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Dec-2025
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Overview
Market Insights Snapshot
In Colorado, Hedy has shown a consistent performance in the Edible category, maintaining a steady rank of 10th place from September to December 2025. This stability in ranking is complemented by a notable increase in sales from November to December, suggesting a strong foothold in this market. Meanwhile, in New Jersey, Hedy's performance exhibited some fluctuations in the latter months of 2025. After peaking at 11th place in October, the brand's rank slightly dropped to 15th in November before improving to 14th in December. Despite these changes, the brand's sales in New Jersey saw a decline from October to December, indicating potential challenges in maintaining consumer interest or competition dynamics in the market.
In contrast, Hedy's presence in Illinois and Maryland reveals different trends. In Illinois, the brand has struggled to break into the top 30, with rankings hovering in the mid-40s and even dropping to 55th by December. This is coupled with a decrease in sales, particularly from November to December, which may signal a need for strategic adjustments to capture market share. In Maryland, Hedy's performance is less clear due to missing data in October and November, though it reappeared at 31st place in December, matching its September ranking. The missing months could imply a temporary exit from the top 30, highlighting potential volatility or market challenges in this region.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Hedy consistently maintained its position at rank 10 from September to December 2025. Despite this stability, Hedy's sales trajectory showed a significant upward trend, particularly in December, where sales surged, suggesting a potential for future rank improvement. In contrast, Incredibles held a steady rank of 9 throughout the same period, but their sales experienced a decline, indicating possible vulnerabilities that Hedy could capitalize on. Meanwhile, Revel (CO) consistently outperformed Hedy, maintaining rank 8 with a strong sales increase, reinforcing its dominant position. Other competitors like Mr. Moxey's and Smokiez Edibles showed fluctuating ranks, with Mr. Moxey's improving slightly by December, while Smokiez Edibles demonstrated a gradual sales increase, potentially posing a future threat to Hedy's position. These dynamics highlight the competitive pressure and opportunities for Hedy to leverage its sales growth to enhance its market rank in the coming months.
Notable Products
In December 2025, Cherry Limeade Gummies 10-Pack (100mg) maintained its position as the top-performing product for Hedy, with sales reaching 7867 units. Sour Watermelon Gummies 10-Pack (100mg) consistently held the second spot, showing a notable increase in sales to 7034 units. Sour Green Apple Chews 10-Pack (100mg) remained steady in third place, while the newly ranked Chili Lime Gummies 10-Pack (100mg) debuted at fourth. Fruity Crunch Cereal Treat (100mg) kept its fifth-place ranking, with sales figures showing a steady increase over the months. Notably, the top three products have maintained their rankings since September, indicating strong consumer preference and consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
