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Oct-2025
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Overview
Market Insights Snapshot
Hashables has demonstrated a varied performance across different states and categories, with notable activity in the Edible category. In Massachusetts, the brand has maintained a relatively stable presence, fluctuating slightly but remaining within the top 20. Specifically, their rank moved from 15th in July to 16th by October 2025. Despite this slight drop, the sales figures indicate a recovery from a dip in September, suggesting resilience in their market strategy. However, their inability to break into the top 10 might indicate a need for strategic adjustments to capture a larger market share.
In contrast, Hashables has faced more challenges in New Jersey. The brand started strong in July, holding the 15th spot, but has since seen a decline, dropping to 21st by October 2025. This downward trend is accompanied by a notable decrease in sales, with October's figures significantly lower than those in July. The absence from the top 30 in the final month suggests increased competition or potential market saturation issues. This performance disparity between states highlights the importance of localized strategies to address unique market dynamics.
Competitive Landscape
In the Massachusetts edible cannabis market, Hashables has experienced notable fluctuations in its competitive positioning over the past few months. While Hashables maintained a steady presence in the rankings, it saw a decline from 14th place in August 2025 to 16th place by October 2025. This drop in rank coincides with a decrease in sales from August to September, although there was a slight recovery in October. In contrast, Treeworks consistently held the 13th position, showcasing stable sales figures that indicate a strong foothold in the market. Meanwhile, Joyibles improved its rank from 16th in July to 14th by September, maintaining that position into October, potentially drawing customers away from Hashables. Additionally, Sapura has shown a positive trend, climbing from outside the top 20 in July to 18th by October, suggesting a growing competitive threat. These dynamics highlight the competitive pressures Hashables faces, emphasizing the need for strategic adjustments to regain its market position.
Notable Products
In October 2025, Bangin' Berry Solventless Gummies 20-Pack (100mg) emerged as the top-performing product for Hashables, climbing from its consistent third-place ranking in previous months to secure the number one spot with notable sales reaching 2,948 units. Watermelon Jolt Solventless Hash Infused Gummies 20-Pack (100mg) maintained strong performance, holding the second position despite a decline from its top spot earlier in the year. Peachy Mango Solventless Hash Gummies 20-Pack (100mg) improved its standing to third place, up from a stable fourth, while Tropical Typhoon Solventless Rosin Gummies 20-Pack (100mg) dropped to fourth after leading in September. Electric Grape Gummies 20-Pack (100mg) remained in fifth place, showing a consistent pattern over the months. Overall, the rankings in October reflect a dynamic shift in consumer preferences within the edible category for Hashables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
