.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Collective Project has shown a commendable performance in the British Columbia beverage market, maintaining a steady presence in the top 10 rankings. Notably, the brand's rank improved from 9th in March 2025 to 8th in April 2025, suggesting a positive reception and potential growth in consumer demand. This upward movement in rankings aligns with a significant increase in sales, as evidenced by the jump to over 79,000 in April from lower figures in previous months. Such trends indicate that Collective Project is gaining traction and could potentially climb higher if the momentum continues.
In Ontario, Collective Project has consistently held the 3rd position in the beverage category from January through April 2025, demonstrating a strong and stable market presence. However, the brand's performance in the capsules category tells a different story. Ranking 16th in January and February 2025, Collective Project did not make it into the top 30 in March and April, which could be a point of concern or an area for strategic refocus. This disparity between categories suggests that while their beverage products are well-received, there may be challenges or competitive pressures impacting their capsule offerings.
Competitive Landscape
In the competitive landscape of the Ontario cannabis beverage market, Collective Project consistently maintained its position as the third-ranked brand from January to April 2025. Despite a slight dip in sales from January to March, Collective Project's sales rebounded in April, indicating resilience and a potential upward trend. The brand faces stiff competition from XMG, which has consistently held the top spot, and Versus, which ranks second. Both competitors have shown strong sales figures, with XMG leading the market by a significant margin. Meanwhile, Mollo and Phresh Cannabis Beverages are also notable players, with Mollo maintaining a steady fourth position and Phresh Cannabis Beverages showing fluctuations in rank but improving to fifth place in April. Collective Project's stable rank amidst these strong competitors suggests a solid brand presence, but the brand must strategize to close the sales gap with the top two leaders.
Notable Products
In April 2025, the top-performing product from Collective Project was the CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice, maintaining its number one rank consistently from January through April with sales of 19,792 units. The Happy Place CBG/THC 1:2 Mango Peach & Yuzu Juice Sparkling Beverage held steady in second place throughout the same period. Notably, the Day Tripper CBD/THC 1:1 Raspberry and Vanilla Sparkling Juice rose from fourth in March to third in April, showing an upward trend in popularity. The Squeezed THC/CBG 1:2 Heat Wave Strawberry Lemonade Sparkling Beverage saw a slight drop, moving from third to fourth place in April. Lastly, Island Time CBD/THC 1:1 Mango Pineapple & Coconut Sparkling Juice re-entered the rankings in April at fifth place after not being ranked in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
