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Sep-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Hyman has exhibited varied performances across different product categories. Notably, their presence in the Edible category has been minimal, as they did not appear in the top 30 rankings from June to September 2025, which may indicate a need for strategic adjustments or increased market penetration efforts in this segment. On the other hand, Hyman's performance in the Vapor Pens category has shown a dynamic trend, with a significant improvement in September, where they climbed to the 30th rank from a previous low of 49th in August. This upward movement suggests a positive reception or effective marketing strategies in this category.
In terms of Pre-Rolls, Hyman has experienced a gradual decline in rankings from June to September in Michigan, moving from the 67th position in June to the 80th by September 2025. This downward trend could be a point of concern for the brand, possibly indicating increased competition or shifts in consumer preferences. Despite the decline in rankings, the sales figures suggest that there is still a substantial consumer base for their Pre-Rolls, although maintaining or regaining market share might require innovative approaches or product differentiation. Observing these trends provides insights into Hyman's strategic positioning and potential areas for growth or re-evaluation within the Michigan market.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Hyman has demonstrated a fluctuating performance in recent months, with its rank varying from 37th in June 2025 to 30th by September 2025. This improvement in rank is indicative of a positive trend, especially when compared to brands like Redbud Roots, which saw a decline from 18th to 31st place in the same period. Despite this, Hyman's sales figures show a dip in August, aligning with its lowest rank of 49th, but a strong recovery in September suggests resilience and a potential upward trajectory. Meanwhile, ErrlKing Concentrates and Stickee have maintained more stable rankings, with ErrlKing even surpassing Hyman in September. The competitive dynamics highlight the importance for Hyman to leverage its recent momentum to capture more market share and solidify its standing against these formidable competitors.
Notable Products
In September 2025, the top-performing product for Hyman was Kelly Kapowski Live Resin Disposable (1g) in the Vapor Pens category, maintaining its first-place rank from August with notable sales of 1762 units. Wolf Pac Live Resin Disposable (1g) held steady at the second position, showing strong performance across the last four months. Daytona Dreamin Strawberry Live Resin Stylus Disposable (1g) remained consistent in third place, demonstrating a slight increase in sales from the previous month. Big League Runtz Live Resin Disposable (1g) entered the rankings for the first time in September, securing the fourth spot. Jackknife Live Resin Stylus Disposable (1g) maintained its fifth position, showing a steady increase in sales since its debut in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
