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Aug-2025
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Overview
Market Insights Snapshot
In Massachusetts, Hashables has shown a consistent presence in the Edible category, maintaining a ranking within the top 20 brands. From May to August 2025, Hashables experienced a slight fluctuation in rankings, moving from 15th to 17th, then back to 15th. This indicates a stable performance in the market, with a notable increase in sales from June to July, although sales dipped slightly in August. The ability to remain within the top 20 consistently suggests that Hashables has a strong foothold in the Massachusetts edible market.
Meanwhile, in New Jersey, Hashables' performance in the Edible category has seen a gradual decline in rankings from 13th in May to 16th in August. This downward trend in rankings could be a cause for concern, especially considering the sales figures, which show a decline from May to June, followed by a slight recovery in July before dipping again in August. The absence of Hashables from the top 10 in New Jersey highlights a competitive market landscape, where maintaining a higher rank could be challenging. The brand's trajectory in New Jersey suggests a need for strategic adjustments to regain its earlier standing.
Competitive Landscape
In the competitive Massachusetts edible market, Hashables has shown a fluctuating yet resilient performance over the past few months. Despite experiencing a dip in rank from 15th in May 2025 to 17th in June 2025, Hashables rebounded to 15th by August 2025. This recovery is noteworthy as it coincides with a sales increase from $192,997 in June to $232,680 in August. In contrast, Mindy's Edibles maintained a steady 12th rank, consistently outperforming Hashables in sales, which grew from $276,710 in May to $341,495 in August. Meanwhile, Treeworks and Joyibles have shown more stable rankings, with Treeworks ranking just above Hashables at 13th in August. The competitive landscape indicates that while Hashables is facing strong competition, particularly from Mindy's Edibles, its ability to regain rank and increase sales suggests potential for growth and a need for strategic marketing to capitalize on this momentum.
Notable Products
In August 2025, Watermelon Jolt Solventless Hash Infused Gummies 20-Pack (100mg) maintained its position as the top-selling product for Hashables, with a notable sales figure of 3,617 units. Tropical Typhoon Solventless Rosin Gummies 20-Pack (100mg) followed closely, consistently holding the second rank since June. Bangin' Berry Solventless Gummies 20-Pack (100mg) remained in third place, showing stable performance over the months. Peachy Mango Solventless Hash Gummies 20-Pack (100mg) and Electric Grape Gummies 20-Pack (100mg) continued to occupy the fourth and fifth positions, respectively, without any changes in their rankings since May. Overall, the rankings for these top products have shown remarkable consistency, indicating strong consumer preference for these particular edible offerings from Hashables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
