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Mar-2026
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Overview
Market Insights Snapshot
In Alberta, 1964 Supply Co has shown a consistent presence across multiple categories, with notable performances in the Flower and Pre-Roll segments. The brand maintained a top 15 ranking in Flower from December 2025 through March 2026, peaking at 12th place in January and March. In the Pre-Roll category, they oscillated between 10th and 12th place, demonstrating resilience despite some fluctuations in sales. However, the Vapor Pens category saw a slight dip in March 2026, dropping to 12th place from a high of 8th in February, indicating potential challenges in maintaining momentum in this segment.
Moving to British Columbia, 1964 Supply Co has maintained a steady position in the Edible category, consistently ranking 6th over the observed months. This stability suggests a strong foothold in the market. In contrast, their performance in the Vapor Pens category improved, moving from 6th in December 2025 to 4th in February and March 2026, showcasing growth in consumer preference. In Ontario, the brand's presence in the Edible category was short-lived, with rankings disappearing after December 2025, indicating a potential area for improvement. Meanwhile, their Flower category performance remained stable at 14th place from February to March, suggesting a steady demand in this segment despite a slight decline in sales. The Pre-Roll and Vapor Pens categories also showed consistent rankings, though not breaking into the top 15, which could be a target for future growth strategies.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 1964 Supply Co has maintained a consistent rank of 14th from December 2025 to March 2026, despite a slight decline in sales over this period. This stability in rank is notable given the fluctuations experienced by competitors such as Redecan, which dropped from 10th to 15th, and Good Supply, which fell from 13th to 16th. Meanwhile, Tenzo showed an upward trend, improving from 15th to 13th, and LowKey made a significant leap from 20th to 12th. These shifts highlight the dynamic nature of the market, where 1964 Supply Co's ability to maintain its position suggests a steady consumer base and brand resilience amidst changing consumer preferences and competitive pressures.
Notable Products
In March 2026, Comatose Pre-Roll 5-Pack (2.5g) maintained its position as the top-selling product for 1964 Supply Co, with sales reaching 20,668 units. Blue Dream Pre-Roll 5-Pack (2.5g) climbed to the second rank from the third position in February, showing a notable increase in demand. The CBG/THC 1:1 Blue Raspberry Blue Dream Live Rosin Gummies 2-Pack held steady at third place, reflecting consistent popularity among edibles. Stinky Pinky Pre-Roll 5-Pack (2.5g) remained in fourth place, despite a slight dip in sales since January. Comatose (3.5g) consistently ranked fifth, indicating stable performance in the Flower category over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
