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Sep-2025
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Overview
Market Insights Snapshot
Incredibulk has demonstrated a notable performance in the Washington market, particularly in the Concentrates category. Over the past few months, the brand has shown a positive trend, moving from the 24th position in June 2025 to the 17th position by September 2025. This upward trajectory is accompanied by a steady increase in sales, indicating a strengthening foothold in this category. Conversely, in the Flower category, Incredibulk's rankings have fluctuated, although they have managed to improve from the 65th position in July to the 52nd position by September. While not breaking into the top 30, this movement suggests a potential for growth if current trends continue.
In the Vapor Pens category, Incredibulk's performance has been mixed. The brand was not in the top 30 in June, but made significant strides by September, reaching the 43rd position. This rapid ascent, alongside a notable increase in sales, reflects a growing consumer interest in their vapor pen offerings. However, the absence from the top 30 in June highlights the competitive nature of this category and the challenges the brand faces in maintaining momentum. Overall, Incredibulk's varied performance across these categories in Washington suggests both opportunities and challenges as they navigate the market dynamics.
Competitive Landscape
In the Washington flower market, Incredibulk has shown a promising upward trajectory in recent months, climbing from a rank of 65 in July 2025 to 52 by September 2025. This improvement in rank suggests a positive reception and growing consumer preference, despite a competitive landscape. Notably, Freddy's Fuego and Falcanna have experienced a decline in sales and rank, with Freddy's Fuego dropping out of the top 50 by August and Falcanna hovering around the mid-40s. Meanwhile, Plaid Jacket and Bodega Buds have maintained more stable positions, although Bodega Buds has seen a slight decline in rank. These shifts indicate that while Incredibulk is gaining traction, it must continue to innovate and differentiate itself to maintain its upward momentum in a highly competitive market.
Notable Products
Incredibulk's top-performing product for September 2025 is the Amnesia Haze Distillate Cartridge (1g) from the Vapor Pens category, climbing from the 4th position in August to the top spot with sales of 2872 units. The Sour Blueberry Distillate Cartridge (1g) also performed strongly, securing the second position after leading in August, with a slight decrease in rank but maintaining robust sales at 2806 units. Zkittlez Wax (1g) consistently held its rank, remaining steady at third place throughout the past few months, indicating stable demand in the Concentrates category. Sour Blueberry Wax (1g) saw a drop from its top position in June and July to fourth place in September, reflecting a shift in consumer preference within the Concentrates category. Meanwhile, Zkittlez Distillate Cartridge (1g) re-entered the rankings at fifth place, showing a resurgence in interest despite its absence from the top ranks in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
