.svg){kind=small}
Jan-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Effin' Edibles has shown a varied performance across different states and product categories over the past few months. In the Illinois market, their presence in the Edible category has seen a gradual improvement from October 2025 to January 2026, moving from a rank of 42 to 35, indicating a steady but slow climb within the top 40 brands. However, their performance in the Vapor Pens category in Illinois remains less remarkable, as they have not broken into the top 30, hovering around the 78th position. This suggests a potential area for growth or a need for strategic adjustments in the Vapor Pens segment in Illinois.
In contrast, New Jersey has been a stronghold for Effin' Edibles, particularly in the Edible category, where they have consistently maintained a rank within the top 15. This stability is reinforced by robust sales figures, which peaked in December 2025. Their performance in the Vapor Pens category in New Jersey has also been noteworthy, with a significant leap from being outside the top 30 in October to reaching the 26th position by January 2026. Meanwhile, in Massachusetts, Effin' Edibles has shown a promising trajectory in Vapor Pens, moving from the 85th position in October to 57th by December, suggesting a growing market presence in this category. However, the Edible category in Massachusetts has seen less dynamic movement, maintaining a stable yet modest rank in the mid-20s. These insights highlight the brand's varied market performance, which could guide future strategic decisions.
Competitive Landscape
In the competitive landscape of the edible category in New Jersey, Effin' Edibles has shown a consistent presence, maintaining its rank at 11th place from November 2025 through January 2026. This stability is noteworthy, especially in comparison to competitors like Smokiez Edibles, which fluctuated between 9th and 12th positions during the same period, and Encore Edibles, which experienced a drop from 7th to 10th place by January 2026. Effin' Edibles' steady rank is complemented by a positive sales trajectory, with sales peaking in December 2025. Meanwhile, Valhalla improved its rank from 15th to 12th, indicating a potential rise in competition. Despite these shifts, Effin' Edibles' consistent performance suggests a strong brand presence and customer loyalty, positioning it well against fluctuating competitors in the New Jersey edible market.
Notable Products
In January 2026, Effin' Edibles' top-performing product was the Sleep - THC/CBN 2:1 Goodnight Grape Gummies 20-Pack, maintaining its first-place rank from previous months with sales figures reaching 6255 units. The Deep Sleep - THC/CBN/CBD 2:2:1 Dreamy Dark Cherry Gummies 10-Pack held steady in second place, showing a consistent climb in sales since October 2025. Chillin - CBD/THC 1:1 Relaxing Razz Gummies 10-Pack remained in third place, although its sales slightly decreased from December. Notably, the THC/CBG/CBC 14:1:1 Peaceful Peach Distillate Cartridge entered the rankings in January, debuting in fourth place. The Do It - THC/THCV 1:1 Amplified Apple Gummies maintained its fifth-place position, experiencing a slight decline in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
