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Aug-2025
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Overview
Market Insights Snapshot
Green Monke has shown a dynamic performance in the British Columbia market, specifically in the beverage category. The brand has oscillated between the 5th and 8th positions from May to August 2025. Notably, there was a marked increase in sales from June to July, with sales figures jumping from approximately 79,255 to 107,517. However, the brand slipped back to the 8th position in August, indicating potential challenges or increased competition in the market. This fluctuation suggests that while Green Monke can capture significant market share, sustaining that momentum remains a challenge.
In Ontario, Green Monke's presence in the beverage category has been less stable, with rankings ranging from 11th to 16th over the same period. The brand improved its position in June, climbing to the 11th spot, but then fell to 16th by August. The sales trajectory reflects a decline from June to August, with sales figures decreasing from 84,077 to 62,641. This downward movement in rankings and sales might indicate either a shift in consumer preferences or increased competition from other brands. The absence of Green Monke in the top 10 in Ontario highlights the competitive nature of this market and suggests areas for growth and strategic improvement.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, Green Monke has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In May 2025, Green Monke held a strong position at rank 5, but by June, it slipped to rank 8, a position it maintained in August after briefly recovering to rank 5 in July. This volatility suggests that while Green Monke is a significant player, it faces stiff competition from brands like Ray's Lemonade and Mary Jones, which have shown more consistent upward movements. Notably, Mary Jones surpassed Green Monke in August, climbing to rank 5, while Ray's Lemonade maintained a competitive edge with a steady presence in the top 10. Meanwhile, Summit (Canada) and TeaPot have shown varied performance, with Summit making a notable leap to rank 10 in August. These dynamics highlight the competitive pressures Green Monke faces, necessitating strategic adjustments to maintain and improve its market position.
Notable Products
In August 2025, Green Monke's top-performing product was the CBD/THC 2:1 Mango Guava Sparking Soda (6mg CBD, 3mg THC, 350ml), maintaining its first-place rank consistently from May through August with a notable sales figure of 7605 units. The CBD/THC 2:1 Orange Passionfruit Sparkling Soda (6mg CBD, 3mg THC, 350ml) secured the second position, showing a stable performance compared to June when it dropped to fourth place. The CBD/THC 2:1 Blue Raspberry Sparkling Beverage (20mg CBD, 10mg THC) ranked third, slightly improving from its fourth position in July. The Tropical Citrus Sparking Soda (6mg CBD, 3mg THC, 12oz) slipped to fourth place, following a consistent third-place ranking in previous months. Meanwhile, the Tropical Citrus Sparking Soda (20mg CBD, 10mg THC, 12oz) remained steady in fifth place throughout the observed period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
