Market Insights Snapshot
Looking at the performance of the cannabis brand Hashables in the Massachusetts market, there are some interesting trends to note. In the Beverage category, Hashables didn't make it to the top 20 brands after July 2023, which is something worth noting. In July, they secured the 22nd position with sales of 3692 units. However, from August to October, their ranking is missing, indicating they were not in the top 20 for these months. This could suggest a decrease in their market performance in the Beverage category within this state.
In contrast, Hashables has maintained a steady presence in the Edibles category in Massachusetts. Ranking 9th in July and August, and then 10th in September and October, shows a slight decline but still represents a strong performance. The sales figures also reflect a downward trend, with sales falling from 534,979 units in July to 387,440 units in October. While this does represent a decrease, the fact that Hashables has remained in the top 10 brands for Edibles over this period demonstrates their significant market share and enduring popularity in this category.
In the Massachusetts edible category, Hashables has been experiencing a slight decrease in rank and sales over the period from July to October 2023. In July, Hashables was ranked 9th, but by October, it had slipped to 10th place. This is in contrast to brands like Happy Valley and Zzzonked, which have maintained stable ranks and even seen slight increases in sales. Meanwhile, Good News has improved its rank from 13th to 11th, while Cannatini has remained steady at 12th place. These shifts in the competitive landscape indicate that Hashables may need to reassess its strategy to regain its previous position and boost sales.
In October 2023, the top-performing product from Hashables was the Watermelon Jolt Solventless Hash Infused Gummies 20-Pack (100mg), which maintained its top rank from the previous month and sold 5620 units. The second best-selling product was the Tropical Typhoon Solventless Gummies 20-Pack (100mg), moving up from the third position in September. The Peachy Mango Solventless Gummies 20-Pack (100mg) dropped to the third spot in October from the second spot in September. The Bangin' Berry Solventless Gummies 20-Pack (100mg) held the fourth rank, same as in September. The Dark Chocolate Bar 20-Pack (100mg) made its debut in the top five, securing the fifth position with 149 units sold.