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Dec-2024
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Overview
Market Insights Snapshot
Mountain Man Melts has shown a notable upward trend in the concentrates category within California. Starting from the 36th position in September 2024, the brand climbed to the 28th spot by November, before slightly declining to the 29th position in December. This movement indicates a strengthening presence in the market, as reflected by the increase in sales from $88,828 in September to a peak of $133,697 in November. However, the slight drop in ranking during December suggests a possible seasonal fluctuation or increased competition, which could be worth monitoring in the coming months.
Despite their progress in California, Mountain Man Melts did not make it into the top 30 brands in other states or provinces during the same period, highlighting both a challenge and an opportunity for expansion. This lack of presence in other regions could suggest a strong focus on the California market or a need to enhance their distribution and marketing strategies elsewhere. The brand's concentrated efforts in California have paid off to some extent, as evidenced by their ranking improvement, but diversifying their market reach might be crucial for sustaining growth and mitigating regional market risks.
Competitive Landscape
In the competitive landscape of the California concentrates market, Mountain Man Melts has demonstrated a steady presence, maintaining its rank within the top 40 brands throughout the last quarter of 2024. Notably, Mountain Man Melts improved its rank from 36th in September to 28th in November, before slightly declining to 29th in December. This upward trend in the fall months suggests a positive reception and growing consumer interest. In comparison, Jetty Extracts and Buddies also experienced fluctuations, but both brands saw a decline in November, indicating potential volatility in their market positions. Meanwhile, Kings Garden showed a significant improvement in December, climbing to 28th place, closely aligning with Mountain Man Melts. Additionally, 5G (530 Grower) consistently improved its rank, reaching 30th in December, suggesting a competitive push in the market. These dynamics highlight the importance for Mountain Man Melts to continue its strategic efforts to maintain and enhance its market presence amidst a competitive and fluctuating landscape.
Notable Products
In December 2024, the top-performing product for Mountain Man Melts was Lemon OG Live Rosin (1g), which climbed to the number one rank with sales reaching 731 units. HFCS Live Rosin Badder (1g) followed closely in the second position, though its rank dropped from first in November to second in December, with sales of 358 units. Carbon Fiber Live Resin (1g) entered the rankings for the first time in December, securing the third spot. Papaya Melon Live Rosin (1g) saw a significant drop from its top position in September to fourth place in December. Hardcore OG Live Rosin (1g) debuted in the fifth position, rounding out the top five for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
