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Sep-2025
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Overview
Market Insights Snapshot
Green Gruff's performance in the Edible category in Michigan has seen some fluctuations over the summer months of 2025. While the brand managed to maintain its presence in the rankings through June, July, and August, it did not make it into the top 30 by September, indicating a potential decline in market presence or increased competition. Despite this, there was a notable increase in sales from June to July, suggesting that the brand had a strong mid-summer performance, although this momentum was not sustained into the fall.
This movement in rankings and sales highlights the competitive nature of the Edible category in Michigan, where consumer preferences and brand strategies can significantly impact performance. The absence of a ranking for September could be a signal for Green Gruff to re-evaluate its market strategies or product offerings in the state to regain its footing. Observing these trends can provide valuable insights for stakeholders looking to understand market dynamics and identify areas for potential growth or adjustment.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Green Gruff has shown a consistent presence, though it faces challenges in climbing the ranks. From June to September 2025, Green Gruff's rank fluctuated slightly, starting at 90th and ending at 96th, indicating a need for strategic adjustments to improve its market position. Notably, Galactic remains a dominant force, consistently ranking in the top 50, which suggests a significant gap in brand recognition and sales volume compared to Green Gruff. Meanwhile, Hippies showed a stronger performance, maintaining a better rank than Green Gruff in the months they were both tracked, which could imply a more effective market strategy or product appeal. Additionally, Shatter House Extracts and Hyman have seen declining ranks and sales, potentially offering Green Gruff an opportunity to capture their market share if it can enhance its competitive edge.
Notable Products
In September 2025, Green Gruff's top-performing product was CBD Plus Ease Joint & Hip Dog Treats Chews 90-Pack, which moved up from second to first place with sales reaching 97 units. CBD Relax & Calming Dog Plus Chews 24-Pack followed closely, maintaining a strong performance despite dropping from first to second place, with sales of 61 units. Soothe CBD Skin & Coat Soft Dog Chews 24-Pack made a notable entry into the top three, having not been ranked in previous months, achieving third place with 48 units sold. CBD Plus Ease Joint & Hip Coconut Pumpkin Dog Treats Chews 24-Pack saw a decline, falling from first in August to fourth in September. Lastly, CBD Ease Joint & Hip Plus Coconut Pumpkin Dog Treats Chews 90-Pack entered the rankings for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
