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Aug-2025
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Overview
Market Insights Snapshot
Effin' Edibles has shown varied performance across different states and categories, reflecting both challenges and opportunities in its market strategy. In Illinois, the brand consistently ranked outside the top 30 in the edibles category over the past few months, maintaining a stable rank of 42 from May through August 2025. This suggests that while they have a presence, they have yet to break into the more competitive ranks in this state. On the other hand, New Jersey presents a more favorable picture, with Effin' Edibles climbing into the top 10 as of June 2025 and maintaining a strong position through August. This upward trajectory indicates a growing acceptance and potential market dominance in the New Jersey edibles category.
In Massachusetts, Effin' Edibles experienced fluctuations, with rankings oscillating from 44 in May to 36 in June, before settling at 39 in August. Such movement suggests that while there is potential for growth, the brand faces stiff competition and possibly needs to adapt its strategies to capture a more significant market share. The sales figures, although not detailed here, suggest a general trend of increasing revenue in New Jersey, contrasting with a decline in Illinois, which could inform future investment and marketing decisions. This diverse performance across states highlights the importance of localized strategies to capitalize on varying market dynamics.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Effin' Edibles has shown a steady performance from May to August 2025, maintaining a consistent presence within the top 20 brands. While Effin' Edibles improved its rank from 11th in May to 9th in July, it slightly dropped to 10th in August. This fluctuation indicates a competitive environment where brands like Ozone and BITS have also seen shifts in their rankings, with Ozone maintaining a stable position around the 8th and 11th spots, and BITS experiencing a drop from 6th in May to 11th in July before recovering to 9th in August. Notably, Hedy has consistently held the 12th position from June to August, while Good Tide emerged in the rankings in August at 13th. Effin' Edibles' sales have shown a positive trend, with a steady increase from May to August, suggesting a growing consumer base or effective marketing strategies. However, the brand faces stiff competition from BITS, which, despite its rank fluctuations, has demonstrated significant sales volumes, especially in May and August. This competitive analysis highlights the dynamic nature of the New Jersey edible market and the need for Effin' Edibles to continue innovating and adapting to maintain and improve its market position.
Notable Products
In August 2025, Effin' Edibles' top-performing product was the THC/CBN 2:1 Goodnight Grape Gummies 10-Pack, maintaining its number one rank consistently from May through August, with sales reaching 7,846 units. The Chillin - CBD/THC 1:1 Relaxing Razz Gummies 10-Pack held steady in second place throughout these months, although its sales dipped slightly from July to August. The Do It - THC/THCV 1:1 Amplified Apple Gummies 10-Pack remained in third place, reflecting a minor sales decrease from July to August. CBG/THC 2:1 Sativa Social Citrus Gummies stayed in fourth place, showing a downward sales trend from its June peak. The Sleep - THC/CBN 2:1 Goodnight Grape Gummies 20-Pack entered the rankings in July at fifth place and maintained that position in August, demonstrating growing interest in larger pack sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
