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Aug-2024
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Overview
Market Insights Snapshot
Dank Czar's performance in the Washington market has shown notable fluctuations across different categories. In the Concentrates category, the brand experienced a decline in rankings, starting at 23rd place in May 2024 and dropping to 36th place by August 2024. This downward trend is reflected in their sales figures, which decreased from $79,095 in May to $45,384 in August. The consistent drop in both rank and sales suggests that Dank Czar is facing challenges in maintaining its market share in this category, potentially due to increased competition or changes in consumer preferences.
On the other hand, Dank Czar has maintained a relatively stable position in the Topical category within Washington. The brand held the 6th position in both May and June 2024, although it fell out of the top 30 by July and August. Despite this ranking drop, the early stability indicates a strong initial presence in the Topical market, which could be leveraged for future growth. However, the absence from the top 30 in later months highlights the need for strategic adjustments to regain and sustain their market position. This mixed performance across categories underscores the importance of category-specific strategies for brands like Dank Czar.
Competitive Landscape
In the Washington concentrates market, Dank Czar has experienced a notable decline in its ranking over the summer months of 2024, dropping from 23rd in May to 36th by August. This downward trend in rank is accompanied by a significant decrease in sales, indicating potential challenges in maintaining market share. Competitors such as Falcanna have maintained a more stable position, consistently ranking 32nd from June to August, which suggests a steadier performance. Meanwhile, Juicy Joints has shown a positive trend, improving its rank from 46th in June to 34th in August, likely benefiting from increased sales and market presence. Additionally, Double Delicious and High Tide have also shown fluctuations but have not experienced as sharp a decline as Dank Czar. These insights suggest that while Dank Czar faces competitive pressures, there are opportunities for strategic adjustments to regain its market position.
Notable Products
In August 2024, the top-performing product for Dank Czar was Flavour Stix - Blue Razz Infused Pre-Roll (0.75g), securing the number one rank with notable sales of 432 units. Indica RSO (1g) followed closely in the second position, showing a significant increase in sales from previous months, moving up from the third rank in May and June, and first in July. Sativa RSO Tanker (1g) ranked third, maintaining a consistent presence in the top five over the past months. Guava Cake Distillate Cartridge (1g) and Blue Razz Distillate Cartridge (1g) rounded out the top five, ranking fourth and fifth respectively. These rankings highlight a strong preference for both pre-rolls and concentrates among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
