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Nov-2025
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Overview
Market Insights Snapshot
Hedy's performance in the Colorado edible market has shown consistent strength, maintaining a steady 10th position from September through November 2025. This stability in rankings is complemented by a noticeable increase in sales, with November figures reaching $182,915, indicating positive momentum in this state. Meanwhile, in New Jersey, Hedy experienced some fluctuations, peaking at 10th place in October before dropping to 15th in November. Despite this slight dip in ranking, October saw an impressive sales figure of $258,570, suggesting a strong market presence that month.
In contrast, Hedy's performance in Illinois has been less prominent, with the brand consistently positioned outside the top 30, ranking 48th in both October and November. This indicates challenges in capturing a larger share of the edible market in this state. Similarly, in Maryland, Hedy was at the edge of the top 30 in August and September, but fell out of the top rankings in subsequent months, which may suggest either increased competition or a shift in consumer preferences. These contrasting performances highlight the varying dynamics and challenges Hedy faces across different states.
Competitive Landscape
In the New Jersey edible market, Hedy experienced notable fluctuations in its ranking and sales from August to November 2025. Initially ranked 13th in August, Hedy improved to 10th place by October, reflecting a positive trend in sales performance. However, by November, Hedy's rank dropped to 15th, indicating a potential challenge in maintaining its competitive edge. During this period, Smokiez Edibles consistently outperformed Hedy, climbing from 12th to 9th place by October, before slightly declining to 13th in November. Meanwhile, Valhalla maintained a steady presence, showing a slight improvement from 15th to 14th place in November. AiroPro entered the top 20 in October, ranking 17th and then 18th in November, while Jams showed consistent improvement, moving from 18th in August to 16th in November. These dynamics suggest that while Hedy has demonstrated the ability to climb the ranks, sustaining its position amidst strong competition remains a challenge.
Notable Products
In November 2025, Cherry Limeade Gummies 10-Pack (100mg) maintained its top position as the leading product for Hedy, with impressive sales of 6603 units. Sour Watermelon Gummies 10-Pack (100mg) held steady in the second spot, showing a significant increase from previous months. Sour Green Apple Chews 10-Pack (100mg) consistently ranked third, with a slight sales increase compared to October. Fruity Crunch Cereal Treat (100mg) remained in fourth place, experiencing a minor dip in sales from the previous month. Notably, Chili Lime Gummies 10-Pack (100mg) entered the rankings directly at fifth place, indicating a strong debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
