Market Insights Snapshot
In the Washington market, Dank Czar has exhibited a mixed performance across different categories. In the Concentrates category, the brand started off well within the top 20 in August 2023, but saw a gradual decline in subsequent months, falling out of the top 20 by October. This trend suggests a potential slowdown in the brand's performance in this category. However, it's not all negative news for Dank Czar. The brand has maintained a steady presence in the Topicals category, consistently ranking within the top 10 from August to November 2023. This indicates a strong and stable demand for Dank Czar's topical products within the state.
On the other hand, the Vapor Pens category presents a more challenging scenario for Dank Czar in Washington. The brand's ranking has been consistently outside the top 20, and has been on a slight upward trend, which in this case indicates a drop in relative performance. It's important to note that while the brand's ranking has dropped, this doesn't necessarily mean a decrease in sales. In fact, Dank Czar's sales in this category remained relatively stable over the period. This could suggest increased competition in the Vapor Pens category, or other market dynamics at play that may be worth investigating further.
In the Concentrates category within the Washington market, Dank Czar has experienced a notable shift in its competitive standing. While initially outperforming competitors such as Double Delicious, Seattle Bubble Works, Bodhi High, and Cowlitz Gold in August and September 2023, the brand has seen a downward trend in rank from October to November 2023. This decline suggests a decrease in sales relative to these competitors, particularly when compared to Cowlitz Gold, which has shown an upward trend during the same period. It's worth noting that the absence of a rank for Double Delicious and Seattle Bubble Works in certain months indicates they did not make it into the top 20 brands for those months.
In November 2023, Dank Czar's top-selling product was the Flavour Stix - Blue Razz Infused Pre-Roll (0.75g) in the Pre-Roll category, with a remarkable 457 units sold. The second-highest performer was the Flavour Stix - Sour Apple Infused Pre-Roll (0.75g), also in the Pre-Roll category, which had previously ranked first in August and fourth in September. The Afghan Diesel Pre-Roll 5-Pack (2.5g) secured the third place, followed by the Peanut Butter Breath Live Resin (1g) from the Concentrates category at fourth. The Birthday Cake Distillate Cartridge (1g) from the Vapor Pens category, which was the top performer in October, dropped to the fifth position in November.