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Dec-2025
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Overview
Market Insights Snapshot
In the province of Alberta, 1964 Supply Co has demonstrated notable resilience and growth across several product categories. The brand's performance in the Vapor Pens category is particularly impressive, with a significant leap from the 16th position in September 2025 to 8th in November, maintaining a strong presence at 9th in December. This upward trajectory is supported by a consistent increase in sales, indicating a growing consumer preference for their vapor pen products. However, in the Flower category, the brand's fluctuating rankings, moving from 14th to 16th over the months, suggest a more competitive landscape. Meanwhile, their Pre-Roll products have maintained a stable ranking, oscillating between 9th and 11th, underscoring a steady demand in this segment.
In British Columbia, 1964 Supply Co's performance is mixed across categories. The Edible category saw the brand dropping out of the top 30 in October, only to recover to 5th place by December, highlighting a volatile yet potentially lucrative market. The Flower category shows a similar pattern, with the brand absent from the top 30 in October but bouncing back to 15th by December. Interestingly, their Vapor Pens category saw an improvement, climbing from 12th in September to 6th in December, suggesting a strengthening foothold in this product line. In Ontario, the brand's presence in the Concentrates category remains steady, maintaining a top 10 position throughout the last quarter of 2025. However, their entry into the Edible category in December, ranking at 14th, marks a new area of growth potential.
Competitive Landscape
In the Ontario Flower category, 1964 Supply Co has shown a consistent performance, maintaining its rank at 14th place from October to December 2025, after a slight improvement from 15th in September. This stability in ranking is notable given the competitive landscape. For instance, Good Supply experienced a decline in rank from 11th to 13th over the same period, despite higher sales figures, indicating potential challenges in sustaining market position. Meanwhile, FIGR saw fluctuations, dropping from 14th to 17th before recovering slightly to 16th, suggesting volatility in their market strategy. Tenzo improved its rank significantly from outside the top 20 to 15th by December, highlighting a competitive push that could impact 1964 Supply Co's future positioning. Additionally, Pepe maintained a strong presence, albeit with a slight dip from 9th to 12th, yet still outperforming 1964 Supply Co in sales. These dynamics suggest that while 1964 Supply Co has managed to hold its ground, it faces stiff competition from both established and emerging brands, necessitating strategic initiatives to enhance its market share.
Notable Products
In December 2025, the top-performing product from 1964 Supply Co was the Comatose Pre-Roll 5-Pack, maintaining its number one rank for the fourth consecutive month with sales of 22,720. The CBG/THC 1:1 Blue Raspberry Live Rosin Gummies rose to the second position, marking a significant jump from its previous fourth place in November. Stinky Pinky Pre-Roll 5-Pack dropped one spot to third, while Blue Dream Pre-Roll 5-Pack fell to fourth, continuing a gradual decline over the months. The THC/CBG 1:1 Pineapple Mango Live Rosin Gummies held steady in fifth place, showing consistent performance since November. Overall, the Pre-Roll category dominated the top ranks, with slight shifts observed in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
