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Aug-2025
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Overview
Market Insights Snapshot
5G (530 Grower) has shown a notable presence in the California market, particularly within the beverage category. Over the months from May to August 2025, the brand has consistently maintained a position within the top 20, with rankings fluctuating between 15th and 18th place. This stability in ranking indicates a strong foothold in the beverage sector despite a dip in sales in July, which was followed by a recovery in August. Such resilience suggests that the brand has a loyal consumer base and effective strategies to counteract market challenges.
Interestingly, while 5G (530 Grower) has maintained its presence in the California beverage category, its absence from the top 30 in other states or categories could indicate a more regionally focused strategy or potential areas for growth. The brand's ability to climb to the 15th position in August from 17th in July, despite the sales decrease earlier, highlights its adaptive strategies. This upward movement could be attributed to successful marketing campaigns or product innovations that resonated well with consumers in California. The data suggests that while the brand is performing well in California, there may be untapped potential in other markets that could be explored for future growth.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, 5G (530 Grower) has shown a notable upward trend in rankings over the summer of 2025. Starting from 18th place in May, 5G (530 Grower) improved to 15th by August, demonstrating resilience and growth in a competitive market. This upward movement is particularly significant given the performance of competitors such as CQ (Cannabis Quencher), which slipped from 14th to 16th place, and Kan+Ade, which remained relatively stable but consistently lower in rank. Meanwhile, Treesap experienced a rise in rank, moving from 16th to 13th, and Sip Elixirs maintained a strong position, although it fell slightly from 10th to 12th. Despite these shifts, 5G (530 Grower)'s ability to climb the ranks suggests a positive trajectory in sales performance, indicating a growing consumer preference and potential for increased market share in the coming months.
Notable Products
In August 2025, the top-performing product from 5G (530 Grower) was Zero Sugar Root Beer Pop (100mg), which climbed to the number one rank with sales of 1223 units, a significant improvement from its fifth position in July. Orange Soda Pop (100mg THC, 355ml) slipped to the second position after leading the sales in June and July, while Berry Lemonade Pop Soda (100mg THC, 355ml, 12oz) secured the third spot, showing a consistent presence in the top five. Red Dragon Pre-Roll (1g) maintained its position at fourth, showing steady performance over the months. Notably, Holy Grail x OG Distillate Cartridge (1g) entered the top five for the first time, indicating a positive reception in the vapor pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
