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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, 1964 Supply Co’s mix tilted toward higher-velocity inhalables, with Pre-Roll at 33.28% share despite a -5.20% month-over-month decline and a 40.24% year-over-year increase, while Vapor Pens rose to 26.42% share on an 11.22% month-over-month gain and a 60.47% year-over-year lift. Flower held 25.53% share with a 17.72% month-over-month increase but just 7.60% year-over-year growth, and Edible—now 9.46% share—surged 193.99% year-over-year alongside a 1.79% month-over-month uptick; Concentrates accounted for 5.31% share with 7.16% month-over-month and 28.93% year-over-year gains. With brand-level sales up 40.34% year over year and the average price down 9.30%, the pattern implies a price-elastic expansion skewing toward formats where lower-to-mid price points and multipack dynamics can compound velocity.
The category shifts suggest 1964 Supply Co is leaning into breadth across inhalables while using pricing to activate trial and repeat, as evidenced by the divergence between Vapor Pens’ 60.47% year-over-year growth and Pre-Roll’s -5.20% month-over-month decline at a 33.28% share. The 17.72% month-over-month rise in Flower alongside an 11 ranking in British Columbia indicates headroom in the core category if distribution and pack architectures are tuned, while Edible’s 193.99% year-over-year surge at 9.46% share signals a developing secondary pillar rather than a lead engine. The implication is that positioning should emphasize multi-format availability optimized for price tiers that protect Vapor Pens’ momentum and convert Flower’s recent month-over-month lift into sustained share, using Edible and Concentrates as incremental penetration levers under a unified value narrative.
Competitive Landscape
1964 Supply Co sits at rank #15 in ON Flower in October 2026, slipping 1 position year over year from #14 while improving 1 position versus July 2026 from #16, and remains 2 spots below its April 2026 peak of #13; in contrast, Back Forty / Back 40 Cannabis climbed from #2 to #1 with 17.4% YoY sales growth and Shred advanced from #3 to #2 with 26.7% YoY growth, whereas Pure Sunfarms held at #5 despite a -14.1% YoY sales decline; this mix of upward moves at the top and a flat-to-downward YoY rank for 1964 Supply Co implies the brand is getting squeezed in the mid‑tier and must gain share to prevent a drift away from the #13–#15 corridor.
Notable Products
In October 2026, 1964 Supply Co leans on a concentrated core, with the top 10 items generating 41.8% of sales while the leading SKU, Comatose Pre-Roll 5-Pack (2.5g), contributes 6.1%. New launches account for 13.6% from 24 products but none crack the top tier, so most of its sales come from established staples.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
