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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Hedy is stocked at 35 licensed dispensaries across Virginia, Colorado, and 6 other states, 11 of them in Virginia, with the deepest coverage in Richmond, Abingdon, Christiansburg, Colonial Heights, and Danville. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In September 2026, Hedy operated as a single-category brand with Edible at 100.0% of mix, while year-over-year sales in Edible fell 58.98% and month-over-month declined 45.18%; within the Edible set in Colorado, Hedy held rank 14. Despite a 3.82% YoY increase in average price to $10.34, overall brand sales decreased 58.98% YoY and 61.93% over 24 months, indicating that price upticks did not offset unit contraction; the pattern implies an over-concentration risk where single-category exposure magnifies volatility, and rank 14 signals mid-tier positioning under pressure from sharper MoM retrenchment.
The consolidation into Edible at 100.0% share alongside a 45.18% MoM sales drop and a 58.98% YoY decline suggests Hedy’s positioning is skewed toward lower-frequency or promotion-sensitive buyers, with the 3.82% YoY price lift potentially trading margin for velocity loss. Holding rank 14 in Colorado while experiencing a 61.93% 24‑month contraction and a single-category footprint implies the brand must either deepen differentiation within Edible or diversify to buffer monthly swings; the pattern points to a need for SKU architecture and promotional cadence tuned to stabilize rank and recapture unit flow despite modest price elevation.
Competitive Landscape
Hedy sits at rank #14 in Colorado Edible in September 2026, down 4 positions from #10 year over year and slipping 2 spots from #12 in June 2026, while also tracking below its peak at #9 in March 2026; meanwhile, Wana climbed from #2 to #1 and Wyld fell from #1 to #2 with a -23.8% year-over-year sales change, indicating that top-tier reshuffling has not translated into upward movement for Hedy. With Dialed In Gummies holding steady at #3 alongside +30.6% year-over-year sales growth and Ript fixed at #4 despite a -31.2% decline, Hedy’s downward rank shift of 4 spots year over year and 3 spots below its March 2026 peak imply a trajectory where mid-pack share is at risk unless the brand can convert competitor volatility into gains.
Notable Products
Sour Watermelon Gummies 10-Pack (100mg) posted the steepest decline at -54.7% MoM while holding rank 3, and Sour Green Apple Chews 10-Pack (100mg) fell -51.8% at rank 2, indicating sharp pullbacks at the very top. Cherry Limeade Gummies 10-Pack (100mg) also slid -31.9% yet remained rank 1, and Chili Lime Gummies 10-Pack (100mg) dropped -56.4% at rank 6, while four of the top ten are Edible gummies, concentrating risk in a single form factor. CBN:THC 5:1 Dreamz Strawberry LemonZzz Gummy 20-Pack (500mg CBN, 100mg THC) declined -17.4% but held rank 5, suggesting functional CBN formats are comparatively steadier amid broad double-digit declines; the only SKU without a prior MoM, Inspired Cherry Cola Soft Lozenges 10-Pack (100mg), entered at rank 4 with $11,658, signaling a possible shift toward lozenge formats. The pattern implies Hedy’s product mix is over-indexed to flavor-led gummies that are experiencing compression, nudging portfolio emphasis toward differentiated functional and alternative-format offerings to stabilize ranks and margins.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
