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Mar-2025
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Overview
Market Insights Snapshot
1964 Supply Co has demonstrated a varied performance across different categories and regions. In Alberta, the brand shows strong consistency in the Concentrates category, maintaining a stable rank of 7th from February to March 2025. However, their performance in the Flower category is more volatile, with rankings slipping from 21st in January to 28th in February before slightly recovering to 26th in March. Meanwhile, in the Pre-Roll category, they maintained a steady position around the 12th to 15th rank range, indicating a stable demand. Notably, the Vapor Pens category saw an impressive leap from 18th in January to 14th in February and March, suggesting a positive reception to their offerings in this segment.
In British Columbia, 1964 Supply Co's performance in the Flower category saw a downturn, with a decline from 9th in February to 13th in March. This contrasts with their steady position in the Pre-Roll category, where they consistently held the 10th rank. The Vapor Pens category also demonstrated a positive trajectory, with the brand climbing from 9th in January to 8th by March, reflecting a growing consumer base. In Ontario, their presence in the Pre-Roll category improved significantly, breaking into the top 30 by March 2025. However, the brand's rank in the Edible category showed a gradual decline, moving from 9th in December to 12th by March, indicating potential challenges in maintaining market share in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 1964 Supply Co has experienced fluctuations in its ranking and sales, reflecting a dynamic market environment. From December 2024 to March 2025, 1964 Supply Co's rank shifted from 17th to 19th, indicating a slight decline in its competitive position. Despite this, its sales in March 2025 showed a recovery to $808,849, up from a low of $714,552 in February. In contrast, Tweed maintained a consistent presence, ending March 2025 with a rank of 18th, slightly outperforming 1964 Supply Co in sales. Meanwhile, 3Saints demonstrated a notable upward trajectory, improving its rank from 23rd in December 2024 to 17th by March 2025, with sales peaking at $917,671. Tribal and Nugz both showed varied performance, with Tribal's rank dropping to 21st by March 2025, while Nugz improved its position to 20th, indicating a competitive edge over Tribal. These dynamics suggest that while 1964 Supply Co faces stiff competition, particularly from 3Saints and Tweed, there are opportunities for strategic adjustments to regain and enhance its market position in Ontario's Flower category.
Notable Products
In March 2025, the top-performing product for 1964 Supply Co was the Stinky Pinky Pre-Roll 5-Pack (2.5g), maintaining its number one rank for the fourth consecutive month with sales reaching 15,081 units. The Blue Dream Pre-Roll 5-Pack (2.5g) made a significant leap, climbing from fifth place in February to second place in March, with sales of 12,917 units. The Comatose Pre-Roll 5-Pack, newly introduced, secured the third rank, showcasing strong market entry. Comatose (3.5g) held steady at fourth place, reflecting consistent performance since January. Meanwhile, the LA Kush Cake Pre-Roll 5-Pack entered the rankings at fifth, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
