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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Green Gruff has shown some interesting fluctuations in the Edible category rankings over the summer months of 2025. Starting at the 90th position in May, the brand saw a slight improvement in its ranking to 86th in June and 83rd in July, indicating a positive trend in consumer interest and sales performance. However, in August, the brand experienced a setback, dropping to the 92nd position. This drop, despite an earlier upward trend, suggests potential challenges in maintaining momentum or increased competition within the category.
Sales figures for Green Gruff in Michigan reflect a similar pattern of growth followed by a decline. From May to July, sales increased steadily, peaking in July. This growth aligns with the improved rankings during the same period. However, August saw a decrease in sales, dropping below the May figures, which may have contributed to the drop in rankings. The brand's absence from the top 30 in Michigan's Edible category suggests that while there were moments of growth, Green Gruff still faces significant competition and challenges in capturing a larger share of the market.
Competitive Landscape
In the competitive landscape of Michigan's edible cannabis market, Green Gruff has experienced fluctuations in its ranking, moving from 90th in May 2025 to 92nd by August 2025. This trend indicates a slight decline in its competitive position. Notably, Smokiez Edibles consistently outperformed Green Gruff, maintaining a higher rank each month and showcasing a strong sales performance, particularly in June 2025. Meanwhile, Vlasic Labs demonstrated a significant improvement in July 2025, jumping to 76th place, which could suggest an effective marketing or product strategy that Green Gruff might consider analyzing. Additionally, Ice Kream Hash Co. also maintained a lead over Green Gruff, although it experienced a downward trend similar to Green Gruff's. The presence of Shatter House Extracts at lower ranks suggests that while Green Gruff is not at the bottom of the list, there is room for improvement to climb higher in the rankings and increase sales.
Notable Products
In August 2025, Green Gruff's top-performing products were the CBD Plus Ease Joint & Hip Coconut Pumpkin Dog Treats Chews 24-Pack and the CBD Plus Ease Joint & Hip Dog Treats Chews 90-Pack, both tied for the number one rank with sales figures of 158 units each. The CBD Relax & Calming Dog Plus Chews 24-Pack, which previously held the top spot for three consecutive months, fell to second place. The CBD Relax & Calming Dog Chews 90-Pack maintained a consistent presence in the top four, securing the third position for August. Notably, the CBD Soothe Skin & Coat Salmon Flavor Chews 90-Pack re-entered the rankings at fourth place, showing a resurgence after being absent from the rankings in previous months. Overall, the rankings in August reflect a shift towards Green Gruff's joint and hip support products, with a notable decline in sales for calming products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
