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Mar-2026
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Overview
Market Insights Snapshot
Verano's performance across different states and categories reveals some intriguing trends. In Illinois, Verano has shown a steady improvement in the Pre-Roll category, climbing from the 29th position in December 2025 to the 21st by March 2026. This upward trajectory indicates a strengthening presence in the market. Conversely, their rank in the Vapor Pens category has seen a decline, moving from 50th to 57th over the same period, suggesting potential challenges in maintaining market share. Interestingly, Verano's absence from the top 30 in the Concentrates category in December 2025 and January 2026, before entering at 29th in February, highlights a positive, albeit slow, entry into this segment.
In New Jersey, Verano's performance in the Flower category has experienced a notable decline, dropping from 24th in December 2025 to 32nd by March 2026. This downward trend could signal competitive pressures or shifts in consumer preferences. However, it's worth noting their strong presence in the Pre-Roll category, maintaining a consistent rank around the mid-teens. Meanwhile, in Maryland, Verano's performance in Concentrates has been inconsistent, with the brand dropping out of the top 30 by March 2026, despite being ranked as high as 16th in December 2025. This volatility might reflect changes in market dynamics or brand strategy. In Ohio, Verano's Flower category presence has diminished, as they no longer appear in the top 30 by March 2026, indicating potential areas for growth or reconsideration of market strategy.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Verano has experienced a notable decline in rank from December 2025 to March 2026, dropping from 24th to 32nd position. This downward trend is accompanied by a consistent decrease in sales over the same period. In contrast, Superflux has shown a slight improvement, moving up to 31st place in March 2026, surpassing Verano. Meanwhile, Elyon Cannabis has also improved its rank, climbing from 40th to 34th, indicating a potential threat to Verano's market position. Brute's Roots has maintained a relatively stable position, slightly fluctuating but remaining close to Verano's rank. The data suggests that Verano may need to reassess its strategies to regain its competitive edge in the New Jersey flower market.
Notable Products
In March 2026, Verano's top-performing product was Blue Magic Gummies (100mg) in the Edible category, securing the first rank with impressive sales of 1691 units. Fresh Powder #9 (7g), a Flower product, climbed to the second rank, showing an increase in popularity from its fourth position in January 2026. Reserve Stix - Peanut Butter Breath Pre-Roll (1g) debuted in the rankings at third place, while Reserve Swift Lifts - Lemon Sorbet Pre-Roll 5-Pack (2.5g) followed closely in fourth place. Reserve - Moon Boots (3.5g), another Flower product, maintained a consistent performance, holding the fifth rank in both January and March 2026. This shift in rankings highlights a significant rise in demand for Edibles and Pre-Rolls compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
