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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Effin' Edibles is stocked at 168 licensed dispensaries across Massachusetts, New Jersey, and 2 other states, 56 of them in Massachusetts, with the deepest coverage in Boston, Springfield, Northampton, Cambridge, and Easthampton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Effin' Edibles concentrated 75.55% of August 2026 sales in Edible while Vapor Pens accounted for 24.45%, with Edible down month over month by 5.20% but up year over year by 19.09%. Vapor Pens rose 17.56% month over month off a smaller base and carried a higher average price of $29.05 versus $15.60 in Edible, while overall average price increased 3.73% year over year; in New Jersey Edible ranked 12. The pattern implies a tilt away from Edible volume in the short term despite year-over-year growth, as the brand trades into higher-ticket Vapor Pens month over month without yet breaching top‑10 Edible rank in New Jersey.
With total brand sales up 57.64% year over year alongside a 3.73% price lift, the 17.56% month-over-month expansion in Vapor Pens suggests mix-led growth potential even as Edible contracted 5.20% month over month. Maintaining a 75.55% Edible share while climbing in Vapor Pens positions the brand to hedge category cyclicality; however, the 12th rank in New Jersey Edible and a 19.09% Edible year-over-year increase indicate that gaining share likely depends on sustaining Vapor Pen momentum without eroding Edible’s majority mix.
Competitive Landscape
Effin' Edibles sits at rank 12 in NJ Edible for August 2026, improving 1 position from rank 13 year over year, and matching its peak rank of 12 while edging up 1 place versus May 2026, implying incremental share recovery amid mixed category headwinds; in contrast, Gron / Grön held rank 1 with a -19.9% year-over-year sales change and OGEEZ climbed from rank 7 to rank 4 with +18.0% year-over-year sales growth, while Select remained at rank 3 alongside a -30.0% year-over-year sales decline, suggesting Effin' Edibles’ modest upward rank trajectory is tied less to broad category expansion and more to relative stability against leaders with declining sales and select climbers gaining momentum.
Notable Products
Chillin - CBD/THC 1:1 Relaxing Razz Gummies 10-Pack (100mg CBD, 100mg THC) posted the steepest decline at -24.3% month over month and sat at rank 4, while Do It - THC/THCV 1:1 Amplified Apple Gummies 10-Pack (100mg THC, 100mg THCV) fell -15.7% to rank 3; in contrast, Sleep - THC/CBN 2:1 Goodnight Grape Gummies 20-Pack (100mgTHC, 50mg CBN) rose +17.4% to take rank 1. Deep Sleep - THC/CBN/CBD 2:2:1 Dreamy Dark Cherry Gummies 10-Pack (100mg THC, 100mg CBN, 50mg CBD) slipped -8.3% while holding rank 2, and seven of the top ten are Edible sleep/relaxation or minor-cannabinoid blends, indicating August 2026 demand concentrated in function-forward formulations over general-use sweets. The mix of a +17.4% gain at rank 1 alongside two double-digit declines within the top 4 implies Effin' Edibles is migrating volume toward flagship sleep SKUs while appetite for energizing or balanced formats softens, suggesting portfolio emphasis should tilt further into targeted nighttime and calm-positioned gummies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
