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Apr-2025
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Overview
Market Insights Snapshot
In the edible category, Hashables has shown varied performance across different states. In Massachusetts, the brand maintained a steady presence within the top 20, moving from 17th place in January to 16th in April 2025. This slight improvement suggests a positive reception in the market, even as sales fluctuated, with a notable dip in February followed by a recovery in April. Conversely, in New Jersey, Hashables consistently held onto the 13th and 14th positions throughout the first four months of 2025. This stability indicates a strong foothold in the New Jersey market, despite a decrease in sales from March to April.
While Hashables has maintained visibility in the Massachusetts and New Jersey markets, their absence from the top 30 in other states could be a point of concern or an area of untapped potential. The brand's ability to maintain rankings within the top 20 in Massachusetts and top 15 in New Jersey reflects a solid brand recognition and consumer preference in these regions. However, the lack of presence in other states suggests opportunities for growth and expansion. Understanding the factors contributing to their performance in Massachusetts and New Jersey could provide insights into strategies for entering and succeeding in other markets.
Competitive Landscape
In the competitive landscape of the New Jersey edible cannabis market, Hashables has shown resilience amidst fluctuating ranks and sales figures. While Hashables maintained a steady presence, ranking between 13th and 14th from January to April 2025, its sales trajectory experienced a slight decline, with a notable dip in April. This is contrasted by Hedy, which improved its rank from 15th in January to 12th by March and April, alongside an upward sales trend, suggesting a growing consumer preference. Meanwhile, Verano and Effin' Edibles both experienced a decline in rank and sales, indicating potential market saturation or shifting consumer tastes. Despite these challenges, Hashables' ability to maintain its rank suggests a loyal customer base, though it faces pressure to innovate and capture market share from rising competitors like Hedy.
Notable Products
In April 2025, the top-performing product for Hashables was Watermelon Jolt Solventless Hash Infused Gummies 20-Pack (100mg), which reclaimed its number one position with sales of 4064 units. Bangin' Berry Solventless Gummies 20-Pack (100mg) followed closely in second place, maintaining a strong presence despite a slight drop from its top rank in February. Tropical Typhoon Solventless Rosin Gummies 20-Pack (100mg) held the third position, showing a decline from its previous first-place standing in March. Peachy Mango Solventless Hash Gummies 20-Pack (100mg) remained consistently in fourth place throughout the months. Electric Grape Gummies 20-Pack (100mg) stayed in fifth place, showing a gradual increase in sales from January to April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
