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Jul-2025
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Overview
Market Insights Snapshot
Incredibulk has shown a noteworthy upward trajectory in the Concentrates category within Washington. Starting at a rank of 29 in April 2025, the brand has steadily climbed to the 19th position by July 2025. This consistent improvement indicates a growing consumer preference and increased market penetration. Conversely, in the Flower category, Incredibulk's performance has been less consistent. The brand fluctuated from the 69th position in April to 68th by July, despite peaking at 55th in June. This volatility suggests potential challenges in maintaining a stable market share in this category.
In the Vapor Pens category, Incredibulk began outside the top 90 but managed to break into the top 80 by July 2025, landing at the 79th position. This positive movement, despite starting from a lower ranking, highlights the brand's potential for growth in a competitive market. However, it's important to note that Incredibulk did not make it into the top 30 brands in any of these categories during this period, which could indicate room for improvement or a need for strategic adjustments to enhance their market presence further.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Incredibulk has experienced notable fluctuations in its rank over the months from April to July 2025. Initially ranked at 69th in April, Incredibulk improved its position to 59th in May and further to 55th in June, before dropping back to 68th in July. This volatility in ranking is contrasted with the performance of competitors like Rochester Farms, which showed a consistent upward trend from 96th to 70th, and Dog House, which maintained a relatively stable rank, peaking at 64th in July. O'Geez (WA) also demonstrated a stable performance, while Hustler's Ambition emerged as a strong contender, entering the rankings in June and maintaining a position in the mid-50s. Despite Incredibulk's sales peaking in May, the brand's fluctuating rank suggests potential challenges in sustaining competitive momentum amidst a dynamic market environment.
Notable Products
In July 2025, the top-performing product for Incredibulk was Zkittlez Wax (1g) in the Concentrates category, reclaiming its top position from April after dropping to third place in May and June, with sales reaching 2502 units. Sour Blueberry Wax (1g), also in the Concentrates category, maintained a strong presence, ranking second, having previously held the top spot in May and June. A newcomer to the rankings, Sour Blueberry Distillate Cartridge (1g) in the Vapor Pens category, secured third place, demonstrating a robust entry with significant sales. Trophy Wife Wax (1g) saw a slight decline, falling to fourth place after consistently holding second place in the previous months. Zkittlez Distillate Cartridge (1g) rounded out the top five, maintaining a steady position since April despite fluctuating sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
