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Jul-2025
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Overview
Market Insights Snapshot
Mountain Man Melts has shown consistent performance in the Concentrates category within the state of California. Over the four-month period from April to July 2025, the brand maintained a steady presence in the top 20, holding the 17th and 18th ranks alternately. This consistency indicates a stable consumer base and a competitive edge in the market. Despite a slight dip in sales from April to June, the brand managed to recover in July, suggesting effective strategies to regain market traction. The fact that Mountain Man Melts remained in the top 20 each month is a positive sign, demonstrating resilience and sustained popularity in a highly competitive category.
However, the absence of Mountain Man Melts from the top 30 rankings in other states or provinces could be a point of concern, as it indicates limited geographical reach or appeal. This lack of presence outside California might suggest potential growth opportunities if the brand can expand its market influence. By analyzing consumer preferences and market dynamics in other regions, Mountain Man Melts could strategize to enter new territories and diversify its consumer base. This expansion could be crucial for long-term growth and stability, allowing the brand to mitigate risks associated with market saturation in a single state.
Competitive Landscape
In the California concentrates market, Mountain Man Melts has maintained a relatively stable position, ranking 17th in both April and July 2025, with a slight dip to 18th in May and June. This stability is notable given the fluctuations seen among competitors. For instance, Rosin Tech experienced a significant drop from 8th to 17th between April and May, before recovering slightly to 15th by July. Meanwhile, Casual Cannabis showed a remarkable improvement, climbing from outside the top 20 in April and May to 19th in June and further to 16th in July. Despite these shifts, Mountain Man Melts' consistent ranking suggests a steady consumer base, although its sales figures indicate a need for strategic marketing to boost growth, especially as competitors like Have Hash and Cream Of The Crop (COTC) have shown stronger sales performance in certain months.
Notable Products
In July 2025, Mountain Man Melts saw Z Boof Live Rosin (1g) leading the sales chart as the top-performing product in the Concentrates category, with notable sales of 602 units. Following closely, Gator Island Live Rosin (1g) and Zweet Cream Live Rosin (1g) secured the second and third spots, respectively. Triple Cake Rosin Badder (1g) improved its ranking to fourth place from its fifth position in April. G Bomb Cold Cure Live Rosin (1g) rounded out the top five products for the month. Overall, the Concentrates category dominated the sales landscape for Mountain Man Melts, with new entries making a significant impact in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
