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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Verano is stocked at 387 licensed dispensaries across Illinois, New Jersey, and 7 other states, 124 of them in Illinois, with the deepest coverage in Chicago, Springfield, Schaumburg, Joliet, and Normal. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Verano’s mix skewed toward Pre-Roll at 67.9% share, even as that category fell 10.6% MoM and 8.3% YoY, while Flower dropped 29.3% MoM and 79.1% YoY to 16.6% share. Vapor Pens contracted 39.8% MoM and 88.3% YoY to 7.8% share, and Concentrates slid 7.3% MoM and 78.6% YoY to 5.4% share; Edible declined 26.5% MoM and 65.1% YoY to 2.3% share. With average price down 15.9% YoY to $25.61 and brand sales down 60.2% YoY, the category concentration in Pre-Roll alongside double-digit contractions across inhalables implies a mix that is over-weighted to a shrinking anchor, limiting offset from smaller, faster-falling segments.
Holding 67.9% in Pre-Roll while ranking 11 in Connecticut Pre-Roll suggests mid-pack placement that is vulnerable when Pre-Roll demand softens by 10.6% MoM and 8.3% YoY. The steeper declines in Flower (79.1% YoY) and Vapor Pens (88.3% YoY) reduce diversification, and the relatively smaller MoM drop in Concentrates at 7.3% versus 39.8% in Vapor Pens indicates a potential stabilization pocket; taken together, the pattern points to a need to rebalance toward categories with shallower volatility to protect share when the primary pillar weakens.
Competitive Landscape
Verano ranks #15 in New Jersey Pre-Roll in August 2026, down 3 places year over year from #12, and 1 place above its three-month position of #16; against this, category leaders moved the other way, with RYTHM rising from #3 to #1 and Ozone advancing from #7 to #2 alongside a 76.3% year-over-year sales increase. The current #15 contrasts with Verano’s peak of #2 in October 2024, while Dogwalkers climbed from #8 to #3 on 6.8% growth and Lowell Herb Co / Lowell Smokes slid from #2 to #5 despite a 55.2% sales decline, indicating that Verano’s backward rank shift amid upward moves by multiple rivals implies a loss of relative velocity that will require either mix changes or sharper pricing to reenter the top 10.
Notable Products
Reserve Swift Lifts - Glitter Bomb Pre-Roll 5-Pack (2.5g) posted a modest month-over-month change at +2.7% while holding rank 4, contrasted by Essence Swift Lifts - Gush Mintz Pre-Roll 5-Pack (2.5g) slipping -6.2% at rank 5, indicating momentum is consolidating in mid-tier positions rather than breaking out at the top. Reserve Swift Lifts - Modified Macberry Moonshine Pre-Roll (1g) sits at rank 1 with $8,772 in August 2026 sales, yet its unspecified month-over-month figure alongside rank stability implies leadership built on assortment depth rather than recent acceleration. With nine of the top ten SKUs in August 2026 concentrated in Pre-Rolls and only one Flower entry at rank 10, the mix points to a line strategy prioritizing multi-pack convenience over single-flower upsell. The pattern suggests Verano is orienting commercial focus toward scaled Pre-Roll families, using small positive movers to anchor share while tolerating single-digit declines that keep the portfolio balanced across price tiers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
