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Nov-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Hyman has shown varying performance across different product categories. Notably, in the Vapor Pens category, Hyman has demonstrated a strong upward trajectory, climbing from a rank of 52 in August 2025 to 19 in November 2025. This significant movement reflects a robust growth trend, with sales figures more than doubling over this period. Conversely, Hyman's presence in the Edible category has been less prominent, as it did not make it into the top 30 rankings until November, where it entered at rank 81. This suggests that while their Vapor Pens are gaining traction, their Edibles might need additional focus to improve market presence.
In terms of Pre-Rolls, Hyman has also experienced positive progress in Michigan, advancing from rank 83 in August to 51 by November 2025. This steady climb indicates a growing consumer interest and acceptance, possibly fueled by strategic marketing or product quality improvements. The Pre-Roll category's performance contrasts with the Edible category, where Hyman's late entry into the rankings highlights a potential area for growth and development. These movements suggest that while Hyman has established a strong foothold in Vapor Pens and is making strides with Pre-Rolls, there remains an opportunity to enhance their market share in the Edible category.
Competitive Landscape
In the competitive landscape of Michigan's vapor pens category, Hyman has demonstrated a remarkable upward trajectory in brand ranking over recent months. Starting from a rank of 52 in August 2025, Hyman has climbed to 19 by November 2025, showcasing a significant improvement in market position. This ascent is indicative of a strong growth in sales, as evidenced by the increase from $183,331 in August to $505,354 in November. In comparison, Traphouse Cannabis Co. also improved its rank from 18 to 17, with a notable sales surge in November. Meanwhile, Fresh Coast experienced a decline from rank 11 in October to 18 in November, reflecting a downturn in sales. Dragonfly Cannabis and Batch Extracts maintained relatively stable positions, with Dragonfly Cannabis slipping slightly from 17 to 20, while Batch Extracts hovered around the 20th rank. Hyman's rapid rise in rank and sales suggests a growing consumer preference and effective market strategies, positioning it as a formidable competitor in the Michigan vapor pens market.
Notable Products
In November 2025, the top-performing product from Hyman was Wolf Pac Live Resin Stylus Disposable (1g) in the Vapor Pens category, achieving the number 1 rank with sales of 2646 units. Big League Runtz Live Resin Stylus Disposable (1g) followed closely, moving up to the 2nd position from a previous 4th rank in September 2025. Bubblegum Gelato Live Resin Stylus Disposable (1g) entered the rankings at 3rd place, marking its first appearance. Jackknife Live Resin Stylus Disposable (1g) improved its standing to 4th from an unranked position in September. Kelly Kapowski Live Resin Stylus Disposable (1g) saw a decline, dropping to 5th place from consistently holding the top rank in August and September 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
