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Nov-2025
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Overview
Market Insights Snapshot
5G (530 Grower) has shown varying performance across different states and categories, with notable movements in the beverage category in California. The brand experienced a dip in its ranking from August to October, moving from 16th to 21st position, before rebounding to 17th in November. This fluctuation indicates a challenging competitive environment in the California beverage market, yet the recovery in November could suggest strategic adjustments or seasonal impacts. Despite the rank changes, the brand's sales figures in November indicate a positive trend, nearly doubling from September's low point.
Outside of California, 5G (530 Grower) did not make the top 30 rankings in any other state or category, highlighting a potential area for growth or a need for strategic realignment. This absence from other markets could mean that the brand is focusing its efforts primarily in California or that it faces stiff competition in other regions. The brand's ability to maintain and slightly improve its position in California could serve as a foundation for future expansion efforts, should they choose to diversify their market presence. The data suggests a brand that is resilient in its primary market but has yet to make a significant impact elsewhere.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, 5G (530 Grower) has experienced notable fluctuations in its ranking and sales performance from August to November 2025. Initially positioned at 16th place in August, 5G (530 Grower) saw a decline to 18th in September and further dropped out of the top 20 in October, before rebounding to 17th in November. This volatility highlights the competitive pressure from brands like Kan+Ade, which consistently improved its rank from 17th in August to 15th by November, and Voila!, which re-entered the rankings at 16th in November after a brief absence. Despite these challenges, 5G (530 Grower) managed to recover some ground in November, indicating a potential for regaining market share. The brand's sales trajectory reflects this competitive tension, with a significant dip in September and October, followed by a recovery in November, suggesting a resilient response to market dynamics.
Notable Products
In November 2025, the top-performing product for 5G (530 Grower) was Zero Sugar Root Beer Pop 100mg, which reclaimed its top position after slipping to fourth place in October. It achieved notable sales of 693 units. Orange Soda Pop 100mg THC 355ml maintained its strong performance, holding steady at the second rank from the previous month. Peach Tea Pop Soda 100mg THC 12oz entered the rankings for the first time, securing the third position. Berry Lemonade Pop Soda 100mg THC 355ml 12oz dropped from second place in October to fourth, while Skywalker OG Pre-Roll 1g re-entered the rankings at the fifth spot after being absent in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
