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Aug-2025
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Overview
Market Insights Snapshot
Hedy's performance in the cannabis edibles category has shown varying trends across different states. In Colorado, Hedy maintained a steady position, consistently ranking around the 10th to 11th place from May to August 2025, indicating a stable presence in the market. Meanwhile, in New Jersey, Hedy has demonstrated remarkable consistency, holding onto the 12th rank from June to August after a slight jump from 14th in May. This suggests a strong and stable consumer base in New Jersey, possibly driven by a loyal customer segment or successful local marketing strategies.
In contrast, Hedy's performance in Illinois shows a positive upward trend, with the brand climbing from the 52nd rank in May to 46th by August. This improvement, accompanied by a significant increase in sales, indicates growing popularity and acceptance among Illinois consumers. However, in Maryland, Hedy's ranking experienced a dip, disappearing from the top 30 in July, only to reappear at the 31st position in August. This fluctuation could suggest challenges in sustaining market presence or increased competition. Such dynamics across states highlight the diverse market conditions and consumer preferences that Hedy navigates in its operations.
Competitive Landscape
In the competitive landscape of the Edible category in New Jersey, Hedy has maintained a consistent presence, holding the 12th rank from June to August 2025 after a slight rise from 14th in May. This stability contrasts with the fluctuating ranks of competitors like Smokiez Edibles, which saw a notable improvement from 17th in June to 10th in July, before dropping to 14th in August. Meanwhile, BITS experienced a significant drop from 6th in May and June to 11th in July, before recovering to 9th in August. Notably, Good Tide emerged in August at 13th, indicating a new competitive presence. Hedy's sales have shown resilience, with a steady increase from May to August, unlike some competitors who experienced more volatility. This suggests that while Hedy remains a strong contender, the brand must continue to innovate and adapt to maintain its position amidst dynamic market shifts.
Notable Products
In August 2025, the top-performing product from Hedy was Cherry Limeade Gummies 10-Pack (100mg) which maintained its leading position across all months with sales reaching 5056 units. Sour Watermelon Gummies 10-Pack (100mg) held steady in second place, showing a slight increase in sales to 4579 units compared to July. Sour Green Apple Chews 10-Pack (100mg) consistently ranked third, despite a gradual decline in sales over the months. Blueberry Acai Gummy 10-Pack (100mg) remained in fourth place, recovering slightly in sales to 3201 units after a dip in July. New to the list in August was Fruity Crunch Cereal Treat (100mg), debuting in fifth place with notable sales figures, indicating a positive reception.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
