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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Green Monke remained concentrated in Beverage at 100.0% of sales, with category sales down 10.98% year over year and down 6.07% month over month, while the average price dipped 1.18% YoY to $5.97. Within Beverage, rank stood at 10 in British Columbia, and the brand’s overall sales trended down 29.79% over 24 months alongside a 10.98% YoY decline, indicating that single-category reliance and modest price deflation are linking to both the MoM contraction of 6.07% and a lower competitive position at rank 10.
The fully Beverage-led mix at 100.0% concentrates risk and limits cross-category offsets, so the 10.98% YoY decline paired with a 6.07% MoM slide suggests vulnerability to seasonal demand and price-sensitive buyers at a $5.97 average price. Holding rank 10 in British Columbia alongside a 1.18% YoY price reduction implies that smaller price moves are not shifting share materially, so defending or improving placement will likely hinge more on distribution and pack architecture than on further price cuts given the 29.79% 24‑month sales contraction.
Competitive Landscape
Green Monke sits at rank #12 in ON Beverage in September 2026, slipping 1 position year over year from #11 and matching a 3-month position of #11, while remaining 3 spots below its peak of #9 from October 2024; in contrast, Versus climbed from #2 to #1 with a 9.7% year-over-year sales lift and XMG fell from #1 to #2 alongside a 20.5% year-over-year sales decline, indicating that leadership is rotating at the top as share consolidates. With Mollo holding steady at #3 despite a 6.1% year-over-year sales dip and Ray's Lemonade anchored at #4 on a 20.4% year-over-year increase, the middle tier is mixing offense and defense, while Mary Jones jumped from #8 to #5 on 53.6% year-over-year growth; this context implies Green Monke’s slight rank drift from #11 to #12 is less about category contraction and more about faster-moving rivals compressing space around the threshold, suggesting that without a step-change in velocity Green Monke risks ceding further rank slots to ascending brands.
Notable Products
CBD:THC 2:1 Purple Grape Ginger Lime Sparkling Soda (20mg CBD, 10mg THC, 350ml) posted the steepest retreat in September 2026 at -27.6% MoM while sliding to rank 7, and the CBD/THC 2:1 Blue Raspberry Sparkling Beverage (20mg CBD, 10mg THC) fell -15.0% MoM at rank 2, signaling pressure on higher-dose line extensions even as the category remains led by low-dose formats. At the top, CBD/THC 2:1 Mango Guava Sparking Soda (6mg CBD, 3mg THC, 350ml) inched up +4.6% MoM to hold rank 1, while CBD/THC 2:1 Orange Passionfruit Sparkling Soda (6mg CBD, 3mg THC, 350ml) gained +12.3% MoM at rank 3, indicating consumer stickiness around 6mg/3mg SKUs despite volatility elsewhere. Eight of the top ten SKUs are within the Beverage category’s 2:1 CBD/THC family, and with only one product showing a double-digit MoM increase versus three with double-digit declines, the mix implies a pivot is warranted toward reinforcing hero low-dose flavors and pruning underperforming higher-dose variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
