.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of California, 5G (530 Grower) has shown a consistent upward trajectory in the Beverage category, climbing from a rank of 23 in January 2025 to 19 by April 2025. This steady improvement is accompanied by an increase in sales, peaking in March before a slight dip in April. The brand's efforts in this category appear to be paying off, suggesting a growing consumer base and effective product positioning. However, the Concentrates category tells a different story, where 5G (530 Grower) fell out of the top 30 by April, indicating a potential area of concern or a shift in market dynamics that might require strategic realignment.
Interestingly, in the Flower category, 5G (530 Grower) was ranked 97 in January 2025 but did not appear in the top 30 in subsequent months, which could imply a significant drop in market presence or a strategic pivot away from this category. This absence from the rankings might suggest challenges in maintaining competitive pricing or product differentiation in a highly saturated market. The disparity in performance across these categories highlights the diverse challenges and opportunities within the cannabis industry in California, and underscores the importance of targeted strategies tailored to specific product segments.
Competitive Landscape
In the competitive landscape of California's concentrates category, 5G (530 Grower) has experienced notable fluctuations in its market position from January to April 2025. Initially ranked 36th in January, 5G (530 Grower) improved slightly to 32nd in February, before slipping to 34th in March and dropping significantly to 58th in April. This decline in rank coincides with a sharp decrease in sales, suggesting potential challenges in maintaining market share. In contrast, competitors such as Proof have shown a positive trajectory, improving from 82nd in January to 55th by April, accompanied by a steady increase in sales. Meanwhile, Tempo emerged strongly in April, securing the 48th position despite not being ranked in the previous months, indicating a potential new threat. Other brands like Sitka and Heirbloom by CBX have also shown varying performances, with Sitka making a significant leap to 67th in April after not being in the top 20 earlier, and Heirbloom by CBX improving to 64th after a dip in March. These dynamics highlight the competitive pressures 5G (530 Grower) faces and underscore the importance of strategic adjustments to regain its footing in the market.
Notable Products
In April 2025, GMO Badder (1g) from 5G (530 Grower) emerged as the top-performing product within the Concentrates category, claiming the number one spot for the month. Berry Lemonade Pop Soda (100mg THC, 355ml, 12oz) climbed to second place in the Beverage category, showcasing a strong performance despite a slight decrease in sales to 1089 units. Orange Soda Pop (100mg THC, 355ml) maintained a solid presence, securing the third position in the same category. Wedding Cake x Gelato Badder (1g) experienced a drop to fourth place, a notable shift from its previous consistent top rankings, reflecting a decrease in sales to 873 units. Lemon Cherry Biscotti (7g) entered the rankings at fifth place in the Flower category, indicating a growing interest in this product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
