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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, 1964 Supply Co concentrated 37.28% of sales in Pre-Roll with a 9.73% year-over-year lift but a 5.16% month-over-month dip, while Vapor Pens rose to a 24.99% share on 40.93% year-over-year growth and a 4.90% month-over-month increase. Flower contracted to a 22.49% share with a 20.56% year-over-year decline and a 3.03% month-over-month decline, and Edible expanded year-over-year by 81.05% to a 9.98% share despite a 5.98% month-over-month pullback. Concentrates held 5.26% share with 12.36% year-over-year growth and a 4.85% month-over-month rise, while the brand-wide average price fell 6.53% year-over-year to $22.81 alongside overall sales growth of 10.85% year-over-year, implying a deliberate volume-led tilt into lower-priced or promoted formats and away from heavier reliance on Flower.
These mix shifts indicate 1964 Supply Co is pivoting toward inhalable convenience and value: Vapor Pens’ 40.93% year-over-year growth and Pre-Roll’s 37.28% share, paired with a 6.53% year-over-year price decline, suggest the brand is trading price for penetration while Flower’s 20.56% year-over-year drop reduces exposure to a higher-ticket, more volatile segment. With Edible up 81.05% year-over-year but down 5.98% month-over-month, and Concentrates growing 12.36% year-over-year alongside a 4.85% month-over-month gain, the portfolio is broadening into complementary categories to stabilize seasonality, and the September 2026 Pre-Roll rank of 8 in British Columbia signals room to capture incremental share if Pre-Roll’s month-over-month softness is countered by sustained Vapor Pen momentum.
Competitive Landscape
1964 Supply Co sits at rank #8 in BC Pre-Roll for September 2026, improving 1 position year over year from #9 and climbing 2 spots from #10 in June 2026, while still trailing its peak of #7 last reached in April 2025; meanwhile, Weed Me moved from #2 to #1 alongside a 28.6% year-over-year sales increase and Back Forty / Back 40 Cannabis surged from #13 to #2 with a 197.3% year-over-year gain, indicating that 1964 Supply Co’s modest rank lift is occurring in a ladder that is compressing at the top as faster risers displace incumbents.
Notable Products
CBG/THC 1:1 Blue Raspberry Blue Dream Live Rosin Gummies 2-Pack (10mg CBG, 10mg THC) posted the steepest decline at -23.1% while holding rank 3, and Stinky Pinky Pre-Roll 5-Pack (2.5g) slid -22.0% at rank 7, signaling concentrated weakness outside the very top two ranks. In contrast, Comatose Pre-Roll 5-Pack (2.5g) edged up +6.7% to stay at rank 1 as Blue Dream Pre-Roll 5-Pack (2.5g) dipped -3.3% at rank 2, and the Blue Dream FSE Live Resin Cartridge (1g) fell -9.5% at rank 10; five of the top ten are Pre-Roll SKUs, indicating category reliance despite mixed momentum. This mix implies 1964 Supply Co is leaning into Pre-Rolls for scale while edibles volatility and a softening cartridge at the edge of the top ten suggest risk if product breadth does not stabilize.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
