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Apr-2025
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Overview
Market Insights Snapshot
Green Gruff's performance within the Edible category in Michigan has shown some interesting developments over the first few months of 2025. Notably, the brand did not appear in the top 30 rankings for January and February, which could initially suggest a challenging competitive landscape or a slow start to the year. However, by March, Green Gruff managed to secure a position at rank 100, indicating a positive shift in consumer interest or perhaps a strategic change in their market approach. This upward movement continued into April, as the brand improved its rank slightly to 95, suggesting a gradual but steady increase in market presence.
In terms of sales, Green Gruff's performance aligns with its ranking trends. Although specific sales figures for January and February are not available, the sales data from March and April reflect a consistent sales volume, with a slight decrease from $12,159 in March to $11,609 in April. This minor dip in sales could be attributed to various factors, such as seasonal demand fluctuations or increased competition. Nevertheless, the brand's ability to improve its ranking despite the sales decrease highlights a potential strengthening of its market strategy or consumer loyalty. The absence of Green Gruff in the top 30 for the initial months could be seen as a challenge, but their subsequent entry into the rankings suggests potential for future growth in the Michigan market.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Green Gruff has shown a notable trajectory in recent months. Starting from March 2025, Green Gruff entered the top 100 brands, ranking at 100th and slightly improving to 95th by April. This upward movement indicates a positive trend, albeit at a slower pace compared to some competitors. For instance, Vlasic Labs improved its rank from 98th in March to 92nd in April, showcasing a more robust growth trajectory. Meanwhile, Fluresh and Hyman have not been in the top 100 since the beginning of the year, indicating a more stable or declining presence. Green Gruff's sales figures, while lower than Vlasic Labs, are on a positive trend, suggesting potential for further growth if the brand continues to enhance its market strategies. This competitive analysis highlights the importance for Green Gruff to capitalize on its current momentum to climb higher in the rankings and increase its market share in Michigan's edible category.
Notable Products
In April 2025, Green Gruff's top-performing product remained the CBD Relax & Calming Dog Plus Chews 24-Pack (120mg CBD), holding its number one rank consistently since January. CBD Plus Ease Joint & Hip Dog Treats Chews 90-Pack (450mg CBD) rose to the second position from third in March, with sales reaching 104 units. Sharing the second spot, CBD Relax & Calming Dog Chews 90-Pack (180mg CBD, 6.35Oz) improved from fifth place in March. CBD Plus Ease Joint & Hip Coconut Pumpkin Dog Treats Chews 24-Pack (120mg CBD) slipped to third place from second in March, showing a decrease in sales. CBD Soothe Skin & Coat Salmon Flavor Chews 90-Pack (225mg CBD) entered the rankings for the first time this month, securing the fourth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
