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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Incredibulk’s mix concentrated in Vapor Pens at 45.06% share with 482.92% year-over-year growth and a 2.77% month-over-month lift, while Flower held 32.68% share with 39.42% YoY and 6.07% MoM growth; together these two categories represent a pivot toward inhalables. Concentrates contributed 20.62% share with 36.25% YoY and 6.45% MoM growth, contrasting with Pre-Roll at 1.64% share where YoY fell 68.32% yet MoM rebounded 27.91%; coupled with a 3.69% YoY decline in average price and a June 2026 brand sales YoY increase of 94.25%, the pattern implies revenue expansion is being driven by volume gains in lower-priced formats rather than price escalation.
With Vapor Pens ranked 27th in Washington and accounting for nearly half of sales, the 482.92% YoY surge versus Flower’s 39.42% and Concentrates’ 36.25% suggests Incredibulk is repositioning from a Flower-led profile toward value-oriented inhalables; the 2.77% MoM pen growth alongside 6.07% MoM in Flower signals incremental mix shift rather than a wholesale category swap. The Pre-Roll contraction of 68.32% YoY despite a 27.91% MoM uptick indicates a tactical retreat with opportunistic promos, and, when combined with a 3.69% YoY price decrease and 94.25% overall sales growth, this implies the brand’s competitive posture is leaning on accessible price points to scale share in Vapor Pens while maintaining balanced growth in Flower and Concentrates.
Competitive Landscape
In WA Vapor Pens, Incredibulk sits at rank #27 in June 2026, improving 65 positions year over year from #92, and rising 4 spots since March 2026 from #31 to #27; this coincides with reaching a peak rank of #27 in June 2026 while remaining outside the top 25. Against that backdrop, Mfused held #1 both year over year and currently despite a -21.8% YoY sales change, while Crystal Clear stayed at #2 with a +5.9% YoY sales lift; the contrast suggests Incredibulk’s ascent is driven more by share reallocation than category expansion. The trajectory—up 65 ranks YoY but only 4 ranks in the last three months—implies momentum is decelerating near the mid-tier, signaling that breaking into the top 20 will likely require gains against entrenched leaders rather than benefiting from broader category shifts.
Notable Products
Dolato Distillate Cartridge (1g) posted the steepest decline at -18.3% and slid to rank 6, while Trophy Wife Distillate Cartridge (1g) fell -10.4% at rank 7; together these drops contrast with Dirty Girl Distillate Cartridge (1g) rising +29.0% to rank 1, pointing to a reshuffle within the lineup. Dirty Girl's ascension at rank 1 versus Amnesia Haze Distillate Cartridge (1g) slipping -2.9% at rank 2, alongside Zkittlez Distillate Cartridge (1g) up +13.7% at rank 3, indicates momentum concentrated at the very top rather than broad-based gains. Eight of the top ten are Vapor Pens SKUs from a single distillate cartridge family, and Blueberry Pancake Distillate Cartridge (1g) added +19.0% at rank 8 while Elmers Glue Distillate Cartridge (1g) was nearly flat at +1.2% with $13,582 in June 2026 sales, implying a reliance on a narrow format where flavor-level volatility is driving share shifts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
