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Jul-2025
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Overview
Market Insights Snapshot
Effin' Edibles has shown a varied performance across different states, with notable trends in their rankings and sales figures. In Illinois, the brand has consistently remained outside the top 30 in the Edibles category from April to July 2025, indicating a challenging market presence. Despite this, the sales figures in Illinois have shown some fluctuations, with a notable dip in July. In contrast, Massachusetts has seen Effin' Edibles climb from a rank of 44 in May to 36 in June, suggesting a positive reception in that state. However, the brand's position fell again in July, highlighting the competitive nature of the market.
In New Jersey, Effin' Edibles has demonstrated strong and consistent growth, moving from a rank of 15 in April to an impressive rank of 9 by July. This upward trajectory is mirrored in their sales figures, which have seen a significant increase over the months, reaching their highest in July 2025. This suggests that Effin' Edibles is gaining traction and popularity among consumers in New Jersey, possibly due to effective market strategies or consumer preferences aligning with their offerings. The brand's performance in New Jersey stands out as a highlight compared to their struggles in other states.
Competitive Landscape
In the competitive landscape of the New Jersey edible cannabis market, Effin' Edibles has shown a promising upward trajectory in the rankings from April to July 2025. Starting at 15th place in April, Effin' Edibles climbed to 9th by July, indicating a positive trend in market presence and consumer preference. This upward movement is noteworthy, especially when compared to Smokiez Edibles, which also improved its rank from 17th to 10th, but with a less significant sales increase. Meanwhile, Encore Edibles, previously dominating the top spot, experienced a sharp decline to 7th place, possibly opening opportunities for Effin' Edibles to capture more market share. BITS also saw a drop from 6th to 11th, further highlighting Effin' Edibles' relative success. The introduction of Ozone into the rankings in July at 8th place suggests new competition, yet Effin' Edibles' consistent sales growth positions it well to maintain or improve its standing in the coming months.
Notable Products
In July 2025, the top-performing product from Effin' Edibles was the THC/CBN 2:1 Goodnight Grape Gummies 10-Pack, maintaining its number one ranking consistently since April, with notable sales reaching 7518 units. The Chillin - CBD/THC 1:1 Relaxing Razz Gummies 10-Pack held steady in second place throughout the months, showing a positive sales increase to 4556 units in July. Do It - THC/THCV 1:1 Amplified Apple Gummies 10-Pack also retained its third position, demonstrating a consistent demand with a sales increase to 4152 units. The CBG/THC 2:1 Sativa Social Citrus Gummies 10-Pack remained in fourth place, although its sales slightly decreased to 3290 units compared to June. Newly introduced in July, the Sleep - THC/CBN 2:1 Goodnight Grape Gummies 20-Pack entered the rankings at fifth place, indicating a promising start for a new product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
