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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, 1964 Supply Co leaned into a Pre-Roll-heavy mix at 36.70% share while Flower held 26.65% and Vapor Pens 22.06%, with Edible and Concentrates contributing 8.76% and 5.83% respectively; year over year, Pre-Roll grew 27.79% and Edible 32.16%, versus 15.52% in Flower and 12.57% in Vapor Pens, but month over month all major categories contracted, with Flower down 13.99% and Vapor Pens down 9.39%. Despite the aggregate brand sales rising 21.52% year over year and the average price up 5.41%, category momentum was uneven as Pre-Roll volume expanded YoY but slipped 0.10% MoM and Concentrates combined the highest YoY growth at 36.29% with a 6.41% MoM pullback; the pattern implies that demand is broadening into value-accessible formats while seasonal or promotional cadence compressed short-term sell-through.
The mix tilts 1964 Supply Co toward value-led trial and multipack occasions via Pre-Rolls at a $19.21 average price while maintaining premium trade-up lanes in Flower at $40.86 and Vapor Pens at $34.98; with rank 13 in Flower in Alberta, the brand’s mid-pack Flower position limits top-of-basket influence relative to its category share. The simultaneous YoY expansion in Pre-Roll (27.79%) and Edible (32.16%) alongside MoM contractions in Flower (−13.99%) and Vapor Pens (−9.39%) suggests the brand is over-indexing on replenishment and entry formats rather than high-ticket daily drivers, implying pricing and assortment should defend Pre-Roll share near 36.70% while using targeted upsell paths to stabilize Flower and Pen velocities as seasonal traffic normalizes.
Competitive Landscape
1964 Supply Co sits at rank #18 in Ontario Flower in June 2026, a 3-place improvement from rank #21 year over year, but down 4 spots from rank #14 in March 2026; the brand also slipped 5 positions from its peak rank #13 in April 2026 to its current #18. Meanwhile, Spinach climbed from #4 to #1 with sales up 38.3% year over year, and Back Forty / Back 40 Cannabis fell from #1 to #4 with sales down 11.3%, indicating top-tier volatility that 1964 Supply Co has not converted into share capture. The mix of a YoY rank gain of 3 places alongside a 4-place quarter-over-quarter slide implies a mid-pack brand losing short-term momentum after an April 2026 peak, pointing to a trajectory that risks further drift unless recent headwinds reverse.
Notable Products
THC/CBG 1:1 Pineapple Mango Live Rosin Gummies 2-Pack (10mg THC, 10mg CBG) posted the steepest decline at -12.05% and slid to rank 8, while Blue Dream FSE Live Resin Cartridge (1g) matched the downturn at -12.06% at rank 9, signaling pressure on non-Pre-Roll formats. Comatose Pre-Roll 5-Pack (2.5g) held rank 1 with a -2.06% dip and Blue Dream Pre-Roll 5-Pack (2.5g) stayed at rank 2 with a -1.49% move, as Blue Dream Pre-Roll (1g) jumped +34.91% at rank 5, indicating that value-sized sticks are offsetting softness in premium Gummies and Vapor Pens; four of the top ten are Pre-Roll SKUs. Comatose (3.5g) fell -8.97% at rank 6 while the entry-size Comatose (1g) remained in the top ten with $75,120 in June 2026, pointing to a tilt toward smaller formats and multipacks over larger flower units. Taken together, the mix implies 1964 Supply Co is consolidating around Pre-Roll-led velocity and downsized formats, using Blue Dream and Comatose line extensions to backfill declines in Edibles and Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
