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Sep-2024
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Overview
Market Insights Snapshot
HYTN's performance in the Canadian cannabis market, particularly in the beverage category, shows a mix of stability and challenges. In Alberta, the brand experienced a downward trend, dropping from 9th place in June 2024 to 17th by September 2024. This decline is reflected in their sales, which saw a significant decrease from over 37,000 in June to just over 15,000 by September. Such a drop indicates potential challenges in maintaining market share or possibly increased competition in the beverage category. The absence of a top 30 ranking in future months could pose a significant concern if not addressed.
Conversely, in British Columbia, HYTN maintained a relatively stable position within the top 15 brands, with minor fluctuations between 10th and 11th place over the summer months. This consistency is noteworthy, especially given the competitive nature of the beverage category. The brand's sales in British Columbia peaked in August 2024, suggesting a successful campaign or product launch during that period. However, maintaining this momentum will be crucial as the market evolves. The ability of HYTN to sustain its ranking in British Columbia, while facing challenges in Alberta, underscores the varying dynamics and consumer preferences across different provinces.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, HYTN has demonstrated a stable yet challenging position. Over the months from June to September 2024, HYTN's rank fluctuated slightly, maintaining a position between 10th and 11th place. This indicates a consistent performance but highlights the competitive pressure from other brands. For instance, Mary Jones consistently outperformed HYTN, maintaining a rank between 7th and 8th, suggesting a stronger market presence. Meanwhile, Ray's Lemonade also maintained a higher rank than HYTN, despite a downward sales trend. Interestingly, TeaPot showed a volatile ranking pattern, occasionally surpassing HYTN, which could indicate potential market shifts. The sales trends reveal that while HYTN experienced a peak in August, it faced a decline in September, suggesting the need for strategic marketing efforts to boost its competitive edge against these brands.
Notable Products
In September 2024, the top-performing product for HYTN was the Watermelon Mint Sparkling Drink (10mg THC, 355ml), which climbed to the number one spot with sales of 3,183 units. The Rosewater Lemonade Drink (10mg THC, 355ml), previously holding the top rank for three consecutive months, slipped to second place. The Pomelo Papaya Sparkling Drink (10mg THC, 355ml) maintained its consistent third rank throughout the period. The Citrus Nano Shot (100mg THC, 50ml) remained steady at fourth place, while the Blood Orange Sparkling Water (10mg THC, 355ml) re-entered the rankings at fifth place after being unranked in previous months. This shift in rankings highlights a notable rise in popularity for the Watermelon Mint Sparkling Drink as it overtook the longstanding leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
