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Apr-2025
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Overview
Market Insights Snapshot
In the Canadian market, Green Monke has shown a promising upward trajectory in the Beverage category, particularly in British Columbia. Starting from the 18th position in January 2025, the brand climbed to the 9th position by April, indicating a significant upward movement in rankings. This consistent rise is mirrored in their sales figures, which saw a substantial increase from 13,063 to 66,026 over the same period. Such a trend suggests that Green Monke is gaining popularity and market share in British Columbia. In contrast, the brand's presence in Ontario has been more volatile, with the brand not making it to the top 30 in February, but recovering to the 13th position by April. This fluctuation highlights potential challenges in maintaining consistent market penetration across different provinces.
The absence of Green Monke in the top rankings in Ontario during February is a notable point, which may indicate either a temporary dip in consumer interest or increased competition during that month. However, the brand's ability to bounce back to a higher rank by April suggests that they have strategies in place to address such challenges. The brand's performance in both provinces indicates varying levels of consumer acceptance and market dynamics that could be influenced by regional preferences and competitive pressures. Monitoring these movements could provide insights into consumer behavior and help predict future trends for the brand across Canadian provinces.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, Green Monke has demonstrated a notable upward trajectory in its market positioning from January to April 2025. Initially ranked 18th in January, Green Monke climbed to 9th place by April, indicating a significant improvement in its competitive stance. This upward movement is particularly impressive when compared to brands like HYTN, which fluctuated between 11th and 16th place during the same period. Meanwhile, Collective Project maintained a relatively stable position, consistently ranking between 8th and 9th place. Despite Mary Jones holding a steady 6th place, Green Monke's growth trajectory suggests a potential to challenge higher-ranking competitors if the current trend continues. This positive shift in rank reflects an increase in sales momentum, positioning Green Monke as a rising contender in the British Columbia beverage market.
Notable Products
In April 2025, Green Monke's top-performing product was the CBD/THC 2:1 Mango Guava Sparking Soda, which maintained its first-place rank from January through April, with sales reaching 5686 units. The CBD/THC 2:1 Tropical Citrus Sparking Soda held steady in second place for both March and April, showing a consistent demand. The Orange Passionfruit Sparkling Soda climbed from third place in March to maintain its position in April, with sales continuing to rise. Meanwhile, the Blue Raspberry Sparkling Beverage improved its rank from fifth in March to fourth in April, although it started appearing in the rankings only from February. Lastly, the Tropical Citrus Sparking Soda with higher CBD and THC content dropped from third in January to fifth by April, indicating a shift in consumer preference towards products with lower potency.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
