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Oct-2025
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Overview
Market Insights Snapshot
In the Michigan market, Hyman has shown a notable trajectory in the Vapor Pens category, moving from a rank of 39 in July 2025 to 22 by October 2025. This progression highlights a significant improvement in their market presence within this category. However, the brand's performance in the Edible category is less impressive, as it did not secure a spot within the top 30 brands from July to October 2025, indicating potential challenges or competitive pressures in this segment. The Pre-Roll category also saw some positive movement, with Hyman improving its rank from 75 in July to 58 in October, suggesting a strengthening position in this area.
While Hyman's sales in the Pre-Roll category experienced fluctuations, with a dip in August followed by a substantial increase in October, the Vapor Pens category stood out with a dramatic rise in sales, particularly evident in October 2025. This indicates a growing consumer preference or successful marketing strategies for their vapor pen products in Michigan. Despite these successes, the absence of Hyman from the top 30 in the Edible category underscores a potential area for strategic reevaluation. These insights suggest that while Hyman is making strides in certain categories, there remain opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Hyman has demonstrated a notable upward trajectory in rank from July to October 2025, moving from 39th to 22nd place. This improvement is significant when compared to competitors like Traphouse Cannabis Co. and Sauce Essentials, both of which have shown either stagnation or a decline in their rankings. For instance, Traphouse Cannabis Co. maintained a steady position at the bottom of the top 20, while Sauce Essentials dropped from 17th to 23rd. Hyman's sales also reflect this positive trend, with a substantial increase in October, closing the gap with Mozey Extracts, which only slightly outperformed Hyman in sales despite being ranked just one spot higher. This suggests that Hyman's strategic initiatives may be effectively capturing market share from established brands, positioning it as a rising contender in the Michigan vapor pen market.
Notable Products
In October 2025, Hyman's top-performing product was Kevin Nash Wolf Pac Live Resin Disposable (1g), ranking first in the Vapor Pens category with sales of 3224 units. The Jacknife x Orange Creamsicle Live Resin Stylus Disposable (1g) climbed to second place, showing a significant increase from fifth place in September. Fairway Runtz x Watermelon Runtz Live Resin Stylus Disposable (1g) secured third position, marking its first appearance in the top three. Big League Runtz Berry Sherbet Live Resin Disposable (1g) entered the rankings at fourth place, while Bubblegum Gelato x Bubbalicious Live Resin Stylus Disposable (1g) rounded out the top five. Notably, these products reflect a strong upward trend in sales compared to previous months, particularly for those making their debut in the top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
