.svg){kind=small}
Mar-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Collective Project has shown varied performance across different Canadian provinces, particularly in the beverage category. In Alberta, the brand has fluctuated between the 6th and 8th positions from December 2025 to March 2026, indicating some inconsistency in maintaining higher ranks. This fluctuation could be a cause for concern if the trend continues, as it may suggest a need for strategic adjustments to capture market share more effectively. Conversely, in British Columbia, Collective Project has shown a slight upward movement from 11th place in December to 9th in February, before slipping back to 10th in March. This suggests that while there is potential for growth, sustaining it remains a challenge.
In Ontario, Collective Project has experienced a more noticeable decline in rankings, moving from 5th in December to 10th by March. This downward trajectory in one of Canada's largest markets could signal a need for a reevaluation of their market strategies or product offerings. Despite this, the brand's presence in the top 10 across these provinces demonstrates a solid foothold in the beverage category, though the absence from higher ranks in any month indicates room for improvement. The overall sales trend hints at a decline, which may correlate with the slipping ranks, suggesting that increased competition or changing consumer preferences could be influencing their market position.
Competitive Landscape
In the Ontario beverage category, Collective Project has experienced a notable decline in rank and sales over the past few months. Starting from a strong position at rank 5 in December 2025, the brand has gradually slipped to rank 10 by March 2026. This downward trend in rank is mirrored by a consistent decrease in sales, highlighting a potential challenge in maintaining market share. In contrast, Mary Jones has maintained a stable presence, consistently ranking at 8, with sales showing resilience and even an increase in March 2026. Meanwhile, TeaPot has shown a slight improvement in rank, moving from 10 to 9, with a corresponding uptick in sales in March 2026. These shifts suggest that while Collective Project is facing competitive pressures, particularly from brands like Mary Jones and TeaPot, there is an opportunity to strategize and reclaim its earlier market position.
Notable Products
In March 2026, the top-performing product for Collective Project was the CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice, maintaining its number one rank for four consecutive months, despite a decrease in sales to 10,810 units. The Happy Place CBG/THC 2:1 Mango Peach & Yuzu Juice Sparkling Beverage held steady at the second position, showing consistent performance since February. The Squeezed THC/CBG 1:2 Heat Wave Strawberry Lemonade Sparkling Beverage remained third, although its sales figures have notably declined over the months. The Happy Place CBG/THC 1:2 Mango Peach & Yuzu Juice Sparkling Beverage retained its fourth position, showing a slight increase in sales compared to February. New to the top five in March, the Island Time CBD/THC 1:1 Mango Pineapple & Coconut Sparkling Juice entered and secured the fifth rank, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
