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Mar-2025
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Overview
Market Insights Snapshot
Hashables has shown varied performance across different states and categories. In Massachusetts, the brand has maintained a steady presence in the Edible category, consistently ranking at 17th place from January to March 2025. This consistency, however, comes with a declining sales trend, dropping from $257,115 in December 2024 to $190,818 by March 2025. This might indicate a need for Hashables to innovate or adjust their strategy to regain momentum in Massachusetts. The lack of movement in rankings suggests that while they are a notable player, they might not be capturing additional market share in this state.
In contrast, New Jersey presents a different picture for Hashables. The brand has experienced some fluctuations in its rankings within the Edible category, moving from 13th in December 2024 to 16th in January 2025, then climbing back to 14th in February before dropping again to 16th in March. This variability in rankings, combined with a sales increase from $203,261 in January to $225,071 in March, suggests a dynamic market presence where Hashables is actively competing and possibly responding to competitive pressures or consumer preferences. The ability to recover rankings and increase sales indicates a resilient strategy that could be explored further for insights into effective market adaptation.
Competitive Landscape
In the competitive landscape of the Edible category in New Jersey, Hashables has experienced a fluctuating ranking pattern over the past few months. Starting from a rank of 13 in December 2024, Hashables saw a dip to 16 in January 2025, a slight recovery to 14 in February, and then back to 16 in March. This indicates a volatile position amidst its competitors. Notably, Hedy maintained a consistent rank of 13 throughout this period, suggesting a stable market presence that Hashables could aspire to emulate. Meanwhile, AiroPro showed an upward trend from 18 in January to 14 in March, potentially posing a competitive threat to Hashables. Despite these shifts, Hashables' sales figures have shown resilience, with a notable increase from February to March, which may indicate strong consumer loyalty or effective marketing strategies. However, the brand should be cautious of Zzzonked and Jams, which, despite their lower rankings, have demonstrated the potential for sales growth that could disrupt the current standings.
Notable Products
In March 2025, the top-performing product from Hashables was Watermelon Jolt Solventless Hash Infused Gummies 20-Pack, reclaiming the number one ranking with sales of 3342 units. Tropical Typhoon Solventless Rosin Gummies 20-Pack closely followed, rising to second place with 3333 units sold, marking a significant improvement from its third place in February. Bangin' Berry Solventless Gummies 20-Pack, which had held the top spot in February, dropped to third place with 3145 units sold. Peachy Mango Solventless Gummies 20-Pack maintained a consistent fourth place throughout the months from December 2024 to March 2025. Electric Grape Gummies 20-Pack remained steady in fifth place, showing little change in its performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
