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Dec-2024
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Overview
Market Insights Snapshot
In the Canadian market, Green Monke has experienced notable fluctuations in its performance across different provinces and the beverage category. In British Columbia, the brand started strong in September 2024, holding the 4th position, but saw a consistent decline, dropping to the 17th position by December 2024. This downward trend suggests a challenge in maintaining consumer interest or competitive pressure from other brands. Meanwhile, in Ontario, Green Monke maintained a steadier performance initially, holding the 11th rank through September and October, but similarly faced a decline to the 28th position by December. The absence of Green Monke in the top 30 by the end of the year in Ontario highlights a significant competitive challenge in this market.
Despite these challenges, Green Monke's sales figures reveal interesting insights. For instance, while sales in British Columbia decreased significantly from September to December, the brand's overall presence in the beverage category across provinces suggests it still holds a degree of consumer recognition. The brand's drop in rankings in both provinces indicates potential areas for strategic improvement or adaptation to shifting market dynamics. Understanding the factors behind these movements could provide valuable insights for stakeholders looking to optimize Green Monke's market positioning in the Canadian beverage sector.
Competitive Landscape
In the competitive landscape of the Ontario cannabis beverage market, Green Monke has experienced notable fluctuations in its ranking and sales performance over the last few months. Starting from a strong position at rank 11 in September and October 2024, Green Monke saw a significant drop to rank 17 in November and further down to rank 28 by December. This decline in rank coincides with a sharp decrease in sales, suggesting potential challenges in maintaining market share. In contrast, competitors such as Kiss have shown an upward trend, moving from rank 31 in September to 25 by December, accompanied by a steady increase in sales. Similarly, AMBR improved its position from rank 30 in September to 26 in December, indicating a positive trajectory. Meanwhile, Ace Valley and Hover Beverages have maintained relatively stable rankings, though their sales figures have varied. These dynamics highlight the competitive pressures Green Monke faces and underscore the importance of strategic adjustments to regain its foothold in the market.
Notable Products
In December 2024, Green Monke's top-performing product was the CBD/THC 2:1 Mango Guava Sparking Soda, maintaining its position as the number one ranked product for four consecutive months, despite a decrease in sales to 2284 units. The CBD/THC 2:1 Orange Passionfruit Sparkling Soda consistently held the second rank from November to December, showing a slight decline in sales figures. The CBD/THC 2:1 Tropical Citrus Sparking Soda, ranked third, experienced a notable drop in sales, reflecting a downward trend over the months. The CBD/THC 2:1 Pineapple Coconut Sparkling Soda moved up to the fourth position, indicating a positive shift from its initial fifth rank in November. Lastly, the Cookies X Green Monké - CBD/THC 2:1 Hawaiian Rain Sparking Soda entered the rankings at fifth place in December, marking its debut in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
