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Jun-2024
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Overview
Market Insights Snapshot
1964 Supply Co has demonstrated a strong performance in the Alberta market, particularly within the Concentrates category, where it climbed from rank 6 in March 2024 to rank 3 by June 2024. This upward trend is indicative of the brand's growing popularity and market penetration. However, the Pre-Roll category in Alberta saw a decline, with the brand dropping out of the top 30 by June 2024. This suggests a potential area for improvement or a shift in consumer preferences. The Vapor Pens category also showed a notable entry at rank 21 in June 2024, indicating initial success and potential for growth.
In British Columbia, 1964 Supply Co has maintained a consistent presence in the Concentrates category, holding steady at rank 3 from March to June 2024. The Flower category also saw a positive trajectory, improving from rank 13 in March to rank 12 by June 2024. The Vapor Pens category experienced significant movement, jumping from outside the top 30 to rank 7 by June 2024, highlighting a strong market entry. Conversely, the Edible category remained static at rank 9, indicating stable performance but limited growth. These trends reflect the brand's varied success across different product categories within the province.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, 1964 Supply Co has shown a consistent performance, maintaining its rank at 13th place in March and April 2024, and slightly improving to 12th place in May and June 2024. This steady climb in rank is indicative of a positive trend in sales, which have increased from $466,373 in March to $574,529 in June. In comparison, Redecan has displayed more volatility, moving from 14th place in March to 11th place in June, with sales peaking at $580,457 in June. Similarly, Big Bag O' Buds has shown a strong upward trend, jumping from 15th place in March to 10th place in June, supported by a significant sales increase to $594,463. On the other hand, Versus experienced a decline, dropping from 11th place in March to 13th place in June, despite a peak in sales at $674,439 in May. Lastly, Parcel has remained relatively stable, hovering around the 14th to 16th rank range. These dynamics suggest that while 1964 Supply Co is steadily improving, it faces strong competition from brands like Redecan and Big Bag O' Buds, which are also making significant strides in the market.
Notable Products
In June 2024, Organic Comatose (3.5g) maintained its position as the top-performing product for 1964 Supply Co, with sales of $11,733. Strawberry Watermelon Live Rosin Gummies 2-Pack (10mg) rose to second place, while THC:CBG 1:1 Pineapple Mango Live Rosin Gummies 2-Pack (10mg THC, 10mg CBG) dropped to third. Organic Death Bubba Pre-Roll (0.7g) entered the rankings at fourth place, showing notable performance as a new entry. Pink Lemonade Live Gummies 2-Pack (10mg) remained consistent, holding the fifth position for the fourth consecutive month. Overall, the rankings saw minor shifts, with the top edible products exchanging places and a new pre-roll product making an impressive debut.
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