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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Hyman’s mix concentrated further into Vapor Pens at 76.05% share, with year-over-year growth of 219.54% and month-over-month growth of 5.79%, while Pre-Roll held 17.05% share with 26.60% year-over-year but declined 12.27% month-over-month. Concentrates expanded to 5.73% share with 541.59% year-over-year and 12.78% month-over-month growth, and Edible slipped to 1.17% share despite 119.46% year-over-year growth as month-over-month fell 50.13%. Average price rose 8.12% year-over-year to $20.41 as Vapor Pens averaged $20.78 and Pre-Roll $21.41, pointing to mix-led pricing latitude. The pattern implies Hyman is deepening a Vapor Pens-led portfolio while selectively scaling Concentrates, accepting near-term Pre-Roll and Edible pullbacks to reinforce its core and migrate consumers toward higher-velocity inhalables.
With Vapor Pens ranked 12 in Michigan, the 76.05% mix concentration and 5.79% month-over-month momentum position Hyman to compete on consistency rather than breadth, while the 12.78% month-over-month lift in Concentrates adds a premium adjacency to buffer Pre-Roll’s 12.27% month-over-month decline. The 219.54% year-over-year surge in Vapor Pens alongside a 541.59% year-over-year rise in Concentrates suggests an inhalable-first identity that can support the 8.12% year-over-year average price increase without eroding share. The implication is a deliberate tilt toward categories where monthly velocity is positive and rank can climb, using Concentrates growth to diversify within inhalables while deprioritizing Edible after a 50.13% month-over-month contraction.
Competitive Landscape
Hyman ranks #12 in MI Vapor Pens in May 2026, improving 14 positions year over year from #26, and gaining 4 ranks from #16 in February 2026 to #12 in May 2026, although it slipped 2 spots from its peak at #10 in April 2026. Against leaders, MKX Oil Company advanced from #3 to #1 with a 44.2% YoY sales increase, while Muha Meds fell from #2 to #3 alongside a 27.5% YoY sales decline, indicating that upward mobility is occurring even as some incumbents contract. With Hyman’s double-digit rank rise juxtaposed against competitors’ divergent YoY shifts (e.g., -11.7% for Mitten Extracts and +2.9% for Drip (MI)), the trajectory implies Hyman is moving from fringe consideration toward consistent top-10 contention if it can convert April 2026’s #10 peak into sustained placement.
Notable Products
Bubblegum Gelato Live Resin Stylus Disposable (1g) posted the standout move in May 2026 with a 70.0% month-over-month surge and climbed into rank 3, while Goosebumps Live Resin Cartridge (2g) fell 31.3% month-over-month and slid to rank 9. Kelly Kapowski Live Resin Stylus Disposable (1g) remained at rank 1 with 38.2% month-over-month growth, outpacing Wolf Pac Live Resin Stylus Disposable (1g) at rank 5 with 34.3% growth. Eight of the top ten are Vapor Pens in the Stylus Disposable family, and Big League Runtz Live Resin Stylus Disposable (1g) was the lone decliner in that cluster at -9.5% month-over-month alongside the 2g cartridge drop at rank 9. The pattern implies Hyman is consolidating demand around 1g Stylus Disposables, tilting the mix toward higher-velocity SKUs and away from larger-format cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
