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Sep-2025
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Overview
Market Insights Snapshot
Verano's performance across various categories and states reveals a dynamic landscape, marked by both promising opportunities and challenges. In Illinois, the brand has shown a notable decline in the Pre-Roll category, dropping from a rank of 4 in June to 22 by September. This downward trend is mirrored in the Vapor Pens category, where Verano fell from 15th to 43rd place over the same period. Conversely, in Maryland, Verano demonstrated resilience in the Concentrates category, improving its rank from 11th in June to 7th in August, although it slipped back to 10th by September. The Flower category in Maryland also showed some stability, maintaining a position within the top 30, albeit with slight fluctuations in rank.
In New Jersey, Verano's performance is mixed, with a notable absence from the top 30 in the Vapor Pens category for August, indicating a potential area for improvement. However, the Flower category saw a recovery, climbing from 35th in July to 26th by September. Meanwhile, in Ohio, Verano's Vapor Pens maintained a steady presence, holding onto a consistent rank of 28th in both August and September. Interestingly, the Flower category in Ohio saw Verano re-enter the rankings in August after being absent in July, suggesting a recovery in this segment. These variations across states and categories highlight the brand's diverse performance and the varying consumer preferences in each market.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Verano has experienced notable fluctuations in its ranking over the past few months. Starting from a strong position at 11th place in June 2025, Verano saw a significant drop to 35th in July, before gradually climbing back to 26th by September. This volatility suggests a dynamic market environment, possibly influenced by competitive pressures and market trends. Competitors such as Yeti Farms have shown a consistent upward trajectory, moving from 58th to 28th place, indicating a strong growth in sales and market presence. Meanwhile, Illicit / Illicit Gardens and Full Tilt Labs have maintained relatively stable positions, with Full Tilt Labs even surpassing Verano in September. These shifts highlight the competitive challenges Verano faces, as well as the need for strategic adjustments to regain and maintain a higher rank in the New Jersey Flower market.
Notable Products
In September 2025, the top-performing product for Verano was Reserve - Starkiller (3.5g) in the Flower category, which rose to the first rank from third place in August, with notable sales of 2,053 units. Following closely, Traveler Essence - Bombsicle BDT Distillate Disposable (0.3g) in the Vapor Pens category moved to the second position, a slight drop from its top rank in August. Reserve - White Tangie (2.83g) secured the third spot in the Flower category, marking its entry into the rankings this month. Blue Magic Gummies (100mg) in the Edible category debuted at fourth place, while Reserve Stix - Gator Breath Pre-Roll (1g) in the Pre-Roll category rounded out the top five. The shifts in rankings indicate a strong performance by Flower products, with new entries making significant impacts in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
