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Mar-2026
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Overview
Market Insights Snapshot
In the state of Michigan, Hyman has demonstrated notable performance across various cannabis categories. Their presence in the Vapor Pens category has been particularly strong, where they climbed from 21st place in December 2025 to an impressive 13th place by March 2026. This upward trajectory is indicative of their growing influence and market penetration within this category. Conversely, in the Concentrates category, Hyman was not ranked in the top 30 until March 2026, when they entered at 53rd place, suggesting a more recent push to capture market share in this area. The Edible category showed some fluctuations, with Hyman moving from 90th in December 2025 to 82nd in March 2026, indicating a gradual improvement but still highlighting room for growth.
When it comes to Pre-Rolls, Hyman's performance has been relatively stable, maintaining a consistent rank around the 50th position from December 2025 through March 2026. This steadiness suggests a reliable customer base but also points to the potential need for strategic initiatives to break into higher rankings. Interestingly, despite not being in the top 30 for some categories initially, Hyman's sales in the Vapor Pens category saw a significant increase, from $515,288 in December 2025 to $901,714 in March 2026, underscoring their successful efforts in this segment. This data paints a picture of a brand that is making strategic inroads in certain categories while recognizing opportunities for growth in others.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Hyman has demonstrated a notable upward trajectory in brand rank over the first quarter of 2026. Starting from a rank of 21 in December 2025, Hyman climbed to 13 by March 2026, indicating a significant improvement in market presence. This upward movement is particularly impressive when compared to competitors like Rove, which maintained a stable rank of 10 in December and January but fell to 14 by March, and Breeze Canna, which remained relatively stable around the 14-15 range. Meanwhile, Dragonfly Cannabis and High Minded also showed fluctuations, with Dragonfly moving from 11 to 12 and High Minded improving from 16 to 11 over the same period. Hyman's sales figures reflect this positive trend, with a substantial increase from February to March, positioning them closer to the sales figures of top-tier competitors. This suggests that Hyman's strategic initiatives may be effectively capturing market share, setting the stage for potential continued growth in the Michigan vapor pen market.
Notable Products
In March 2026, the top-performing product for Hyman was Bubblegum Gelato Live Resin Stylus Disposable (1g) in the Vapor Pens category, which achieved the number one rank with sales amounting to 3041 units. Kelly Kapowski Live Resin Stylus Disposable (1g), also in the Vapor Pens category, held the second position, having previously been the top product in February. Jackknife Live Resin Stylus Disposable (1g) secured the third rank, maintaining its position from January. Dankaroos Live Resin Cartridge (2g) entered the rankings for the first time in March at fourth place. Pillow Talk Live Resin Stylus Disposable (2g) followed, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
