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Jun-2024
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Overview
Market Insights Snapshot
Fluresh has shown a mixed performance across various product categories in Michigan. In the Edible category, their ranking fluctuated between 20th and 29th place from March to June 2024, indicating a volatile market presence. Although they managed to climb to 20th place in April, they couldn't maintain this upward trend and fell back to 26th by June. In contrast, Fluresh has been more consistent in the Flower category, maintaining a top 6 position throughout the same period, even reaching 4th place in May. This consistency in the Flower category highlights a strong foothold in a competitive market.
In the Pre-Roll category, Fluresh's performance has been on an upward trajectory, moving from 48th place in March to 41st in June. This improvement suggests a growing acceptance and demand for their pre-roll products. However, their Vapor Pens category has shown some instability, with rankings oscillating between 60th and 43rd over the four months. Despite a peak ranking of 43rd in May, the brand fell back to 48th in June, indicating challenges in maintaining a stable market position. The varying performance across these categories underscores the dynamic nature of the cannabis market in Michigan and the need for Fluresh to adapt its strategies to capitalize on growth opportunities.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Fluresh has demonstrated notable resilience and adaptability. Over the past four months, Fluresh's rank has fluctuated, starting at 5th in March 2024, dropping to 6th in April 2024, climbing to 4th in May 2024, and settling back at 5th in June 2024. This indicates a competitive but stable position within the top tier of the market. In contrast, Ozone has shown a significant upward trajectory, moving from 10th in March and April to 4th in June, suggesting a potential threat to Fluresh's market share. Meanwhile, Society C has consistently outperformed Fluresh, maintaining a top 3 position throughout the period, which could be a benchmark for Fluresh to aspire to. Additionally, Simply Herb has made a remarkable climb from 23rd in March to 6th in June, indicating a rapidly growing competitor. Lastly, Play Cannabis has shown some volatility but remains a steady competitor, ranking between 5th and 8th. These dynamics suggest that while Fluresh holds a strong position, there is increasing competition that could impact its rank and sales if not strategically addressed.
Notable Products
For Jun-2024, the top-performing product from Fluresh is Orange Fizz Gummies (200mg) in the Edible category, holding the first rank with sales of $18,080. Peachy Keen Gummies 20-Pack (200mg) is ranked second, maintaining its position from the previous month with a notable increase in sales. Tropical Tango Gummies 10-Pack (200mg) has risen to third place, showing a steady climb from fifth in April-2024. Sour Blue Raz Gummies (200mg) re-entered the rankings at fourth place after being unranked for two months. The Wine Mixer Pre-Roll (1g) made its debut in the rankings at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
