Fluresh

Data Snapshot: Jun 11, 2024
Fluresh Cannabis Brand Logo
$1M+

May-2024

Sales

Decline

Trend

6-Month

202

Product Count

SKUs

Fluresh

Overview

Markets

Fluresh Locations

Product Trends

Fluresh Categories

Fluresh Sales

Market Insights Snapshot

Fluresh Historical Sales by Category

Fluresh has shown varied performance across different product categories in Michigan. In the Edible category, the brand experienced fluctuations with rankings moving from 23rd in February 2024 to 27th by May 2024. Despite a peak at 20th in April, the overall trend indicates a struggle to maintain a strong foothold in this category. Conversely, in the Flower category, Fluresh consistently performed well, securing a top 5 position in three out of four months, peaking at 2nd place in February. This indicates a robust presence and consumer preference for their Flower products in Michigan.

On the other hand, Fluresh's performance in the Pre-Roll category has been less impressive, with rankings consistently falling outside the top 30, except for a brief appearance at 31st in February. This suggests potential challenges in this segment. The Vapor Pens category, however, showed a positive trend with rankings improving from 62nd in February to 40th in May, indicating growing consumer interest in their vapor products. The sales data reflect these trends, with notable increases in the Vapor Pens category, despite some fluctuations. Overall, Fluresh's performance across categories in Michigan highlights strengths in Flower and emerging potential in Vapor Pens, while Edibles and Pre-Rolls present areas for improvement.

May-2024 Rank
Edible
Flower
Pre-Roll
Vapor Pens
27
4
44
40
Fluresh

Competitive Landscape

In the competitive landscape of the Michigan flower category, Fluresh has experienced notable fluctuations in its rank and sales over recent months. Starting from a strong position at rank 2 in February 2024, Fluresh saw a decline to rank 5 in March and further to rank 6 in April, before recovering slightly to rank 4 in May. This volatility contrasts with the performance of competitors such as Pro Gro, which maintained a top-tier position, fluctuating between ranks 1 and 3, and Society C, which showed a consistent upward trend, climbing from rank 6 in February to rank 2 in May. Meanwhile, Ozone and Zones also demonstrated competitive stability, with Ozone improving its rank from 8 in February to 6 in May, and Zones maintaining a steady rank around 4 and 5. These shifts highlight the dynamic nature of the market and suggest that while Fluresh remains a strong contender, it faces significant competition from brands that are either maintaining or improving their market positions.

Fluresh market ranking for MI Flower

Fluresh

Notable Products

In May-2024, the top-performing product for Fluresh was Russian Snow Shake Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from April with sales of 15,431 units. Peachy Keen Gummies 20-Pack (200mg) held steady at the second position, demonstrating consistent performance since March. Orange Fizz Gummies (200mg) ranked third, showing a slight improvement from February when it was in third place. Mango Mintz (3.5g) debuted in the fourth position, marking its first appearance in the rankings. Tropical Tango Gummies 10-Pack (200mg) remained in fifth place, consistent with its April ranking.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Russian Snow Shake Pre-Roll (1g)
Pre-Roll
>5
>5
1
1
Peachy Keen Gummies 20-Pack (200mg)
Edible
5
3
2
2
Orange Fizz Gummies (200mg)
Edible
3
4
4
3
Mango Mintz (3.5g)
Flower
>5
>5
>5
4
Tropical Tango Gummies 10-Pack (200mg)
Edible
>5
>5
5
5
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