.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Effin' Edibles has shown a notable upward trajectory in the Illinois market within the Edible category. Starting from outside the top 30 in September 2024, the brand has made significant strides, climbing to the 33rd position in October, then breaking into the top 30 by November, and further improving to rank 23rd by December. This steady climb suggests a growing consumer base and increasing market penetration, which could be attributed to successful marketing strategies or product offerings resonating well with consumers in Illinois. The fact that Effin' Edibles was not even in the top 30 in September highlights the impressive nature of this progression over just a few months.
While Effin' Edibles is making headway in Illinois, their absence from the top 30 rankings in other states and categories could indicate areas for potential growth or challenges in expanding their market reach. The brand's performance in Illinois could serve as a model for strategies to employ in other regions. However, without data from other states or categories, it's challenging to pinpoint specific obstacles or opportunities. The consistent increase in sales from October to December in Illinois, where sales rose from $127,638 to $225,837, underscores the brand's successful momentum in this specific market. Observing how Effin' Edibles leverages this success could provide insights into their future strategies and potential expansions.
Competitive Landscape
In the competitive landscape of the Illinois edibles market, Effin' Edibles has shown a notable upward trend in rankings over the last few months of 2024. Starting from a position outside the top 20 in September, Effin' Edibles climbed to rank 33 in October, 28 in November, and further improved to 23 in December. This positive trajectory suggests a growing consumer preference and increased market penetration. Comparatively, Tastebudz experienced fluctuations, maintaining a rank around the mid-20s, while Daze Off showed a slight improvement from 23 to 22. Meanwhile, Jams demonstrated a strong performance, peaking at rank 18 in November before settling at 21 in December. Midweek Friday also saw a similar pattern, with a peak in November at rank 21. Effin' Edibles' consistent rise in rank, alongside its competitors' varied performances, indicates a strengthening brand presence and potential for continued sales growth in the Illinois edibles market.
Notable Products
In December 2024, Effin' Edibles' top-performing product was the THC/CBN 2:1 Goodnight Grape Gummies 10-Pack, maintaining its lead from November with an impressive sales figure of 3916 units. Effin' Chillin' - CBD/THC 1:1 Hybrid Razz Gummies moved up a spot to rank second, showcasing a steady increase over the past months. The THC/THCV 1:1 Amplified Apple Sativa Gummies, previously the leader in October, settled at third place in December. The CBG/THC 2:1 Sativa Social Citrus Gummies remained consistent at fourth place, but its sales saw a significant boost. Meanwhile, the Chillin - CBD/THC 1:1 Relaxing Razz Gummies held its position at fifth, with a modest increase in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
