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Jun-2026
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YoY Price Change
Market Insights Snapshot
In June 2026, Collective Project remained overwhelmingly concentrated in Beverage at 99.62% category share while Capsules fell to 0.30% and Edible to 0.08%; within this mix, Beverage declined year over year by 19.57% but rose month over month by 7.47%, whereas Edible plunged 95.22% YoY yet jumped 30.78% MoM. The brand’s overall sales were down 22.04% YoY alongside a 2.87% YoY increase in average price, and Beverage pricing at $8.72 anchors the portfolio against Capsules’ higher $41.00 and Edible’s $6.10; taken together, the mix signals a single-category dependency with tactical MoM stabilization that does not offset structural YoY contraction.
This shift implies Collective Project is functionally positioned as a Beverage-first specialist, with rank 8 in Beverage in Alberta reinforcing a middle-of-pack placement while Beverage’s 7.47% MoM lift contrasts sharply with Capsules’ 78.78% YoY decline. Concentration at 99.62% share in Beverage coupled with a 16.43% two-year sales drop suggests vulnerability to category swings, and the 30.78% MoM rebound in Edible from a 0.08% share base indicates experimentation rather than diversification; strategically, the pattern points to defending Beverage rank through pricing discipline and incremental flavor or pack-size rotations rather than allocating material resources to Capsules where YoY erosion approaches 79%.
Competitive Landscape
Collective Project is ranked #9 in ON Beverage in June 2026, down 6 positions from its #3 peak in June 2025, and up 1 rank from #10 in March 2026; this places it 6 spots behind XMG at #1, which held #1 year-over-year while its sales fell 37%, and 7 behind Versus at #2, steady year-over-year with a 5% sales decline. Relative movers suggest a squeeze from the middle: Mollo advanced to #3 from #4 with a 1% sales dip, while Ray's Lemonade climbed to #4 from #5 on 23% growth and TeaPot surged to #5 from #10 with 130% growth; against that backdrop, Collective Project’s improvement from #10 three months ago to #9 now, despite a year-over-year fall from #3 to #9, implies the brand is stabilizing at a lower tier unless it reclaims share from fast-rising mid-pack rivals.
Notable Products
CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice (10mg CBD, 10mg THC, 355ml) held rank 1 with +7.1% month over month in June 2026, while the corresponding 4-Pack at rank 9 fell -20.6%, indicating buyers favored single-serve over multipack despite a dollar base near $145,950. Botany - CBD/THC 1:1 White Peach & Cardamom Sparkling Botanical Water rose +16.2% to rank 5 as Squeezed- THC/CBG 1:2 Heat Wave Strawberry Lemonade Sparkling Beverage slipped -0.6% at rank 3, and eight of the top ten were Beverage SKUs concentrated in 355ml single cans. Happy Place - CBG/THC 2:1 Mango Peach & Yuzu Juice Sparkling Beverage advanced +14.5% at rank 2 while the Island Time 4-Pack jumped +37.0% at rank 10, implying flavor-led single cans are the commercial anchor with selective multi-pack traction at the fringe.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
