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Oct-2025
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Overview
Market Insights Snapshot
Palmetto's performance in the cannabis market presents a varied picture across different provinces and product categories. In Alberta, the brand's presence in the Flower category has seen a downward trend, with rankings slipping from 56th in July 2025 to 79th in October 2025. This suggests a decline in market competitiveness over the months. Notably, Palmetto's Vapor Pens did not appear in the top 30 rankings until August, indicating a late but significant entry into the market. Meanwhile, in British Columbia, Palmetto maintained a strong position in the Flower category, consistently ranking around 20th, while its Vapor Pens experienced a sharp decline from 23rd in July to 51st in October, highlighting a potential area of concern for the brand.
In Ontario, Palmetto's performance in the Beverage category remained stable, with rankings hovering around the 23rd to 24th mark. This stability contrasts with the fluctuations seen in other categories, such as Flower, where the brand's ranking showed a slight improvement from 91st in August to 87th in October. The Vapor Pens category in Ontario offered a more positive outlook, with Palmetto maintaining a consistent presence in the top 40, suggesting a steady consumer demand. In Saskatchewan, Palmetto's Pre-Roll category displayed relative stability, with rankings fluctuating slightly but remaining within the top 30. However, the absence of Pre-Roll rankings in British Columbia for October indicates a potential loss of market presence that could impact overall brand performance in the province.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Palmetto has shown a consistent presence, maintaining its rank around the 20th position from July to October 2025. Despite not breaking into the top 15, Palmetto's sales trajectory indicates a positive trend, with a notable increase from July to September, before a slight dip in October. In contrast, 1964 Supply Co experienced fluctuations, peaking in August at rank 14 before dropping to 19 in October, suggesting a volatile market presence. Meanwhile, Weed Me has seen a gradual decline in rank from 11 to 17, indicating potential challenges in maintaining its market share. Interestingly, The Loud Plug experienced a dramatic fall from rank 4 in July to 22 in October, highlighting significant market shifts. Conversely, Sweetgrass Organic Cannabis made a remarkable climb from rank 49 in July to 21 in October, showcasing a strong upward momentum. These dynamics suggest that while Palmetto remains stable, there is significant movement among competitors, which could present both challenges and opportunities for strategic positioning in the coming months.
Notable Products
In October 2025, Palmetto's top-performing product was Orange Vanilla Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its consistent first-place ranking across the months with sales of 6,742 units. The Banana & Pineapple Coco Distillate 3 in 1 Disposable in the Vapor Pens category rose to second place, up from third in September. Peach & Lemonade Distillate 3-in-1 Disposable also in Vapor Pens, held steady at third place, showing slight sales improvement from the previous month. Pals - Sour Patch Kiss Pre-Roll 10-Pack dropped from second to fourth place, experiencing a notable decrease in sales. The Pink Burst & Melonberry Ice Dual Chamber Distillate Disposable 2-Pack entered the rankings in fifth place, demonstrating emerging interest in this new offering.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
