.svg){kind=small}
Mar-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive cannabis market, 1964 Supply Co. has shown notable performance across several categories and provinces, with its performance in Alberta and British Columbia standing out. In Alberta, the brand has made impressive strides in the Concentrates category, moving from a rank of 19 in December 2023 to a significant jump to 5th place by March 2024. This leap is indicative of a growing consumer preference for their concentrates, underscored by a substantial increase in sales from December's 54,219 to 168,336 in March 2024. However, the Flower category tells a different story, with the brand experiencing a slight decline, moving from rank 34 in December 2023 to 41 in March 2024, suggesting challenges in maintaining market share amidst stiff competition.
Looking at Ontario, 1964 Supply Co.'s performance in the Concentrates category reflects a positive trend, improving from the 17th position in December 2023 to 12th by March 2024. This upward movement, accompanied by a significant sales jump from 104,151 in December to 143,764 in March, indicates a solidifying foothold within Ontario's concentrates market. On the contrary, in the Pre-Roll category, the brand faced a downward trajectory, moving from a rank of 32 in December 2023 to 44 in March 2024. This decline in ranking, coupled with the lack of presence in the top 30 brands for the Flower and Pre-Roll categories in Saskatchewan, highlights areas where 1964 Supply Co. may need to strategize for growth and improved market penetration.
Competitive Landscape
In the competitive landscape of the cannabis flower category in Ontario, 1964 Supply Co has maintained a consistent position, ranking 24th across December 2023, January 2024, February 2024, and March 2024. This stability in rank, however, contrasts with the dynamic shifts seen among its competitors. Notably, Pepe made a significant leap from 89th in December 2023 to 22nd by March 2024, showcasing a remarkable improvement in both rank and sales, surpassing 1964 Supply Co in the process. Similarly, Well Made and Parcel have shown fluctuations in their rankings but remained close competitors to 1964 Supply Co, with Well Made overtaking it by March 2024. Cookies, despite its lower initial rank, has seen a steady increase in rank and sales, indicating a potential future threat. These movements suggest a highly competitive market where 1964 Supply Co's consistent rank may not secure its market share against the backdrop of rapidly ascending competitors.
Notable Products
In March 2024, 1964 Supply Co. saw Organic Comatose (3.5g) from the Flower category maintain its top position for the fourth consecutive month, with sales peaking at 13,970 units. The second spot went to Berry Blitz Rosin Gummies 2-Pack (10mg) from the Edible category, showing a consistent performance from February to March. Strawberry Watermelon Live Rosin Gummies 2-Pack (10mg), also an Edible, secured the third rank, improving its position from the previous month. Pink Lemonade Live Gummies 2-Pack (10mg) followed closely, ranking fourth in March, marking a slight improvement from its previous standings. Notably, Organic Lebanese Hash (2g) from the Concentrates category made its debut in the rankings at fifth place, with sales figures indicating a strong entry into the market.
Top Selling Cannabis Brands
