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Aug-2025
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Overview
Market Insights Snapshot
In the Canadian market, HYTN has shown varied performance across different provinces. In Alberta, the brand has experienced some fluctuations within the Beverage category, starting at rank 15 in May 2025 and improving to rank 12 by June, before dropping to rank 17 in July. Notably, HYTN did not make it to the top 30 in August, indicating a potential challenge in maintaining its competitive edge in this province. Meanwhile, in British Columbia, HYTN maintained a consistent rank of 10 from May through July, before slipping to rank 13 in August. This suggests a relatively stable presence in British Columbia, albeit with a slight decline towards the end of the observed period.
Examining the sales trends, HYTN's performance in Alberta saw a peak in June 2025, with sales reaching $23,774, before dropping in July. This aligns with the brand's ranking fluctuations and might indicate a need for strategic adjustments to regain momentum. In British Columbia, sales figures show a gradual decline from May to August, which could be a concern for the brand as it coincides with the drop in ranking by August. These insights highlight the importance of regional strategies to bolster HYTN's presence and performance within the competitive Beverage category in these provinces.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, HYTN has experienced notable fluctuations in its market position from May to August 2025. Initially holding a strong 10th rank in May and June, HYTN saw a decline to 13th place by August. This drop in rank is mirrored by a decrease in sales, with August figures showing a downward trend from May. In contrast, Collective Project maintained a relatively stable position, ranking 11th in May and June, and slightly fluctuating to 14th in July before recovering to 12th in August. Meanwhile, Solei improved its rank from 18th in July to 14th in August, indicating a positive sales trajectory. Señorita also showed resilience, climbing from 14th in June to 11th in August. The entry of Sheeesh! into the top 20 in July at 13th place, before dropping to 15th in August, adds further competitive pressure. These dynamics suggest that while HYTN remains a key player, it faces increasing competition and must strategize to regain its earlier momentum in the market.
Notable Products
In August 2025, the Rosewater Lemonade Drink (10mg THC, 355ml) maintained its position as the top-performing product for HYTN, with sales reaching 3,446 units. The Citrus Nano Shot (100mg THC, 50ml) continued to hold the second rank, although its sales experienced a decline compared to previous months. The Pomelo Papaya Sparkling Drink (10mg THC, 355ml) also remained steady in third place, with a noticeable drop in sales figures. Newly introduced in July, the Blood Orange Sparkling Water (10mg THC, 355ml) and Watermelon Mint Sparkling Drink (10mg THC, 355ml) both held their respective fourth and fifth positions, showing growth in sales. Overall, the rankings for HYTN products remained consistent, with some fluctuations in the sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
