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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Incredibulk’s May 2026 category mix concentrates in Vapor Pens at 46.39% share with 467.92% year-over-year growth but a 2.46% month-over-month dip, while Flower holds 32.18% share with 27.49% YoY growth and a 5.46% MoM increase, and Concentrates at 20.08% share rose 14.56% YoY but declined 3.26% MoM; Pre-Roll contracted to 1.36% share with a 71.40% YoY drop and a 19.90% MoM decline. The brand’s average price decreased 1.49% YoY to $6.46 as Vapor Pens averaged $6.10 and Flower $14.01, and Vapor Pens rank 27 in Washington within the category; this pattern implies a portfolio pivot toward higher-volume, lower-priced inhalables, with Vapor Pens driving scale despite short-term softness and Pre-Roll de-prioritized.
With brand sales up 79.62% YoY alongside a 2.46% MoM slide in Vapor Pens and a 5.46% MoM gain in Flower, the mix suggests reliance on a dominant lead category buffered by a stabilizing Flower line that can absorb volatility; Concentrates’ 3.26% MoM decline and 14.56% YoY growth indicate a slower compounding engine rather than a near-term driver. Holding the 27 rank in Washington Vapor Pens while pricing down 1.49% YoY signals a value-led positioning where incremental share is more likely to come from improving conversion in Vapor Pens and expanding the faster-growing Flower contribution than from re-investing in a 71.40% YoY contracting Pre-Roll.
Competitive Landscape
In WA Vapor Pens, Incredibulk sits at rank #27 in May 2026 after climbing 67 positions year over year from #94, and it improved 2 spots from #29 in February 2026 while peaking at #25 in April 2026. Against top players, Mfused held #1 both this year and a year ago despite a -22.3% sales change, whereas Full Spec moved up from #5 to #3 with +13.7% sales growth, indicating Incredibulk’s rank gains are outpacing some leaders’ stability but lagging behind the fastest climbers. With a two-month rise from #29 to #27 and a one-month retreat from its April 2026 peak of #25, the pattern implies Incredibulk has momentum into the mid-20s but must convert recent volatility into sustained share capture to break into the top 20.
Notable Products
Elmers Glue Distillate Cartridge (1g) posted the steepest decline in May 2026 at -26.7% and sat at rank 9, while Breakfast Kush Distillate Cartridge (1g) fell -22.3% at rank 8, signaling a pullback concentrated in lower top-10 positions. At the top, Amnesia Haze Distillate Cartridge (1g) held rank 1 despite a -5.7% dip, contrasted by Dolato Distillate Cartridge (1g) at rank 2 with +32.7% month over month and roughly $20,082 in sales, indicating mix shift rather than category contraction. All ten SKUs are Vapor Pens, and four of the top ten posted double-digit declines, which concentrates risk in a single format even as a few leaders defend rank. The pattern implies Incredibulk is leaning into a narrow Vapor Pens portfolio where gains are driven by a small number of surging SKUs, increasing sensitivity to product-level volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
