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Sep-2025
Sales
Trend
6-Month
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Overview
Market Insights Snapshot
The performance of 1964 Supply Co across various categories in Alberta shows notable trends. In the Concentrates category, the brand improved its ranking from 9th in June to 7th by September, despite a slight dip in sales in August. The Flower category also saw a steady rise in rankings, moving from 17th to 14th over the same period, with a consistent increase in sales. In the Pre-Roll category, 1964 Supply Co climbed from 12th to 8th place, demonstrating strong market performance. However, in the Vapor Pens category, the brand's ranking fluctuated, ending at 14th in September, indicating a need for strategic adjustments to maintain competitiveness.
In Ontario, 1964 Supply Co's presence in the Concentrates category was inconsistent, with rankings missing for June and August, but the brand did reach 10th place in September, suggesting potential market entry challenges or opportunities for growth. The Flower category showed an impressive upward trajectory, moving from 21st to 15th, with a notable increase in sales. Meanwhile, the Pre-Roll category maintained a steady position, with a slight improvement from 22nd to 20th. In the Edible category, the brand consistently ranked around 12th or 13th, indicating stable performance. However, the Vapor Pens category revealed some volatility, with rankings dropping to 22nd in August before recovering to 18th in September, suggesting a need for focus in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 1964 Supply Co has demonstrated a notable upward trajectory in brand ranking over the past few months. Starting from a rank of 21 in June 2025, the brand has climbed to 15 by September 2025, indicating a positive trend in market presence. This improvement is significant, especially when compared to competitors like FIGR, which maintained a relatively stable position, ranking between 13 and 17 during the same period. Meanwhile, The Loud Plug experienced a decline, dropping from 11 in June to 17 in September, potentially opening opportunities for 1964 Supply Co to capture more market share. Additionally, Nugz (Canada) showed a slight improvement, moving from 19 to 13, while LowKey remained stable around the 15-16 rank range. The increasing sales figures for 1964 Supply Co, culminating in a peak in September, suggest a growing consumer preference, positioning the brand favorably against its competitors in the Ontario market.
Notable Products
In September 2025, the top-performing product for 1964 Supply Co was the Comatose Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank from August with a notable sales figure of 25,131. The Stinky Pinky Pre-Roll 5-Pack (2.5g) remained steady at the second position, while the Blue Dream Pre-Roll 5-Pack (2.5g) continued to hold the third spot. The CBG/THC 1:1 Blue Raspberry Live Rosin Gummies 2-Pack (10mg CBG, 10mg THC) in the Edible category improved its ranking from fifth to fourth place. Notably, the Blue Dream Pre-Roll (1g) entered the rankings for the first time in September, securing the fifth position. This indicates a consistent demand for pre-rolls, with a slight shift in the edible category's performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
