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Dec-2025
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Overview
Market Insights Snapshot
In the province of British Columbia, HYTN has experienced fluctuating performance in the beverage category over the last few months. Starting with a rank of 11 in September 2025, the brand saw a decline to 14 in October and managed a slight improvement to 13 in November, only to drop again to 17 by December. This inconsistent performance may suggest challenges in maintaining a stable market presence or possibly the impact of external factors affecting consumer preferences. Notably, the sales figures reflect this up-and-down trend, with a peak in September followed by a significant drop in October, and a moderate recovery in November, before declining again in December.
HYTN's absence from the top 10 rankings throughout these months indicates there may be room for improvement in their market strategy or product offerings within the beverage category. Being outside the top 30 in any category or region would be a more concerning indicator, but fortunately, HYTN has maintained visibility within this range. The ranking shifts in British Columbia could be reflective of broader competitive dynamics or seasonal variations in consumer demand, and it will be interesting to observe how HYTN adapts in the coming months to improve its standing.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, HYTN has experienced notable fluctuations in its ranking and sales over the last few months of 2025. Starting at 11th place in September, HYTN's rank dropped to 14th in October, slightly improved to 13th in November, and then fell to 17th in December. This downward trend indicates a challenging market environment. In contrast, Sweet Tooth demonstrated a strong performance, climbing from 13th in September to 5th in October, before settling at 15th in December. Meanwhile, Second Nature showed resilience by maintaining a consistent presence, peaking at 12th in November. Señorita, although absent from the October rankings, managed to stay within the top 20 in other months. This competitive pressure suggests that HYTN may need to strategize to regain its footing and improve its market position amidst strong contenders like Sweet Tooth and Second Nature.
Notable Products
In December 2025, the top-performing product for HYTN was the Rosewater Lemonade Drink (10mg THC, 355ml), maintaining its leading position from November with sales reaching 2340 units. The Blood Orange Sparkling Water (10mg THC, 355ml) remained steady at the second spot, showing a slight increase in sales to 1328 units. The Pomelo Papaya Sparkling Drink (10mg THC, 355ml) held its third-place ranking consistently from November. The Fruit Punch Sparkling Drink (10mg THC, 12oz, 355ml) improved its position to fourth place, despite lower sales figures compared to its competitors. Notably, the Citrus Nano Shot (100mg THC, 50ml) re-entered the rankings at fifth place after being unranked in November, indicating a resurgence in interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
