Verano

Verano's performance across various cannabis categories demonstrates a mixed trajectory, with notable movements in different states. In Illinois, the brand's presence in the Flower category is outside the top 30, indicating a challenging market position. However, their Pre-Roll category maintained a consistent presence within the top 30, albeit with a slight decline, moving from rank 27 to 30 over the observed months. In contrast, the Vapor Pens category saw a downward trend, dropping from rank 42 to 50, reflecting a potential area for improvement. Meanwhile, in Maryland, Verano's Flower category saw a drop in rankings from 30 to 39, indicating increased competition or shifting consumer preferences. Their Concentrates category, however, maintained a stronger position, consistently ranking within the top 20, although it did not appear in the rankings for January 2026, suggesting a possible decline in market presence.

In New Jersey, Verano's performance in the Pre-Roll category was strong, with a peak at rank 13 in December 2025 before dropping to 25 in January 2026. This fluctuation could suggest seasonal demand changes or competitive pressures. The Flower category also showed resilience, consistently ranking within the top 30. However, their Vapor Pens category did not appear in the rankings for December 2025 and January 2026, indicating a potential decline in popularity or sales. In Ohio, Verano's Vapor Pens category showed promising growth, moving up from rank 31 to 23, signaling an increasing consumer interest. On the other hand, the Flower category experienced a setback, dropping from rank 49 to 54, which may highlight challenges in maintaining market share. These dynamics across states and categories provide a snapshot of Verano's market performance, with areas of strength and opportunities for growth.