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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Hedy is stocked at 48 licensed dispensaries across Colorado, Virginia, and 6 other states, 13 of them in Colorado, with the deepest coverage in Aurora, Denver, Edgewater, Englewood, and Fort Collins. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Hedy operated as a single-category brand with Edible accounting for 100.0% of sales, pairing a year-over-year change of -17.9% with a month-over-month gain of 3.1%. Within Colorado Edibles, the brand sat at rank 12 while average price declined 1.0% year over year, a pricing move that coincided with the 3.1% monthly lift but did not offset the 17.9% annual contraction. The pattern implies Hedy’s short-term pricing and mix are stimulating incremental July demand without reversing a longer-term category headwind for the brand.
Positioning-wise, a 100.0% concentration in Edibles alongside a rank of 12 and a 1.0% average price reduction suggests Hedy is competing on accessible price points rather than premium differentiation, trading a small monthly volume uptick for continued annual share pressure. With brand sales down 17.9% year over year and 63.1% over 24 months, while July posted a 3.1% MoM rise, the signal is that tactical price and promotional levers can win near-term baskets but the single-category footprint limits resilience against demand cycles; diversifying or premiumizing within Edibles would be needed to change rank trajectory beyond 12.
Competitive Landscape
Hedy sits at rank #12 in Colorado Edible for July 2026, down 2 positions year over year from #10, and also 2 spots lower than April 2026 when it held #10; compared to a peak of #9 in March 2026, the brand has slipped 3 places, while category leader Wyld held #1 both this year and last year despite a -24.4% sales change and Dialed In Gummies climbed from #3 to #2 with +15.8% sales growth. The combination of a 2-position YoY decline and a 3-position gap from the March 2026 peak implies Hedy is losing relative momentum versus faster-rising competitors, signaling a need to defend share before further rank erosion sets in.
Notable Products
Sour Green Apple Chews 10-Pack (100mg) delivered the standout surge at rank 3 with +256% month over month while the top-ranked Sour Watermelon Gummies 10-Pack (100mg) rose +44%, and the steepest pullback came from Cocoa Crunch Cereal Treat (100mg) at rank 6 with -21%. Cherry Limeade Gummies 10-Pack (100mg) held rank 2 despite a -38% decline, and Neapolitan Cereal Treat (100mg) slid to rank 10 with -15%, indicating gains are concentrated away from cereal formats. With four of the top ten as gummies at ranks 1–5 and an additional gummy at rank 5 up +20%, the product mix is tilting toward fruit-chew and gummy SKUs rather than cereal treats. This pattern implies Hedy is consolidating around fast-moving gummy formats while de-emphasizing underperforming cereal treats despite one leadership SKU still anchoring dollar volume at $45,331.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
