Market Insights Snapshot
Hash and Flowers has been performing admirably in the Concentrates category in California. The brand ranked 8th in July 2023, but saw a slight dip to the 12th position in August and September, before improving to 10th place in October. This fluctuation in rankings could be reflective of the competitive nature of the market in California. Despite these shifts in ranking, the brand has maintained its presence in the top 20 brands in the state, indicating a consistent demand for their products in the concentrates category.
When it comes to sales, Hash and Flowers experienced a decline from July to August 2023 but managed to maintain a relatively stable sales performance from August to September. However, in October, the brand saw an increase in sales. This upward trend in sales, despite the earlier dip, suggests that Hash and Flowers has been successful in retaining its customer base and potentially attracting new customers. While the exact sales figures are proprietary information, it's clear that the brand is making significant strides in the California concentrates market.
In the Concentrates category in California, Hash and Flowers experienced a slight decline in rank from 8th in July 2023 to 10th in October 2023. This is in contrast to its competitors, with Himalaya and Paper Planes both improving their ranks over the same period. Cream Of The Crop (COTC) maintained a relatively stable position, while WVY made a significant leap from not being in the top 20 in July to 12th place in October. In terms of sales, Hash and Flowers saw a decrease from July to August, but then remained relatively stable through October. This contrasts with the other brands, all of which saw increases in sales over the same period, with Paper Planes showing the most significant growth.
In October 2023, Hash and Flowers saw the GMO Live Hash Rosin (1g) product in the Concentrates category as their top performer with sales reaching 1049 units. This product moved up from the second position in September 2023, overtaking the Modified Grapes Rosin (1g) which dropped to the second position with 954 units sold. The Stanky Belt Live Rosin (1g) climbed two spots to secure the third position. Meanwhile, the Bio Fuel Live Hash Rosin (1g) maintained its rank at fourth place. The Satsuma Orange Rosin Badder (1g) made its first appearance in the top five in October.