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Apr-2025
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Overview
Market Insights Snapshot
Hyman's performance in the state of Michigan presents an interesting case of fluctuating rankings across different cannabis product categories. In the Pre-Roll category, Hyman showed a positive trend, climbing from rank 69 in January 2025 to a more competitive position at rank 55 by April 2025. This steady upward movement suggests a growing consumer preference or effective market strategies in this category. Conversely, in the Edible category, Hyman did not make it into the top 30 rankings throughout the first four months of 2025, indicating a potential area for improvement or a different market focus. This absence from the top rankings could be seen as a challenge for the brand to address if they aim to expand their influence in the edible market.
In the Vapor Pens category, Hyman demonstrated a significant leap in rankings, starting at 74 in January and reaching the top 25 by March 2025, before settling at rank 30 in April. This indicates a strong performance and possibly a successful product launch or marketing campaign that resonated well with consumers. The impressive sales growth in this category highlights Hyman's potential to capture market share in the competitive vapor pens segment. However, the slight drop from March to April suggests that maintaining momentum will be key for sustained success. Overall, Hyman's performance in Michigan reflects both the challenges and opportunities within the cannabis market, with notable achievements in certain categories and room for growth in others.
Competitive Landscape
In the Michigan Vapor Pens category, Hyman has shown a remarkable improvement in its market position from January to April 2025. Starting at a rank of 74 in January, Hyman climbed to rank 30 by April, indicating a significant boost in its competitive standing. This upward trajectory is notable when compared to competitors like Cresco Labs, which improved its rank from 40 to 32, and Light Sky Farms, which moved from 43 to 29. Despite Bloom and Element experiencing fluctuations in their ranks, Hyman's consistent rise in rank suggests a strong growth in sales and market presence. This positive trend could be attributed to strategic marketing efforts or product innovations that have resonated well with consumers in Michigan.
Notable Products
In April 2025, the top-performing product for Hyman was the Jacknife x Orange Creamsicle Live Resin Stylus Disposable (1g) in the Vapor Pens category, maintaining its number 1 rank from February. The Bubblegum Gelato Live Resin Stylus Disposable (1g) held steady at the second position, with notable sales of 1541 units. Jackknife Live Resin Stylus Disposable (1g) climbed to the third position from fifth in March, showing an upward trend. Big League Runtz Live Resin Stylus Disposable (1g) dropped to fourth place, despite strong sales in previous months. Daytona Dreamin Strawberry Live Resin Stylus Disposable (1g) entered the rankings for the first time at fifth place, suggesting a promising new entry in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
