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Apr-2025
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Overview
Market Insights Snapshot
Effin' Edibles has shown varied performance across different states in the first four months of 2025, with notable movements in market rankings and sales trends. In Illinois, the brand has maintained a steady presence in the Edible category, gradually improving its rank from 25th in January to 23rd by April. This upward trend is complemented by an increase in sales, rising from $210,036 in January to $254,874 in April. In contrast, the brand's performance in Massachusetts has seen a slight decline in rankings, moving from 20th to 22nd, with sales figures reflecting a similar trend, showing a decrease from January to March before stabilizing in April.
In New Jersey, Effin' Edibles has experienced a more significant shift, dropping from 7th place in January to 11th by April. This downward movement in rankings is matched by a noticeable decrease in sales, from $684,855 in January to $490,147 in April. Such fluctuations highlight the competitive nature of the Edible market in New Jersey, where maintaining a top position can be challenging. While Effin' Edibles has managed to stay within the top 30 across all observed states, the varying dynamics in each market present both challenges and opportunities for the brand to adjust its strategies and capitalize on growth potential.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Effin' Edibles has experienced a notable shift in its ranking and sales performance from January to April 2025. Initially holding a strong position at 7th place in January, Effin' Edibles saw a gradual decline to 11th place by April. This downward trend in rank correlates with a decrease in sales over the same period, suggesting potential challenges in maintaining market share. In contrast, Incredibles maintained a relatively stable presence, fluctuating between 9th and 11th, but ultimately returning to 9th place in April with a notable sales increase. Meanwhile, OGEEZ demonstrated a more dynamic performance, climbing to 8th place in March before settling at 10th in April, indicating a competitive edge that Effin' Edibles may need to address. Brands like Hashables and Hedy remained outside the top 10, suggesting a less immediate threat but highlighting the competitive nature of the market. This analysis underscores the importance for Effin' Edibles to strategize effectively to regain its earlier momentum and address the competitive pressures from both stable and rising brands in the New Jersey edible market.
Notable Products
In April 2025, Effin' Edibles' top-performing product was the THC/CBN 2:1 Goodnight Grape Gummies 10-Pack, maintaining its first-place rank consistently since January. Following closely, the Chillin - CBD/THC 1:1 Relaxing Razz Gummies 10-Pack rose to second place, improving from third place in the previous two months. The Do It - THC/THCV 1:1 Amplified Apple Gummies 10-Pack held steady in third place, showing a slight decline in sales from March. The CBG/THC 2:1 Sativa Social Citrus Gummies 10-Pack remained in fourth place throughout the observed period. Notably, the Sleep - THC/CBN 2:1 Goodnight Grape Gummies 20-Pack consistently ranked fifth, with a notable sales figure of 3,366 units in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
