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Feb-2026
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Overview
Market Insights Snapshot
Hyman's performance across various categories in Michigan reveals a mixed trajectory. In the Vapor Pens category, Hyman consistently maintained a strong presence, securing the 21st position in both December 2025 and January 2026, and only slightly dropping to 22nd in February 2026. This stability indicates a solid foothold in the vapor pens market, even though sales showed a downward trend from December to February. Conversely, in the Concentrates category, Hyman did not appear in the top 30 rankings from November 2025 to February 2026, suggesting a potential area for growth or a strategic shift might be necessary to gain visibility in this competitive segment.
The Pre-Roll category saw some fluctuations for Hyman, with a notable improvement from 59th in November 2025 to 44th in January 2026, before experiencing a decline to 53rd in February 2026. This indicates a competitive landscape where maintaining momentum is challenging. In the Edible category, Hyman's rankings were outside the top 30 in February 2026 after being 81st in November 2025, showing a downward trajectory over the months. This suggests that while Hyman has had some successes, particularly in vapor pens, there are opportunities to enhance its market position and consumer engagement in other categories like concentrates and edibles.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Hyman has shown a consistent presence, maintaining a rank within the top 25 from November 2025 to February 2026. Notably, Hyman improved its rank to 21st place in December 2025, coinciding with a significant sales boost, which suggests effective marketing or product launches during that period. However, by February 2026, Hyman's rank slightly declined to 22nd, with a corresponding dip in sales, indicating potential challenges in sustaining momentum. In comparison, Galactic consistently outperformed Hyman, maintaining higher ranks and sales figures, peaking at 15th in November 2025. Meanwhile, Redemption and Legit Labs hovered around Hyman's rank, with Stickee showing a notable improvement, surpassing Hyman by February 2026. These dynamics highlight the competitive pressure Hyman faces and the importance of strategic initiatives to enhance its market position in Michigan's vapor pen category.
Notable Products
In February 2026, the top-performing product for Hyman was Kelly Kapowski Live Resin Stylus Disposable (1g) in the Vapor Pens category, which climbed from rank 4 in January to secure the number 1 spot with sales of 2249 units. Following closely was Bubblegum Gelato Live Resin Stylus Disposable (1g), maintaining its strong position at rank 2 despite a slight decrease in sales from January. Screw Ball Sherbert Live Resin Stylus Disposable (1g) experienced a drop from the top spot in January to rank 3 in February. Wolf Pac Live Resin Stylus Disposable (1g) saw a decline in ranking, moving from 5th in January to 4th in February, with a significant decrease in sales. Daytona Dreamin Strawberry Live Resin Stylus Disposable (1g) entered the rankings for the first time in February, debuting at the 5th position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
