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Sep-2024
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Overview
Market Insights Snapshot
Verano's performance across different categories and states has shown a mix of stability and fluctuations. In Illinois, their pre-rolls have consistently maintained a strong position, ranking third in June and September 2024, indicating a robust demand in this category. However, in the concentrates category within the same state, Verano experienced a noticeable decline, dropping from 15th place in June to 21st by August, before slightly recovering to 19th in September. This suggests a potential challenge in maintaining market share in the concentrates segment. Meanwhile, in Maryland, Verano's flower category has not made it to the top 30 in September, highlighting a competitive struggle in this category. Despite this, their pre-rolls have consistently held the fifth position, showing a steady consumer preference for this product line.
In Nevada, Verano's presence in the pre-roll category has shown a gradual decline from 16th in June to 19th in September, which could suggest increasing competition or shifting consumer preferences. Notably, their flower category in Ohio has seen some improvement, moving from 40th in June to 35th by September, indicating a positive trend in consumer acceptance or distribution effectiveness. Interestingly, Verano's vapor pens only appeared in the rankings in Ohio in September, debuting at 24th, which could imply a new market entry or increased focus in the vapor pen segment. This varied performance across states and categories underscores the dynamic nature of the cannabis market and the importance of strategic adjustments to maintain competitiveness.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, Verano has experienced notable fluctuations in its market position over recent months. While maintaining a consistent presence in the top five, Verano's rank shifted from third in June to fourth in July and August, before reclaiming the third spot in September. This dynamic positioning is influenced by strong competition from brands like Nature's Grace and Wellness, which consistently held the third position in July and August, and Ozone, which maintained a solid second place throughout the period. Meanwhile, Dogwalkers dominated the top rank, showcasing a significant lead in sales. Despite these competitive pressures, Verano's ability to regain its third-place rank in September suggests resilience and potential for growth in the Illinois pre-roll market.
Notable Products
In September 2024, Verano's top-performing product was Reserve Swift Lifts - Gelato Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, achieving the number one rank with impressive sales of 6569 units. Essence Stix - Cherry Malt Pre-Roll (1g) followed closely in the same category, securing the second position. The Travelers Essence - Cantaloupe Haze BDT Distillate Disposable (0.3g) in the Vapor Pens category dropped to third place, despite maintaining strong sales. Essence Travelers - Strawberry Cough BDT Distillate Oil Disposable (0.3g) debuted in fourth place, showing a promising entry. Lastly, Traveler Essence - Bombsicle BDT Distillate Disposable (0.3g) maintained its fifth position, indicating stable performance in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
