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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Effin' Edibles is stocked at 175 licensed dispensaries across Massachusetts, New Jersey, and 2 other states, 59 of them in Massachusetts, with the deepest coverage in Springfield, Boston, Northampton, Worcester, and Allston. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Effin' Edibles concentrated 77.92% of July 2026 sales in Edible, up 1.40% month over month but growing 29.11% year over year, while Vapor Pens held 22.08% share with a 7.90% MoM lift and no prior-year base reported, indicating incremental rather than cannibalized mix. Average price rose 0.25% YoY to $16.998, with category pricing split between $15.37 in Edible and $27.14 in Vapor Pens, a spread that helps explain the brand’s 65.70% YoY sales expansion despite only modest Edible MoM growth. Taken together, the pattern implies Edible remains the revenue anchor as small share gains and price stability compound, while Vapor Pens’ faster MoM velocity functions as a secondary growth lever without destabilizing the core.
Within Edible in New Jersey, Effin' Edibles sits at rank 11, which—paired with a 29.11% YoY lift in its dominant category and a 7.90% MoM uptick in Vapor Pens—points to headroom to climb the ladder via Edible depth rather than relying on cross-category expansion. The 22.08% mix in Vapor Pens positions the brand to capture incremental shoppers at a higher unit price point, but the 77.92% Edible weight and 1.40% MoM Edible growth imply that assortment breadth and velocity wins in Edible are the most direct path to improved share and upward rank movement in July 2026.
Competitive Landscape
Effin' Edibles sits at rank #11 in New Jersey Edible for July 2026, improving 1 position YoY from #12 and climbing 3 spots since April 2026 when it was #14; this new #11 also matches its peak rank reached in July 2026, indicating upward momentum but still outside the top 10. Competitive context shows Wyld advancing from #3 to #2 YoY while growing sales by 2.8%, and Select slipping from #2 to #3 with a 34.0% YoY sales decline; against that backdrop, Effin' Edibles’ incremental rank gains suggest share is being eked out from mid-tier brands rather than displacing leaders, implying the trajectory points to near-term top-10 contention only if progress accelerates beyond single-rank YoY shifts.
Notable Products
Chillin - CBD/THC 1:1 Relaxing Razz Gummies 20-Pack (100mg CBD, 100mg THC) posted the largest month-over-month lift at 53.1% while climbing to rank 7, contrasting with Sleep - THC/CBN 2:1 Goodnight Grape Gummies 20-Pack (100mgTHC, 50mg CBN), which fell 21.2% and slid to rank 2. The lead SKU, Deep Sleep - THC/CBN/CBD 2:2:1 Dreamy Dark Cherry Gummies 10-Pack (100mg THC, 100mg CBN, 50mg CBD), inched up 4.4% while holding rank 1, and Do It - THCV/THC 1:1 Amplified Apple Gummies 20-Pack (100mg THCV, 100mg THC) declined 14.7% to rank 9. With eight of the top ten in Edibles and multiple sleep- and balance-oriented ratios gaining or holding top ranks, the mix implies Effin' Edibles is leaning into functional formulations that privilege multi-cannabinoid blends over single-purpose line extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
