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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Effin' Edibles concentrated 80.51% of June 2026 sales in Edible while Vapor Pens comprised 19.49%, with Edible up 27.31% year over year but down 5.03% month over month, and Vapor Pens lacking a year-over-year baseline while falling 8.69% month over month. The average price rose 2.54% year over year to $16.96, diverging from Edible’s lower average price of $15.50 and Vapor Pens’ higher $27.78, signaling mix pressure as the higher-priced segment contracted month over month. With overall brand sales up 58.13% year over year against a month-over-month dip across both categories, the pattern implies June 2026 growth is anchored in sustained Edible expansion while short-term momentum is constrained by sequential pullbacks in both Edible and Vapor Pens.
Within New Jersey Edible, Effin' Edibles held rank 14 in June 2026, a position that, combined with an 80.51% category dependence and a 27.31% Edible year-over-year increase versus a 5.03% month-over-month drop, suggests mid-tier scale with sensitivity to intra-quarter volatility. The 19.49% exposure to Vapor Pens, coupled with an 8.69% month-over-month decline and a higher average price point, indicates the premium segment is not yet offsetting Edible softness, so near-term positioning skews toward value-access Edibles rather than premium cross-category leverage.
Competitive Landscape
Effin' Edibles sits at rank #14 in NJ Edible in June 2026, slipping 1 position year over year from #13, and down 1 spot from #13 in March 2026 while still off its peak of #12 from July 2025; in contrast, Wyld advanced from #4 to #2 as its sales rose 28.1% year over year, whereas Select moved from #2 to #3 alongside a 25.9% sales decline, indicating Effin' Edibles is losing relative placement against faster risers and benefiting only marginally when leaders contract. This pattern implies a stall: modest downward rank drift amid mixed competitor momentum suggests Effin' Edibles needs a sharper share-capture move to avoid further erosion in the mid-teens tier.
Notable Products
CBD/THC/CBG/CBC 4:2:1:1 Soothing Sour Acai Gummies 10-Pack (400mg CBD, 200mg THC, 50mg CBG, 50mg CBC) posted a 78.6% month-over-month jump to enter June 2026 at rank 6, while Do It - THC/THCV 1:1 Amplified Apple Gummies 10-Pack (100mg THC, 100mg THCV) slid 22.1% to rank 4. Deep Sleep - THC/CBN/CBD 2:2:1 Dreamy Dark Cherry Gummies 10-Pack (100mg THC, 100mg CBN, 50mg CBD) grew 12.7% to hold rank 1 as Sleep - THC/CBN 2:1 Goodnight Grape Gummies 20-Pack (100mgTHC, 50mg CBN) fell 11.7% at rank 2. With nine of the top ten in Edibles and multiple sleep/formulation SKUs clustered in the top three, the mix implies Effin' Edibles is tilting toward multi-cannabinoid functional gummies that favor higher-potency 10-packs over legacy 20-packs to defend leadership and broaden need-state coverage.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
