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Nov-2025
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Overview
Market Insights Snapshot
Verano's performance across various states and categories has shown notable fluctuations. In Illinois, the brand has seen a decline in the Flower category, dropping from 47th to 61st place between August and November 2025, with sales decreasing significantly over the same period. Conversely, in the Pre-Roll category, Verano maintained a relatively stable position, ranking 24th in November, despite a slight dip from earlier months. However, their Vapor Pens category experienced a decline from 19th to 43rd position, indicating a challenging market environment for this product line in Illinois. Meanwhile, in Maryland, Verano's Concentrates category showed a downward trend, moving from 7th to 17th place, reflecting a considerable drop in market presence.
In New Jersey, Verano's Edibles category showed a positive trend, climbing from 23rd to 19th place, suggesting an increasing consumer preference for their products in this segment. The Flower category in New Jersey also experienced some volatility, with Verano's rank fluctuating but ultimately landing at 29th in November. Notably, the Vapor Pens category in New Jersey saw Verano fall out of the top 30 by November, indicating a potential area for improvement. In Ohio, the brand's Flower category showed some recovery, moving from 56th to 50th place from October to November, while the Vapor Pens category remained stable, consistently ranking around 29th place throughout the months.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Verano has shown fluctuating performance in recent months. From August to November 2025, Verano's rank shifted from 30th to 29th, with a notable peak at 25th in October. Despite this variability, Verano's sales saw a significant increase in October, indicating a potential strategic move or market response that temporarily boosted its position. In contrast, competitors like GreenJoy and Happy Farmer have experienced their own rank fluctuations, with GreenJoy dropping from 17th in September to 28th in November, and Happy Farmer maintaining a more stable presence. Meanwhile, Anthologie and Savvy have shown less volatility, with Anthologie consistently ranking close to Verano. These dynamics suggest that while Verano is navigating a competitive market, its ability to temporarily climb in rank and increase sales demonstrates resilience and potential for strategic growth amidst strong competition.
Notable Products
In November 2025, Verano's top-performing product was Reserve - White Tangie (2.83g) in the Flower category, which climbed to the number one rank with sales reaching 2424 units. Reserve - Casey Jones (3.5g) maintained its second position from October, showcasing consistent demand. Essence Travelers - Strawberry Cough BDT Distillate Oil Disposable (0.3g) improved its rank to third from fifth in October, indicating a growing preference for vapor pens. Essence Stix - Wedding Cake Pre-Roll (1g) entered the rankings at fourth place, highlighting a notable entry in the Pre-Roll category. Reserve Stix - Gelato Pre-Roll (1g) followed closely, debuting at fifth, marking a strong presence for new pre-rolls in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
