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Dec-2025
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Overview
Market Insights Snapshot
Effin' Edibles has shown notable performance across various states and categories, particularly in the Edible category. In Illinois, the brand has been gradually climbing the ranks, moving from 40th place in September 2025 to 38th in December 2025, indicating a slow but steady improvement. However, it's worth noting that their Vapor Pens did not make it into the top 30 rankings in Illinois, which suggests room for growth in this category. In contrast, Massachusetts has been a more consistent market for Effin' Edibles, where they maintained a stable position within the top 30 for edibles throughout the last quarter of 2025, peaking at 23rd place in October. The Vapor Pens category in Massachusetts also saw a significant upward trend, moving from an unranked position to 61st place by December, indicating increasing consumer interest.
In New Jersey, Effin' Edibles has demonstrated strong performance in the Edible category, consistently ranking around the 11th and 12th positions from September to December 2025. This stability highlights their robust market presence and consumer loyalty in the state. The Vapor Pens category in New Jersey also experienced a remarkable ascent, breaking into the rankings at 51st in November and climbing to 29th by December. This rapid improvement suggests a growing acceptance and popularity of their vapor pen products among New Jersey consumers. The contrasting performance across these states and categories provides insights into market dynamics and potential areas for strategic focus for Effin' Edibles.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Effin' Edibles has experienced fluctuating rankings over the last few months of 2025, reflecting a dynamic market environment. While Effin' Edibles held the 11th position in both September and November, it saw a slight dip to 13th in October and 12th in December. This fluctuation is indicative of the competitive pressure from brands like Smokiez Edibles, which consistently maintained a top 10 position except for November, and Ozone, which, despite dropping to 14th in October, rebounded to 10th in November. Additionally, BITS showed a steady climb, moving from 14th in September to 11th in December, suggesting a growing consumer preference. Effin' Edibles' sales trajectory, while showing a positive trend with an increase from November to December, indicates the necessity for strategic marketing efforts to enhance brand visibility and capture a larger market share amidst strong competition.
Notable Products
In December 2025, the top-performing product from Effin' Edibles was the Sleep - THC/CBN 2:1 Goodnight Grape Gummies 20-Pack, maintaining its first-place rank consistently over the past four months, with sales of 7413 units. The Chillin - CBD/THC 1:1 Relaxing Razz Gummies 10-Pack climbed back to second place, showing a notable increase in sales from previous months. The Deep Sleep - THC/CBN/CBD 2:2:1 Dreamy Dark Cherry Gummies 10-Pack, which had risen to second place in November, settled at third in December. The CBG/THC 2:1 Sativa Social Citrus Gummies remained stable in fourth place, while the Do It - THC/THCV 1:1 Amplified Apple Gummies dropped to fifth. These shifts indicate a dynamic market where consumer preferences are evolving, particularly towards products with balanced THC and CBD compositions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
