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Apr-2026
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Overview
Market Insights Snapshot
1964 Supply Co has exhibited notable performance across various categories in different Canadian provinces. In Alberta, the brand has shown a positive trajectory in the Flower and Pre-Roll categories, improving its ranking from 12th to 11th and 12th to 9th, respectively, from January to April 2026. This suggests a growing preference for their products in these segments. However, the Vapor Pens category witnessed a fluctuation, with a drop from 8th to 12th place in March before stabilizing in April. In British Columbia, 1964 Supply Co maintained a consistent 6th place ranking in the Edible category throughout the first four months of 2026, indicating steady consumer demand. Additionally, the brand improved its position in the Flower category, moving from 16th to 11th, signaling enhanced market penetration.
The brand's performance in Ontario also offers insightful trends. In the Concentrates category, 1964 Supply Co climbed from 12th to 9th place, reflecting a growing foothold in this segment. The Flower category saw a slight improvement from 15th to 13th, despite some fluctuations in sales figures. However, the Pre-Roll category presented a more stable picture, with the brand maintaining a position within the top 20, although it did not see significant upward movement. Vapor Pens, on the other hand, remained around the 20th position, indicating a more challenging market environment for 1964 Supply Co in this category. This mixed performance across categories and provinces highlights areas of strength and potential opportunities for growth.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 1964 Supply Co has shown a steady improvement in its rank from January to April 2026, moving from 15th to 13th position. This upward trend is notable despite a slight decrease in sales over the same period. In contrast, Good Supply maintained a consistent rank, ending April in the 15th position, slightly behind 1964 Supply Co. Meanwhile, Tenzo experienced fluctuations, dropping from 10th to 12th place, which may indicate a potential opportunity for 1964 Supply Co to capitalize on. Interestingly, LowKey has been on an upward trajectory, surpassing 1964 Supply Co by April, moving from 18th to 11th place, suggesting a competitive threat. Pepe has seen a decline from 9th to 14th, which could be advantageous for 1964 Supply Co as they continue to climb the ranks. These dynamics highlight the importance of strategic positioning and market adaptation for 1964 Supply Co to enhance its market share in Ontario's Flower category.
Notable Products
In April 2026, the top-performing product for 1964 Supply Co was the Comatose Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank consistently for four months, with sales reaching 23,128 units. The Blue Dream Pre-Roll 5-Pack (2.5g) held steady at the second position, showing a significant increase in sales from previous months. Stinky Pinky Pre-Roll 5-Pack (2.5g) improved to third place after fluctuating between second and fourth ranks earlier in the year. The CBG/THC 1:1 Blue Raspberry Blue Dream Live Rosin Gummies 2-Pack (10mg CBG, 10mg THC) saw a slight drop, moving to fourth place from its previous third position. Notably, the Blue Dream Pre-Roll (1g) entered the rankings in fifth place, indicating a strong debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
