Market Insights Snapshot
In Alberta, 1964 Supply Co has shown a consistent performance across different categories. In the Concentrates category, the brand has managed to maintain its position within the top 20 brands, although there was a slight dip in September 2023. The Edibles category shows a promising upward trend, with the brand moving up from 22nd to 16th place between July and September 2023. However, the Flower category reveals a more challenging scenario, as the brand's ranking was outside the top 20 for the given months. The Pre-Roll category shows a stable performance with slight fluctuations within the mid-30s ranking.
Moving over to British Columbia, 1964 Supply Co demonstrates a strong presence particularly in the Concentrates and Edibles categories, consistently ranking within the top 10 brands. The Flower category, while showing some volatility, remains within the top 12 brands. Similarly, the Pre-Roll category also maintains a steady position within the top 20. In contrast, the brand's performance in Ontario is slightly less consistent, with rankings fluctuating more noticeably across different categories. The brand's performance in the Saskatchewan Pre-Roll category, however, leaves room for improvement, with rankings consistently outside the top 20.
In the Ontario Flower category, 1964 Supply Co has seen a fluctuating rank over the period from July to October 2023, ranging from 18th to 22nd place. This suggests a slight instability in the market position of the brand. In comparison, FIGR has consistently outperformed 1964 Supply Co, maintaining a higher rank and showing an upward trend in sales. Carmel, another competitor, has shown similar rank fluctuations but with a lower sales trend. Interestingly, Big Bag O' Buds was not in the top 20 in July and August, but managed to surpass 1964 Supply Co in October. Parcel, on the other hand, has consistently held a higher rank than 1964 Supply Co, indicating a stronger market presence. These competitive dynamics highlight the need for 1964 Supply Co to strengthen its market strategy in the Ontario Flower category.
In October 2023, the top-performing product from 1964 Supply Co. was Organic Comatose (3.5g), maintaining its number one position from the previous three months. Berry Blitz Rosin Gummies 2-Pack (10mg) made a significant move, climbing up two ranks from September to secure the second position. Pink Lemonade Live Gummies 2-Pack (10mg) slipped to third place, while Heavy Hitter Lebanese Hash Infused Pre-Roll (1g) held steady at the fourth rank. A new entrant, Strawberry Watermelon Live Rosin Gummies 2-Pack (10mg), rounded out the top five. Notably, Organic Comatose (3.5g) had a robust sales figure of 14,674 units for October.