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Oct-2025
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Overview
Market Insights Snapshot
Verano's performance across various categories and states shows a mixed bag of results, with notable movements and rankings. In Illinois, the brand's presence in the Pre-Roll category has consistently remained strong, although it dropped from 7th place in July to 21st by October. Despite this decline, the Pre-Roll sales volume still indicates a significant market presence. Conversely, in the Vapor Pens category, Verano's ranking saw fluctuations, dropping to 44th in September before recovering slightly to 38th in October. Interestingly, Verano's Concentrates category in Illinois didn't maintain a top 30 position after July, which could be indicative of increased competition or shifting consumer preferences in the state.
In Maryland, Verano's Concentrates category remained relatively stable, holding the 11th position from September to October. However, their Vapor Pens category experienced a notable decline, falling from 18th in July to 32nd by October, suggesting a potential area for strategic focus. Meanwhile, in New Jersey, Verano's Flower category showed a positive trend, climbing from 37th in July to 25th by October, a significant improvement that highlights the brand's growing traction in this market. Interestingly, Verano's Vapor Pens did not appear in the top 30 in October, which could imply a need for reevaluation of their strategy in this category within New Jersey. Such dynamics across different states and categories highlight the importance of targeted strategies to maintain and improve Verano's market position.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Verano has shown a promising upward trajectory in its rankings over recent months, moving from 37th place in July 2025 to 25th in October 2025. This improvement is indicative of a strategic push that has resulted in increased sales, with October sales reaching a notable peak. In contrast, Goodies experienced a significant leap from being unranked in July to 26th place by October, suggesting a rapid market penetration. Meanwhile, Illicit / Illicit Gardens saw a decline from 23rd to 27th place, reflecting a potential challenge in maintaining its earlier market position. Brute's Roots also experienced a downward trend, dropping from 15th to 24th place, while Niche showed a slight improvement, moving from 24th to 23rd. These dynamics highlight Verano's growing competitiveness and suggest a shifting market landscape where adaptability and strategic marketing are key to maintaining and improving brand rank and sales.
Notable Products
In October 2025, the top-performing product from Verano was Reserve - Starkiller (3.5g) in the Flower category, maintaining its position as the number one seller since September, with notable sales of 2,247 units. Traveler Essence - Bombsicle BDT Distillate Disposable (0.3g) ranked second in the Vapor Pens category, consistent with its performance in August. Reserve - White Tangie (2.83g) held the third position in the Flower category, improving from its previous second-place rank in September. Reserve - Casey Jones (3.5g) entered the rankings for the first time in October at fourth place in the Flower category. Essence Travelers - Strawberry Cough BDT Distillate Oil Disposable (0.3g) returned to the rankings, securing the fifth spot in Vapor Pens, after being unranked in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
