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Nov-2025
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Overview
Market Insights Snapshot
1964 Supply Co has demonstrated varied performance across different categories and regions, with notable movements in both Alberta and British Columbia. In Alberta, the brand's Vapor Pens category experienced significant growth, climbing from the 17th position in August to an impressive 8th position by November. This upward trajectory is indicative of a strong market presence and increasing consumer preference. Conversely, the Flower category in British Columbia saw a dip in rankings, moving from 14th in August to 19th in October before recovering slightly to 15th in November. This fluctuation suggests a competitive market environment, where maintaining a steady rank is challenging.
In Ontario, 1964 Supply Co's performance in the Concentrates category is noteworthy, as the brand entered the top 30 rankings in September at the 11th position and improved to 9th in October. This indicates a growing demand for their concentrates, which could be a strategic area for further investment. However, the absence from the top 30 in the Edible category after August suggests a potential area for improvement. The Pre-Roll category in Ontario has shown stability, maintaining a position around the 19th rank in recent months, which may reflect consistent consumer loyalty or a saturated market where significant movement is less likely. Overall, the brand's varied performance across categories highlights both strengths and opportunities for growth in different regions.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 1964 Supply Co has demonstrated a steady improvement in its ranking, moving from 19th in August 2025 to 15th by November 2025. This upward trend is indicative of a positive reception and growing market presence, likely driven by an increase in sales from approximately 975,560 CAD in August to nearly 1,297,775 CAD in November. In comparison, Good Supply experienced a decline in rank from 9th to 13th, alongside a decrease in sales, suggesting a potential shift in consumer preference towards 1964 Supply Co. Meanwhile, Tenzo showed a remarkable rise from 23rd to 14th, overtaking 1964 Supply Co in November, which could pose a competitive challenge. Brands like FIGR and Potluck maintained relatively stable positions, indicating a consistent market share but not directly threatening 1964 Supply Co's growth trajectory. Overall, these dynamics suggest that while 1964 Supply Co is on an upward trajectory, it must continue to innovate and differentiate to maintain its competitive edge in the Ontario market.
Notable Products
In November 2025, the top-performing product for 1964 Supply Co was the Comatose Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank with sales of 21,377 units. The Stinky Pinky Pre-Roll 5-Pack (2.5g) and Blue Dream Pre-Roll 5-Pack (2.5g) also held steady in the second and third positions, respectively, compared to previous months. The CBG/THC 1:1 Blue Raspberry Live Rosin Gummies 2-Pack (10mg CBG, 10mg THC) secured the fourth spot, reappearing in the rankings after missing out in October. Notably, the Comatose (3.5g) in the Flower category consistently ranked fifth since its debut in October. These rankings reflect a stable performance across the board for 1964 Supply Co's top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
