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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, 1964 Supply Co leaned into a three-pillar mix where Pre-Roll held 36.32% share with 22.71% year-over-year growth and 5.02% month-over-month, Flower accounted for 25.48% with 15.55% YoY and 4.27% MoM, and Vapor Pens reached 23.50% with 26.39% YoY and 15.31% MoM. Edible expanded to 9.44% share on 51.38% YoY and 15.72% MoM, while Concentrates sat at 5.27% with 26.73% YoY and 2.27% MoM. The brand-level backdrop is a 24.02% YoY sales lift alongside a 2.47% YoY average price increase, and in British Columbia the Pre-Roll position is rank 10, indicating that mix-driven growth is coming from breadth rather than a single-category spike.
The acceleration in Vapor Pens (15.31% MoM) and Edible (15.72% MoM) alongside steady Pre-Roll (5.02% MoM) and Flower (4.27% MoM) implies a shift toward formats that add incremental occasions rather than cannibalize the core, supporting a wider basket without heavy price movement. With Pre-Roll still the largest at 36.32% share but Vapor Pens and Edible posting faster MoM and YoY percentages, the path to improving the rank 10 Pre-Roll standing in British Columbia likely runs through cross-category pull: strengthen discovery in Vapor Pens and Edible to feed trial back into Pre-Roll, while maintaining price architecture within a 2.47% YoY increase to avoid dampening velocity.
Competitive Landscape
1964 Supply Co sits at rank #20 in ON Pre-Roll for July 2026, improving 7 spots year over year from #27, but slipping 1 place from April 2026’s #19 and sitting 2 ranks below its March 2026 peak at #18; meanwhile, Back Forty / Back 40 Cannabis moved up from #2 to #1 with 67.4% YoY sales growth while General Admission fell from #1 to #2 with a 23.2% YoY decline, indicating the top of the leaderboard is in flux. With Spinach climbing from #14 to #5 on 65.3% YoY growth and Thumbs Up Brand advancing from #9 to #4 on 52.7% YoY growth, 1964 Supply Co’s modest 7-rank YoY improvement alongside a 1-rank quarter-over-quarter dip implies a mid-tier position at risk of being outpaced unless share gains accelerate.
Notable Products
Blue Dream FSE Live Resin Cartridge (1g) posted the standout movement with a 22.3% month-over-month increase to rank 8, while Blue Dream Pre-Roll 5-Pack (2.5g) rose 12.1% to rank 2, suggesting Blue Dream-branded formats are gaining traction across both vapor and pre-roll. Comatose (3.5g) climbed 12.5% at rank 7 as Comatose Pre-Roll 5-Pack (2.5g) slipped 1.7% at rank 1, indicating flower strength is partially offsetting a plateau in the flagship pre-roll. Four of the top ten are Pre-Roll SKUs, but with only mixed MoM results (+12.1% at rank 2, -1.7% at rank 1, +4.3% at rank 4, +4.2% at rank 9), the expansion in Vapor Pens and Flower points to a portfolio tilting toward higher-velocity formats beyond legacy multi-pack pre-rolls. The pattern implies 1964 Supply Co is pivoting margin and shelf strategy toward differentiated formats where cross-strain equity like Blue Dream converts into growth beyond pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
