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Apr-2026
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Overview
Market Insights Snapshot
Collective Project has shown varied performance across different provinces in Canada, particularly in the Beverage category. In Alberta, the brand maintained a steady presence, consistently ranking 8th in January, March, and April, with a notable improvement to 6th position in February. This suggests a brief surge in popularity or effective marketing strategies during that month. In contrast, British Columbia saw Collective Project holding the 10th position for most of the observed months, with a slight improvement in February where it climbed to 9th place. This indicates a relatively stable but modest performance in this province.
In Ontario, Collective Project experienced a decline in their ranking from 7th in January to 10th by March and April, which could be indicative of increased competition or changing consumer preferences in the Beverage category. Despite this downward trend in Ontario, the brand's sales figures remained substantial, reflecting its strong market presence. However, it's important to note that the brand did not break into the top 30 in any other states or provinces, which could be seen as a limitation in their market reach or a potential area for growth. The absence from top rankings in additional regions might highlight opportunities for Collective Project to expand its influence and explore new markets.
Competitive Landscape
In the Ontario beverage category, Collective Project has experienced a slight decline in its market position, moving from 7th place in January 2026 to 10th place by April 2026. This downward trend in rank is accompanied by a consistent decrease in sales over the same period. Notably, Sweet Justice maintained a stronger position, ranking 4th in January and February, although it too saw a decline to 9th place by April. Meanwhile, TeaPot has shown an upward trajectory, improving its rank from 10th in January to 8th in April, with a corresponding increase in sales. This competitive landscape suggests that while Collective Project is facing challenges in maintaining its rank, brands like TeaPot are capitalizing on market opportunities to improve their standings. Understanding these dynamics can provide valuable insights for strategic adjustments to enhance Collective Project's competitive edge in the Ontario beverage market.
Notable Products
In April 2026, the top-performing product from Collective Project was the CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice, maintaining its first place ranking for the fourth consecutive month with sales of 11,563 units. The Happy Place CBG/THC 2:1 Mango Peach & Yuzu Juice Sparkling Beverage held steady in the second position, showing a sales increase to 6,535 units. The Squeezed THC/CBG 1:2 Heat Wave Strawberry Lemonade remained in third place, though its sales have seen a slight increase from March. Island Time CBD/THC 1:1 Mango Pineapple & Coconut Sparkling Juice improved its ranking from fifth to fourth, indicating a positive trend in sales. The CBG/THC 1:1 Blueberry & Elderberry Sparkling White Tea entered the top five for the first time, marking its debut with a notable sales figure of 2,149 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
