.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Washington, Incredibulk has shown a dynamic performance across various cannabis categories. In the concentrates category, the brand has maintained a relatively stable position, starting at rank 19 in July 2025 and fluctuating slightly to rank 18 by October 2025. This indicates a consistent demand for their concentrates, despite a dip in August. Meanwhile, the vapor pens category displayed a significant upward trend, with Incredibulk climbing from rank 85 in July to 45 by October. This notable improvement suggests a growing consumer preference or successful marketing strategies in this segment. However, in the flower category, Incredibulk did not make it into the top 30 brands, indicating a potential area for growth or increased competition in this product line.
Interestingly, Incredibulk's performance in the flower category in Washington saw a positive trajectory, improving from rank 64 in July to 41 by October. This progression, although still outside the top 30, suggests a gradual strengthening of their market position. The sales data supports this trend, with a noticeable increase in sales from July to October, indicating growing consumer acceptance or effective distribution strategies. In contrast, the vapor pens category saw a more rapid rise in ranking, which might reflect a strategic focus on product innovation or competitive pricing. Overall, while Incredibulk is making strides in certain categories, there remain opportunities for enhancement, particularly in achieving top-tier status in the highly competitive flower market.
Competitive Landscape
In the competitive landscape of the Washington flower market, Incredibulk has demonstrated a notable upward trajectory in rank and sales from July to October 2025. Initially ranked at 64th in July, Incredibulk climbed to 41st by October, showcasing a significant improvement compared to its competitors. This upward movement is particularly impressive when contrasted with Bacon Buds, which fluctuated between ranks 36 and 44, and Khalifa Kush, which experienced a volatile rank change from 98th to 43rd. Meanwhile, Cookies and Hustler's Ambition maintained relatively stable positions, with Cookies improving slightly from 43rd to 34th and Hustler's Ambition hovering around the mid-30s. Incredibulk's sales growth aligns with its rank improvement, indicating a successful strategy in capturing market share and consumer interest amidst a competitive field.
Notable Products
In October 2025, the top-performing product from Incredibulk was the Amnesia Haze Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from September with sales reaching 3008. The Sour Blueberry Distillate Cartridge (1g) held the second position, consistent with its previous ranking, while Zkittlez Distillate Cartridge (1g) moved up to third place from fifth in September. Elmers Glue Distillate Cartridge (1g) reappeared in the rankings at fourth, showing a strong comeback from its absence in September. Zkittlez Wax (1g) in the Concentrates category rounded out the top five, dropping from its previous third-place position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
