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Apr-2025
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Overview
Market Insights Snapshot
In Colorado, Hedy has shown a consistent performance within the edible category, maintaining a steady rank of 10th place from February through April 2025. This stability in ranking is accompanied by a significant increase in sales from January to March, with a slight dip in April. The brand's ability to maintain a top 10 position suggests a strong foothold in the Colorado market. In contrast, Illinois presents a more challenging environment for Hedy, as the brand did not make it into the top 30 rankings for the edible category from January to April 2025. Despite this, sales figures show a minor but consistent level of activity, indicating potential for growth if strategic adjustments are made.
Turning to the East Coast, Hedy's performance in Maryland has seen some fluctuations, with the brand ranking 28th in February and April, while dipping to 32nd in March. This suggests a volatile competitive landscape in Maryland, although the overall trend in sales is upward, notably peaking in April. Meanwhile, in New Jersey, Hedy has solidified its presence by climbing to 12th place from March to April 2025, supported by a consistent increase in sales throughout the period. This upward trajectory in New Jersey highlights the brand's growing popularity and potential market dominance in the region.
Competitive Landscape
In the New Jersey edible category, Hedy has shown a promising upward trajectory, climbing from 15th place in January 2025 to 12th place by March and maintaining this position in April. This improvement in rank is accompanied by a notable increase in sales from February to April, suggesting a strengthening market presence. In contrast, competitors like Verano and Effin' Edibles have experienced a decline in rank over the same period, with Verano dropping from 10th to 14th and Effin' Edibles from 7th to 11th. Meanwhile, OGEEZ has shown a strong performance, moving up to 8th place in March before settling at 10th in April, indicating competitive pressure in the market. Hedy's consistent rise in rank and sales amidst these shifts highlights its growing appeal and potential to capture further market share in New Jersey's competitive edible sector.
Notable Products
In April 2025, the top-performing product from Hedy was Cherry Lime Gummies 10-Pack (100mg), maintaining its first-place ranking with sales reaching 6864 units. Sour Green Apple Chews 10-Pack (100mg) followed closely in second place, having dropped from its leading position in March. Sour Watermelon Gummies 10-Pack (100mg) secured the third spot, consistent with its performance in February and March. Blueberry Acai Gummy 10-Pack (100mg) held steady at fourth place across the first four months of 2025. Notably, Orange Cream Gummy 10-Pack (100mg) remained in fifth place since February, indicating stable but lower sales compared to the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
