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Apr-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Palmetto showed varied performance across different categories. Notably, the brand made a significant debut in the Beverage category, securing the 11th position in April—a promising entry for a brand that wasn't previously in the top 30. However, in the Flower category, Palmetto's ranking fluctuated, starting at 69th in January and ending at 68th in April, indicating some struggle to maintain a consistent upward trajectory. The Vapor Pens category also saw Palmetto dropping from 52nd to 54th position, with sales showing a downward trend over the months, suggesting potential challenges in maintaining its market share.
In contrast, in British Columbia, Palmetto's performance in the Flower category was more stable, maintaining a strong position between 18th and 22nd throughout the months. This stability reflects a solid consumer base in this category. Meanwhile, in the Pre-Roll category, Palmetto was unable to break into the top 30, which may indicate a need for strategic adjustments to capture more market share. Additionally, in Ontario, the brand's Beverage category showed an impressive climb from 21st in January to 15th in March before settling at 17th in April, highlighting potential growth opportunities in this segment. However, the Flower category saw a decline from 61st to 70th, suggesting competitive pressures or shifting consumer preferences impacting sales.
Competitive Landscape
In the competitive landscape of the flower category in British Columbia, Palmetto has shown a consistent presence, maintaining a rank within the top 20 brands from January to April 2025. Notably, Palmetto's rank improved from 22nd in January to 18th in both February and April, indicating a stable position amidst fluctuating market dynamics. In comparison, 1964 Supply Co experienced a decline from 8th to 17th place over the same period, suggesting a potential opportunity for Palmetto to capture market share from competitors facing downward trends. Meanwhile, FIGR has shown a positive trajectory, climbing from 37th to 20th, which could pose a future competitive threat if this upward trend continues. Parcel and Woody Nelson have also seen varied rankings, with Parcel slightly improving from 17th to 16th and Woody Nelson dropping from 12th to 19th, reflecting the dynamic nature of the market. These insights suggest that while Palmetto remains competitive, it must continue to innovate and adapt to maintain and potentially improve its market position.
Notable Products
In April 2025, the top-performing product for Palmetto was Orange Vanilla Cream Soda in the Beverage category, maintaining its first-place rank for the fourth consecutive month with sales reaching 7542 units. The Strawberry Cough Pre-Roll 10-Pack held steady in second place across all four months, demonstrating consistent consumer demand. Pink Vanilla Cream Soda saw a slight improvement in its ranking, moving from fourth to third place compared to March. Strawberry & Kiwi 3-in-1 Distillate Disposable experienced a decline in sales, dropping from fifth to fourth place in April. Lastly, Strawberry Cough in the Flower category re-entered the top five, indicating a resurgence in popularity despite a drop in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
