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Dec-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Hyman has shown notable performance across several cannabis categories, particularly in the Vapor Pens category. From September to December 2025, Hyman improved its ranking from 36th to 20th, indicating a strong upward trajectory. This improvement is underscored by a significant increase in sales, which suggests a growing consumer preference for Hyman's offerings in this category. In contrast, the Edible category tells a different story, with Hyman only entering the top 100 in October and fluctuating in the lower ranks thereafter. This inconsistency highlights potential challenges or opportunities in their edible product line that may need addressing.
Hyman's performance in the Pre-Roll category also reflects a positive trend, moving from 86th to 50th place by December 2025. This upward movement suggests an effective strategy or product appeal that resonates well with consumers in Michigan. The absence of Hyman from the top 30 in any category outside of Michigan could indicate either a limited market presence or a strategic focus on Michigan as a primary market. Such insights could be pivotal for stakeholders looking to understand Hyman's market positioning and potential areas for expansion or improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Hyman has shown a notable upward trajectory in its market rank from September to December 2025. Starting at rank 36 in September, Hyman climbed to rank 20 by December, indicating a significant improvement in its competitive standing. This upward movement is contrasted by competitors like Fresh Coast, which maintained a relatively stable position, fluctuating between ranks 11 and 18, and Jungle Juice, which also showed stability around ranks 18 to 19. Meanwhile, Dragonfly Cannabis and Stickee struggled to break into the top 20 consistently, with Dragonfly dropping out of the top 20 by November. Hyman's sales growth trajectory, particularly the jump from $251,579 in September to $587,815 in December, underscores its strengthening market presence and suggests a successful strategy in capturing consumer interest and market share in the competitive Michigan vapor pen category.
Notable Products
In December 2025, the top-performing product from Hyman is Kevin Nash Wolf Pac Live Resin Disposable (1g) in the Vapor Pens category, maintaining its number one rank from October 2025 with sales of 3,179 units. Big League Runtz Live Resin Stylus Disposable (1g) holds the second position, showing a consistent performance since November 2025. Wolf Pac Live Resin Stylus Disposable (1g) ranks third, dropping from its previous top position in October. Kelly Kapowski Live Resin Stylus Disposable (1g) is in fourth place, improving from fifth in November. Bubblegum Gelato Live Resin Stylus Disposable (1g) rounds out the top five, maintaining its position from November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
