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Oct-2025
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Overview
Market Insights Snapshot
Green Gruff's performance in the Edible category within Michigan has shown a declining trend over the recent months. In July 2025, the brand was ranked 94th, which further slipped to 99th in August 2025, and by September and October, it was no longer in the top 30 brands. This indicates a significant drop in their market presence within the state, as they failed to maintain a competitive edge in the Edible category. The sales figures also reflect this downward trajectory, with a noticeable decrease from $15,825 in July to $12,437 in August, suggesting a potential loss of consumer interest or increased competition from other brands.
While the brand's absence from the top 30 in the subsequent months is a concern, it opens up questions about their strategy and market adaptation. This trend highlights the challenges Green Gruff faces in maintaining relevance and market share in the competitive Edible category in Michigan. It would be interesting to explore whether this is a localized issue or part of a broader pattern across other states or categories. Additionally, understanding the factors contributing to this decline, such as changes in consumer preferences or competitive dynamics, could provide deeper insights into their market performance.
Competitive Landscape
In the Michigan edible cannabis market, Green Gruff has experienced notable fluctuations in its competitive positioning from July to October 2025. Initially ranked 94th in July, Green Gruff saw a decline to 99th by August, after which it did not appear in the top 20 rankings for September and October. This downward trend in rank is mirrored by a decrease in sales, suggesting challenges in maintaining market presence. In contrast, Sauce Essentials maintained a strong position, consistently ranking in the top 55, despite a slight sales dip. Meanwhile, Zoobies demonstrated volatility, with a significant rank improvement from 97th in July to 63rd in August, followed by a drop to 87th in September. This dynamic landscape indicates that while Green Gruff faces competitive pressures, there are opportunities for strategic adjustments to regain market share, particularly in light of the fluctuating performances of other brands like Motor City Cannabites and CBD Living, which also experienced ranking and sales shifts during this period.
Notable Products
In October 2025, the top-performing product for Green Gruff was the CBD Relax & Calming Dog Plus Chews 24-Pack (120mg CBD), reclaiming its number one rank with sales of 109 units. The CBD Plus Ease Joint & Hip Dog Treats Chews 90-Pack (450mg CBD) followed closely, dropping to second place from its previous top rank in September. The CBD Relax & Calming Dog Chews 90-Pack (180mg CBD, 6.35Oz) rose to third place, maintaining a steady presence in the top rankings across the months. Soothe CBD Skin & Coat Soft Dog Chews 24-Pack (120mg CBD) remained in third place from September to October, showing consistent performance. Lastly, the CBD Plus Ease Joint & Hip Coconut Pumpkin Dog Treats Chews 24-Pack (120mg CBD) slipped to fourth place, continuing a downward trend from its peak in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
