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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Collective Project concentrated 99.79% of sales in Beverage, while Vapor Pens and Edible held 0.14% and 0.07% shares, respectively; that mix coincided with a Beverage year-over-year decline of 32.51% and a month-over-month gain of 11.99%. Peripheral categories contracted sharply year-over-year, with Vapor Pens down 91.34% and Edible down 96.56%, yet both rebounded month-over-month by 112.52% and 74.88%; alongside this, average price rose 3.61% year-over-year. With Beverage anchoring nearly the entire portfolio and small categories only showing short-term upticks, the pattern implies reliance on a single category for recovery momentum rather than a diversified contribution.
Positioning-wise, Beverage dominance at 99.79% share paired with a May 2026 Beverage rank of 7 in Alberta suggests the brand competes on depth within one category instead of breadth, even as month-over-month gains of 11.99% in Beverage contrast with triple-digit rebounds in subscale lines. The combination of a 35.04% brand-level year-over-year sales decline and a concurrent 3.61% average price increase indicates unit volume pressure that mix-shift cannot offset; the implication is that defending and expanding Beverage velocities matters more than nurturing nascent categories until they surpass sub-1% share.
Competitive Landscape
Collective Project sits at rank #9 in ON Beverage in May 2026, down 6 positions from rank #3 a year earlier, while holding flat versus three months ago at #9; this follows a prior peak of #3 in June 2025 and contrasts with XMG holding #1 year over year at #1 despite a -29.6% YoY sales change and TeaPot rising from #10 to #5 on +175.2% YoY growth. Compared with Mollo improving from #4 to #3 on +4.6% YoY and Ray's Lemonade moving from #7 to #4 on +31.9% YoY, Collective Project’s static three-month rank at #9 alongside a six-position YoY slide implies share is being ceded to faster-moving mid-tier rivals even as the category leader contracts.
Notable Products
CBG/THC 2:1 Raspberry Lime Sparkling Water (10mg CBG, 5mg THC, 355ml) posted the sharpest movement in May 2026 with a 45.4% month-over-month rise and held rank 7, while the top-ranked CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice (10mg CBD, 10mg THC, 355ml) grew 15.5% and its 4-Pack at rank 9 advanced 16.2%. Island Time- CBD/THC 1:1 Mango Pineapple & Coconut Sparkling Juice (5mg CBD, 5mg THC, 355ml) climbed 27.3% at rank 3, and eight of the top ten SKUs are single-can beverages rather than multipacks, concentrating velocity in immediate-consumption formats. With only one decline in the top two ranks at -2.7% and a single SKU above +40%, the mix signals Collective Project tilting toward higher-THC/CBG novelty flavors to drive trial while anchoring volume in the flagship 1:1 citrus line, implying near-term emphasis on single-serve experimentation supported by a stable hero SKU and selective 4-Pack upsell around $24,827.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
