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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Dank Czar’s mix tilted toward Concentrates at 46.21% share with year-over-year growth of 34.44% but month-over-month contraction of 3.14%, while Vapor Pens held 26.02% share with a 11.43% YoY decline and a 16.29% MoM drop; this split coincided with brand-level sales rising 18.78% YoY and an average price down 6.77%. Flower expanded to 18.58% share with 59.77% YoY growth despite a 6.91% MoM decline, and Pre-Roll at 6.62% share grew 7.45% YoY but fell 18.46% MoM, as Topical at 2.56% share slipped 2.98% YoY yet ticked up 0.82% MoM; the pattern implies the brand’s annual momentum is anchored by Concentrates and Flower while near-term softness is concentrated in Vapor Pens and Pre-Roll.
Positionally, a 16th-place rank in Concentrates in Washington alongside 34.44% YoY growth in that category and a 6.77% brand-wide price decrease suggests a value-led push to gain share without eroding the category core, while a 59.77% YoY surge in Flower against a 6.91% MoM pullback indicates capacity to diversify mix but with execution risk in monthly velocity. With Vapor Pens down 11.43% YoY and 16.29% MoM and Pre-Roll down 18.46% MoM despite 7.45% YoY growth, the near-term emphasis likely shifts toward defending the Concentrates rank and scaling Flower selectively, implying pricing and assortment choices are deliberately trading short-term pen and pre-roll volume for steadier Concentrates traction.
Competitive Landscape
Dank Czar sits at rank #16 in WA Concentrates in May 2026, improving 8 positions year over year from #24 while slipping 2 positions since February 2026 when it was #14, and its peak at #13 in March 2026 marks a 3-position betterment versus today; meanwhile, Constellation Cannabis climbed from #8 to #3 and Dabstract moved from #6 to #4, outpacing Dank Czar’s quarter-to-date decline of 2 ranks despite Constellation Cannabis posting a 49.6% YoY sales increase and Dabstract rising 22.1%, while category leaders like Ooowee holding #1 with an 8.4% YoY sales dip create openings that Dank Czar has not converted in the last two months; the pattern implies mid-tier momentum that improved long-term positioning but is at risk of being overtaken by faster-rising peers unless the brand converts early-spring peaks into sustained rank gains.
Notable Products
Yum Mama Silver Live Resin (1g) posted the steepest movement in May 2026 with a -48.8% month-over-month change, dropping to rank 7 while Indica RSO Tanker (1g) also contracted by -22.8% but still held rank 1. Peach Rings Wax (1g) was the only notable gainer at +9.0% while sitting at rank 5, indicating volatility concentrated among live resin SKUs rather than across the whole lineup. With eight of the top ten in Concentrates and Vapor Pens limited to ranks 8 and 9 despite one cartridge eclipsing $3,000, the mix implies a Concentrates-led strategy that is vulnerable to sharp swings in a few flagship extracts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
