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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Hedy operated as a single-category brand with Edible accounting for 100.0% of sales, pairing a 1.66% year-over-year sales increase with a 1.24% month-over-month lift while average price rose 2.52% YoY. Within the Colorado Edible set, Hedy held rank 11 as pricing ticked up alongside modest volume gains, and brand-level 24-month sales contracted 63.08% against the current YoY uptick, indicating a stabilization phase rather than broad-based expansion. The pattern implies that concentration in Edible is the operative lever: a narrowly focused mix can sustain incremental growth and maintain a mid-pack rank even as longer-horizon demand remains compressed.
These shifts place Hedy as an Edible specialist: a 100.0% category dependence with rank 11 in Colorado suggests room to climb via either deeper penetration or selective price architecture, given a 2.52% YoY price increase alongside a 1.24% MoM sales gain. With only a 1.66% YoY sales rise against a 63.08% 24-month decline, the brand’s positioning benefits more from reinforcing repeatable Edible velocity than from diversification in the near term, implying that targeted SKU optimization within Edible is a clearer path to rank improvement than category expansion at current traction levels.
Competitive Landscape
Hedy sits at rank #11 in Colorado Edible for May 2026, improving 1 position from #12 year over year and holding flat versus February 2026 at #12, while its peak of #9 in March 2026 marks a 2-rank retreat since that high; competitor Wyld held #1 both this year and last despite a -15.3% YoY sales change, and Dialed In Gummies maintained #3 with +20.5% YoY sales growth, signaling that Hedy’s modest rank gain of 1 spot amid stable top-three positioning elsewhere implies incremental share capture is possible but will require outperforming faster-growing leaders to convert the March 2026 peak into sustained top-10 tenure.
Notable Products
Cherry Limeade Gummies 10-Pack (100mg) set the tone with a -32.5% month-over-month drop while still holding rank 1, contrasting with Sour Watermelon Gummies 10-Pack (100mg) at rank 2 with a -8.7% decline and Sour Green Apple Chews 10-Pack (100mg) at rank 3 with a -3.5% dip. At the same time, Fruity Crunch Cereal Treat (100mg) rose +8.5% at rank 4 and Grapefruit Hibiscus Soft Lozenges 10-Pack (100mg) climbed +18.0% at rank 5, indicating gains are concentrated just below the top two. The mix implies a pivot from flagship gummy reliance toward a more diversified edible lineup where cereal treats and lozenges absorb share as top gummies cool.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
