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Dec-2025
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Overview
Market Insights Snapshot
Incredibulk has shown varied performance across different categories and states, with notable movements in Washington. In the Concentrates category, Incredibulk experienced a slight decline in its ranking, moving from 19th place in September to 23rd place by December 2025. Despite this drop, sales figures indicate an upward trend, culminating in a peak of 96,902 in December. This suggests that while competition in the category may have intensified, Incredibulk has managed to increase its sales volume, potentially pointing to a loyal customer base or successful promotional strategies.
In the Flower category, Incredibulk's performance has been more stable, maintaining a position just outside the top 40 by December after briefly dipping in November. This consistent ranking, coupled with a notable increase in sales from September to December, suggests a strengthening presence in the market. Meanwhile, in the Vapor Pens category, Incredibulk has improved its standing from 44th in September to 36th in December, reflecting a positive trajectory in this competitive segment. The brand's ability to climb the ranks in Vapor Pens while boosting sales indicates strategic positioning and possibly an expanding product line that resonates well with consumers in Washington.
Competitive Landscape
In the Washington vapor pens category, Incredibulk has demonstrated a steady improvement in its market position over the last few months of 2025. Starting at a rank of 44 in September, Incredibulk climbed to 36 by December, showcasing a consistent upward trajectory in sales performance. This positive trend is particularly notable when compared to competitors like Mama J's, which entered the top 20 in December after being unranked in the previous months, and Falcanna, which maintained a stable position around the mid-30s. Meanwhile, Cookies and Passion Flower Cannabis experienced fluctuations, with Cookies dropping to 39 in December and Passion Flower Cannabis falling from 29 in September to 38 by December. Incredibulk's consistent rise in rank and sales suggests a strengthening market presence, potentially driven by effective marketing strategies or product innovations that resonate well with consumers in Washington.
Notable Products
In December 2025, the top-performing product for Incredibulk was the Amnesia Haze Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months with sales reaching 4057 units. The Zkittlez Distillate Cartridge (1g) held steady in second place, showing a strong performance with 3725 units sold. Sour Blueberry Distillate Cartridge (1g) remained in the third position, demonstrating stable sales growth throughout the months. Notably, the Dirty Girl Distillate Cartridge (1g) improved its rank to fourth place from its debut in November, indicating a positive reception in the market. Meanwhile, the Elmers Glue Distillate Cartridge (1g) experienced a slight decline, moving to fifth place, yet still maintained a respectable sales figure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
