ranks higher, moving from 14th to 18th over the same period, and Valhalla Flwr, which has shown a strong upward trend, climbing from 38th in May to 19th in August. Meanwhile, Pistol and Paris and FIGR have fluctuated but generally remain close competitors, with Pistol and Paris peaking at 20th in July and FIGR not breaking into the top 20 in August. These dynamics suggest that while Palmetto's sales have remained relatively stable, there is a competitive pressure from both established and emerging brands, indicating a need for strategic initiatives to improve its market position.
Notable Products
In August 2025, the top-performing product for Palmetto was Orange Vanilla Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its number one rank from previous months despite a decrease in sales to 6243 units. The Peach & Lemonade Distillate 3-in-1 Disposable (1g) in the Vapor Pens category held steady at the second position, with sales increasing to 5217 units. Strawberry & Kiwi 3-in-1 Distillate Disposable (1g) ranked third, showing an improvement from its previous fourth position in July. Sour Patch Kiss (28g) in the Flower category climbed to the fourth rank after being absent in May and July rankings. Lastly, Banana & Pineapple Coco Distillate 3 in 1 Disposable (1g) entered the rankings for the first time in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
