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Feb-2026
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Overview
Market Insights Snapshot
Verano's performance across different states and categories showcases a varied landscape. In Illinois, the brand has made notable strides in the Flower category, climbing from a rank of 67 in November 2025 to 58 by February 2026. This upward trend is complemented by a significant increase in sales, indicating a growing consumer preference. However, in the Vapor Pens category, Verano's rank slightly declined from 48 to 52 over the same period, which could suggest increased competition or a shift in consumer preferences. Interestingly, Verano's entry into the Concentrates category in Illinois by February 2026, with a rank of 24, marks a positive development, hinting at potential growth opportunities in this segment.
In New Jersey, Verano's presence in the Edible category has seen a downward shift in rank from 21 in November 2025 to 32 by February 2026. This decline might reflect challenges in maintaining market share amidst evolving consumer tastes. Conversely, the Pre-Roll category in New Jersey shows a more stable performance, with Verano maintaining a position within the top 30, despite some fluctuations. Meanwhile, in Ohio, Verano's Vapor Pens have consistently held a strong position, maintaining a rank of 24 in February 2026, showcasing resilience in a competitive market. However, the absence of a rank for their Flower category in Ohio by February 2026 suggests a potential area for concern or strategic reevaluation.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Verano has shown a steady improvement in its rank from November 2025 to February 2026, moving from 29th to 26th place. This upward trend suggests a positive reception in the market, although it still trails behind competitors like Brute's Roots, which made a significant leap from 33rd to 24th place in the same period. Meanwhile, Grassroots has shown remarkable growth, climbing to 25th place by February 2026, a position just ahead of Verano, indicating a close competition. (the) Essence experienced a decline, dropping from 14th to 27th place, which could present an opportunity for Verano to capture some of its market share. Breakwater maintained a relatively stable position, slightly fluctuating but staying close to Verano's rank. These dynamics highlight the competitive pressures Verano faces, but also the potential for further growth if it continues its current trajectory.
Notable Products
In February 2026, the top-performing product for Verano was Reserve - Guava Cooler (3.5g) in the Flower category, which climbed to the number one rank from its consistent second place in the previous two months, with notable sales of 1,290 units. Lemon Cherry Pie (7g) made a significant entry, securing the second rank in its category. Fresh Powder #9 (7g) improved its position from fifth to third, indicating an upward trend in popularity. Fresh Powder #9 (3.5g) and Reserve Stix - Gator Breath Pre-Roll (1g) also emerged in the rankings, taking fourth and fifth positions, respectively. The shifts in rankings suggest a growing preference for Fresh Powder #9 products, while Reserve - Guava Cooler maintains its strong performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
