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Sep-2025
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Overview
Market Insights Snapshot
Hedy's performance in the Colorado edibles market has been consistently strong, maintaining a steady position within the top 11 brands over the past four months. Notably, Hedy held the 10th position in both June and September, dipping slightly to 11th in August before bouncing back. This stability in rankings is mirrored by a consistent sales performance, with a slight dip in August offset by a recovery in September. In contrast, Hedy's presence in the Illinois market shows a different trend. Although the brand improved its position from 52nd in June to 46th by August and September, it remained outside the top 30, indicating room for growth in this state.
In Maryland, Hedy's performance has been somewhat volatile, with a notable absence from the top 30 in July, but a commendable recovery to 31st in August and further improvement to 29th in September. This upward trajectory suggests a positive reception among consumers, despite the earlier setback. Meanwhile, in New Jersey, Hedy has maintained a solid presence, consistently ranking 12th or 13th over the months. This stability is reflected in their sales figures, which, although slightly fluctuating, indicate a strong foothold in the market. The brand's ability to maintain its position in New Jersey, despite minor sales variations, highlights its resilience and potential for further growth.
Competitive Landscape
In the competitive landscape of the New Jersey edible cannabis market, Hedy has experienced a stable yet slightly declining trend in its rank from June to September 2025, maintaining positions between 12th and 13th place. This consistency in ranking indicates a steady performance, although it faces stiff competition from brands like Smokiez Edibles, which improved its rank significantly from 16th to 11th over the same period, and Good Tide, which made a notable entry into the top 20 in August and climbed to 10th by September. Despite Hedy's stable sales figures, competitors like BITS have shown more volatility, with a significant drop from 7th to 14th, indicating potential market share opportunities for Hedy if it can capitalize on its competitors' fluctuations. Meanwhile, Valhalla remains a consistent competitor, hovering around the 14th to 15th rank, suggesting a tightly contested market where small strategic shifts could significantly impact Hedy's market position.
Notable Products
In September 2025, the top-performing product from Hedy was Cherry Limeade Gummies 10-Pack (100mg), maintaining its number one rank for the fourth consecutive month with impressive sales of 7308 units. Sour Green Apple Chews 10-Pack (100mg) climbed back to the second position, showing a notable improvement from its third place in the previous two months. Sour Watermelon Gummies 10-Pack (100mg) experienced a slight drop, moving from second to third place. Blueberry Acai Gummy 10-Pack (100mg) retained its fourth position, indicating steady performance. Lastly, Fruity Crunch Cereal Treat (100mg) held its fifth place, consistent with its rank in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
