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Dec-2024
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Overview
Market Insights Snapshot
Hedy's performance in the Colorado edibles market has shown consistent strength, maintaining a solid presence in the top 15 brands throughout the last quarter of 2024. The brand held steady at the 11th position from September to October, briefly climbing to 10th in November before returning to 11th in December. This stability, coupled with a steady increase in sales from September to December, highlights Hedy's robust market presence and consumer appeal in Colorado. In contrast, Hedy's position in the Maryland edibles market remained constant at 26th, indicating a stable but less dominant presence compared to Colorado.
In Illinois, Hedy's performance in the edibles category has been more volatile. The brand was not ranked in the top 30 in October, suggesting a significant drop in market presence during that month, but it reappeared in November at 44th and fell further to 49th in December. This fluctuation may point to challenges in maintaining a consistent market foothold in Illinois. Meanwhile, in Massachusetts, Hedy's ranking dropped from 46th in September to 54th in October, with no subsequent rankings available, indicating a potential struggle to compete effectively in this market. These variations across states underscore the diverse challenges and opportunities Hedy faces in different regions.
Competitive Landscape
In the competitive landscape of the edible category in Colorado, Hedy has maintained a relatively stable position, consistently ranking around 10th to 11th place from September to December 2024. Despite this stability, Hedy faces stiff competition from brands like Revel (CO), which has shown a notable upward trend, climbing from 14th in September to 9th by December, indicating a strong increase in market presence and sales. Similarly, Smokiez Edibles consistently held a higher rank, although it experienced a slight dip from 9th to 10th in December. Meanwhile, Mr. Moxey's and DOSD Edibles have shown fluctuations, with Mr. Moxey's improving its rank in December, while DOSD Edibles peaked in November before dropping slightly. These dynamics suggest that while Hedy's sales have been on an upward trajectory, the brand must strategize to enhance its competitive edge against rising contenders like Revel (CO) and consistently strong performers like Smokiez Edibles.
Notable Products
In December 2024, Hedy's top-performing product was the Sour Cherry Lime Gummies 10-Pack (100mg), maintaining its consistent first-place ranking with sales reaching 7580 units. The Sour Watermelon Gummies 10-Pack (100mg) held the second spot, recovering from its third-place dip in November. Sour Green Apple Chews 10-Pack (100mg) took third place, a step down from its second spot in November. Blueberry Acai Gummy 10-Pack (100mg) remained steady at fourth place throughout the last four months. Notably, the Orange Cream Gummy 10-Pack (100mg) re-entered the rankings in December at fifth place, having been unranked in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
