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Jul-2026
Sales
Trend
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Green Monke operated as a single-category brand in Beverage with a 100.0% category share, pairing a 9.83% month-over-month sales uptick with a -10.19% year-over-year decline, while average price fell -5.56% YoY alongside a positive MoM revenue swing. Within Beverage, the brand held rank 9 in British Columbia, and its leading market by sales was Ontario, indicating momentum concentration despite 24‑month sales at -1.22% and price points anchored around $5.78. The pattern implies a price-led MoM recovery confined to Beverage that is not yet offsetting the YoY drag, with share stability masking sensitivity to pricing and regional rank pressure.
The mix stability at 100.0% Beverage combined with rank 9 in British Columbia suggests Green Monke is positioned as a specialist whose footprint depends on velocity gains rather than assortment expansion, with the -5.56% YoY price shift signaling a value-leaning stance. The -10.19% YoY sales trend versus a 9.83% MoM rebound implies promotional or seasonal lift is effective but not yet durable, and the -1.22% 24‑month trajectory points to flatlining rather than structural decline. This implies the brand’s positioning benefits from tactical price flexibility within Beverage, but sustained rank gains will require converting short-term MoM surges into consistent share wins in core provinces like Ontario and British Columbia.
Competitive Landscape
Green Monke sits at #12 in ON Beverage in July 2026, down 1 rank from #11 year over year and flat versus April 2026’s #11, while its peak at #9 in October 2024 marks a 3-position slide since that high; in contrast, Versus climbed from #3 to #1 with a 18.1% YoY sales increase and XMG fell from #1 to #2 on a 37.2% YoY decline, indicating category leadership is rotating even as Green Monke’s rank drifts. The combination of a 1-position YoY drop and a 3-position decline from the October 2024 peak, alongside competitors like Ray's Lemonade moving from #5 to #4 with 28.7% YoY growth, implies Green Monke is losing relative velocity and must capture share from faster risers to avoid further mid-tier compression.
Notable Products
Blue Raspberry Lemonade (10mg THC, 12Oz, 355ml) posted the largest move in July 2026 with a 74.5% month-over-month gain to rank 9, while CBD/THC 2:1 Blue Raspberry Sparkling Beverage (20mg CBD, 10mg THC) slipped 5.5% to rank 2. CBD/THC 2:1 Mango Guava Sparking Soda (6mg CBD, 3mg THC, 350ml) rose 15.2% to hold rank 1, contrasting with Tropical Citrus variants at rank 4 up 33.9% and rank 5 up 16.4%, indicating flavor breadth is lifting the ladder rather than a single hero SKU. With nine of the top ten in Beverage and multiple Tropical Citrus dosages spanning ranks 4, 5, and 8 with gains of 33.9%, 16.4%, and 3.5%, the mix tilts toward dose-segmented line extensions that can trade shoppers up without displacing the rank 1 Mango Guava anchor. The pattern implies Green Monke is deepening Beverage share by expanding flavor-dosage ladders that capture both value-seeking and potency-seeking demand, positioning growth to come more from portfolio architecture than from price-led pushes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
