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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Hashables operated as a single-category brand in May 2026, with Edible accounting for 100.0% of sales and a category-level year-over-year decline of 25.1% alongside a month-over-month dip of 3.0%. The brand’s average price fell 15.5% year over year while Edible sales contracted 25.1%, indicating mix did not buffer the drop despite total focus on one category; paired with a rank position of 18 in Edible within Massachusetts, the data points to pricing pressure not fully translating into volume gains.
The concentration in Edible (100.0% share) and a month-over-month decline of 3.0% during May 2026 imply limited cross-category hedging and sensitivity to seasonal or promotional cadences; with a 15.5% price reduction failing to offset a 25.1% sales contraction, the brand’s price elasticity skews inelastic. Holding rank 18 in Edible while total brand sales fell 25.1% year over year suggests Hashables is positioned as a mid-tier option where deeper differentiation or pack-size strategy, rather than further price moves, is the lever to regain share.
Competitive Landscape
Hashables ranks #18 in MA Edible in May 2026, down 3 positions year over year from #15, and off 1 spot from February 2026’s #17, while still trailing its August 2024 peak at #12; in contrast, Kanha / Sunderstorm holds #1 after improving from #2 with a 10.98% year-over-year sales gain, and Wyld advanced from #5 to #3 alongside a 36.65% YoY increase as Betty's Eddies stayed flat at #4 with a -8.90% decline; this mix of upward and contracting competitors alongside Hashables’ 3-rank YoY slide implies the brand is losing relative momentum and must reclaim share to re-approach its #12 peak.
Notable Products
Bangin' Berry Solventless Gummies 20-Pack (100mg) posted the steepest decline in May 2026 at -21.3% while slipping to rank 4, and Lemon Burst Solventless Hash Gummies 20-Pack (100mg) fell harder at -30.8% to rank 8, signaling pressure on legacy fruit SKUs. In contrast, Electric Grape Solventless Live Hash Rosin Hash Infused Gummies 20-Pack (100mg) rose +22.6% to rank 3 while Tropical Typhoon Solventless Rosin Gummies 20-Pack (100mg) inched up +2.7% at rank 2, and the leader Watermelon Jolt Solventless Hash Infused Gummies 20-Pack (100mg) dipped -2.1% but held rank 1 with $62,272. With eight of the top ten coming from the Edible gummies family, the mix points to flavor rotation driving share within a concentrated format, implying Hashables is leaning into a few high-velocity gummy profiles while letting underperforming variants cycle down.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
