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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, 1964 Supply Co concentrated 38.18% of sales in Pre-Roll with year-over-year growth of 24.30% and month-over-month growth of 5.43%, while Vapor Pens held 23.24% share with 40.46% YoY and a flat 0.08% MoM. Flower accounted for 23.05% share but declined by 2.37% YoY and 7.99% MoM, whereas Edible rose to 10.33% share with 73.55% YoY and 4.16% MoM, and Concentrates reached 5.19% share with 46.80% YoY and 0.46% MoM. The brand’s average price fell 3.28% YoY to $22.37 while the top market was BC, and within British Columbia Pre-Roll the brand sat at rank 8; the mix pattern points to an intentional pivot from Flower into value-leaning Pre-Roll and higher-ticket Vapor Pens to balance volume and margin.
These shifts imply a positioning tilt toward convenient inhalables, with Pre-Roll share (38.18%) outpacing Flower (23.05%) and Vapor Pens narrowing the gap via 40.46% YoY growth despite 0.08% MoM stagnation. Holding rank 8 in British Columbia Pre-Roll while Flower contracts 7.99% MoM and Pre-Roll expands 5.43% MoM suggests shelf-space and assortment prioritization where turn is fastest, supported by a 3.28% YoY average price reduction and a 73.55% YoY surge in Edible that diversifies basket-building. The thesis is that 1964 Supply Co is consolidating around inhalable demand curves to defend share and climb intra-category ranks, using price to accelerate Pre-Roll velocity while Vapor Pens and Edible provide growth optionality if Flower softness persists.
Competitive Landscape
1964 Supply Co sits at rank #8 in BC Pre-Roll for August 2026, improving 2 positions year over year from #10 and edging 1 spot higher versus May 2026’s #9, while still trailing its peak of #7 from April 2025. Competitive churn is steep: Back Forty / Back 40 Cannabis surged from #17 to #1 alongside a 237.7% YoY sales lift, and Good Supply moved from #7 to #5 with a 47.4% YoY increase, whereas General Admission slipped from #1 to #2 with a 10.7% YoY decline—together indicating that share is consolidating at the top while mid-tier ranks compress. The pattern implies 1964 Supply Co’s incremental rank gains are vulnerable in a tightening mid-table, and sustaining progress toward the #7 peak will likely require outpacing top movers that have advanced 2–16 ranks faster year over year.
Notable Products
Blue Dream Pre-Roll (1g) posted the steepest movement in August 2026 with a -5.9% month-over-month change at rank 6 while Blue Dream Pre-Roll 5-Pack (2.5g) rose 6.8% at rank 2, indicating consumer trade-up toward multi-packs despite a single format slip. CBG/THC 1:1 Blue Raspberry Blue Dream Live Rosin Gummies 2-Pack (10mg CBG, 10mg THC) advanced 17.8% to rank 1, while THC/CBG 1:1 Pineapple Mango Live Rosin Gummies 2-Pack (10mg THC, 10mg CBG) inched up 0.5% at rank 5, pointing to stronger pull for functional 1:1 edibles over flavor variants. Four of the top ten are Pre-Roll SKUs with three in the top four, and within that set Comatose Pre-Roll 5-Pack (2.5g) gained 9.9% at rank 3 while Blue Dream FSE Live Resin Cartridge (1g) in Vapor Pens slipped 0.1% at rank 10, signaling format concentration in Pre-Rolls versus stability in Pens. The mix implies 1964 Supply Co is consolidating around multi-pack Pre-Rolls and 1:1 rosin gummies, shaping a portfolio tilt toward value-per-session formats and functional cannabinoid pairings over single-stick or non-1:1 options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
