.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeMarket Insights Snapshot
In October 2026, Collective Project operated as a single-category brand with Beverage at 100.0% of sales, pairing a year-over-year sales increase of 10.19% with a month-over-month decline of 4.97%. Average price rose 7.16% year over year while total brand sales were up 9.45% year over year, indicating mix stability within Beverage as the sole contributor and a modest price-led lift; the 24‑month sales change of -6.26% frames this October as a partial rebound rather than a multi-year expansion. With Beverage concentration at 100.0% and rank position 8 in Beverage within Alberta, the pattern implies a focused play where October’s dip versus September coexists with ongoing annual momentum, suggesting reliance on intra-category pricing and velocity rather than diversification.
The combination of a 7.16% year-over-year price increase and a 10.19% Beverage sales gain, alongside a -4.97% month-over-month contraction, implies elasticity management that supports annual growth but leaves the brand sensitive to short-cycle pullbacks. Holding 100.0% in Beverage while sitting at rank 8 in Alberta positions Collective Project to win through depth over breadth, but the -6.26% 24‑month trend indicates that sustaining October 2026’s YoY pace likely depends on tightening repeat in core SKUs and targeted pricing or pack-size tactics in ON as the top market, rather than launching adjacent categories that could dilute the single-category advantage.
Competitive Landscape
Collective Project is ranked #8 in ON Beverage in October 2026, down 2 positions year over year from #6, and up 1 spot versus three months ago when it sat at #9; the brand’s historical ceiling was #3 in June 2025, indicating a multi-quarter comedown despite a short-term one-rank uptick. In contrast, Versus climbed from #2 to #1 while growing sales 27.4%, and XMG slipped from #1 to #2 with a 14.3% sales decline, while Mary Jones jumped from #8 to #4 alongside a 74.6% sales increase; this mix of upward and downward moves around the #1–#5 tier implies that Collective Project’s slide from #6 to #8, despite a recent move from #9 to #8, reflects share being reallocated toward faster-rising rivals rather than a category-wide contraction.
Notable Products
Collective Project’s October 2026 sales are tightly concentrated, with the top 10 items accounting for 98.6% of revenue and the leading SKU, CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice (10mg CBD, 10mg THC, 355ml), at 37.2%. That concentration sits almost entirely in Beverage formats, so most of its sales ride on a handful of sparkling drinks.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
