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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Palmetto’s mix concentrated in Pre-Roll at 46.27% share (ranked 68 in Saskatchewan Pre-Roll) alongside Flower at 36.33%, while Beverage held 16.55% and Vapor Pens slipped to 0.85%. Pre-Roll declined 51.05% YoY and 8.66% MoM, whereas Flower fell 83.37% YoY but jumped 32.40% MoM, and Beverage was nearly flat YoY at -0.47% with a 3.80% MoM dip; Vapor Pens collapsed 99.36% YoY and 65.47% MoM. With brand-wide sales down 78.31% YoY and average price down 48.73%, the pattern indicates a pivot away from higher-price and low-velocity Vapor Pens toward defending volume in Pre-Roll and selectively stabilizing Beverage to offset Flower volatility.
The shift implies Palmetto is leaning into price-accessible formats to defend share and shelf presence, using Pre-Roll as the primary throughput engine despite rank 68 in Saskatchewan and cushioning demand variability with Beverage’s steady YoY line at -0.47%. The 32.40% MoM rebound in Flower alongside an 8.66% MoM pullback in Pre-Roll suggests a tactical rebalancing toward higher basket adds when price points allow, while the 99.36% YoY collapse in Vapor Pens and 65.47% MoM retreat signal deliberate exit or deprioritization; together with a 46.27% Pre-Roll share and 16.55% Beverage share, this positions the brand for volume-led recovery contingent on maintaining price architecture as average price sits at $16.71.
Competitive Landscape
Palmetto sits at rank #72 in BC Pre-Roll for September 2026, down 10 positions year over year from #62, while improving 5 spots versus June 2026 when it was #77; by contrast, Weed Me moved from #2 to #1 with 28.6% YoY sales growth and Back Forty / Back 40 Cannabis jumped from #13 to #2 on 197.3% YoY growth, indicating Palmetto’s relative visibility has slipped even as top-tier rivals gain share. Although Palmetto’s current #72 is far from its #40 peak in November 2024, the climb from #77 three months ago to #72 now and the competitive shifts where General Admission edged down from #1 to #3 with an 8.5% YoY decline suggest a crowded upper tier reallocating demand away from mid-pack brands; the trajectory implies Palmetto is stabilizing quarter-over-quarter but losing long-run placement as faster-rising leaders outpace it.
Notable Products
Orange Bud Blunt 5-Pack (2g) posted a 232.6% month-over-month gain to rank 4 in September 2026, while Pals - Sasquatch Sap Pre-Roll 10-Pack (4g) slid 16.2% to rank 2. Three Pre-Roll SKUs sit in the top six, and two of them declined more than 10% or grew over 200%, indicating volatility concentrated in multi-pack Pre-Rolls. This pattern implies Palmetto is shifting trial and basket-building via value-oriented Pre-Rolls even as the flagship 10-packs face churn.
Orange Vanilla Cream Soda (10mg THC, 355ml) eased 3.8% month over month but held rank 1, whereas Pals - Orange Bud Pre-Roll 10-Pack (4g) fell 12.2% to rank 6. Sasquatch Sap (3.5g) grew 48.8% to rank 7, and Apple Jack (28g) rose 6.5% to rank 5, signaling that Flower is quietly stabilizing across both value ounces and 3.5g formats. The mix points to a dual-track strategy in September 2026: Pre-Roll spikes drive traffic, while Flower and the lead Beverage anchor steady share with more predictable velocities and a single Beverage SKU generating $36,593.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
