Market Insights Snapshot
In the Concentrates category, Washington based cannabis brand Green Envy has shown a relatively consistent performance over the months of July to October 2023. The brand managed to maintain its position within the top 20 brands throughout this period, with rankings fluctuating slightly between the 17th and 19th positions. Despite a minor dip in sales in September, Green Envy bounced back in October, indicating resilience and a steady demand for their concentrates.
However, it is worth noting that Green Envy's ranking in the top 20 has not shown significant improvement during this period. While maintaining a consistent presence in the rankings is commendable, the lack of upward movement could be seen as a potential area for growth and improvement. The brand's sales figures, while showing a positive trend in October, also indicate a need for strategies to boost their performance and secure a higher ranking in the competitive Washington market.
In the Concentrates category within the Washington market, Green Envy has maintained a steady presence among the top 20 brands. Despite slight fluctuations in rank, Green Envy has consistently outperformed brands such as Sitka and Agro Couture, both of which have seen improvements in rank but still trail behind Green Envy. However, it's worth noting that Green Envy has fallen behind Full Spec, a brand that has consistently ranked higher and achieved greater sales. Green Envy's rank has also been surpassed by Hitz Cannabis in October 2023, indicating a potential shift in consumer preference. Despite these challenges, Green Envy's sales have shown an upward trend, suggesting a growing consumer base and potential for future growth.
In October 2023, Green Envy's top-performing product was the 9lb Hammer Wax (1g) from the Concentrates category, maintaining its first place ranking from previous months with an impressive sales figure of 2712 units. The second highest performer was the Blackberry Cobbler Wax (1g), also in the Concentrates category, which climbed back up to second place after dropping to third in August 2023. The Fruity Pebbles Wax (1g) secured the third spot, despite a dip to fourth place in September 2023. Making a new entry into the top performers, Apple Jax Wax (1g) debuted in the fourth position. Despite not being ranked in September, Green Crack Wax (1g) managed to hold onto the fifth spot, as it did in July 2023.