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Sep-2026
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Verano is stocked at 487 licensed dispensaries across Illinois, New Jersey, and 8 other states, 141 of them in Illinois, with the deepest coverage in Chicago, Springfield, Normal, Quincy, and Schaumburg. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Verano’s mix tilted toward Flower at 34.41% share and Pre-Roll at 34.01% share, but the trajectories diverged: Flower fell 75.93% YoY and 4.49% MoM while Pre-Roll rose 35.67% YoY despite a 3.31% MoM dip. Vapor Pens, now 16.16% of sales, contracted 81.61% YoY and 9.72% MoM, whereas Concentrates at 11.48% grew 6.17% MoM even as they declined 67.70% YoY; Edible at 3.94% slid 62.81% YoY and 12.24% MoM. With average price down 32.52% YoY to $22.98 and the brand ranked 37 in Pre-Roll in Illinois, the core pattern is a pivot from high-decline inhalables toward a relatively steadier Pre-Roll/Concentrates balance that softens volume loss but does not yet offset broad category contraction.
The mix shift implies Verano is leaning into lower-ticket, faster-turn formats to sustain unit flow as premium inhalables retreat: the 32.52% YoY price compression pairs with Pre-Roll’s 35.67% YoY growth and Concentrates’ 6.17% MoM uptick to capture price-sensitive demand, while double-digit MoM declines in Vapor Pens (9.72%) and Edible (12.24%) signal deprioritization or shelf pressure. Given Flower’s 34.41% share but 75.93% YoY drop alongside a 4.49% MoM erosion, the brand’s positioning skews toward defending share via accessible Pre-Rolls rather than margin-rich Flower/Vapor Pens, which suggests near-term focus on velocity recovery over premium mix and indicates that sustaining rank 37 in Illinois Pre-Roll will likely hinge on price-pack architecture and maintaining Concentrates’ MoM momentum.
Competitive Landscape
Verano sits at rank 43 in New Jersey Pre-Roll for September 2026, improving 4 positions from rank 47 year over year, but sliding 9 places from June 2026’s rank 34 and far below its peak rank 9 from October 2024; meanwhile, RYTHM advanced from rank 3 to rank 1 with 50.7% year-over-year sales growth, and Ozone moved up from rank 6 to rank 2 alongside an 81.1% year-over-year sales increase, indicating that Verano’s modest rank gain versus last year is being outpaced by leaders accelerating share at the top, which implies the current trajectory risks further mid-pack drift unless momentum relative to top-5 movers changes.
Notable Products
Reserve Stix - Philly Special Pre-Roll (1g) posted the standout surge with a 308% month-over-month climb into rank 2, while Reserve Short Lifts - Starkiller Pre-Roll 10-Pack (3.5g) fell 14% to rank 5. Yum Yum Pre-Roll (1g) advanced 74% to rank 3, and four of the top ten are Pre-Roll SKUs concentrated across singles and multipacks at ranks 1, 2, 3, 5, 8, and 10. The mix indicates Verano is leaning into Pre-Roll velocity and trading shoppers from multipacks toward higher-velocity single sticks, supported by one large mover creating headroom for premium and value-tier line extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
