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Oct-2025
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Overview
Market Insights Snapshot
Effin' Edibles has shown varied performance across different states and categories over recent months. In Illinois, the brand has struggled to break into the top 30 for the Edible category, maintaining ranks in the low 40s from July to October 2025. This indicates a challenging market presence, with sales peaking in September but declining in October. Conversely, in Massachusetts, Effin' Edibles has demonstrated a positive trend in the Edible category, improving its rank from 39th in July to 23rd by October. This upward movement suggests a strengthening foothold in Massachusetts, where sales have consistently increased, especially notable in October.
In New Jersey, Effin' Edibles has maintained a strong presence within the Edible category, although its rank has slightly declined from 9th to 12th place from July to October. Despite this, the brand's sales figures remain robust, indicating solid consumer demand. Interestingly, Effin' Edibles has also ventured into the Vapor Pens category in Massachusetts, debuting at 95th place in October. This entry, albeit at a lower rank, highlights a strategic diversification effort that could potentially open new revenue streams. The brand's performance across these states showcases a mix of challenges and opportunities, with Massachusetts emerging as a particularly promising market for growth.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Effin' Edibles has experienced a slight decline in rank from July to October 2025, moving from 9th to 12th position. This shift can be attributed to the dynamic performances of competitors such as Ozone, which maintained a consistent rank of 8th until October when it dropped to 14th, and Hedy, which improved its position from 13th in September to 11th in October. Notably, BITS demonstrated resilience by climbing from 14th in September to 10th in October, surpassing Effin' Edibles. Meanwhile, Good Tide showed volatility, missing the top 20 in July and October but peaking at 9th in September. Despite these fluctuations, Effin' Edibles has maintained relatively stable sales figures, suggesting a loyal customer base, but the brand may need to innovate or enhance its marketing strategies to regain a higher rank amidst the competitive pressures.
Notable Products
In October 2025, Effin' Edibles' Sleep - THC/CBN 2:1 Goodnight Grape Gummies 20-Pack maintained its top spot as the best-performing product, despite a decrease in sales to 7562 units. The CBG/THC 2:1 Sativa Social Citrus Gummies 10-Pack climbed to the second position, moving up from its consistent fourth place in previous months. Do It - THC/THCV 1:1 Amplified Apple Gummies 10-Pack held steady in the third position, while Chillin - CBD/THC 1:1 Relaxing Razz Gummies 10-Pack saw a drop from its usual second place down to fourth. Notably, Deep Sleep - THC/CBN/CBD 2:2:1 Dreamy Dark Cherry Gummies 10-Pack entered the rankings for the first time at fifth place, indicating a promising debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
