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Nov-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Hashables has maintained a relatively stable presence in the Edible category over the past few months. From August to November 2025, Hashables ranked consistently between 14th and 16th place. This consistency suggests a stable consumer base and a reliable product offering, although the slight decline in sales from August to November indicates potential challenges in market expansion or increased competition. Despite these challenges, maintaining a rank within the top 20 brands in the state is a positive indicator of brand strength.
Conversely, in New Jersey, Hashables has experienced a downward trend in its ranking within the Edible category, moving from 16th in August to 22nd by November 2025. This drop out of the top 20 could be concerning, as it indicates a decrease in market share and possibly a loss of consumer interest or increased competition. The sales figures corroborate this trend, showing a significant decrease from August to November. The brand's performance in New Jersey highlights the importance of strategic adjustments to regain market position and consumer interest in a competitive environment.
Competitive Landscape
In the Massachusetts edible cannabis market, Hashables has experienced a slight decline in rank and sales over the past few months, which may be a cause for concern. From August to November 2025, Hashables dropped from 14th to 16th place, indicating a need for strategic adjustments to regain market share. In contrast, Treeworks maintained a steady position at 13th before slipping to 14th in November, while Bite improved its rank from 17th to 15th, showcasing a positive trajectory. Additionally, Sapura consistently held the 18th position, demonstrating stable performance. Notably, Lost Farm re-entered the top 20 in November at 20th place after being absent for two months, suggesting a potential resurgence. These dynamics highlight the competitive nature of the Massachusetts edible market and underscore the importance for Hashables to innovate and differentiate to enhance its competitive standing.
Notable Products
In November 2025, the top-performing product for Hashables was Bangin Berry Solventless Gummies 20-Pack (100mg), maintaining its number one spot from October with sales of 2880 units. Tropical Typhoon Solventless Rosin Gummies 20-Pack (100mg) rose to the second rank, up from fourth in October, showing a positive sales trend. Watermelon Jolt Solventless Hash Infused Gummies 20-Pack (100mg) dropped one position to third, continuing its decline from the top position in August. Peachy Mango Solventless Hash Gummies 20-Pack (100mg) remained steady at fourth place, while Electric Grape Solventless Live Hash Rosin Hash Infused Gummies 20-Pack (100mg) consistently held the fifth spot throughout the past few months. This month saw minor shifts in rankings, with notable strength in the top two products' sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
