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Mar-2025
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Overview
Market Insights Snapshot
Collective Project has shown consistent performance in the British Columbia beverage category, maintaining a stable position at 8th place in December 2024 and January 2025, before slightly dropping to 9th in February and March 2025. Despite this minor drop in rank, the brand's sales figures indicate a healthy demand, with a notable increase from December to January, followed by a dip in February, and a recovery in March. This fluctuation could suggest seasonal trends or promotional impacts that are worth exploring further for those interested in the dynamics of the British Columbia market.
In Ontario, Collective Project's performance in the beverage category is particularly impressive, consistently holding the 3rd position from December 2024 through March 2025. This stability in a competitive market highlights the brand's strong foothold and consumer loyalty. However, in the capsules category, the brand's ranking slipped from 14th in December to 16th in January and February, and it fell out of the top 30 by March. This decline may indicate challenges in maintaining market share or shifts in consumer preferences. Additionally, their presence in the edible category was short-lived, with a 31st place ranking in December, after which they did not appear in the top 30, suggesting potential areas for growth or reevaluation of strategy in this segment.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Collective Project has maintained a stable position, consistently ranking third from December 2024 through March 2025. Despite its steady rank, Collective Project faces stiff competition from brands like XMG, which has held the top spot throughout this period, and Versus, which consistently ranks second. Notably, Mollo has shown strong performance, holding the fourth position but with sales figures that are closing in on Collective Project's numbers. Meanwhile, Ray's Lemonade has seen a slight improvement in rank, moving from seventh to fifth, which could indicate a potential threat if this upward trend continues. For Collective Project, maintaining its market share amidst these competitors will require strategic marketing and possibly product innovation to differentiate itself further in this competitive market.
Notable Products
In March 2025, the top-performing product from Collective Project was the CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice, which maintained its leading position consistently since December 2024. Following closely in second place was the Happy Place - CBG/THC 1:2 Mango Peach & Yuzu Juice Sparkling Beverage, also retaining its rank from previous months. The Squeezed- THC/CBG 1:2 Heat Wave Strawberry Lemonade Sparkling Beverage held steady at third place, showing resilience in its sales performance. The Day Tripper - CBD/THC 1:1 Raspberry and Vanilla Sparkling Juice rose to fourth place, improving from its fifth position in February. Notably, the Botany - CBD/THC 1:1 White Peach & Cardamom Sparkling Botanical Water entered the top five for the first time, ranking fifth in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
