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Apr-2025
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Overview
Market Insights Snapshot
1964 Supply Co's performance across different categories and regions shows a mix of stability and fluctuation. In Alberta, the brand has maintained a consistent presence in the Concentrates category, hovering around the 7th to 8th rank, indicating steady consumer interest. However, their performance in the Flower category has seen significant improvement, jumping from 28th in February to 17th in April, suggesting a growing preference for their products in this category. Conversely, in British Columbia, while they have maintained a strong position in Pre-Rolls, their rank in the Flower category has declined from 8th in January to 17th in April, which may indicate shifting consumer preferences or increased competition.
In Ontario, 1964 Supply Co has shown resilience in the Concentrates category, maintaining a rank around 15th to 17th. However, their position in the Pre-Roll category has been precarious, as they were not in the top 30 in January but gradually improved to 30th by April. This suggests a potential area for growth if they can continue this upward trend. The Vapor Pens category in Ontario also shows a slight decline, moving from 19th to 21st, which could be an area for strategic focus. Overall, while 1964 Supply Co shows strong performance in certain categories and regions, there are opportunities for improvement and growth in others, particularly in the more competitive markets.
Competitive Landscape
In the competitive landscape of the pre-roll category in British Columbia, 1964 Supply Co has demonstrated a notable upward trend in its market position over the first four months of 2025. Starting consistently at the 10th rank from January to March, 1964 Supply Co made a significant leap to the 6th position by April. This improvement is indicative of a robust growth trajectory, especially when compared to competitors like Color Cannabis, which fluctuated between the 6th and 9th positions, and Station House, which maintained a relatively stable rank but did not surpass 1964 Supply Co's April performance. Meanwhile, Thumbs Up Brand consistently outperformed 1964 Supply Co, securing a higher rank each month, culminating in the 4th position by April. Despite this, 1964 Supply Co's sales growth trajectory, particularly the substantial increase from March to April, suggests a strengthening market presence that could potentially challenge higher-ranked brands like Shred, which held a steady position in the top 5 throughout the period.
Notable Products
In April 2025, the top-performing product for 1964 Supply Co was Comatose Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, which climbed to the number one rank with sales of $15,620. Stinky Pinky Pre-Roll 5-Pack (2.5g) dropped to the second position, despite consistently holding the top spot in the previous months. Blue Dream Pre-Roll 5-Pack (2.5g) maintained a strong presence, advancing to third place from its previous second place in March. LA Kush Cake Pre-Roll 5-Pack (2.5g) improved its ranking to fourth place from fifth in March. Comatose (3.5g) in the Flower category remained steady at the fifth position, showing consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
