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Sep-2024
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Overview
Market Insights Snapshot
1964 Supply Co has demonstrated varied performance across different product categories and regions. In Alberta, the brand has shown consistency in the Concentrates category, maintaining its position within the top 4 from June to September 2024. However, there's a notable absence from the top 30 in the Flower category in July, which indicates a dip, although they recovered to rank 29th by September. Their performance in the Pre-Roll category has been more dynamic, climbing from 29th in June to 25th by September, showcasing a positive growth trajectory. Meanwhile, in the Vapor Pens category, 1964 Supply Co achieved a significant leap from 22nd in June to 13th in August, maintaining this position through September, reflecting a strong upward trend in this segment.
In British Columbia, the brand's position in the Concentrates category remained stable, consistently ranking within the top 4. The Edible category saw a slight improvement, moving from 9th to 8th place by September. The Flower category, however, experienced a slight decline, dropping from 12th to 14th by September. The Pre-Roll category presented a mixed performance, with the rank dropping to 28th in August before recovering to 24th in September. In Ontario, the brand's performance in the Vapor Pens category was particularly noteworthy, with a significant rise from 44th in June to 18th by September, indicating a strong market presence in this category. Conversely, their absence from the top 30 in the Pre-Roll category highlights a potential area for improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 1964 Supply Co has shown a steady presence, maintaining a rank within the top 25 brands from June to September 2024. Despite facing competition from brands like BLKMKT, which fluctuated between ranks 19 and 27, and Carmel, which experienced a significant drop from rank 16 to 22, 1964 Supply Co improved its rank from 25 to 23 in August before slightly declining to 24 in September. This indicates a positive trend in sales performance, as evidenced by a consistent increase in sales figures over the months. Meanwhile, Nugz and VOLO have also shown variability in their rankings, with Nugz peaking at rank 22 in August and VOLO maintaining a relatively stable position. The competitive dynamics suggest that while 1964 Supply Co is holding its ground, there is room for strategic maneuvers to capitalize on its upward sales trajectory and potentially surpass competitors in the coming months.
Notable Products
In September 2024, the top-performing product from 1964 Supply Co was the Blue Dream FSE Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one rank with sales of 12,159. Organic Comatose (3.5g) in the Flower category rose to the second position, improving from its third-place rank in the previous two months. Strawberry Watermelon Live Rosin Gummies 2-Pack (10mg) in the Edible category dropped to third place, despite holding the second rank from June through August. Comatose FSE Live Resin Cartridge (1g) consistently held the fourth position in the Vapor Pens category over the last three months. The THC/CBG 1:1 Pineapple Mango Live Rosin Gummies 2-Pack (10mg THC, 10mg CBG) made a notable entry into the top five in September, having not been ranked in July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
