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Nov-2025
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Overview
Market Insights Snapshot
Effin' Edibles has shown varied performance across different states and product categories, with notable movements in rankings and sales. In Massachusetts, the brand has experienced a positive trajectory in the Edible category, climbing from a rank of 37 in August 2025 to 25 by November 2025, indicating a strengthening presence in the market. This upward trend is supported by a consistent increase in sales, peaking at over 100,000 units in November. Conversely, in Illinois, Effin' Edibles has struggled to break into the top 30, maintaining a position just outside at 42 in both October and November, suggesting potential challenges in capturing market share in this state.
In New Jersey, Effin' Edibles has maintained a strong presence in the Edible category, consistently ranking within the top 15, though there was a slight dip from 10th in August to 13th in October before recovering to 11th in November. This stability in ranking is complemented by robust sales figures, despite a decrease in September. Meanwhile, the brand's entry into the Vapor Pens category in New Jersey at rank 46 in November highlights a new avenue for growth, albeit with room for improvement. In Massachusetts, the Vapor Pens category saw Effin' Edibles entering the rankings at 84 in October, only to slightly decline to 88 in November, indicating initial challenges in this competitive segment.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Effin' Edibles has experienced fluctuating rankings from August to November 2025, reflecting a dynamic market environment. Despite a slight dip in rankings from 10th in August to 13th in October, Effin' Edibles managed to recover to 11th place in November. This recovery is notable given the competitive pressure from brands like Smokiez Edibles, which consistently improved its rank from 12th in August to 9th in October before dropping to 13th in November, and Ozone, which maintained a strong presence with a peak at 8th place in August and November. Meanwhile, Good Tide showed a significant upward trend, climbing from 14th in August to 9th in November, potentially indicating a growing consumer preference. Effin' Edibles' ability to maintain a relatively stable position amidst these shifts suggests resilience and a need to strategize effectively against competitors who are either gaining momentum or experiencing volatility in sales and rankings.
Notable Products
In November 2025, the Sleep - THC/CBN 2:1 Goodnight Grape Gummies 20-Pack maintained its position as the top-performing product for Effin' Edibles, despite a decrease in sales to 6313 units. The Do It - THC/THCV 1:1 Amplified Apple Gummies 10-Pack rose to the second position, showing a positive shift in rankings from previous months. The Chillin - CBD/THC 1:1 Relaxing Razz Gummies 10-Pack secured the third spot, maintaining a steady presence in the top three. Notably, the Deep Sleep - THC/CBN/CBD 2:2:1 Dreamy Dark Cherry Gummies 10-Pack improved its rank from fifth in October to fourth in November. The CBG/THC 2:1 Sativa Social Citrus Gummies 10-Pack saw a decline, moving from second in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
