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Sep-2025
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Overview
Market Insights Snapshot
Effin' Edibles has demonstrated varied performance across different states, reflecting both challenges and opportunities in the edible category. In Illinois, the brand struggled to break into the top 30, maintaining a rank in the low 40s over the months from June to September 2025. This consistent ranking outside the top 30 highlights a competitive market environment or potential areas for growth and improvement. Meanwhile, in Massachusetts, Effin' Edibles showed a more promising trend, climbing from 40th to 32nd place by September. This upward trajectory suggests a strengthening presence and possibly successful market strategies or product reception in Massachusetts.
New Jersey presents a different story for Effin' Edibles, where the brand maintained a strong foothold within the top 10 rankings throughout the same period. Although there was a slight dip in sales from August to September, the consistent high ranking indicates a solid market position and consumer preference in this state. This performance contrasts with the challenges faced in Illinois, suggesting that Effin' Edibles may have tailored strategies or products that resonate particularly well with New Jersey consumers. This disparity across states underscores the importance of localized strategies in the cannabis industry, where consumer tastes and market dynamics can vary significantly.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Effin' Edibles has shown a consistent performance, maintaining its rank within the top 10 from June to September 2025. Despite a slight dip in sales from August to September, Effin' Edibles managed to reclaim its 9th position, indicating resilience amidst market fluctuations. The brand faces stiff competition from Encore Edibles, which consistently holds a strong presence at the 7th rank since July, demonstrating robust sales figures significantly higher than Effin' Edibles. Meanwhile, Ozone and Smokiez Edibles have shown variable rankings but remain close competitors, with Ozone maintaining a steady 8th position. Interestingly, Good Tide emerged in the rankings in August and quickly climbed to the 10th spot by September, suggesting a potential rising competitor. These dynamics highlight the need for Effin' Edibles to innovate and enhance its market strategies to sustain its competitive edge in the evolving New Jersey edible market.
Notable Products
In September 2025, Effin' Edibles' top-performing product was Sleep - THC/CBN 2:1 Goodnight Grape Gummies 20-Pack, maintaining its number one rank for four consecutive months with a notable sales figure of 10,412 units. Chillin - CBD/THC 1:1 Relaxing Razz Gummies 10-Pack held steady in the second position, despite a slight decline in sales compared to previous months. Do It - THC/THCV 1:1 Amplified Apple Gummies 10-Pack consistently ranked third, showing a similar sales trend as the second-ranking product. The CBG/THC 2:1 Sativa Social Citrus Gummies 10-Pack remained fourth, with stable sales figures. Lastly, Do It - THCV/THC 1:1 Amplified Apple Gummies 20-Pack retained its fifth position, reflecting a consistent but lower sales volume compared to the other top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
