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Jun-2024
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Overview
Market Insights Snapshot
Collective Project has shown a varied performance across different states and categories in recent months. In Alberta, the brand maintained a steady rank of 20th place in the Beverage category for both March and April 2024, but did not appear in the top 30 for May and June. This could indicate a decline in market presence or increasing competition. Meanwhile, in British Columbia, Collective Project experienced fluctuations, starting at 8th place in March, dropping to 13th in April, slightly recovering to 12th in May, and then slipping back to 13th in June. This suggests a competitive but relatively stable market position in the province.
In Ontario, Collective Project's performance in the Beverage category has been quite promising, improving from 16th place in March to 8th place by June, reflecting a positive growth trend. However, their performance in the Edible category in Ontario has been less impressive, consistently ranked at 26th or 27th place from March through June, indicating a struggle to gain significant market share in this segment. This disparity between categories highlights the brand's stronger presence and consumer preference in beverages over edibles in Ontario.
Competitive Landscape
In the Ontario beverage category, Collective Project has shown a notable upward trend in rankings over the past few months, moving from 16th place in March 2024 to an impressive 8th place by June 2024. This improvement is significant, especially when compared to competitors like Ray's Lemonade, which fluctuated between 6th and 9th place, and Solei, which remained relatively stable but lower in rank, peaking at 10th place in June. RIFF also showed consistent performance but did not surpass the 9th rank. Meanwhile, Mary Jones maintained a strong position, consistently ranking 6th. Collective Project's rise in rank indicates a positive reception and growing market share, suggesting that their strategic initiatives are paying off, positioning them as a formidable competitor in the Ontario beverage market.
Notable Products
In June 2024, the top-performing product from Collective Project was CBD/THC 1:1 Blood Orange, Yuzu & Vanilla Sparkling Juice (10mg CBD, 10mg THC, 355ml), maintaining its first-place ranking with sales of 6652 units. The second spot was held by CBD/THC 1:1 Cosmic Cowboy Cherry & Vanilla w/ Black Cherry Drink (10mg CBD, 10mg THC, 355ml), which has consistently been in the top rankings since its appearance in April. Day Tripper - CBD:THC 1:1 Raspberry and Vanilla Sparkling Juice (10mg CBD, 10mg THC) dropped to third place, continuing its downward trend from previous months. Island Time- CBD:THC 1:1 Mango Pineapple & Coconut Sparkling Juice (5mg CBD, 5mg THC) remained in fourth place, showing a decline in sales from May. Botany- CBD:THC 1:1 White Peach & Cardamom Sparkling Botanical Water (10mg CBD, 10mg THC 355ml) entered the rankings in fifth place, indicating a new addition to the top-performing lineup.
Top Selling Cannabis Brands
