.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
HYTN has shown varied performance across Canadian provinces, particularly in the Beverage category. In Alberta, the brand made an appearance at rank 18 in July 2025 but did not maintain a position within the top 30 brands in subsequent months, indicating a decline in its relative market presence. This suggests potential challenges in sustaining consumer interest or facing increased competition within the province. In contrast, British Columbia has seen more consistent visibility for HYTN, with rankings fluctuating between 11th and 15th place from July to October 2025. Despite a drop to 15th place in October, the brand's ability to remain in the top 30 suggests a more stable foothold in this market, albeit with some volatility in sales performance.
The sales trend for HYTN in British Columbia reveals a downward trajectory from August to October 2025, which could be indicative of seasonal variations or shifts in consumer preferences. The decrease from $41,940 in August to $29,159 in October highlights the need for strategic adjustments to reclaim a stronger market position. The absence of rankings in Alberta post-July may point to a significant market share loss, underscoring the importance of targeted marketing and product differentiation strategies to regain competitiveness. Such insights provide a glimpse into the challenges and opportunities faced by HYTN in its key markets, with room for both improvement and strategic realignment.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, HYTN has experienced notable fluctuations in its ranking and sales over recent months. Starting from July 2025, HYTN held a strong position at 11th place, but by October 2025, it had slipped to 15th. This decline in rank coincides with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Collective Project has shown a remarkable upward trend, moving from 17th to 13th place, with a peak at 10th in September, indicating a robust growth trajectory. Meanwhile, Solei and Second Nature have maintained relatively stable positions, although Solei briefly improved its rank to 14th in September. The competitive dynamics suggest that while HYTN faces pressure from rising competitors like Collective Project, there is still an opportunity to reclaim its earlier standing by addressing the factors contributing to its recent decline.
Notable Products
In October 2025, the Rosewater Lemonade Drink (10mg THC, 355ml) maintained its position as the top-performing product for HYTN, although its sales decreased to 2030 units. The Blood Orange Sparkling Water (10mg THC, 355ml) held steady at the second rank, showing a significant increase in sales compared to previous months. The Citrus Nano Shot (100mg THC, 50ml) remained in third place, with a slight dip in sales figures. The Pomelo Papaya Sparkling Drink (10mg THC, 355ml) continued to rank fourth, maintaining consistency over the months. Lastly, the Fruit Punch Sparkling Drink (10mg THC, 12oz, 355ml) re-entered the rankings at fifth place, showing a modest sales figure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
