.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, 1964 Supply Co’s mix leaned on Pre-Roll at 33.01% share (YoY +33.00%, MoM -3.81%) and Flower at 29.35% share (YoY +29.91%, MoM -9.95%), while Vapor Pens held 23.73% share (YoY +32.18%, MoM -4.12%). Edible and Concentrates combined for 13.91% share, with Edible at 7.74% (YoY +27.07%, MoM +1.99%) and Concentrates at 6.17% (YoY +39.00%, MoM +8.80%). This pattern implies a tactical pivot where slower MoM in the three largest categories is being partially offset by double-digit MoM momentum in Concentrates and a positive MoM inflection in Edible, sustaining overall YoY growth of 31.76% despite near-term softness.
The diverging MoM trends suggest 1964 Supply Co can use high-growth tail categories to buffer rank-sensitive exposure in Flower, where the brand sits at rank 11 in Alberta, while maintaining price architecture with a 7.53% YoY average price lift. With Vapor Pens at 23.73% share and Pre-Roll at 33.01%, but both posting MoM declines of 4.12% and 3.81% respectively, the mix indicates incremental share defense will likely come from Concentrates’ +8.80% MoM and Edible’s +1.99% MoM, positioning the brand to stabilize month-to-month volatility while preserving double-digit YoY gains across core inhalables.
Competitive Landscape
1964 Supply Co sits at rank #16 in ON Flower in May 2026, improving 4 positions from #20 year over year, but slipping 2 positions from #14 in February 2026 while coming off a peak of #13 in April 2026; in contrast, Shred climbed from #2 to #1 with 9.7% YoY sales growth and Back Forty / Back 40 Cannabis fell from #1 to #2 with an 8.4% YoY decline, while The Original Fraser Valley Weed Co. advanced from #10 to #5 alongside a 26.3% YoY increase; this pattern implies 1964 Supply Co’s upward YoY rank change is being squeezed by faster-moving leaders and mid-pack climbers, pointing to a trajectory of gradual gains that risks stalling without share-capturing moves against #1–#5 incumbents.
Notable Products
Comatose Pre-Roll 5-Pack (2.5g) posted the standout move in May 2026 with a +117.2% month-over-month surge to $488,459 and vaulted to rank 1, while Blue Dream Pre-Roll 5-Pack (2.5g) slipped 6.9% and held at rank 2. Five of the top ten are Pre-Roll SKUs, and within that concentration Stinky Pinky Pre-Roll 5-Pack (2.5g) climbed 85.4% to rank 4 as Blue Dream Pre-Roll (1g) dipped 4.3% at rank 6, implying the pack-format Pre-Roll mix is consolidating share at the top. Edibles showed steady traction with CBG/THC 1:1 Blue Raspberry Blue Dream Live Rosin Gummies 2-Pack (10mg CBG, 10mg THC) up 8.2% at rank 3 and THC/CBG 1:1 Pineapple Mango Live Rosin Gummies 2-Pack (10mg THC, 10mg CBG) up 14.2% at rank 7, while Blue Dream FSE Live Resin Cartridge (1g) declined 6.9% at rank 9, pointing to a portfolio tilt toward pack Pre-Rolls and functional 1:1 gummies over single-unit formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
