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Feb-2026
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Overview
Market Insights Snapshot
In examining the performance of 1964 Supply Co across various categories and regions, there are some noteworthy trends. In Alberta, the brand has shown a consistent presence in the top 20 across all categories. Particularly, their Vapor Pens category has demonstrated resilience, maintaining a top 10 position over the months, peaking at 8th in both November 2025 and February 2026. However, the Flower category saw a slight dip, moving from 12th in January 2026 to 13th in February 2026. Despite this, the Pre-Roll category maintained a steady 12th place ranking for both January and February 2026, indicating a stable demand. Meanwhile, in British Columbia, the Vapor Pens category has been on an upward trajectory, climbing from 11th in November 2025 to an impressive 4th by February 2026, highlighting a growing consumer preference for this product line.
In Ontario, 1964 Supply Co's performance has been mixed across different categories. The Flower category has shown a slight improvement, moving up from 15th in November 2025 to 13th by February 2026. However, the Edible category presents a different story, as it was not ranked in the top 30 in November 2025 and January 2026, indicating potential challenges in market penetration or consumer engagement for that product line. Additionally, the Vapor Pens category, while maintaining a presence in the top 30, experienced a drop from 18th in December 2025 to 20th by February 2026, suggesting a need for strategic adjustments to regain traction. Across the board, 1964 Supply Co's rankings reflect both strengths and areas for improvement, offering insights into consumer preferences and market dynamics in these regions.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 1964 Supply Co has shown a slight upward trend in rankings from November 2025 to February 2026, moving from 15th to 13th place. This improvement is noteworthy given the competitive pressure from brands like Redecan, which maintained a higher rank despite a downward trend from 10th to 12th place over the same period. Nugz (Canada) consistently outperformed 1964 Supply Co, maintaining a top 12 position, while Good Supply experienced a decline, dropping to 15th in February 2026. Interestingly, LowKey surged from 20th to 14th place, indicating a significant improvement in their market presence. These shifts suggest that while 1964 Supply Co is gaining ground, it faces intense competition from both established and emerging brands, necessitating strategic efforts to enhance its market share and sustain its upward momentum.
Notable Products
In February 2026, the top-performing product for 1964 Supply Co. was the Comatose Pre-Roll 5-Pack (2.5g), maintaining its number one rank for four consecutive months with a sales figure of 16,301. The CBG/THC 1:1 Blue Raspberry Blue Dream Live Rosin Gummies 2-Pack (10mg CBG, 10mg THC) climbed to second place, improving from its third position in January. Blue Dream Pre-Roll 5-Pack (2.5g) secured the third spot, consistently rising from fourth place in the previous two months. Stinky Pinky Pre-Roll 5-Pack (2.5g) dropped to fourth place, despite maintaining the second position from November through January. Comatose (3.5g) held steady at fifth place throughout the analyzed months, showing consistent performance in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
