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Dec-2025
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Overview
Market Insights Snapshot
Verano has shown varied performance across different states and product categories, indicating a complex market presence. In Illinois, the brand has maintained a stable position in the Pre-Roll category, consistently ranking within the top 30, with only a slight drop from 25th to 27th place by December 2025. However, in the Flower category, Verano did not make it to the top 30, which could suggest a need for strategic adjustments in this product line. In terms of Vapor Pens, Verano's ranking has seen fluctuations, peaking at 41st in October before falling to 49th by December, reflecting potential challenges in maintaining a competitive edge in this segment.
In Maryland, Verano's performance has been mixed, with noticeable declines in rankings across several categories. For instance, in the Concentrates category, the brand fell from 11th place in October to 16th by December. Similarly, the Flower category saw Verano drop from 30th to 33rd over the same period. On a more positive note, in New Jersey, Verano's Pre-Roll category improved, moving from 20th in September to 12th by December, highlighting a strong foothold in this segment. Meanwhile, in Ohio, Verano's Vapor Pens have shown a promising upward trend, climbing from 31st in October to 23rd by December, indicating a growing consumer preference for their offerings in this category.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Verano has shown a fluctuating yet promising trend in its rankings and sales. As of December 2025, Verano improved its rank to 27th, recovering from a dip to 31st in November, indicating a positive trajectory in market presence. This improvement is underscored by a notable increase in sales from October to December, suggesting effective market strategies or product offerings. In comparison, Savvy closely trails Verano, ending December in the 28th position, reflecting a competitive rivalry. Meanwhile, Illicit / Illicit Gardens experienced a decline to 29th in December after peaking in November, potentially opening opportunities for Verano to capitalize on shifting consumer preferences. Additionally, GreenJoy and Full Tilt Labs have shown stronger positions, with GreenJoy maintaining a steady rank around the mid-20s and Full Tilt Labs experiencing a significant rise to 17th in October, though both brands' sales trends suggest room for Verano to capture more market share. Overall, Verano's strategic initiatives appear to be yielding results, positioning it well against its competitors in the New Jersey Flower market.
Notable Products
In December 2025, the top-performing product for Verano was Fresh Powder (2.83g) in the Flower category, securing the number one rank with sales of 1975. Reserve Stix - Casey Jones Pre-Roll (1g) followed closely in second place. Reserve - White Tangie (2.83g), which previously held the top spot in November, dropped to third place. Reserve - Guava Cooler (3.5g) entered the top rankings at fourth position. Meanwhile, Essence Travelers - Strawberry Cough BDT Distillate Oil Disposable (0.3g) maintained its fifth position, showing a notable sales increase from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
