.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Hashables has shown a consistent presence in the edible category within Massachusetts. Starting from a rank of 12 in March 2024, the brand has seen a slight decline, moving to rank 13 in April, and then stabilizing at rank 14 for both May and June. This indicates a minor drop in market position but also suggests a level of resilience in maintaining a spot within the top 15. The sales figures reflect this trend, with a gradual decrease from $381,832 in March to $283,525 in June. Despite the drop, Hashables remains a significant player in the Massachusetts edible market.
It's worth noting that Hashables did not appear in the top 30 brands in any other states or categories during these months, which can be seen as a limitation in their market reach. The absence from other states' rankings highlights a potential area for growth or a need for strategic adjustments to expand their footprint. Monitoring future performance and any movements in other markets will be crucial for understanding the brand's broader market strategy and potential for growth beyond Massachusetts.
Competitive Landscape
In the competitive landscape of the Edible category in Massachusetts, Hashables has experienced a slight decline in rank and sales over the past four months. Starting at rank 12 in March 2024, Hashables dropped to rank 14 by June 2024. This decline is mirrored in their sales figures, which have decreased from $381,832 in March to $283,525 in June. In comparison, Mindy's Edibles also saw a drop in rank from 7 to 11, with a notable decline in sales from $589,706 to $428,026. On the other hand, Good News maintained a more stable position, holding steady at rank 12 from April to June, with sales peaking at $403,185 in May before slightly dropping to $378,792 in June. Encore Edibles and Cannatini remained consistent at ranks 15 and 16, respectively, with relatively stable sales figures. These trends suggest that while Hashables is facing competitive pressure, particularly from brands like Good News, there is room for strategic adjustments to regain market share in the Massachusetts Edible market.
Notable Products
In June 2024, the top-performing product for Hashables was the Watermelon Jolt Solventless Hash Infused Gummies 20-Pack (100mg), maintaining its first-place position for four consecutive months with sales of 3328 units. The Tropical Typhoon Solventless Gummies 20-Pack (100mg) secured the second position, slightly declining in sales to 2361 units. Bangin' Berry Solventless Gummies 20-Pack (100mg) ranked third, showing a notable drop from its second-place ranking in May, with sales of 2198 units. Peachy Mango Solventless Gummies 20-Pack (100mg) remained in fourth place, experiencing a steady decrease in sales over the past months. Electric Grape Gummies 20-Pack (100mg) consistently held the fifth position, with sales relatively stable at 1097 units in June.
Top Selling Cannabis Brands
