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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Verano is stocked at 585 licensed dispensaries across Illinois, New Jersey, and 8 other states, 139 of them in Illinois, with the deepest coverage in Chicago, Springfield, Naperville, Peoria, and Schaumburg. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Verano’s mix concentrated further into Pre-Roll at 63.66% share with month-over-month growth of 14.81% despite a year-over-year decline of 8.79%, while Flower contracted to 19.83% share with a 32.48% MoM drop and a 62.14% YoY decline. Vapor Pens fell to 9.25% share with MoM down 18.02% and YoY down 85.64%, and Concentrates slipped to 4.40% share with MoM down 17.45% and YoY down 78.92%. Edible remains small at 2.86% share but grew 14.40% MoM even as it declined 47.84% YoY; the category-level divergence, paired with a 9.76% YoY decrease in overall average price, signals a pivot toward lower-priced, faster-turning formats that partially offset broader YoY contraction of 53.05% in brand sales.
This mix shift implies a strategic narrowing toward Pre-Roll scale and away from high-ticket categories like Flower and Vapor Pens, where double-digit MoM declines of 32.48% and 18.02% respectively indicate weakening pull at current price points. With the brand ranked 7 in Pre-Roll in Connecticut and Pre-Roll average price at 23.06 versus Flower at 44.51, Verano’s near-term positioning favors repeatable value within inhalables, using Pre-Roll gains and modest Edible momentum to stabilize traffic while accepting share giveback in premium segments.
Competitive Landscape
Verano ranks #11 in New Jersey Pre-Roll in July 2026, improving 3 positions from #14 year over year, while holding flat versus April 2026 at #11; against this, RYTHM advanced from #3 to #1 with 24.4% YoY sales growth and Ozone climbed from #8 to #2 on 119.1% YoY growth, indicating that Verano’s stabilization contrasts with competitors converting double-digit growth into rank gains. The category’s volatility is further visible as Garden Greens slid from #1 to #3 amid a 59.2% YoY sales decline while Full Tilt Labs surged from #22 to #4 on 264.3% YoY growth, implying that Verano’s flat three-month position at #11 and distance from its October 2024 peak of #2 suggest the brand is being outpaced by faster risers and needs a catalyst to re-enter the top 10.
Notable Products
Essence Swift Lifts - Gush Mintz Pre-Roll 5-Pack (2.5g) posted the standout movement in July 2026 with a 51.6% month-over-month gain to rank 3, while Blue Magic Gummies (100mg) fell 28.1% to rank 1, indicating a pivot in shopper momentum from Edibles to Pre-Rolls. Eight of the top ten SKUs are Pre-Rolls, with Reserve Swift Lifts - Red Gary Diamond Infused Pre-Roll 5-Pack (2.5g) at rank 4 and Reserve Stix - Lemon Cherry Pie Pre-Roll (1g) at rank 5, concentrating share in multi-pack and infused formats and pulling spend away from single-SKU Edibles despite Blue Magic’s position. Traveler Essence - Bombsicle BDT Distillate Disposable (0.3g) holds rank 2 with $23,441 in sales but lacks a comparable growth signal, reinforcing that volume is consolidating in Pre-Rolls rather than Vapor Pens. The pattern implies Verano’s mix is tilting toward value-forward, repeatable Pre-Roll packs that can scale quickly, with Edibles serving as a traffic anchor rather than the growth engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
