.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Collective Project has shown varying performance across different states and categories. In the Beverage category within British Columbia, the brand experienced a decline in rankings, moving from 8th place in April 2025 to 13th by July 2025. This downward trend is also reflected in their sales figures, which showed a consistent decrease over the months. In contrast, their performance in Ontario for the same category has been stable, consistently holding the 3rd position from April to July 2025, with sales peaking in May before slightly tapering off in the subsequent months. This indicates a strong foothold in Ontario's beverage market despite fluctuations in sales volume.
In the Edible category, Collective Project's presence is less prominent. Notably, in Ontario, they appeared in the rankings at 32nd place in April 2025 but did not maintain a position in the top 30 in the following months. This absence suggests challenges in gaining significant traction within the edible market segment. The lack of continued presence in the rankings could indicate either a strategic shift away from edibles or increased competition in the category. For stakeholders and market analysts, these trends provide insights into the brand's strategic positioning and areas that might require more focus or adjustment.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Collective Project consistently held the third rank from April to July 2025, indicating a stable position amidst fluctuating market dynamics. Despite a slight decline in sales from June to July, Collective Project maintained its rank, showcasing resilience against competitors like Versus, which experienced a drop from second to fourth place in July. Meanwhile, Mollo demonstrated significant growth, climbing from fourth to second place by July, potentially posing a future threat to Collective Project's position. The leading brand, XMG, consistently held the top spot, indicating a strong market presence that Collective Project might aim to challenge. As the beverage market in Ontario evolves, Collective Project's ability to maintain its rank amidst these shifts suggests a robust brand strategy, although keeping an eye on the upward trajectory of competitors like Mollo will be crucial for sustaining its market share.
Notable Products
In July 2025, the top-performing product for Collective Project was CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice, maintaining its first-place rank for the fourth consecutive month with sales of 22,615 units. Happy Place - CBG/THC 1:2 Mango Peach & Yuzu Juice Sparkling Beverage continued to hold the second position, although its sales decreased compared to previous months. Squeezed- THC/CBG 1:2 Heat Wave Strawberry Lemonade Sparkling Beverage remained steady in the third spot, showing a slight increase in sales. Island Time- CBD/THC 1:1 Mango Pineapple & Coconut Sparkling Juice climbed to fourth place, overtaking Day Tripper, which dropped to fifth position. Overall, the rankings indicate a stable preference for these top beverages, with minor shifts in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
