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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Collective Project remained fully concentrated in Beverage with a 100.0% category share, pairing a year-over-year change of -7.64% with a month-over-month uptick of 0.45%; average price rose 8.13% year over year while the brand’s overall sales were down 10.45% YoY. The brand’s Beverage focus aligns with an 8th-place category rank in Alberta and a 24-month sales change of 1.34%, implying that near-total reliance on a single category is sustaining rank stability month to month but constraining year-over-year recovery.
The combination of a 0.45% MoM lift alongside a -7.64% Beverage YoY and an 8.13% YoY price increase indicates that pricing rather than mix is bearing more of the load, with 100.0% share concentration limiting cross-category offset of volume softness. With rank at 8 in Alberta and the top market concentrated in ON, the pattern suggests that optimization within Beverage—rather than diversification—will be the primary lever in the near term, as modest MoM momentum must counteract YoY pressure without category spillover.
Competitive Landscape
Collective Project sits at #8 in ON Beverage in August 2026, down 4 ranks year over year, after improving from #10 three months ago, while its historical peak was #3 in June 2025; meanwhile, XMG held #1 both this year and last year despite a -31.4% YoY sales change, and Versus edged up from #3 to #2 with +7.0% YoY growth, indicating that Collective Project’s slide from #4 to #8 amid competitors moving up or holding position points to share being ceded to faster risers and entrenched leaders.
Notable Products
Squeezed- THC/CBG 1:2 Heat Wave Strawberry Lemonade Sparkling Beverage (10mg THC, 20mg CBG, 355ml) posted the steepest decline at -19.1% MoM while dropping behind two 1:1 SKUs in rank position 5, and Happy Place - CBG/THC 1:2 Mango Peach & Yuzu Juice Sparkling Beverage (5mg CBG, 10mg THC, 355ml) fell -22.2% to rank 7, pointing to waning traction for CBG-forward ratios in August 2026. In contrast, CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice (10mg CBD, 10mg THC, 355ml) surged +67.0% MoM to rank 1 and its 4-Pack climbed +62.9% MoM at rank 9, while Botany - CBD/THC 1:1 White Peach & Cardamom Sparkling Botanical Water rose +15.2% at rank 4, indicating momentum clustered in balanced 1:1 formats. Four of the top ten are Beverage SKUs from the 1:1 family across single cans and multipacks, and Island Time- CBD/THC 1:1 Mango Pineapple & Coconut Sparkling Juice 4-Pack advanced +35.7% at rank 10 while the single-can version slipped -4.2% at rank 3, implying trade-up toward multipacks as trial converts to basket-building. The mix shift toward 1:1 and multipack offerings suggests Collective Project’s near-term commercial direction favors balanced-dose beverages and pack-size laddering over CBG-heavy variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
