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Aug-2024
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Overview
Market Insights Snapshot
Green Envy has shown a fluctuating performance in the Concentrates category in Washington over the past few months. Starting with a rank of 24 in May 2024, the brand experienced a slight decline to 28 in June, before rebounding to 22 in July and settling at 23 in August. This indicates a volatile but generally stable presence in the market. Despite the ranking fluctuations, Green Envy's sales figures reflect a noteworthy trend: a dip in June followed by a recovery in July, suggesting a potential seasonal or market-driven influence on consumer purchasing behavior.
It is important to highlight that Green Envy's absence from the top 30 brands in certain months would be a cause for concern for stakeholders. For example, if they were not ranked in the top 30 in any other states or categories, this would signal a need for strategic adjustments. Conversely, their consistent presence in the top 30 in Washington’s Concentrates category underscores a solid foothold in at least one key market. This mixed performance across different timeframes and markets offers both opportunities and challenges for Green Envy as they navigate the competitive landscape.
Competitive Landscape
In the Washington concentrates market, Green Envy has experienced notable fluctuations in rank and sales over the past few months. In May 2024, Green Envy was ranked 24th, but saw a dip to 28th in June before rebounding to 22nd in July and slightly dropping to 23rd in August. This volatility contrasts with competitors such as Agro Couture, which showed a consistent upward trend moving from 30th to 24th over the same period. Another competitor, Toasted Farms, also demonstrated a more stable improvement, ending August ranked 22nd. Meanwhile, Green State and Dab Man maintained relatively stable positions, with Dab Man consistently outperforming Green Envy by holding ranks in the top 20. These dynamics suggest that while Green Envy has the potential for strong sales, it faces stiff competition and needs to address the factors causing its rank volatility to secure a more stable market position.
Notable Products
In August 2024, the top-performing product for Green Envy was 9lb Hammer Wax (1g) in the Concentrates category, maintaining its leading position from June and achieving sales of 1725 units. Blackberry Cobbler Wax (1g) ranked second, dropping from its top position in July but still performing strongly. Fruity Pebbles Wax (1g) held a consistent third place across the last four months, indicating steady demand. Hawaiian Punch Wax (1g) moved up to fourth place from its fifth position in June, showing an upward trend. Juicy Fruit Wax (1g) re-entered the rankings in fifth place, after being unranked in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
