Nov-2025
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Overview
Market Insights Snapshot
In the Washington market, Incredibulk has demonstrated notable performance shifts across different cannabis categories. In the Concentrates category, the brand has maintained a consistent presence within the top 30, improving its rank from 27th in August to 18th in September, before stabilizing at 20th in both October and November. This steady ranking is accompanied by a progressive increase in sales, peaking in October. However, Incredibulk's performance in the Flower category has been more volatile. Despite not making it into the top 30 in August, the brand climbed to 42nd place in October before slightly declining to 47th in November. This fluctuation indicates a potential area of growth or concern, depending on the brand's strategic focus.
Incredibulk's performance in the Vapor Pens category in Washington also shows an upward trend, though it has yet to break into the top 30. Starting at 52nd place in August, the brand improved its position to 40th by November. This upward trajectory is mirrored by increasing sales figures, suggesting growing consumer interest and market penetration in this category. The brand's ability to climb in rankings across categories highlights its potential to further establish itself within the competitive Washington cannabis market. However, the absence from the top 30 in the Vapor Pens category suggests there is still significant room for growth and improvement.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Incredibulk has shown notable fluctuations in its market position from August to November 2025. Starting from a rank of 60 in August, Incredibulk climbed to 42 in October, before slightly declining to 47 in November. This upward trend in October suggests a strategic move or successful campaign that temporarily boosted its market presence. In comparison, Plaid Jacket maintained a relatively stable ranking, hovering around the mid-40s, while Falcanna experienced a more volatile trajectory, dropping to 57 in October but rebounding to 44 in November. Despite these fluctuations, Incredibulk's sales figures in November were still competitive, indicating resilience amidst a dynamic market. Meanwhile, Washington Bud Company and Bodega Buds remained outside the top 40, suggesting that Incredibulk is outperforming some of its competitors in terms of sales momentum and market adaptability.

Notable Products
In November 2025, the top-performing product for Incredibulk was the Amnesia Haze Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from the previous two months with a notable sales figure of 3561. The Zkittlez Distillate Cartridge (1g) held steady at the second position, showing consistent performance since September. Sour Blueberry Distillate Cartridge (1g) ranked third, experiencing a slight decline from its first-place position in August. New to the rankings, the Dirty Girl Distillate Cartridge (1g) made a strong debut at fourth place in November. Breakfast Kush Distillate Cartridge (1g) also entered the rankings, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






