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Sep-2025
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Overview
Market Insights Snapshot
HYTN's performance across different regions and categories reveals some intriguing patterns. In Alberta, the brand has seen a decline in its ranking within the Beverage category, dropping from 12th place in June 2025 to 14th in July, with no further rankings in August and September. This absence from the top 30 in the latter months could be a cause for concern, indicating a potential loss in market competitiveness or consumer interest. The sales figures reflect this downward trend, with a noticeable decrease from June to July.
In contrast, British Columbia presents a slightly different narrative. Here, HYTN maintained a steady position in the top 10 for June and July, before experiencing a dip in August to 13th place, only to rebound to 11th in September. This fluctuation suggests a resilient market presence and potential for recovery, despite the mid-summer slump. The consistent sales figures, although showing a gradual decline, indicate a stable consumer base that could be leveraged for future growth. The contrasting performances between these two provinces highlight the varying market dynamics that HYTN faces across regions.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, HYTN has experienced notable fluctuations in its ranking and sales performance from June to September 2025. While HYTN maintained a consistent rank of 10th in June and July, it slipped to 13th in August before recovering slightly to 11th in September. This downward trend in ranking is mirrored by a decline in sales, which peaked in June and progressively decreased by September. In contrast, TeaPot consistently outperformed HYTN, maintaining a stable rank of 9th through August before dropping to 10th in September, yet still achieving higher sales figures. Meanwhile, Collective Project demonstrated a strong upward trajectory, climbing from 15th in July to 9th in September, with a corresponding increase in sales, indicating a growing market presence. This competitive pressure suggests that HYTN may need to innovate or adjust its strategies to regain its competitive edge in the British Columbia beverage market.
Notable Products
In September 2025, HYTN's Rosewater Lemonade Drink maintained its position as the top-performing product, continuing its streak from previous months with sales of 3720 units. The Blood Orange Sparkling Water made a significant leap to second place from fourth in August, showcasing a notable increase in sales. Citrus Nano Shot experienced a decline, dropping from second to third place as its sales figures decreased. Pomelo Papaya Sparkling Drink also saw a decrease in its ranking, moving from third to fourth place. The Watermelon Mint Sparkling Drink entered the rankings in fifth place, marking its debut in the top five for September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
