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Apr-2025
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Overview
Market Insights Snapshot
Verano's performance across various states and categories reveals intriguing trends. In Illinois, their pre-roll category shows an impressive upward trajectory, moving from 10th in January to 5th by April 2025, with sales consistently increasing. Conversely, their flower category, while not in the top 30, has shown a steady improvement, climbing from a rank of 43rd to 40th over the same period. In Maryland, Verano's concentrates have maintained a strong presence, hovering around the 11th to 14th rank, indicating a solid hold in this category. However, the vapor pen category, despite some fluctuations, has shown a positive trend, moving from 32nd to 25th by April. This suggests a growing acceptance of their products in the Maryland vapor pen market.
In New Jersey, Verano's flower category has shown remarkable growth, advancing from 14th to 10th position, reflecting a strong market presence. Interestingly, their vapor pen category made a notable entry in April, securing the 26th spot, which could indicate potential for further growth. However, their edible category has seen a slight decline in rank from 10th to 14th, which might suggest competitive pressures or changing consumer preferences. Meanwhile, in Ohio, Verano's flower category has demonstrated a mixed performance, peaking at 23rd in March before slipping to 25th in April. The vapor pen category, however, did not maintain a top 30 ranking in April, which might be a concern for the brand in this state. These movements highlight Verano's varying strengths and challenges across different markets and categories.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Verano has demonstrated a consistent upward trajectory in its rankings, moving from 14th place in January 2025 to 10th place by April 2025. This improvement in rank is mirrored by a notable increase in sales, indicating a strengthening market presence. In contrast, Triple Seven (777) experienced fluctuations, dropping from 12th to 14th before recovering slightly to 12th, suggesting some volatility in its market position. Meanwhile, Good Green made a significant leap from being outside the top 20 in January to securing the 9th position by April, surpassing Verano. This surge could indicate a potential threat to Verano's growth if Good Green maintains its momentum. Additionally, Savvy, which started strong in 4th place, saw a decline to 8th place, while the Essence experienced a slight drop from 9th to 11th, suggesting potential opportunities for Verano to capitalize on the shifting dynamics among its competitors.
Notable Products
In April 2025, Verano's top-performing product was Reserve - White Tangie (2.83g) in the Flower category, maintaining its leading rank from March with notable sales of 6,222 units. Grape Bubblegum (3.5g) secured the second position, showing a strong debut in the rankings. Reserve Stix - Jet Fuel Gelato Pre-Roll (1g) ranked third, indicating a growing preference for pre-rolls. Reserve - Moon Boots (3.5g) and Reserve - B52 Bomber (3.5g) followed closely in fourth and fifth places, respectively, both entering the top ranks for the first time. This month marks a shift in consumer preference towards variety, as new entries have disrupted the previously stable rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
