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Jun-2024
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Overview
Market Insights Snapshot
Green Monke has shown a strong performance in the Beverage category across various states and provinces. In British Columbia, the brand maintained a steady presence, ranking 10th in March 2024 and improving to 7th in April and May 2024, before slightly dropping to 8th in June 2024. This consistent ranking within the top 10 highlights Green Monke's solid market position in British Columbia. The brand's sales figures also reflect this stability, with a noticeable increase from March to April, followed by a slight dip in May and a recovery in June.
In Ontario, Green Monke experienced a positive trend in the Beverage category. Starting from a 15th rank in March 2024, the brand saw a slight fluctuation, moving to 16th in April and May, before making a significant jump to 11th in June 2024. This upward movement indicates a growing acceptance and popularity of Green Monke among consumers in Ontario. The sales data supports this trend, with a steady increase from March through June, culminating in a substantial rise in June. However, the brand's absence from the top 30 in other states and categories suggests areas for potential growth and market penetration.
Competitive Landscape
In the competitive landscape of the Ontario cannabis beverage market, Green Monke has shown notable fluctuations in its rank and sales over recent months. Starting at the 15th position in March 2024, Green Monke experienced a slight dip to 16th in April and May, before making a significant leap to 11th place in June. This upward trajectory in June aligns with a corresponding increase in sales, reaching 107,136 units. In comparison, Solei maintained a more consistent performance, gradually climbing from 13th to 10th place, with sales peaking at 117,907 units in June. Similarly, RIFF held steady within the top 10, reflecting a robust market presence. Meanwhile, Vacay and TeaPot displayed more moderate gains, with TeaPot notably absent from the top 20 in March but rising to 13th by June. These shifts highlight Green Monke's potential for rapid growth and increased market share, especially if it continues its current momentum.
Notable Products
In June 2024, the top-performing product for Green Monke was the CBD/THC 2:1 Mango Guava Sparking Soda (6mg CBD, 3mg THC, 350ml), maintaining its first-place ranking with sales reaching 10,002 units. The CBD/THC 2:1 Orange Passionfruit Sparkling Soda (6mg CBD, 3mg THC, 350ml) also held steady in second place, while the CBD/THC 2:1 Tropical Citrus Sparking Soda (6mg CBD, 3mg THC, 12oz) remained in third place. Notably, the CBD:THC 2:1 Blue Raspberry Sparkling Beverage (20mg CBD, 10mg THC) climbed to fourth place after not being ranked in April and May. Meanwhile, the CBD/THC 2:1 Tropical Citrus Sparking Soda (20mg CBD, 10mg THC, 12oz) dropped from fourth to fifth place. These rankings highlight a consistent preference for Green Monke's beverage offerings, with minor shifts in product popularity.
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