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Oct-2025
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Overview
Market Insights Snapshot
1964 Supply Co has demonstrated varied performance across different categories and provinces. In Alberta, the brand's Flower category saw a slight decline in ranking from 14th in September 2025 to 17th in October 2025, indicating a potential area for improvement. However, their Pre-Roll category maintained a stronger presence, ranking consistently within the top 15, although it did experience a drop from 9th in September to 11th in October. Interestingly, the Vapor Pens category showed a positive trend, remaining steady at 16th in October with a notable increase in sales, suggesting growing consumer interest in this product line.
In British Columbia, 1964 Supply Co's performance in the Edible category remained relatively stable, ranking 8th in both August and October 2025. The Flower category experienced fluctuations, dropping to 19th in October after reaching 14th in August, which could indicate a competitive market environment. Meanwhile, in Ontario, the brand's Concentrates category showed a strong upswing, advancing from 15th in July to 9th in October, despite missing a ranking in August. This suggests a successful strategy in this segment, while the absence of rankings for the Edible category in September and October might highlight areas for strategic reevaluation.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 1964 Supply Co has shown a promising upward trend in rankings and sales over the past few months. Starting from a rank of 21 in July 2025, they have improved to 15 by October 2025, indicating a steady climb in consumer preference. This positive trajectory is further highlighted by their sales growth, which has seen a consistent increase each month. In contrast, FIGR maintained a stable rank of 14 for three months but dropped to 16 in October, suggesting a potential decline in market traction. Meanwhile, The Loud Plug experienced fluctuations, peaking at rank 12 in July and dropping to 14 by October, with sales reflecting similar volatility. Nugz (Canada) consistently outperformed 1964 Supply Co in sales and rankings, holding a stable position at rank 13 in October. However, 1964 Supply Co's consistent improvement positions them as a rising contender, potentially challenging the likes of Nugz (Canada) if their growth continues. On the other hand, Potluck has shown a gradual improvement from rank 22 to 17, yet still trails behind 1964 Supply Co, indicating that while they are improving, they are not yet a significant threat. Overall, 1964 Supply Co's strategic advancements in the Ontario Flower market are noteworthy, as they continue to close the gap with higher-ranked competitors.
Notable Products
In October 2025, the top-performing product from 1964 Supply Co was the Comatose Pre-Roll 5-Pack (2.5g), maintaining its position as the number one ranked product since July 2025, with sales reaching 21,541 units. Stinky Pinky Pre-Roll 5-Pack (2.5g) consistently held the second spot throughout the months, while Blue Dream Pre-Roll (1g) climbed to third place after debuting at fifth place in September. The Blue Dream Pre-Roll 5-Pack (2.5g) saw a slight drop to fourth place, despite strong sales in previous months. CBG/THC 1:1 Blue Raspberry Live Rosin Gummies 2-Pack (10mg CBG, 10mg THC) rounded out the top five, maintaining a steady presence in the rankings, although its sales have been declining since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
