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Jun-2024
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Overview
Market Insights Snapshot
Lifted Cannabis Co has shown varied performance across different product categories in Washington. In the Concentrates category, the brand has seen a downward trend, starting at rank 17 in March 2024 and sliding to rank 23 by June 2024. This decline could be concerning, especially since they are no longer in the top 20. On the other hand, their Flower category has demonstrated resilience, maintaining a strong presence in the top 10, fluctuating between ranks 4 and 6 over the same period. This consistency in the Flower category could be indicative of a loyal customer base or effective marketing strategies.
The performance in the Pre-Roll category has been relatively stable, with Lifted Cannabis Co holding ranks between 3 and 5 from March to June 2024, suggesting a steady demand for their pre-roll products. However, the Vapor Pens category tells a different story, where the brand has struggled to break into the top 20, consistently ranking around 23 to 25. This could be a signal that the brand needs to reassess its strategy or product offerings in the Vapor Pens market. Overall, while Lifted Cannabis Co shows strength in certain categories, there are areas that clearly need attention to improve their market position.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Lifted Cannabis Co has experienced notable fluctuations in its rank over recent months, impacting its market positioning and sales dynamics. Despite a strong start in March 2024 with a rank of 4th, Lifted Cannabis Co dipped to 6th in May before rebounding to 4th in June. This volatility contrasts with the consistent performance of Artizen Cannabis, which maintained a steady 3rd rank, and Legends, which held a solid 2nd position throughout the period. Meanwhile, Redbird (formerly The Virginia Company) and WA Grower displayed more variability, with Redbird peaking at 4th in May but falling to 6th in June, and WA Grower consistently ranking 5th. These shifts suggest that while Lifted Cannabis Co remains a significant player, it faces stiff competition and must strategize to stabilize its rank and capitalize on sales opportunities in a highly competitive market.
Notable Products
In June 2024, the top-performing product for Lifted Cannabis Co. was Wedding Cake (3.5g) in the Flower category, maintaining its first-place ranking from May 2024 with notable sales of $7,628. The second-best seller was Sugar Stix- Wedding Cake THCa Infused Pre-Roll (1g) in the Pre-Roll category, which also held its position from the previous month. Sugar Stix - Boysenberry Creme Brulee Infused Pre-Roll (1g) entered the rankings for the first time in June, securing the third spot. Ztrufflez Oil Infused Pre-Roll (1g) improved from fifth place in May to fourth place in June. Finally, SugarStix - Permanent Marker Infused Pre-Roll (1g) dropped one position from fourth to fifth place.
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