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Oct-2025
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Overview
Market Insights Snapshot
The performance of 5G (530 Grower) in the beverage category within California has shown some variability over the past few months. Starting in July 2025, the brand was ranked 18th, then improved slightly to 16th in August, only to slip back to 18th in September and further to 21st by October. This indicates a downward trend in their ranking, which could be a cause for concern if the trend continues. The sales figures support this shift, as they peaked in August but then saw a consistent decline over the following months. Notably, the brand's absence from the top 30 in any other state or category suggests a concentrated market presence in California's beverage sector, potentially limiting their growth opportunities elsewhere.
Despite the challenges in maintaining a higher ranking, 5G (530 Grower) has demonstrated resilience in the face of fluctuating market dynamics. Their ability to achieve a peak sales figure in August shows potential for recovery and growth if they can address the factors contributing to their recent decline. The absence from the top 30 rankings in other states or categories might highlight a strategic decision to focus on a specific niche within California, or it might indicate untapped markets that could be explored for expansion. Understanding these dynamics is crucial for stakeholders looking to assess the brand's future trajectory and potential for broader market penetration.
Competitive Landscape
In the California beverage category, 5G (530 Grower) has experienced notable fluctuations in its competitive ranking from July to October 2025. Initially ranked 18th in July, 5G (530 Grower) improved to 16th in August, only to see a decline to 18th in September and further to 21st by October, indicating a challenging competitive landscape. This downward trend in rank coincides with a decrease in sales, particularly from August to October. In contrast, High Power maintained a relatively stable position, fluctuating slightly but consistently outperforming 5G (530 Grower) in sales. Meanwhile, Casa Flor emerged in October, securing the 20th spot, which suggests increasing competition. Hundo also showed a presence, albeit with a lower rank, indicating potential for growth. These dynamics suggest that 5G (530 Grower) faces significant competition, necessitating strategic adjustments to regain market share and improve its standing in the California beverage market.
Notable Products
In October 2025, the top-performing product for 5G (530 Grower) was Orange Soda Pop (100mg THC, 355ml), reclaiming the number one spot in the Beverage category with sales of 443 units. Berry Lemonade Pop Soda (100mg THC, 355ml, 12oz) followed closely, ranking second, having dropped from its peak position in September. Cherry Pie Pre-Roll (1g) made a notable entry, securing the third position in the Pre-Roll category with 429 units sold. Zero Sugar Root Beer Pop (100mg) dropped to fourth place from its previous top rank in August. Meanwhile, Pineapple Jack Distillate Cartridge (1g) debuted in the Vapor Pens category at fifth place, indicating a growing interest in vapor products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
