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Jul-2025
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Overview
Market Insights Snapshot
In Alberta, HYTN's performance in the beverage category has shown some fluctuations over the past few months. While the brand improved its ranking from 16th in April to 12th in June, it experienced a setback in July, dropping to 17th place. This movement suggests a dynamic market environment where HYTN faces stiff competition. Despite the drop in ranking, the brand achieved its highest sales in June, indicating a peak in consumer demand or successful promotional activities during that period. However, the decrease in sales and ranking in July could be a point of concern for the brand's strategy moving forward.
On the other hand, in British Columbia, HYTN has maintained a more stable presence in the beverage category, consistently holding the 10th position from May through July. This stability suggests a strong consumer base and effective brand positioning within the province. The consistency in rankings is complemented by relatively stable sales figures, with a slight dip in July. The steady performance in British Columbia contrasts with the more volatile situation in Alberta, highlighting regional differences in brand reception and market dynamics. Such insights could be crucial for strategic planning and resource allocation for HYTN's continued growth in these markets.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, HYTN has maintained a consistent rank of 10th place from May to July 2025, showing a slight improvement from its 11th place position in April. This stability suggests a steady market presence, although it trails behind competitors like TeaPot, which consistently ranks 9th, and Ray's Lemonade, which fluctuates between 5th and 8th place. Despite this, HYTN's sales figures have shown some volatility, with a notable dip in July compared to previous months. In contrast, TeaPot has experienced a positive sales trajectory, particularly in July, which could indicate a growing consumer preference. Meanwhile, brands like Señorita and Second Nature remain lower in the rankings, suggesting that HYTN is positioned comfortably in the mid-tier of the market, but with room for growth to challenge the higher-ranked competitors.
Notable Products
In July 2025, HYTN's top-performing product was the Rosewater Lemonade Drink (10mg THC, 355ml), maintaining its first-place ranking for the fourth consecutive month with sales of 3513 units. The Citrus Nano Shot (100mg THC, 50ml) also held steady at second place, although its sales decreased compared to previous months. The Pomelo Papaya Sparkling Drink (10mg THC, 355ml) remained in third place, continuing its consistent performance. Notably, the Blood Orange Sparkling Water (10mg THC, 355ml) re-entered the rankings at fourth place after not being ranked in the previous two months. The Watermelon Mint Sparkling Drink (10mg THC, 355ml) debuted in the fifth position, indicating a positive reception in its first ranking month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
