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Oct-2025
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Overview
Market Insights Snapshot
Hedy has shown a stable performance in the Colorado edibles market, consistently maintaining its position at rank 10 from July to October 2025. This steady ranking indicates a solid foothold in the state, with sales figures hovering around the $170,000 mark in recent months. In contrast, in Illinois, Hedy's presence is less prominent, with rankings fluctuating between 46 and 48, suggesting challenges in gaining a stronger market position. Despite these lower rankings, there was a noticeable uptick in sales from July to August, although it did not translate into a significant improvement in rank.
In Maryland, Hedy emerged in the rankings in August 2025, securing the 31st position and maintaining it through September. This entry into the top 30, albeit at the lower end, marks a positive development for the brand in this state. Meanwhile, in New Jersey, Hedy has demonstrated a strong presence, with rankings moving between 11 and 13, and a notable increase in sales in October, reaching over $250,000. Such performance highlights New Jersey as a potentially lucrative market for Hedy, contrasting with its more modest achievements in other states.
Competitive Landscape
In the competitive landscape of the New Jersey edible market, Hedy has shown a promising upward trend in recent months. Starting in July 2025, Hedy was ranked 12th, and despite a slight dip to 13th in August and September, it climbed back to 11th by October. This improvement in rank is accompanied by a steady increase in sales, peaking at 253,479 in October. In comparison, Smokiez Edibles maintained a relatively stable position, fluctuating between 9th and 12th place, with sales slightly higher than Hedy's. Meanwhile, Good Tide experienced a significant jump from being unranked in July to 9th in September, though it fell back to 13th in October, indicating volatility. BITS also displayed fluctuations, peaking at 9th in August but dropping to 14th in September before recovering to 10th in October. Effin' Edibles consistently outperformed Hedy in terms of rank, although their sales showed a slight decline by October. These dynamics suggest that while Hedy is gaining traction, it faces stiff competition from both stable and volatile brands in the New Jersey edible market.
Notable Products
In October 2025, Cherry Limeade Gummies 10-Pack (100mg) maintained its top position as the leading product for Hedy, with sales reaching 5,600 units. Sour Watermelon Gummies 10-Pack (100mg) climbed back to the second rank after slipping to third in September, with notable sales of 4,651 units. Sour Green Apple Chews 10-Pack (100mg) remained steady, holding the third rank for October. Fruity Crunch Cereal Treat (100mg) improved its ranking to fourth, showing a consistent upward trend since its debut in August. Berry Chillaxed Soft Lozenges 10-Pack (100mg) entered the rankings at fifth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
