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Aug-2025
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Overview
Market Insights Snapshot
In the province of Alberta, 1964 Supply Co has shown a varied performance across different product categories. Notably, their Pre-Roll category has experienced a steady ascent, moving from the 16th position in May 2025 to the 9th position by August 2025, indicating a growing consumer preference for their offerings in this segment. Meanwhile, their Concentrates category saw a slight decline, dropping from the 8th to the 11th position over the same period. This mixed performance highlights both opportunities and challenges for the brand in the Alberta market, where they must capitalize on their strengths in Pre-Rolls while addressing challenges in Concentrates.
In British Columbia, 1964 Supply Co has maintained a consistent presence in the Edible category, holding steady at the 8th position from May to August 2025. Their performance in the Flower category, however, showed a positive shift, rising from the 18th position in July to the 14th in August. In Ontario, the brand's performance in the Concentrates category was less stable, as they fell out of the top 30 in June but reappeared at the 14th position in July, before dropping to 19th in August. This fluctuation suggests that while 1964 Supply Co has potential in Ontario, particularly in the Flower and Pre-Roll categories, they face stiff competition and must strategize effectively to maintain and improve their market position.
Competitive Landscape
In the competitive landscape of the Ontario flower category, 1964 Supply Co has shown a notable fluctuation in its ranking, starting at 20th in May 2025, dropping out of the top 20 in June and July, and then rebounding to 19th in August. This recovery is significant as it indicates a positive trend in sales, with August figures surpassing those of May, suggesting a strategic adjustment or market response that has bolstered its position. In contrast, Tweed maintained a relatively stable position, consistently ranking around 18th, although their sales showed a slight decline from June to August. Meanwhile, MTL Cannabis experienced a downward trend in both rank and sales, which could present an opportunity for 1964 Supply Co to capture some of their market share. Additionally, Jonny Chronic and Potluck are close competitors, with Potluck showing a strong upward trajectory, moving from 34th to 20th, which might pose a future challenge if their growth continues. Overall, the dynamics in this market suggest that 1964 Supply Co's recent improvements could be leveraged to further enhance its competitive standing amidst these shifting trends.
Notable Products
In August 2025, the top-performing product for 1964 Supply Co was Comatose Pre-Roll 5-Pack (2.5g), maintaining its consistent number 1 rank from previous months with sales reaching 23,516 units. Following closely, Stinky Pinky Pre-Roll 5-Pack (2.5g) held its steady position at rank 2, demonstrating strong market presence. Blue Dream Pre-Roll 5-Pack (2.5g) remained in third place, showing an upward trend since May when it was ranked fourth. LA Kush Cake Pre-Roll 5-Pack (2.5g) stayed at fourth place, reflecting stable performance across the months. Notably, Lemon Diesel Pre-Roll 5-Pack (2.5g) entered the rankings in August at fifth place, indicating a new entrant's potential in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
